Turn your business strategy into a story people can understand, believe, and remember.

Every company has facts. Great companies turn those facts into narratives.

BIG FISH works with leadership and communications teams to identify the ideas, differentiators, proof points, people, innovations, and ambitions that make a company interesting. We transform them into clear corporate narratives that communicate not only what a company does, but why it matters.

Those narratives become the foundation for media relations, company announcements, executive communications, thought leadership, investor milestones, product stories, and other communications—creating greater consistency and stronger message pull-through across the organization.

STRATEGIC CORPORATE COMMUNICATIONS

Connect communications strategy to business objectives.

Effective corporate communications starts with understanding what the business is trying to accomplish.

BIG FISH develops communications strategies around company goals, target audiences, competitive landscapes, market dynamics, corporate milestones, reputational considerations, and the conversations shaping an industry.

From there, we build a roadmap for creating news, establishing credibility, strengthening reputation, influencing perceptions, supporting growth, and positioning companies for important moments ahead.

MESSAGING & POSITIONING

Define what makes your company different—and make that difference matter.

Strong corporate messaging creates a clear and consistent understanding of who a company is, what it does, what it believes, and why audiences should care.

BIG FISH develops messaging architectures, positioning, key messages, differentiators, supporting proof points, and corporate narratives designed for strong message pull-through across earned media, executive communications, company announcements, and other external communications.

And today’s audiences aren’t exclusively human. We develop messaging with the broader digital information ecosystem in mind, helping companies communicate clearly and consistently to journalists, customers, partners, investors, search engines, and the LLMs increasingly used to research and evaluate businesses.

CORPORATE MEDIA RELATIONS

Earn influential coverage that shapes how your company is understood.

Corporate media relations is about more than getting a company name into the news. The right coverage can establish credibility, validate a business strategy, explain a complex technology, demonstrate momentum, elevate leadership, and influence how important audiences perceive an organization.

BIG FISH develops corporate storylines and connects them with influential business, technology, national, trade, and industry media through proactive outreach, company announcements, executive interviews, newsjacking, briefings, contributed perspectives, and ongoing relationship building.

We focus on both the quality of the coverage and the quality of the message pull-through—earning stories that communicate the ideas, differentiators, and proof points our clients want audiences to understand and remember.

COMPANY NEWS & CORPORATE MILESTONES

Turn important business developments into opportunities to build momentum.

Funding, acquisitions, partnerships, leadership appointments, expansions, major customer wins, research, growth milestones, and other corporate developments can all create opportunities to tell a larger company story.

BIG FISH identifies the news value within these moments and develops the messaging, press materials, executive positioning, and media outreach required to maximize their communications potential.

Rather than treating announcements as isolated events, we connect individual milestones to a broader corporate narrative that demonstrates momentum and reinforces where the company is going.

EXECUTIVE & C-SUITE VISIBILITY

Turn company leaders into recognized industry voices.

CEOs, founders, and senior executives can be among a company’s most valuable communications assets.

BIG FISH helps leaders develop distinct points of view and connects their expertise to the news, trends, issues, and conversations shaping their industries. We pursue opportunities through interviews, expert commentary, profiles, contributed content, speaking opportunities, and other influential platforms.

The objective isn’t executive visibility for visibility’s sake. It’s to build leadership authority in ways that strengthen the credibility, reputation, and positioning of the company itself.

THOUGHT LEADERSHIP

Help shape the conversations defining your industry.

True thought leadership isn’t about commenting on everything. It’s about having something valuable to say when your expertise can meaningfully advance an important conversation.

BIG FISH identifies the trends, issues, ideas, and emerging conversations where our clients can offer distinctive expertise and develops opportunities to bring those perspectives to influential audiences.

Over time, consistent thought leadership can transform executives and companies from participants in an industry into recognized authorities helping define where that industry is going.

REPUTATION MANAGEMENT

Build, strengthen, and protect one of your company’s most valuable assets.

Corporate reputation is shaped by what a company does, what it says, what its leaders say, what others say about it, and how it responds when circumstances change.

BIG FISH helps companies proactively strengthen their reputations through credible storytelling, earned media, executive communications, consistent messaging, strategic counsel, and third-party validation.

The objective is to build a body of credible information and positive associations around a company that strengthens trust with customers, employees, partners, investors, journalists, and other important stakeholders.

CRISIS COMMUNICATIONS

Communicate clearly and credibly when the stakes are highest.

Corporate crises can develop quickly, and communications decisions made in the first hours can influence how an organization is perceived long afterward.

BIG FISH helps leadership teams assess fast-moving situations, establish communications priorities, develop messaging, prepare spokespeople, manage media inquiries, monitor coverage, and coordinate communications across relevant audiences.

We regularly work alongside legal counsel, public policy teams, and internal communications teams when circumstances require a coordinated response.

Our focus is straightforward: help organizations communicate accurately, consistently, strategically, and credibly when scrutiny is highest.

MEDIA TRAINING

Prepare executives to turn media interviews into communications opportunities.

Securing an interview is only the beginning. What an executive communicates—and what ultimately makes it into the story—can determine whether the opportunity advances the company’s objectives.

BIG FISH prepares executives and spokespeople for online, in-person, print, podcast, and broadcast interviews through message development and pull-through, difficult-question preparation, bridging techniques, interview strategy, and realistic practice.

The goal isn’t to create scripted executives. It’s to develop confident communicators who can engage naturally while ensuring important corporate messages are understood, remembered, and accurately represented.

IPO COMMUNICATIONS

Build the communications foundation for one of a company’s most important milestones.

Companies preparing for an initial public offering face a unique communications environment. The right strategy needs to be established well before an S-1 filing, when external communications become significantly more constrained.

BIG FISH develops communications programs designed to establish a strong baseline of customary corporate communications before filing. We help companies develop their corporate narrative, articulate value propositions, elevate executive visibility, communicate business momentum, and establish leadership credibility ahead of increased public and media scrutiny.

Throughout the process, BIG FISH coordinates communications strategy with company leadership and legal counsel to help clients navigate the unique requirements surrounding an IPO.

CORPORATE COMMUNICATIONS IN THE AGE OF AI

Build a corporate reputation that can be understood by both people and machines.

How companies are researched and evaluated is changing.

Journalists, customers, prospective employees, partners, investors, and other stakeholders increasingly use platforms such as ChatGPT, Gemini, Claude, Copilot, and Perplexity to research companies, executives, industries, products, and reputations.

That makes clear messaging, strong message pull-through, authoritative earned media, and consistent third-party information increasingly important.

BIG FISH approaches corporate communications with both human and digital audiences in mind. By developing clear corporate narratives and earning credible third-party coverage, we help strengthen the body of authoritative public information that search engines and generative AI systems can use to understand who a company is, what it does, what it is known for, and why it is credible.

Good corporate communications has always been about shaping understanding. Today, that understanding needs to extend across the entire digital information ecosystem.

WHY COMPANIES CHOOSE BIG FISH PR FOR CORPORATE COMMUNICATIONS…

BIG FISH combines the experience and media relationships of a national PR agency with the senior-level involvement and responsiveness of a boutique firm.

For more than 25 years, we’ve helped companies navigate product launches, funding announcements, major corporate milestones, executive transitions, industry disruption, periods of rapid growth, reputational challenges, and the journey from startup to public company.

Our corporate communications work is designed to:

• Create awareness and understanding

• Establish corporate and executive credibility

• Differentiate companies within competitive markets

• Achieve strong message pull-through

• Elevate CEOs, founders, and subject-matter experts

• Strengthen corporate reputation

• Build authoritative third-party validation

• Support important business milestones

• Improve digital and AI-era discoverability

• Protect credibility during periods of scrutiny or change

Great corporate communications doesn’t simply tell people what your company does. It helps define what your company is known for.

Ready to make your corporate story impossible to ignore?