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The Earned Media Agency That Builds Credibility, Visibility & Business Growth, BIG FISH PR
Earned Media Isn’t Bought, It’s Earned.
Any company can buy advertising or pay for SEO.
Very few can consistently earn coverage in the publications, broadcasts, podcasts, and digital outlets that customers, investors, partners, and AI search engines trust.
BIG FISH PR is an award-winning boutique earned media agency that helps brands become the stories journalists want to tell. Since 1999, we’ve secured national, trade, broadcast, and digital media coverage for startups, Fortune 500 companies, publicly traded organizations, consumer brands, technology companies, travel destinations, and category disruptors.
Our earned-media-first approach generates the third-party credibility that drives awareness, influences purchasing decisions, organically improves SEO, and increasingly helps brands become the companies recommended by AI search platforms like ChatGPT, Gemini, and Claude AI Overviews. Earned media has become a foundational trust signal for both traditional search engines and AI-powered discovery.
Drop BIG FISH PR a line now to chat about your brand’s earned media PR program.
What Is Earned Media?
Earned media is publicity your brand earns through editorial coverage, NOT advertising.
It includes:
- News stories
- Product reviews
- Feature articles
- Executive interviews
- Television segments
- Podcast appearances
- Expert commentary
- Thought leadership
- Industry awards
- Trend stories
- Speaking opportunities
Unlike paid media, earned media carries the credibility that only independent journalists and respected publications can provide.
When respected media outlets tell your story, audiences (including AI) listen.
Why Hire an Earned Media PR Firm?
The best earned media doesn’t happen because a press release was sent out.
It happens because experienced publicists know:
- Which stories journalists are actually covering
- How to uncover compelling news angles
- When to pitch
- Who should receive each story
- How to position executives as industry experts
- How to transform product launches into national news
- How to create stories that continue generating coverage long after launch
At BIG FISH PR, every campaign begins with strategy—not media lists.
We develop newsworthy narratives that earn attention from the media outlets your customers already trust.
Earned Media That Delivers More Than Headlines
Great media coverage creates a ripple effect throughout your business.
Our campaigns help clients:
Increase Brand Awareness
Appear in the publications your customers read every day.
Build Trust & Credibility
Independent editorial coverage carries significantly more credibility than advertising because someone else is telling your story.
Improve SEO, Organically
Authoritative media coverage generates valuable backlinks, brand mentions, and entity recognition that strengthen your long-term search visibility.
Strengthen AI Search Visibility
As AI assistants increasingly rely on trusted editorial sources to answer user questions, earned media helps establish your company as a recognized authority worthy of recommendation.
Support Sales
Customers who discover your brand through trusted editorial coverage often enter the sales process with greater confidence and trust.
BIG FISH PR Earned Media Services
BIG FISH PR develops integrated earned media campaigns that may include:
- National Media Relations
- Consumer PR
- Technology PR
- Product Launch Campaigns
- Executive Thought Leadership
- Product Reviews
- Broadcast Media Outreach
- Podcast Placement
- Trend Story Development
- Award Programs
- Speaking Opportunities
- Newsjacking
- Crisis Communications
- Media Training
- Press Releases
- Analyst Relations
- Generative Engine Optimization (GEO)
- AI Search Visibility Strategy
Every activity is designed with one goal:
Earn meaningful coverage that moves your business forward.
Industries We Serve
Our earned media publicists represent brands across industries including:
- Consumer Electronics
- Lifestyle Brands
- Tech
- Artificial Intelligence
- Robotics
- SaaS
- Consumer Products
- Smart Home
- Travel & Tourism
- Aviation
- Healthcare
- Sustainability
- Mobility
- Security
- Retail
- Startups
- Public Companies
Whether you’re introducing an entirely new category or competing in a crowded market, we’ll develop the story that earns attention.
Why BIG FISH PR?
Unlike many agencies that divide attention across advertising, influencers, paid media, and social media, BIG FISH PR was built around one discipline:
Earning Media Coverage.
Our senior-level team has spent more than two decades building relationships with journalists while developing the strategic storytelling that turns businesses into news.
We don’t chase impressions.
We earn meaningful coverage that influences customers, investors, partners, and industry decision-makers.
That’s why companies, from early-stage startups to global brands, trust BIG FISH PR to lead their earned media programs.
Frequently Asked Questions
What is an earned media agency?
An earned media agency specializes in securing editorial coverage through strategic media relations rather than paid advertising. The goal is to generate independent third-party coverage that builds credibility, trust, and awareness.
What’s the difference between earned media and paid media?
Paid media includes advertising, sponsored content, and paid placements. Earned media consists of editorial coverage that journalists choose to publish because the story is genuinely newsworthy.
Why is earned media important?
Earned media builds trust, increases visibility, improves SEO, supports AI search discoverability, and creates long-term brand authority that advertising alone cannot replicate.
How long does an earned media campaign take?
While some news opportunities happen immediately, meaningful earned media is typically built over several months through consistent storytelling, proactive outreach, executive positioning, and relationship development.
Ready to Earn the Media Coverage Your Brand Deserves?
If you’re searching for an earned media agency that combines senior-level strategy, national media relationships, and decades of experience turning companies into compelling stories, BIG FISH PR is ready to help.
Let’s Go! Build the kind of earned media program with BIG FISH PR that doesn’t just generate headlines; it builds lasting credibility, strengthens your brand, and fuels long-term business growth.