The Consumer Electronic Show (CES) is one of the most prolific tech trade shows in the world and this year was the first virtual CES. Attending every CES since 2006, the BIG FISH PR team knows how to expertly prepare for a successful CES. This year, BIG FISH PR attended CES virtually although the show did have an optional in-person element in Las Vegas. BIG FISH PR was ready to work with two clients attending to ensure maximum announcement coverage that gained traction during and after the trade show ended.
Conduct aggressive embargoed media outreach to long-lead, national print and online outlets to secure press coverage for client announcements, schedule top-tier virtual or in-person press meetings to give reporters an opportunity to learn about the clients and products, and create lasting relationships with reporters to ensure positive future coverage and reviews.
BIG FISH PR secured significant CES coverage in top-tier technology and national news outlets, generating consumer awareness around our clients’ latest and greatest products. See how BIG FISH PR continues to drive PR results for our clients throughout the year here.
We’re always looking for new and innovative companies to add to our roster of game-changing clients – if you are interested in hearing more about our CES offerings, contact us or click here to have a team member contact you with more information!
After months of extensive preparation, BIG FISH PR secured a combined 71 press hits for Formlabs and Amazon Ring during the two days CES was held.