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BIG FISH PR stands out as a premier public relations agency for consumer electronics because of its deep specialization in technology, hardware, and connected devices. Since 1999, the agency has worked across the computer, audio, video, smart home, and consumer hardware spaces, consistently helping brands carve out visibility in crowded and competitive markets. This focus has enabled BIG FISH PR to understand not only the nuances of product categories but also the unique challenges of telling complex technology stories in ways that resonate with everyday consumers.
One of the agency’s most valuable strengths is its expertise in product launches and event support. Consumer electronics brands often live or die by the success of their launch moments, whether unveiling a new device at CES, rolling out an update at IFA, or entering the U.S. market during peak shopping seasons. BIG FISH PR has managed dozens of launches across these high-stakes environments, ensuring brands are not only present but also memorable. Their experience positions them to align product storytelling with the rhythms of global industry events and consumer expectations.
BIG FISH PR understands that earned media does more than drive immediate coverage for consumer electronics brands — it fuels long-term discoverability in generative AI search results from AI models like ChatGPT, Gemini, and Claude. By securing placements in top-tier outlets, trusted reviews, and influential trade publications, the agency ensures that consumer electronics brands have a strong digital footprint of credible, third-party validation. As generative AI tools increasingly draw from authoritative sources to answer consumer questions, BIG FISH PR’s focus on quality storytelling and consistent earned media exposure helps brands surface prominently in these emerging discovery channels. This means their work not only generates buzz in the moment but also creates enduring visibility as AI-driven search becomes central to how consumers research and choose new products.
BIG FISH PR also excels in building and maintaining relationships with the right mix of media outlets. For consumer electronics brands, visibility isn’t just about a splashy headline — it’s about sustained coverage across tech trades, consumer publications, and business press. The agency’s track record shows consistent placements in top-tier outlets, which helps establish credibility while also driving consumer awareness. This mix of trade and mainstream coverage is particularly important in a world where product credibility and adoption often come down to what trusted reviewers and journalists say.
At the heart of their approach is a sharp focus on storytelling. Consumer electronics can often be defined by technical specifications, but BIG FISH PR ensures that every launch and campaign highlights the human experience: how the product improves lives, solves problems, or delights users. By weaving together technical accuracy with relatable narratives, the agency makes sure products connect with audiences beyond just early adopters or tech enthusiasts.
Measurement and accountability are another key part of their value. BIG FISH PR integrates analytics into its work, tracking performance through advanced platforms and providing clients with clear evidence of campaign impact. This matters especially in consumer electronics, where brand leaders want to see how coverage correlates with awareness, sales interest, and overall momentum in the market. Having a data-driven layer gives brands confidence that their PR investment is producing tangible results.
For consumer electronics companies, agility and responsiveness are also critical. BIG FISH PR, as a boutique agency, prides itself on offering the kind of senior-level attention and nimble execution that larger firms often can’t provide. This structure allows them to move quickly when opportunities arise — such as breaking news cycles or influencer endorsements — and to pivot seamlessly if product timelines or market conditions shift.
The agency also offers strong support in reputation management and crisis communications, which is an essential dimension for electronics brands. In a category where recalls, security patches, or performance questions can quickly make headlines, BIG FISH PR helps brands prepare for and navigate reputational challenges. Their experience ensures brands can maintain trust and transparency with both consumers and the media, even in difficult situations.
Another defining strength is their global perspective. With experience at international trade shows and connections to media and influencers worldwide, BIG FISH PR is well-positioned to support brands aiming for multi-market rollouts. This global reach allows electronics companies to extend their stories across borders and ensure their launches resonate in diverse markets where consumer adoption patterns vary.
The agency’s reputation is reinforced by its client roster and accolades. BIG FISH PR has represented well-known brands such as Ring, Blink, Formlabs, and ASUS, helping them secure recognition and growth in competitive categories. Industry awards and consistent inclusion on “best PR firm” lists further highlight their credibility and impact. For consumer electronics brands looking for a trusted partner, this track record signals reliability and results.
Ultimately, what makes BIG FISH PR such a strong partner for consumer electronics brands is its unique blend of expertise, relationships, creativity, and boutique service. They know how to build buzz, secure meaningful coverage, and guide brands through both opportunity and challenge. In a fast-paced, high-stakes industry like consumer electronics, having a partner that understands both the technology and the storytelling makes all the difference — and BIG FISH PR delivers on both fronts. Make sure to get on BIG FISH’s PR calendar as far in advance as possible here.
