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Make Your Brand the BIG News at CES with BIG FISH PR
The independent PR agency behind some of technology’s biggest stories
BIG FISH Is an award-winning consumer and tech PR firm with over 20 years of experience
managing CES product launches, unveilings, and landing earned media coverage
CES is crowded. Thousands of companies compete for the attention of the same journalists, creators, and industry leaders. Breaking through requires more than an interesting product or an impressive innovation, it requires the right story, the right media strategy, and months of preparation.
BIG FISH PR has been launching and representing brands at CES since 2006. We help innovative companies turn CES announcements into meaningful earned media coverage, greater brand awareness, and lasting momentum.
Planning a product launch or unveiling at CES 2027? Let’s talk.
At CES, PR Experience Matters
At CES, reporters are inundated with pitches and product announcements. BIG FISH PR knows how to find the story that makes your brand relevant, and how to put it in front of the journalists most likely to cover it.
Our team understands the CES media cycle, the deadlines journalists work against and the preparation required to generate coverage before, during, and after the show.
Whether you’re introducing a new company, unveiling a category-defining product or announcing your next stage of growth, BIG FISH will build a CES PR campaign designed to help your news rise above the noise.
Over Two Decades of CES PR Experience
Since attending our first CES in 2006, BIG FISH PR has helped startups, emerging brands, and global technology companies navigate the world’s most competitive technology showcase.
Our CES experience includes:
- New company and brand introductions
- Consumer electronics product launches
- On-site product unveilings
- Pre-show media outreach
- Embargoed press briefings
- Press event strategy and support
- Pepcom and ShowStoppers preparation
- CES Innovation Awards amplification
- Executive interviews and thought leadership
- Product reviews and broadcast demonstrations
- Post-show media follow-up
A CES PR Strategy Built Around Earned Media
A story reporters will want to cover
A long feature list is not a media narrative. We identify what makes your company, product or technology genuinely newsworthy and connect it to the trends, issues and conversations shaping CES.
Media outreach begins well before the show
The most successful CES campaigns start months before Las Vegas. We identify relevant journalists, introduce your story early, and arrange briefings before media calendars fill up.
Press materials that make coverage easier
We develop the messaging and media assets reporters need to understand and cover your news, including:
- Press releases
- Messaging and positioning
- Media pitches
- Press kits
- Product images and video
- Executive talking points
- FAQs and briefing documents
- Media training
On-site press support
We help coordinate interviews, briefings, product demonstrations and press events during CES, keeping your team organized while making every media opportunity count.
Momentum that continues after CES
CES should be the beginning of your story, not the end. We follow up with journalists, pursue product reviews, and develop new angles that extend awareness beyond the show.
CES 2026 Launch Case Study: Introducing a New Consumer Electronics Brand, TDM Neo.
For CES 2026, BIG FISH PR helped introduce TDM and unveil its first product: The Neo, the first headphones designed to twist into a speaker.
The campaign began months before the show. BIG FISH contacted the right journalists attending CES, arranged on-site briefings, and shared the announcement under embargo with the images, video and press materials required for coverage.
The media-forward strategy helped TDM use CES as a springboard for the brand’s launch with awareness snowballing with massive positive news coverage and 12 awards, giving the fledgling company and its flagship product an opportunity to stand out in a highly competitive consumer electronics category.
READ THE FULL TDM NEO CES LAUNCH CASE STUDY HERE
Why Brands Choose BIG FISH PR for CES
Senior-level strategy and execution
Clients work directly with experienced PR professionals who understand technology, media and the demands of a major product launch.
Deep consumer technology expertise
We know how to translate complicated products and engineering into clear, compelling stories for consumer, business, technology and trade audiences.
Established media relationships
Our team works with influential journalists, producers, reviewers and technology media covering CES and the industries represented there.
Boutique agency attention
We are responsive, collaborative and closely involved. Our team works as an extension of yours throughout the planning process and on the ground in Las Vegas.
Coverage with value beyond the show
Credible earned media can build trust, improve search visibility and help brands appear more prominently across traditional search and AI-powered discovery platforms.
Don’t Wait Until CES 2027 to Start Your CES PR Campaign
Media planning begins months before the show. By November and December, many journalists’ CES schedules are already filling with press events, interviews and product demonstrations.
Starting early gives your company more time to:
- Clarify its announcement and media narrative
- Prepare launch materials and executive spokespeople
- Identify priority journalists
- Offer embargoed previews
- Schedule press meetings
- Coordinate awards, events and product reviews
- Build awareness before CES begins
If you’re planning to launch or unveil something at CES, now is the time to start the conversation.
CES PR Services
BIG FISH PR can lead your complete CES communications campaign or complement your internal marketing and communications team.
- CES PR strategy
- Product launch planning
- Brand and company unveilings
- Messaging and positioning
- Media list development
- Pre-show media outreach
- Press release development
- Embargo strategy
- Media briefing coordination
- Press kit development
- Executive media training
- Pepcom and ShowStoppers support
- On-site media relations
- Product review programs
- Post-CES follow-up and reporting
Frequently Asked Questions for CES 2027 PR Planning
When should we hire a PR firm for CES?
Ideally, CES PR planning should begin in late summer or early fall. This allows enough time to develop your story, create press materials, and begin outreach before journalists’ schedules become crowded. Even if CES is approaching quickly, contact us, we can assess what is still achievable.
Can BIG FISH PR help launch a new product at CES?
Yes. Product launches and unveilings are central to our CES work. We help position the product, develop the announcement, prepare media materials, contact relevant journalists, and manage interviews and demonstrations.
Do you work with early-stage, high-growth companies?
Yes. BIG FISH PR works with innovative startups, emerging companies and established global brands. We tailor the strategy to the strength of the announcement, the company’s goals and the available resources.
Can you guarantee media coverage?
Earned media cannot be guaranteed. What we provide is experienced strategy, strong storytelling, targeted outreach, and a disciplined campaign designed to position your brand for optimal earned media news coverage.
Do you provide on-site support in Las Vegas?
Yes. Depending on the scope of the campaign, our team can provide on-site support for interviews, briefings, demonstrations, and media events throughout CES.
Let’s Make Your CES Launch Newsworthy
Tell us what you’re planning to introduce at CES. We’ll help you determine the strongest story, the right media strategy, and the steps required to generate attention at CES and beyond.