Formlabs is the leader in 3D printing, with the professional ecosystem of choice for engineers, designers, manufacturers, and decision-makers around the globe, including Microsoft, OXO, Ford, and more.
Though Formlabs was the established leader in 3D printing, BIG FISH set out to elevate awareness for the company as the premium 3D printing ecosystem that offers reliability, versatility, and ease-of-use. In 2024, this included two key launches of flagship 3D printers, as well as important partnerships with top brands including Microsoft, Ford, Unilever, and others.
Formlabs is a long-standing BIG FISH client, and we continue to raise our game year over year to elevate Formlabs’ presence with a steady drumbeat of coverage. In 2024, BIG FISH’s PR program included thought leadership, proactive creative storytelling, product reviews, and key announcements and in-depth partner stories. We targeted a wide range of media in Formlabs’ market (tech, manufacturing, and Boston), to mainstream media and niche industries such as dental, automotive, medical, and others.
Proactive media outreach with creative and timely angles keeps Formlabs top-of-mind with reporters to drive ongoing coverage. 2024 included two key launches with the release of two new flagship 3D printers, Form 4 and Form 4L, featuring groundbreaking speeds and reliability. For each launch, our embargoed media strategy lined up coverage to take over the media conversation, including comparisons to other manufacturing technologies and content from users such as Microsoft and Radio Flyer. We followed each launch with a momentum strategy, including a product review program for in-depth feature coverage that would educate readers and potential buyers by showcasing the printers’ high speeds, versatility, and reliability.
To show Formlabs’ prowess in the space, a thought leadership program racked up awards for the brand to position it as a leader and highlight new flagship products.
In 2024, Formlabs was elevated as a leader in 3D printing through over 700 pieces of coverage, including 66 tier 1 hits and top coverage in CNET, Engadget, Entrepreneur All3DP, Fast Company, The Verge, Tom’s Guide, TechRadar, TIME, Tom’s Hardware, TechCrunch, Popular Science, and Mashable.
Form 4 and Form 4L launches were key moments that elevated the brand and drove media conversation with feature pieces in Fast Company, TechCrunch, and Engadget, and 10 tier 1 hits introducing the new blazing fast printers with strong message pull through of the advanced reliability, quality, and ease of use of the printers. The reviews program was successful, with six reviews in TechRadar (x2), Tom’s Hardware, DEVELOP3D, 3DPrint.com, and Fabbaloo for Form 3+, Form 4, and Form 4L.
Storytelling about partners and users bolstered Formlabs’ reputation and educated readers about the new 3D printers and materials. Of the 45 user story pieces secured, top pieces included Popular Science, Mashable, Boston Business Journal, DEVELOP3D, TCT Magazine and more.
Throughout the year, Formlabs was solidified as a leader in tech and in its industry, winning 9 awards including TIME Best Inventions, Fast Company Most Innovative Companies, and 3D Printing Industry Awards which recognized Form 4 as a best invention and Formlabs’ contribution to bringing innovation across a variety of industries.
Year over year, our work resulted in a 38% increase in total coverage, 47% Share of Voice increase, 50% award win increase, and 100% increase in product review coverage.
Proactive PR and landing key launch moments elevated Formlabs’ national awareness with 9 award wins and coverage making over 5 billion impressions.
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