In the past few years, reports surfaced claiming humans have shorter attention spans than goldfish. In 2013, the average attention span was about 8 seconds (down a whole four seconds from 2000); goldfish reportedly have an average attention span of about 9 seconds. Yikes.
If your email pitches aren’t getting the traction you hoped they would, chances are it’s because you failed to engage your readers in those first 8 seconds. But what exactly are you doing wrong?
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Month: May 2017
BIGnews in the Tech World
With Boston temperatures reaching record highs this past week, the BIGteam is following the hottest tech news from the comfort of our air conditioned office. Since we last checked in, a lot of things have changed in the world of tech; here are some of the major stories that developed over the last two weeks:
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Instagram vs. Snapchat: The Battle Continues
Here we go again! I have become the resident Snapchat vs. Instagram researcher here at BIGfish (see blog post one and two) and every time a new feature is added, I lean more toward preferring Instagram. I know, I’m shocked too! Continue reading “Instagram vs. Snapchat: The Battle Continues”
BIGclient Named to Fast Company’s Most Creative People in Business!
Today, BIGclient DIRTT’s co-founder and VP of software development, Barrie Loberg, was named to Fast Company’s Most Creative People in Business list! The prestigious list highlights individuals that are driving change in their industry through unique and innovative approaches to business. Chosen for his work in creating virtual and mixed reality software to eliminate the largest challenges facing the construction industry, Barrie is listed alongside other innovators, such as James Anderson, Daniel Glover, Massimo Bottura and Kylie Jenner.
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What the Future of Long-Form Journalism Means for PR
How we access to information has been and continues to be an important aspect of everyday life. As technology becomes more and more ingrained in our society, the way in which we receive that information has changed.
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BIGnews in the Tech World
Can you believe it’s May? Neither can we. In fact, we’re not really sure where April went, but until we figure out that timewarp, here are some top tech stories you might have missed. (Really behind on your tech news? No problem, you can catch up on some other April stories here!)
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How Artificial Intelligence Will Change Public Relations
While most of us have gotten over the fear that artificial intelligence is some insidious robot plotting to take over the world, we may linger on another, more plausible concern: AI is coming for our jobs.
Artificial intelligence is already largely inculcated in our day to day routines (think Pandora stations, Amazon suggestions, Netflix options), but many of us can’t help but feel uneasy about what further advancements of this technology might mean for our respective industries. How plausible is this fear that AI will make human employees obsolete?
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