Public Relations

Every company has a story; we’re here to tell it. We communicate our clients’ visions by bringing timely, honest and compelling stories to the right audiences. BIGfish campaign strategies focus on effectively raising awareness and telling your brand’s story through news coverage and improved search visibility.

Media Relations

Experienced media relations practitioners know that the news media cannot be controlled; but it can be managed. While journalists have the ultimate say over which stories warrant news coverage, our team maintains close relationships with the press to stay up-to-date on their reporting and ensure we’re bringing the right stories with the right information to the right contacts. We have a deep understanding of how the news cycle works and place great importance on maximizing each media opportunity for our clients.

Strategy & Planning

A successful public relations campaign starts with a clear, thoughtful strategy that supports your company’s business objectives. Tapping into our extensive PR experience, we analyze your brand, industry, competitors and the overall news climate to develop a measurable PR program that is pinned to a detailed roadmap for how and when we’ll achieve our goals.

Messaging & Positioning

At its core, public relations is essentially storytelling; and every good story has a clear, consistent message. We work with you to define and develop a captivating message that aligns with your goals, reflects your company’s identity and resonates with target audiences. By correctly positioning your brand, we ensure that reporters and stakeholders alike are engaged and interested.

Press Releases

While the press release has changed over the years, it still remains a useful tool for disseminating your company’s news to the public. We draft and distribute compelling, media-friendly press releases and ensure they get in front of the appropriate reporters for timely coverage.

Product Launches

You only get one chance to launch a product. We’re experts at using public relations to ensure your launch makes a splash. We have successfully unveiled countless products to the world and have achieved significant, measurable results, including exceeding fundraising goals, driving website traffic and attracting customers.

Product Reviews

Third-party endorsements elevate your brand to the next level. Our proven strategy builds your brand’s clout through timely and well-informed reviews of your product or service. It takes more than just knowing the right people; we make the review process seamless for both the client and the reporter. We give our product review campaigns 5 out of 5 stars.

Media Training

Your media spokespeople are your front line storytellers. It is critical that they are comfortable, informed and on-message when speaking to reporters. From tactics for answering difficult questions to advice on what to wear, our media training sessions fully prepare your team for phone, in-person and broadcast interviews with the press. With our help, you’ll be bulletproof.

Press Tours & Events

Face-to-face communication is invaluable; telling your story in-person is sometimes necessary to make the right impact. In addition to managing press tours that connect your company executives with key influencers, we are tapped into and attend a broad range of press events held across North America, Europe and Asia.

Holiday Gift Guides

Securing a coveted spot in a gift guide roundup often yields millions of impressions during a critical time when consumers are willing to spend money on the year’s best gifts. At BIGfish, we recognize the significance of gift guides to our clients’ businesses, and thus have developed strategies for securing these meaningful placements, which we start executing on in August. From newspapers to online outlets to glossy magazine pages and national broadcast segments, we’ve got you covered when it comes to securing top-tier gift guides. We also work throughout the year to secure coverage in gift guides around other holidays such as Mother’s Day, Father’s Day, and Valentine’s Day.

CES, MWC, IFA, Disrupt and More

The BIGfish team has represented clients at every CES since 2006; we know how important this annual trade show is for our clients and we know what it takes to get them seen and heard by top-tier media. Additionally, we handle all press-related strategies for our clients at MWC, IFA, Disrupt and other important industry events, from scheduling meetings to coordinating press briefings and securing top-tier coverage.

Thought Leadership

There is much more to public relations than securing press coverage; bylines, speaking opportunities, events and awards are also great ways to ensure your message reaches the appropriate target audiences. We know how to position founders, executives and innovators as experts on specific topics and actively seek out opportunities to turn you into a trusted source.

Speaking Engagements

Speaking engagements further establish executives as industry experts and thought leaders. Our team manages speaking opportunities from start to finish, including developing event calendars, drafting and submitting abstracts and connecting speakers with key event attendees.

Award Submissions

Industry recognition is critical to establishing a brand’s credibility. We manage award campaigns every step of the way, from seeking out relevant opportunities to submitting nominations on your behalf. By targeting the accolades most valued by your industry, customers and stakeholders, we will establish your brand as a leader.

Crisis Communication

The best offense is a good defense. We’re always anticipating and working to prevent potential PR issues, but every company can be vulnerable to crises. When difficult situations arise, we’re ready with a plan for rapid and thoughtful resolution that minimizes damage.

Copywriting

Written content must be customized for each channel, outlet and audience in order to resonate and truly make an impact. Our team of skilled writers creates content that aligns with your key messages for blogs, bylines, executive thought leadership, advertising, and social media.

Event Management

If you need on-the-ground event support, our team is here to make sure everything goes according to plan. From day-of logistics to coordinating with vendors, managing reporters and overseeing onsite interviews, we are here to make sure the event goes off without a hitch.

Case Studies

MIT Technology Review

Amplifying the news from the tech industry’s top events and news outlet.

Eugene Monroe

Tackling CTE research and the opioid epidemic in the NFL.

Iceland

Bringing a taste of Iceland to North America.

Ring

Opening more doors for the premier video doorbell.

iOttie

Driving results through a hands-on reviews approach for a hands-free client.

CES

Guiding our clients through the tech industry’s most influential event of the year.

Holiday Gift Guides

Making our clients’ products the must-have gifts every season.