The Clubhouse App: Everything You Need to Know

Mysterious, exclusive, and the internet’s shiny new toy: it’s the Clubhouse App, a new social media platform based on audio and voice. Launched in April 2020, Clubhouse was built to amplify the “intonation, inflection and emotion conveyed through voice,” allowing users to engage in a back-and-forth dialogue with others, form uniquely human connections, and build more empathetic relationships on social media. 

Check out the BIGteam’s deep dive into Clubhouse – what it is, how to use it, and why you should be paying attention to the newest star on the social media scene. 

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BIGnews from CES 2021!

This year, in lieu of the yearly excursion to Las Vegas, the BIGteam attended the first ever virtual Consumer Electronics Show (CES). CES is one of the largest and most important trade shows in the consumer tech industry, bringing together key players from a variety of companies. The BIGteam has been attending the show for years, you can check out our CES Case Study to see how you can help your brand at CES 2022. Keep reading for the top BIGclient news from CES 2021!

Cowin Audio

Cowin Audio, an audio product and electronics company that boasts an innovative line of both over-ear and in-ear headphones with cutting edge features, announced three new products at CES 2021: the Apex Elite earbuds, SE9 headphones and Cowin Soundbar. The Apex Elite earbuds are available on the Cowin Audio website for purchase, with the SE9 headphones and Cowin Soundbar coming later in Q1 2021. Learn more information about the announcement in TechRadar, AppleInsider and International Business Times!


GHSP, a global provider of mechanical and electromechanical systems to the world’s leading automotive and home appliance brands, announced new advancements in its automotive technology to increase vehicle safety and reduce virus exposure – in the car and in the home. GHSP is also revolutionizing a car’s center console with dual controllers, making it easier for drivers to take control of their car without taking their eyes off the road. The company also announced that grēnlite™, its line of UV-C treatment products that kill 99.9% of viruses and bacteria, will now be deployed to personal vehicles. The CES announcements from GHSP were covered in publications such as CNET, CarScoops and Automotive News.


Formlabs, a leading 3D printing company, announced a game-changing jewelry material for industry-leading casting reliability. The introduction of Castable Wax 40 by Formlabs at CES demonstrates the company’s dedication to delivering best-in-class resins to users, regardless of industry.  As Castable becomes the 30th proprietary resin to be added to the company’s material library, Formlabs continues to push the boundaries of what is possible in additive manufacturing.  Check out coverage in Engadget and Design World.

What was your favorite BIGclient CES news? Stay up to date with all our client news by following us on Twitter!


Meet Our Newest Intern!

We are so excited to welcome our new intern, Maggie Axford, to the BIGteam. Learn more about this future PR pro below!

Name: Maggie Axford

Instagram: @maggie_axford

Linkedin: @maggieaxford

Hometown: Natick, MA

Tell us a little bit about your background: I am currently a senior at Boston University majoring in public relations with a minor in history. I have held internships at both boutique and large-scale firms where I spent my time writing press releases, building media lists, working with social media, and much more. My most recent internship was with an international agency in London, where I studied abroad, and learned the ins and outs of global corporate communications. While taking classes this fall, I realized an interest of mine is the tech industry, which is a main reason for my choice of BIGfish for a spring internship. I look forward to diving deeper into the tech industry through various clients during this internship. I am very excited to be a part of the BIGfish team this semester and cannot wait to get started!

What attracted you to BIGfish? The interesting list of clients and emphasis on storytelling through PR is what attracted me to BIGfish. Also, the collaborative environment within the BIGfish team!

Describe yourself in 5 words: Outgoing, passionate, driven, bubbly, thoughtful

What’s your favorite food?: Anything Italian

What do you hope to accomplish in this internship?: I hope to gain a better understanding of the tech PR world, as well as sharpen my skills as a public relations professional!

Anything else we should know about you?: When I am not in class or interning at BIGfish, I am the president of Edge Dance Company at Boston University. We are a jazz and contemporary dance group that performs on campus and it is a great way to keep dancing through college.