Public Relations

Our experienced media relations practitioners know news media cannot be controlled, but it can be pitched and managed. While journalists have the ultimate say over which stories warrant news coverage, our team maintains close relationships with the press to stay up-to-date on their reporting and ensure we deliver the right stories with the right information to the right contacts. We have a deep understanding of news cycles and media trends, and we endeavor to maximize each and every media opportunity we develop for our clients.

A successful public relations campaign starts with a clear, thoughtful strategy that supports our clients’ business objectives. Tapping into our extensive PR experience, we analyze our clients’ brands, industries, competitors, and the overall news climate to develop measurable PR programs pinned to detailed road maps for how and when goals and objectives will be achieved.

At its core, public relations is storytelling; and every good story has a clear, consistent message. We work with our clients to define and develop a captivating message that aligns with goals, reflects the company’s identity, and resonates with target audiences. By effectively positioning our clients’ brands, we ensure that reporters and stakeholders alike are engaged and interested.

While the press release has changed over the years, it still remains a useful tool for concisely communicating company news with journalists. We draft and distribute compelling, media-friendly press releases and ensure they get in front of the appropriate reporters for timely coverage.

Companies only get one chance to launch a product. We are experts at utilizing public relations strategies and tactics to ensure our clients’ launches make a splash. For over 20 years, BIGfish has successfully unveiled countless products to the world, delivering measurable results, creating awareness, building credibility, and driving product interest and adoption.

Third-party endorsements elevate your brand to the next level. Our proven strategies build our client brands’ clout through timely and well-informed reviews of products and services. It takes more than just knowing the right people; we make the review process seamless for both the client and the reviewer.

Securing a coveted spot in a gift guide often yields millions of impressions during a critical time when consumers are willing to spend money on the year’s best gifts. At BIGfish, we recognize the significance of gift guides to our clients’ businesses, and have developed strategies for securing these meaningful placements. From newspapers to blogs and national broadcast segments, we’ve got our clients covered when it comes to securing top-tier gift guides.

Our client’s spokespeople are their front-line storytellers. It is critical they are comfortable, informed, and on-message when speaking with journalists. From strategies and tactics for answering difficult questions to guidance on how to prepare and what to wear, our media training sessions fully prepare our clients for phone, in-person, and broadcast interviews with the media.

With COVID and post-pandemic adjustments to travel policies and in-person briefings, BIGfish has pivoted to pitching and managing virtual press tours and desksides. By taking your story virtually “on the road,” BIGfish can add a more personal element to client messages, increase exposure for key executives, and enable face-to-face (albeit virtual) discussions with journalists. We regularly manage press tours and deskside briefings, and we have seen this particular strategy to increase the overall effectiveness of a PR campaign.

For over twenty years, the BIGfish team has represented clients at major industry events, including the Consumer Electronics Show (CES), Mobile World Congress (MWC), Internationale Funkausstellung Berlin (IFA), TechCrunch Disrupt, and more.We know how important these and other industry events are for our clients and what it takes to be seen and heard by top-tier media onsite. Some of the world’s largest brands trust BIGfish to manage their industry event press strategies, including scripting onsite product launches, coordinating news announcements, managing press conferences and briefings, and securing top-tier coverage.

There is much more to public relations than securing great press coverage; Establishing executives as experts in their fields through bylines, speaking opportunities, op-eds, and awards further establishes a brand as an industry leader. We know how to position founders, executives, and subject matter experts on specific topics and actively seek out opportunities to establish our thought leadership clients as credible trusted sources.

Speaking programs further establish executives as industry experts and thought leaders. Our team manages speaking opportunities from start to finish, including developing event calendars, drafting and submitting abstracts, and connecting speakers with key event attendees.

Industry recognition is critical to establishing a brand’s credibility. We manage award campaigns every step of the way, from seeking out relevant opportunities to submitting nominations. By targeting the accolades most valued by our clients’ industries, customers, and stakeholders, we establish our brands as leaders in their market spaces.