5 Cringeworthy User-Generated Campaigns and 3 Tips to Avoid Those Mistakes

User content is a great resource for brands. For our client Iceland Naturally, we hold monthly Facebook contests where users submit their photos of Iceland, and we’ll feature one as our cover photo. We also ask our Twitter followers to tweet using the #WhyILoveIceland hashtag and include one fan tweet in our monthly e-newsletter.

US Airways Learns a Lesson in Social Media Monitoring

With the advent of social media came the idea that companies could interact with more customers on a personal level. Though social media can be used as a promotional or advertising tool, its critical functions are to connect with audiences and gauge sentiments. When companies neglect to monitor their social media, they run the risk […]

How Brands Can Tackle Facebook’s Pseudo-Anonymous App, Rooms

If you haven’t heard about it yet, don’t feel bad; Facebook’s new pseudo-anonymous app Rooms, launched on October 24, is meant to be secretive. This app, built by Josh Miller and his team from Branch, was bought by Facebook in January. As of now, Rooms is only available on iOS devices, but an Android app […]

Tom Menino: Boston’s Mayor Left Behind a Legacy for His Town

On Monday morning, Mayor Menino’s funeral procession made its way through Boston. A quintuple-elected City Hall official, Boston’s mayor, and a citizen of this town, Menino prided himself on enhancing every part of the city he touched. In fact, the Boston Globe accredits him with turning Boston into “a hub of 21st century innovation.” Since […]