BIG FISH IS AN AWARD-WINNING ROBOTICS PR AGENCY

As a premier PR agency specializing in robotics, BIG FISH boasts a solid track record of representing some of the most groundbreaking brands in the industry. Our client roster includes renowned names such as Amazon, American Robotics, ASUS, Optimus Ride, Aria, Pickle Robot Company, and many more. Catering to industrial, commercial, and consumer robotics brands, we excel in managing their U.S. earned media public relations campaigns. Discover the impact of BIG FISH PR’s work for robotics clients, delve into reviews of our campaigns on Clutch, and explore our comprehensive robotics PR services below.

ROBOTICS MEDIA RELATIONS

When your robotics brand collaborates with BIG FISH PR for media relations, expect unparalleled expertise in handling all media interactions, both inbound and outbound. We meticulously scrutinize every opportunity to ensure its relevance and manage each story and reporter relationship to guarantee accurate, on-message reporting and well-timed coverage.

Furthermore, with an extensive network of robotics reporters, the BIG FISH PR team cultivates personal relationships and constantly seeks out new contacts in the robotics industry. Leveraging our strong connections and targeted storylines, we’ve built an impressive database of journalists to pitch for each of our clients.

STRATEGY & PLANNING For ROBOTICS Brands

Effective robotics public relations campaigns begin with a meticulously crafted strategy aligned with our clients’ business objectives. Drawing on our extensive PR experience, we conduct thorough analyses of our clients’ brands, industries, competitors, and the overall news landscape to develop measurable PR programs supported by detailed road maps for achieving goals and objectives.

MESSAGING & POSITIONING

Central to public relations is storytelling, and at BIG FISH PR, we understand the power of a compelling narrative. Collaborating closely with our clients, we define and develop captivating messaging that not only aligns with their goals but also reflects their brand identity and resonates with target audiences. By strategically positioning our clients’ brands, we ensure engagement and interest from reporters and stakeholders alike.

PRESS RELEASES

In today’s media landscape, press releases remain a cornerstone of effective communication. When appropriate, BIG FISH PR crafts engaging, media-friendly press releases and ensures their timely distribution to relevant reporters, maximizing coverage opportunities.

PRODUCT LAUNCHES

Launching a product in the robotics industry requires precision and impact. With over 25 years of experience, BIG FISH PR specializes in leveraging PR strategies to ensure our clients’ product launches capture attention, generate awareness, build credibility, and drive adoption.

ROBOT PRODUCT REVIEWS

Elevating our clients’ robots to the next level, BIG FISH PR excels in securing timely and impactful product reviews from reputable journalists. Our proven strategies streamline the review process, ensuring a seamless experience for both clients and reviewers.

MEDIA TRAINING

The spokespersons for our robotics clients often serve as our primary, front-facing storytellers. Therefore, we offer comprehensive media training sessions designed to equip them with the skills and confidence needed to effectively engage with journalists across various platforms.

PRESS TOURS & DESKSIDES

Whether virtual or in-person, press tours and desksides provide invaluable opportunities to bring a brand’s story directly to journalists. At BIG FISH PR, we expertly plan and execute these initiatives, fostering personal connections, increasing exposure for key executives, and facilitating meaningful discussions with the media.

EVENT PR

With a rich history of representing clients at major industry events, including CES, MWC, IFA, and TechCrunch Disrupt, BIG FISH PR understands the importance of maximizing exposure at such gatherings. Furthermore, our tailored event PR strategies ensure our clients stand out and garner top-tier media coverage.

THOUGHT LEADERSHIP

Beyond securing press coverage, establishing executives as industry thought leaders is essential. Through bylines, speaking opportunities, op-eds, and awards campaigns, BIG FISH PR positions our clients as trusted sources and industry authorities.

SPEAKING PROGRAMS

Our dedicated team manages every aspect of speaking engagements, from calendar development to abstract submission, ensuring executives have opportunities to showcase their expertise and thought leadership.

AWARDS CAMPAIGNS

Industry recognition enhances brand credibility. That’s why we meticulously manage awards campaigns, identifying relevant opportunities and submitting nominations to position our clients as leaders in their respective fields.

REPUTATION AND CRISIS MANAGEMENT

In today’s fast-paced world, maintaining brand reputation is paramount. BIG FISH PR offers proactive crisis management services, helping clients identify and mitigate potential risks while providing rapid and accurate crisis response when needed.

CORPORATE NARRATIVES AND STORYTELLING

Crafting compelling corporate narratives strengthens brand identity and enhances engagement. Whether developing a narrative for a startup or refining an existing one for an established brand, BIG FISH PR utilizes storytelling techniques to bring our clients’ stories to life.

EXECUTIVE & C-SUITE VISIBILITY

Establishing strong executive visibility enhances brand perception and attracts top talent. Through thought leadership platforms and strategic media placements, we elevate executives as industry authorities and trendsetters.

IPO COMMUNICATIONS

Lastly, companies preparing for an IPO require strategic communication plans. BIG FISH PR develops and executes programs to establish a robust communication baseline, convey unique value propositions, and instill confidence throughout the IPO process.

Work with BIG FISH PR

Start here to fast-track a discussion on how BIG FISH PR
can support your PR needs.

PR firm for robotics brands
"BIG FISH PR is such a pleasure to work with! Not only have they successfully gotten our company extensive media outreach, but the team is constantly brainstorming on creative PR strategies to get our name out there. Organized and quick to respond, we cannot recommend BIG FISH PR enough!"
Marketing Team
, Aria
"In one word, I can describe why I hired BIG FISH PR - Results. And yes, that’s with a capital R. The BIG FISH PR team is a group of fiercely intelligent people who invest time to get to know their clients’ businesses and get to work quickly to deliver press. Their ideas are strategic and well formulated and their execution is flawless. They are an indispensable extension to the team."
Ken Wilson
former head of marketing
, DIRTT
"BIG FISH PR has a passion for sustainability and social ethics that shines through in their work. The team did an amazing job getting our story national exposure in highly influential outlets like CNN and Forbes. We definitely saw an uptick in interest in our business from the news coverage achieved through their PR campaign."
Brian O’Hanlon
Founder
, Open Blue
"We had huge visibility in the media, and when I say huge, it was huge. We were everywhere we wanted to be. BIG FISH PR did a great job, and that’s why we are continuing to work with them."
Ivo Guiliani
Founder
, Actionproof
"The BIG FISH PR team did outstanding work to establish our marketing program and help us achieve our goal of becoming a publicly traded company in less than three years’ time."
Stuart Page
Former CEO
, Glori Energy, NASDAQ: GLRI
“BIG FISH PR continuously crushes press coverage for us. They have launched all of our products in major tech outlets like TechCrunch, announced over $200 million in financings in major business publications like the Wall Street Journal, and secured front page feature stories about how we’re preventing neighborhood crime in outlets such as the LA Times. The BIG FISH PR team exceeds our expectations with every announcement we throw at them and gets us press that creates long term value for Ring.”
Jamie Siminoff
Founder and Chief Inventor
, Ring
"Our collaboration with BIG FISH PR has been vital to the success of our public relations efforts. Their acumen, creativity, and responsiveness have helped us accelerate our awareness-building initiatives and develop an impactful, nimble PR program from the ground up. Thanks to their strategic counsel, deep expertise, and overall professionalism, we’ve been able to quickly and efficiently exceed our goals across earned media, speaking engagements, award wins, and more. Simply put, partnering with BIG FISH PR has been pivotal to our success."
John Costello
Head of PR
, Typeform
"Partnering with BIG FISH PR has developed into an indispensable collaboration for Flo. BIG FISH PR consistently secures top-notch press coverage, and seamlessly works with our team to develop innovative ways to get our message out. They're always thinking out of the box and leveraging their contacts for us. BIG FISH PR has consistently garnered exceptional results for Flo, and ultimately helps further our mission to prevent loss, one drip at a time. Couldn't ask for more."
Gabriel Halimi
CEO and co-founder
, Flo Technologies
"BIG FISH PR has been a true extension of our PR team. They’re very thoughtful and comprehensive in their approach to the North American market. Working with them we have achieved some fantastic results, and the team is an absolute pleasure to work with."
Sarah Wheble
PR Manager
, Formlabs
"BIG FISH PR was instrumental to the success of FINsix’s pre-sales campaign, which raised over $500,000, placing us in the top 1.4% of all technology projects on Kickstarter. The BIG FISH PR team excelled at public and media relations, social media marketing, and project management."
Joe Scarci
VP Sales & Marketing
, FINsix
"I’m truly impressed by the professionalism, responsiveness, attention-to-detail, and poise of the BIG FISH PR team; they are a pleasure to work with."
Steve Cantor
VP Corporate Relations
, Entegris
"BIG FISH PR was quick to understand our business and was able to rapidly develop and execute a successful PR strategy on our behalf. David and his team at BIG FISH PR are consummate professionals who deliver top-notch service."
Tony Atti
co-founder and CEO
, Phononic
"BIG FISH PR's closely knit team is full of excellent communicators and is always extremely organized and available (even on Icelandic time!). The team goes to great lengths to develop strong professional relationships and deliver great results every time. Their work is of the highest level and is delivered with integrity, passion and drive."
Kristjana Rós Guðjohnsen
Manager, Tourism & Creative Industries
, Promote Iceland
"The best compliment I can give BIG FISH PR is that they feel like an extension of my internal Communications team. They bring forth the same amount of commitment, engagement, and expertise as any internal Ring employee would, and that's been critical to our success here at Ring. BIG FISH PR continues to expertly deliver our message to the masses, helping us quickly become a well-known brand in the consumer tech market. BIG FISH PR has not only made my job easier, but they have also helped us develop a unique and effective PR strategy that has quickly landed us in every top-tier publication. As a company that moves at an unimaginably fast pace, we need an agency that can run equally as fast, while also remaining extremely effective, and BIG FISH PR fulfills that."
Yassi Yarger
PR Lead
, Amazon
"BIG FISH PR developed a brilliant PR strategy for bringing Vitality GlowCaps to market. The press coverage and recognition BIG FISH PR attained for Vitality was incredible and included a lead article in the Wall Street Journal, an appearance on Good Morning America, and inclusion in a MOMA exhibit."
David Rose
founder and former CEO
, Vitality
"Wow is all I can say about working with this agency. BIG FISH PR built and executed a brilliant PR campaign. Nothing was left to chance. They coached me through every twist and turn of the campaign and in the end we achieved national attention with media coverage in most of the major broadcast networks, newspapers, magazines, websites and podcasts. I can’t say enough good things about this PR firm."
Eugene Monroe
Retired NFL Player & Partner
, GTI
"We really needed a solid PR firm that could navigate the digital world. BIG FISH PR delivered that and more with 1,700 press mentions and over 650 published product reviews."
Kannyn MacRae
Former Vice President of Product Development
, TYLT
"BIG FISH PR has been a fantastic partner to us. The team has generated amazing awareness and helped us to reach outlets that we have never been able to get coverage in before. They provide both strategic expertise and focused execution, and, very importantly, they are easy and nice to work with on a daily basis."
Raviv Melamed
CEO and co-founder
, Vayyar
"BIG FISH PR is one of the best online marketing companies that I have worked with. They have a very deep understanding of their industry. They really follow what’s new and what’s happening, and where the trends are going. Iceland’s population is just more than 330,000 people, but we have more than 500,000 likes on our Facebook page thanks to their help."
Hlynur Gudjonsson
Consul General and Trade Commissioner
, Consulate General of Iceland
"BIG FISH PR has been our PR partner since the inception of our fund and has played a critical role in launching our portfolio of businesses."
Andrew Perlman
Managing Director, GreatPoint Ventures and founder
, GreatPoint Energy, Zafgen, Oasys Water, Coskata and AltaRock Energy
"BIG FISH PR understands the rapidly-changing media landscape in a way that few other agencies do. We were consistently blown away by their ability to deliver. They went way above and beyond what we expected!"
Peter Rojas
founder of gdgt
, Gizmodo and Engadget