Cowin Audio engaged with BIGfish to create national awareness of the company’s line of innovative in-ear and over-ear headphones. The BIGfish team was tasked with a specific focus on Amazon Prime Day, Black Friday/Cyber Monday/Holiday Gift Guides, CES 2021, and Cowin’s newest product launches.
At CES 2021, Cowin announced three brand new products: The Apex Elite earbuds, SE9 over-ear headphones, and Cowin Soundbar, each offering users a high quality listening experience at an affordable price.
For more information about Cowin and its products, visit cowinaudio.com.
To garner widespread awareness of Cowin Audio’s products, the BIGfish team conducted aggressive media outreach to targeted reporters at national lifestyle, tech, and audio-focused outlets. Leading up to CES 2021, the team lined up numerous stories to be published on the date of the new product announcement and seeded sample units to a select group of reporters.
As a result of BIGfish’s media strategy and expert approach to CES, Cowin Audio products are widely recognized as some of the most innovative and affordable audio accessories on the market. BIGfish looks forward to continuing its work with Cowin Audio and leading the brand through upcoming product launches and industry tradeshows.
Over a six month period of time, BIGfish launched 3 products, including Cowin Audio’s first-ever Sound Bar, secured coverage in top-tier outlets for the product launches, and garnered widespread inclusion of Cowin Audio products in Amazon Prime Day, Black Friday, Cyber Monday, and general holiday gift guides. These efforts resulted in 172 press hits and 2.9 Billion impressions.