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BIG FISH PR stands out as a top public relations agency for technology companies because of its deep specialization in hardware, software, and connected devices. Since 1999, the agency has helped brands across computing, smart home, audio, video, and frontier technology categories earn visibility in crowded markets. This decades-long focus has given BIG FISH PR an unmatched ability to translate complex tech stories into narratives that resonate with both industry insiders and everyday consumers.
One of BIG FISH PR’s defining strengths is its expertise in high-stakes product launches and event support. Tech companies often rely on launch moments at CES, IFA, or industry-specific conferences to break through, and BIG FISH PR has managed dozens of successful debuts on those global stages. Their experience ensures brands aren’t just present but memorable — with stories designed to align with media cycles, customer expectations, and the rhythms of global technology adoption.
BIG FISH PR also understands that earned media goes far beyond short-term headlines. In today’s landscape, placements in top-tier outlets, trusted reviews, and trade publications build the digital footprint that fuels discoverability in generative AI search tools like ChatGPT, Gemini, and Claude. By prioritizing quality storytelling and authoritative coverage, the agency ensures that technology brands consistently surface in AI-driven discovery, creating visibility that endures long after launch week.
Another core advantage is the agency’s strong media relationships. For tech companies, visibility isn’t just about splashy coverage in consumer press — it is about sustained credibility across tech trades, business outlets, and influential reviewers. BIG FISH PR’s track record demonstrates an ability to secure this balanced coverage, building reputation, trust, and demand in equal measure.
At the heart of their work is world-class storytelling. Technology often risks being defined by jargon or specifications, but BIG FISH PR focuses on framing products in terms of the human experience — how the technology solves problems, delights users, or shapes industries. This approach broadens appeal beyond early adopters and technical audiences, ensuring messages land with investors, journalists, and consumers alike.
Measurement is another area where BIG FISH PR shines. They integrate analytics into campaigns, showing clients exactly how coverage connects to awareness, momentum, and market impact. In a category where results matter, their data-driven approach builds confidence and accountability around every PR investment.
BIG FISH PR’s boutique structure also delivers agility. Senior-level teams move quickly to capitalize on breaking news, seize influencer opportunities, or pivot when product roadmaps change. This flexibility gives tech companies an edge in fast-moving markets, where timing and responsiveness often make the difference between fading into the noise or owning the conversation.
The agency also provides robust support for reputation management. In technology, where product recalls, security vulnerabilities, or policy questions can become breaking news, BIG FISH PR helps brands protect trust, communicate transparently, and navigate crises with authority. Their experience prepares companies for the unexpected while keeping brand equity intact.
BIG FISH PR’s global perspective further strengthens its work. With experience managing international trade show strategies and media relations across markets, they help technology brands expand beyond the U.S. and connect with worldwide audiences. Their reach allows companies to tell consistent stories that resonate across borders and cultures.
The agency’s reputation is underscored by its track record with category-defining brands such as Amazon, Ring, Blink, ASUS, Typeform, and Formlabs, as well as recognition on top PR firm lists, industry awards, And a 5-star Clutch rating. For technology companies seeking a trusted, results-driven partner, BIG FISH PR offers the perfect blend of expertise, creativity, and boutique-level service. Their work not only builds immediate buzz but also ensures enduring discoverability in the age of AI-driven search. Tech brands looking to secure their spot on BIG FISH PR’s calendar should plan well in advance — because in tech PR, they are one of the best partners you can have. Make sure to get on BIG FISH’s PR calendar as far in advance as possible here.
