2017 AP Stylebook Changes You Need to Know Before 2018

Each year, the AP Stylebook is updated with new words, formats and grammar changes. As this year comes to a close and we prepare for future updates in 2018, it’s time to take a look at the important changes made in 2017.
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BIGnews in the Tech World

With the holidays right around the corner, the BIGteam is busy sending those final Holiday Gift Guide pitches. But we always make time to recap the biggest happenings in the tech world – check out some of the top news that caught our attention this week:
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How to Develop a Successful PR Strategy

Sun Tzu once said, “All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.” For any public relations campaign to end in success, an overarching strategy is needed to guide the individual tactics PR professional take when securing press for their clients. When kicking off with a new public relations partner, there are three fundamental pillars that help guide the development of PR strategy: end goals, target audience and key messages. With proven success developing and executing on PR strategies, the BIGteam has some advice on how to turn these pillars into a successful strategy. Continue reading “How to Develop a Successful PR Strategy”

BIGnews in the Tech World

October brings us another month closer to CES which means the BIGteam is in full planning mode. But have no fear! We still picked out the best bits of tech news to keep you caught up on the latest happenings in the tech world.
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