Guiding our clients through the tech industry’s most influential event of the year.

BIGfish Communications is heading back to CES 2017! Clients Ring, Petnet and Nightingale will all be there - see what they have in store!
2
Clients
71
Total Press Hits
559.7
Million Total Impressions
2
Clients
71
Total Press Hits
559.7
Million Total Impressions

Background

The Consumer Electronic Show (CES) is one of the most prolific tech trade shows in the world and this year was the first virtual CES. Attending every CES since 2006, the BIGfish team knows how to expertly prepare for a successful CES. This year, the BIGteam attended CES virtually although the show did have an optional in-person element in Las Vegas. The BIGteam was ready to work with the two clients attending to ensure maximum announcement coverage that gained traction during and after the trade show ended.

Strategy

Conduct aggressive embargoed media outreach to long-lead, national print and online outlets to secure press coverage for client announcements, schedule top-tier virtual or in-person press meetings to give reporters an opportunity to learn about the clients and products, and create lasting relationships with reporters to ensure positive future coverage and reviews.

Formlabs

Formlabs Enters 2022 With New 3D Printers and Resins

Amazon Ring 

A Snapshot of Our CES News

Services (3-5)

  • Product announcements
  • “Best of” Roundups
  • Press meetings
BIGfish-PR-Deliverables
Product Announcements
BIGfish-PR-Deliverables
"Best-of" Round Ups
BIGfish-PR-Deliverables
Press meetings

After months of extensive preparation, BIGfish secured a combined 71 press hits for Formlabs and Amazon Ring during the two days CES was held.

MediaCoverage-CES-AH
MediaCoverage-CES-CNN
MediaCoverage-CES-digitaltrends
MediaCoverage-CES-NBC
MediaCoverage-CES-TechHive
MediaCoverage-CES-MUO
MediaCoverage-CES-TC
MediaCoverage-CES-SME
MediaCoverage-CES-3dprint
MediaCoverage-CES-Toms-Guide

Results

BIGfish secured significant CES coverage in top-tier technology and national news outlets, generating consumer awareness around our clients’ latest and greatest products. See how BIGfish continues to drive PR results for our clients throughout the year here.

We’re always looking for new and innovative companies to add to our roster of game-changing clients – if you are interested in hearing more about our CES offerings, contact us or click here to have a team member contact you with more information!

Case Studies

Ring

Opening more doors for the premier video doorbell.

PLAY

BIGfish Sticks A Perfect Landing for a European Airline Expanding into The U.S. Market

Formlabs

Getting press for the original 3D printing press

Coils to Locs

Locking down national attention for a long-ignored market

American Robotics

Taking flight with the new leader in autonomous drones

Cowin Audio

Turning up the volume on press coverage for Cowin Audio

MIT Technology Review

Amplifying the news from the tech industry’s top events and news outlet.

iOttie

Driving results through a hands-on reviews approach for a hands-free client.

Holiday Gift Guides

Making our clients’ products the must-have gifts every season