The devastation caused by Hurricane Harvey has left thousands in Texas’ Gulf Coast homeless and without basic necessities. Brands and consumers across the country are stepping up to help those in need. Here are a few examples of how brands and consumers are working together to bring aid to Texas.
Continue reading “Brands Supporting Hurricane Harvey Victims: How You Can Help”
A few weeks back we posted our definitive guide for finding the right social media influencer (Quick – if you haven’t already, read it now so you know what I’m talking about). Good, now you’re all caught up. But there are still plenty of misconceptions about influencers floating around that you may have come to believe.
Continue reading “Social Media Influencers 101: What You Need to Know”
Earlier this week, many of us experienced one of most elusive and sensational events in the world – no it wasn’t Taylor Swift’s return to social media, it was the ever-captivating solar eclipse (in case you had joined Patrick Star under his rock for the past few days). With all the attention turned towards the two biggest stars in the solar system, you may have missed some important stories in the tech world. But fear not, we’re bringing you the latest tech updates to help keep you up to speed.
Continue reading “BIGnews in the Tech World”
The 2017 solar eclipse happened Monday and people were *mildly* freaking out. ICYMI (or are living under a rock), this was a big deal because the last time a solar eclipse swept the entire continental U.S. was way back in 1918. 100 years later, people are still more fascinated than ever by the eclipse phenomenon. On the morning before the eclipse, #SolarEclipse2017 was already trending on Twitter, and brands wasted no time cashing in on the attention by tying in their own marketing campaigns to the news. Let’s take a look at some of the best brand campaigns and how they fared in…eclipsing one another.
Continue reading “How Brands Eclipsed Each Other With Marketing Campaigns During the Real Solar Eclipse”
Everybody makes mistakes. It’s how you respond to those mistakes that makes all the difference.
Continue reading “How to Survive a PR Nightmare”
The dog days of summer are upon us. Though our Chief Barketing Officer, Rudy, is relishing the extra time snoozing in his favorite sun spot, the rest of the BIGteam is still hard at work tracking industry trends and following tech stories as they unfold. Since we last checked in, a lot has happened in the world of tech; we’ve compiled the top stories making news that you should know about. Continue reading “BIGnews in the Tech World”
BIGfish client Beaver Country Day School hopes to return to SXSWedu 2018 next March, but needs help from the community to get there. Continue reading “Vote for Beaver Country Day School to Present at SXSWedu 2018!”
Maybe you’re a college student who isn’t sure what it’s like to work in the public relations industry but is interested in the field. Or maybe you’re someone who is simply interested in what a PR pro does all day. The world of PR is quick-paced and stressful, but can be rewarding and thrilling all the same. All your questions about how public relations works will be answered as I give you a quick glance into the life of a PR pro.
Continue reading “So What do PR Pros Do, Anyway?”