The Best Tool for Social Media Graphics: Adobe Spark vs. Canva!

In the age of social media, it’s vital for companies of all sizes to maintain a strong social media presence and visual brand aesthetic through unique and professional content. However, for small businesses or individual users, facing this challenge can be difficult without the means to hire a social media guru to design and curate content for your platforms. Enter social media graphic design tools! These helpful apps, platforms, and programs can serve as virtual social media guides, making it possible for any business to successfully manage their social channels. The #BIGteam is always using Adobe Spark and Canva, so we decided to put them head-to-head to see which is the reigning tool for social media!  

Adobe Spark

What it is
Adobe Spark is an online and mobile design app created by the photo editing and design experts at Adobe to help brands create engaging social media graphics, videos, and web pages. With this program, even those with little to no design experience can masterfully curate content that will effectively tell their company’s story and grow their brand. Adobe Spark is a three-pronged suite; use Adobe Post for graphics, Spark Page for web pages, and Spark Video for all your video creation needs. Spark has AI and machine learning built into its core, making a normally tedious design process quick and easy. With intuitive cross-team functionality and a customizable “brandify” feature, Spark empowers brands to share their story.

How it works
Log in to Adobe Spark through your web browser or mobile app to start telling your visual story. Choose from an array of beautiful templates curated specifically for your needs, or select a social media platform to start from scratch. From there, add text, photos, icons or even your brand’s logo. Change your mind about which social media network you’re working on? Simply use the resize tool to change the dimensions of your design to fit across any platform. Users can pick from several layouts, color themes, and brand designs that will help your content shine. 

What we love about it

  • Image sourcing: Spark has an incredibly vast Image library and offers some great sourcing options in case they don’t have what you need in-house. This capability also saves you from the hassle of downloading and uploading again – instead you can pull straight from the source: Creative Cloud, Lightroom, Google Drive, and Dropbox
  • Themes and layouts: Spark’s straightforward approach to formatting templates makes it easy and fun to play around with a variety of beautiful designs. Additionally, Spark lets you shuffle around the variation of your project without losing the content you’ve added.
  • Font capabilities: Not only does Spark include a wide array of fonts, it also offers a “primary and secondary text” feature that allows you to select a primary font featured throughout your design, plus a secondary font used for details or subtitles. 
  • Content Aware Layout: Powered by Adobe Sensei, this AI-based feature brings design intelligence technology to your creation. This incredible tool maps layout positions and text placement based on your design’s content and then makes educated guesses for you to help you achieve a nearly finished product. 

Canva

What it is
Canva is a graphic design tool used to create both web and print media graphics such as book covers, invitations, resumes, and of course, social media designs. With this tool, users can create and collaborate on beautiful designs with their team. Used by professionals and non-designers alike, Canva offers an easy and quick way to create fun graphics that can easily be shared.

How it works
Log into your Canva account on browser or through your mobile device to start designing! Choose from a template, or start your creation from scratch with a blank canvas. Add text, backgrounds, music, and an array of elements like grids, frames and shapes to make the design your own. If you need to add your own assets, add them into the uploads folder, where they’ll live next to your design for when you’re ready to drag and drop them into your project. Choose from an array of Canva apps to integrate like Pexels, Pixabay, Facebook, and Instagram to spice up your content!  

What we love about it

  • Content options: As previously mentioned, Canva offers a plethora of different templates that span beyond social media. From marketing materials to t-shirt designs, the platform gives a wide variety of options that will suit the needs of all designers. 
  • Drag and drop: Canva’s drag-and-drop functionality makes it easy to add a variety of image elements (photos, icons, shapes) to customize your project.
  • Folder and image organization: Canva Pro features this unique productivity hack that allows users to arrange purchased photos in folders for unique access. 

Adobe Spark vs Canva Pricing

Adobe Spark

  • Starter Plan: $0
  • Individual: $9.99 / month
  • Team: $19.99 / month 

Canva

  • Free: $0
  • Pro: $9.95 / month
  • Enterprise: $30.00 / month

Our Verdict: Adobe Spark vs Canva

Both design platforms are great for any business looking to establish consistent and distinct content on social. Canva offers a simple design interface along with extremely user-friendly features for non-designers looking to create. The program’s fun image, shape and icon options help spruce up your content and spur creativity. For basic content and graphic design, this tool will do the trick.

That being said, Spark’s UX and AI-driven layouts make it stand out among competitors as a program built with productivity and personalization in its essence. Even though Adobe Spark may seem daunting for non-design professionals due to its namesake, this app actually simplifies the design process for you. Master it quickly with just a few clicks around, and let the Content Aware Layout feature guide you to create something beautiful.

The BIGteam loves both tools, and while it’s hard to pick favorites, Adobe Spark remains our top choice. No matter your comfort or skill level, Spark does the heavy design lifting for you while still allowing your creative intention to shine through. Its built-in graphic design IQ scans for empty spaces, determines which part of your images are most important, and uses common design rules to predict text positioning. Talk about a productivity hack! Whether you’re an

Instagram and Facebook pro, or you’re a startup looking to reach a new audience, Spark helps brands create a professional social media presence with ease.

Use Adobe Spark or Canva for your company or brand? Let us know what you think in the comments below and be sure to share your creations with us on Twitter!

Meet Our Spring 2020 Interns!

New year, new interns! We are excited to welcome two new interns, Tara Moran and Jacqueline Loring, and to welcome back Senior Intern, Emily Rosenberg, for another semester! Read on to learn about these aspiring PR pros joining the BIGoffice.
Continue reading “Meet Our Spring 2020 Interns!”

Interview Tips for Landing your First PR Job

Picture this: it’s May, you’re preparing to graduate from college and making big plans for your next adventure, but first, you need to land a job. After your applications to PR agencies are in, a potential employer asks you to come in for an interview – this is your time to make a great first impression and show them what you’ve learned, along with what you can bring to their company to be a valuable asset. As such a crucial step in the process, it’s time to prepare to prove that you should be their next hire. Here are a few tips for making a memorable impression and crushing your interview process at a PR agency.

Prep, prep, prep
Interview preparation cannot be understated. Start by catching up on the news – peruse national mainstream outlets, plus any outlets that pertain to the PR agency’s industry expertise. Make sure you’re keeping an eye out for any current or upcoming industry trends and events that could get brought up during the interview. Next, and most importantly, scour the company’s website – take a look through their client list and diligently read any case studies they’ve featured. Even if your interviewer doesn’t ask you about their clients, it’ll give you a positive nudge if you bring it up on your own. This shows your interviewer that you not only did your research, but that you’re also interested in their work.

Additionally, be prepared to answer questions about your own media intake – like your thoughts on specific social platforms and how to create successful content for each, as well as how and where you get your news and why, to prove that you understand the media landscape.

Be confident and genuine
You should be prepared to speak to everything you have on your resume, so contrary to memes that make it seem like it’s okay to list that you’re fluent in Spanish when you actually failed in high school – don’t do that. Trying to talk through white lies during an interview is an easy way for your interviewer to see you as disingenuous. Instead of fibbing on your resume, be honest – and if there’s an area you’re asked about that you’re not confident in, let them know that while it may not yet be your strong suit, your other experiences and knowledge will help you get up to speed in that area. Additionally, show your interviewer what you’re passionate about and how that will enable you to do solid work for their clients in that field.

Ask questions
One of the biggest mistakes interviewees can make is not asking questions at the end of the interview when prompted. When an interviewer is finishing up, they more often than not will ask: “do you have any questions for us?” This is your time to ask questions about the company, industry or anything else that popped up during your meeting. Try to come up with a few unique questions prior to the interview and keep them in the back of your mind as you’re discussing, and if these questions didn’t get answered already, now’s your time to ask them. The obvious questions include “what does a day in the life of an employee look like?” or “what would my main responsibilities be here?” but try to think of questions beyond those that give you both a solid understanding of the role, how you will be able to fit into it, the company’s long term goals and more. It’s important to remember that, while you should be a great fit for the company, the company should also be a great fit for you.

Follow up
This may sound like an obvious one, but following up to thank your interviewers after an interview is crucial and does not go unnoticed. The thank you follow up should be sent within 24 hours of the interview and should be addressed to each person who interviewed you to thank them for their time and consideration. To stand out, include an anecdote from the conversation. Whether it was learning about one of their clients or a personal mention, like if you’re from the same hometown, telling your interviewer what you got out of the meeting will make you more memorable and help you to stay top of mind. On top of this, offer to send any supplemental materials that will support your claim that you’re perfect for the job. This includes writing samples (press releases, blog posts, pitches, etc) or letters of recommendation and references.

Last, but not least, take a deep breathe and relax! If you’re right for the job, and it’s right for you, it’ll come through. Good luck and let us know if you have any other interview tips in the comments! 

BIGnews from CES 2020!

For nearly a decade, the BIGteam has attended the Consumer Electronics Show (CES), one of the biggest and most important trade shows in the consumer tech industry. As a meeting hub for technology companies and media from all over the world, CES offers an unparalleled opportunity to announce new products and get crucial face time with industry reporters and experts. Read on for the BIGclient highlights from this year’s event!

Flo Technologies

Flo Technologies, an industry leader in smart home water security, announced the new Flo by Moen Smart Water Detector! This intuitive sensor can be placed anywhere in the house and can alert users if, and when, it detects moisture to help prevent water damage and loss. The Smart Water Detector is capable of working in conjunction with, or independently from, the Flo by Moen Smart Water Shutoff, a device that proactively identifies leaks anywhere in a home’s water supply and automatically shuts the water off. The Smart Water Detector is available for preorder now! The Smart Water Detector’s presence at CES stirred up some buzz in outlets like the Associated Press, WIRED, CNET and more.

Formlabs

Formlabs, a leading 3D printing technology company, highlighted several exciting partnerships that portray the diversity of creation when users invent with Formlabs machines. The company’s CES booth featured products such as vibrators from Dame Products, a vertebra representing the Mayo Clinic’s Department of Radiology’s Anatomic Modeling Lab, and even a new line of shoes from New Balance – all products made possible with Formlabs technology.

Additionally, Formlabs just announced their new program, “Formlabs Community Spaces.” The program hopes to facilitate in-person access to digital workflows and grow Formlabs’ shared communities through collaboration with Technology Community Spaces. Participants will be provided with educational assets, 3D models, and exclusive access to new materials! To learn more about this exciting new program, check out Fabbaloo’s full breakdown. Formlabs’ news was also covered in Digital Trends Live, 3DPrint, Cool Hunting and more!

Ring

Ring, whose mission is to make neighborhoods safer, announced its new Control Center alongside six new products at CES 2020. The first is an expansion of the Ring Smart Lighting line to include smart LED lightbulbs and solar power. The new bulbs will include a standard A19 ($14.99 each) and floodlight-sized PAR38 bulbs for existing fixtures ($24.99 each). The solar-powered additions include the Solar Steplight ($29.99), Solar Pathlight ($39.99) and Solar Floodlight ($89.99). Both the bulbs and solar lights will be available for purchase later this year. Additionally, Ring announced it’s new Access Controller Pro ($299), a device that allows users with powered gates to remotely operate them from the Ring app. The Access Controller is available now for purchase. Ring’s presence at CES was covered in outlets including 9to5Toys, The Verge, Cheddar and more!

What were some of your favorite announcements from CES 2020? Let us know in the comments or on Twitter! And don’t forget to check out our CES Case Study to see how we can help your brand at CES 2021!