Skip to content
BIG FISH recently announced the launch of Ring founder Jamie Siminoff’s new book, Ding Dong, a candid, insightful, and often funny look at the journey from garage inventor to leader of a global neighborhood safety and security brand. Ring has been BIG FISH PR’s longest-running client, and the launch of Ding Dong has provided the BIG FISH PR team with a unique opportunity to reflect on the early days, celebrate a decade of shared milestones, and look ahead to the future of one of the most influential safety and security consumer tech brands of the modern era.
At the core of Siminoff’s book is the origin story many now know: long nights in a garage, a homemade prototype called DoorBot, and a simple but powerful idea: utilize video and WiFi to help homeowners feel and be safer. What the public didn’t see at the time were the twists and turns and setbacks. The potential investors who passed. Retailers that hesitated. The journalists who passed up reporting on Ring because they couldn’t imagine the product succeeding. Even a Shark Tank appearance ended in rejection. Those moments, equal parts humbling and humorous, form the emotional foundation of the book. They remind readers that Ring’s rise wasn’t inevitable; it was built on resilience, persistence, and a founder’s refusal to quit.
BIG FISH PR joined the Ring journey in the very early, precarious days. Long before Ring became a household name, the agency helped shape a narrative far bigger than a tech gadget. Together, BIG FISH and Siminoff rebranded DoorBot as Ring and positioned it as a purpose-driven product rooted in a mission to make neighborhoods safer. That positioning became a defining pillar of the brand, guiding storytelling through the company’s rapid growth, and ultimately its landmark billion-dollar acquisition by Amazon.
Siminoff’s book gives readers a behind-the-scenes look at that evolution. He recounts scrappy trade-show floors, early press demos in borrowed conference rooms, and the breakthrough moments where customer stories proved the real impact of Ring’s mission. Throughout that journey, BIG FISH PR played an essential role in amplifying Ring’s momentum, securing coverage, strengthening credibility, and helping the company communicate its vision as it scaled into one of the most recognized names in home security.
The book also tackles the personal side of entrepreneurship with refreshing honesty. Siminoff reflects on the sacrifices, the relentless pace, and the lack of work-life balance that defined Ring’s earliest years. He shares the inspirations that kept him moving forward, including the Walt Disney biography he often recommends for anyone chasing ambitious ideas. These human moments offer depth to a story often told through the lens of technology and growth, grounding Ring’s success in the grit and emotion of building something that matters.
Today, with Ring firmly established inside the Amazon ecosystem, Siminoff’s narrative shifts to reinvention. His “second act”, a return to Amazon, renewed focus on invention, and reflections on leadership, opens a promising new chapter for the brand. For BIG FISH PR, the book launch serves as both a look back and a look forward: a celebration of more than a decade of partnership, and a springboard for storytelling in a new era for Jamie and Ring.
In many ways, the book captures why the Ring–BIG FISH partnership has endured: common entrepreneurial roots, a shared commitment to authenticity, mission-driven messaging, and stories that resonate far beyond the product itself. As Siminoff turns the page and invites the world to revisit the pivotal moments that shaped Ring, BIG FISH PR is once again by his side, helping introduce this next chapter while honoring every gritty, meaningful, and improbable step that made it possible. Pick up a copy of Ding Dong now.
