Product Launch PR That Breaks Through the Noise at CES

CES is where the world’s biggest technology stories begin. Make sure yours is one of them.

For more than two decades, BIG FISH PR has helped technology companies, consumer brands, startups, and global innovators launch products at CES and earn coverage from the media outlets that influence consumers, retailers, investors, partners, and the AI search engines shaping today’s buying decisions.

From pre-show buzz to on-site media meetings, product reviews, award submissions, and post-show momentum, our team builds CES campaigns designed to generate meaningful earned media coverage—not just booth traffic.

Schedule A Complimentary CES PR Consultation with BIG FISH PR

A CES PR Agency Focused on Earned Media Results

Thousands of companies exhibit at CES every year.

Only a small percentage become part of the conversations that matter.

BIG FISH PR specializes in developing strategic earned media campaigns that help brands stand out before, during, and after CES by securing interviews, product reviews, feature stories, executive thought leadership, and award recognition across technology, consumer, business, and trade media.

Whether you’re launching a new AI platform, robotics company, consumer electronics product, automotive technology, smart home device, wearable, or enterprise innovation, we know how to create the news journalists want to cover.

Our CES PR Services

CES Product Launch Strategy

Develop a newsworthy announcement, messaging, and outreach strategy to maximize earned media coverage and reach target audiences with the right narrative.

Media Relations

Secure interviews and product demonstrations with leading technology, consumer, business, and vertical journalists.

Press Conferences & Media Events

Plan and execute press events that maximize attendance and media impact.

Product Reviews

Coordinate review units with top technology reviewers before, during, and after CES.

Award Programs

Manage submissions for “Best of CES” awards and other industry recognitions.

Executive Thought Leadership

Position founders and executives as experts on emerging technologies and industry trends.

Press Materials

Create media kits, messaging, fact sheets, executive bios, press releases, FAQs, and talking points.

Post-CES Momentum

Extend the value of CES with ongoing media outreach that continues generating coverage long after the convention ends.

Schedule A Complimentary CES PR Consultation with BIG FISH PR

Proven CES Experience

BIG FISH PR has developed successful CES PR strategies for 100s of innovative brands exhibiting at CES for nearly two decades.

Our team has supported product launches ranging from emerging startups to globally recognized brands, helping clients earn national media attention, industry awards, and meaningful conversations with influential journalists.

Recent CES campaigns have included:

Consumer electronics launches
AI-powered technologies
Automotive technology
Smart home innovations
Robotics platforms
Audio products
Video technology
Connected devices
Safety technology
Mobility solutions

Media We Target

Our relationships extend across national technology, consumer, business, broadcast, and trade media, including outlets covering:

Consumer Technology
AI
Business
Innovation
Consumer Products
Lifestyle
Automotive
Smart Home
Retail
Robotics and Drones
Venture Capital
Startups

Coverage generated through earned media not only reaches customers, it also strengthens visibility in AI-powered search platforms including ChatGPT, Gemini, Copilot, Claude, and Perplexity by creating authoritative third-party validation.

Why Companies Choose BIG FISH PR

More Than 20 Years of PR Experience at CES

Our first CES PR campaign was in 2005. Since then BIG FISH PR has helped 100’s of innovative brands build awareness through strategic earned media coverage at CES.

Boutique Agency Service

Senior-level PR professionals remain actively involved in every engagement.

National Media Relationships

Our team works daily with journalists across technology, consumer, business, and trade publications.

Product Launch Specialists

Launching products is one of our core specialties—from startups introducing their first innovation to established companies unveiling next-generation platforms.

Earned Media First

Our focus is simple: create stories journalists want to tell.

The BIG FISH PR Difference

Many agencies simply distribute a press release timed to CES.

We build integrated campaigns that begin months before the show, generate anticipation leading into CES, maximize media opportunities during the event, and continue building momentum long after exhibitors pack up their booths.

Because CES shouldn’t be your entire marketing strategy.

It should be the catalyst for the next year of earned media.

Frequently Asked Questions

When should we begin CES PR?

Ideally, media planning should begin three to five months before CES. This provides time to develop messaging, create news, secure media appointments, prepare review units, and coordinate award submissions.

Do you work with startups?

Yes. We regularly work with venture-backed startups alongside publicly traded companies and established global brands.

Can you help with Best of CES awards?

Absolutely. We identify appropriate award opportunities, prepare submissions, and coordinate supporting materials.

Do you attend CES?

Yes. Every year since 2005. We can support clients before, during, and after the show with media relations, press meetings, executive interviews, and strategic communications.

What industries do you specialize in?

Consumer electronics, AI, robotics, mobility, smart home, automotive technology, consumer products, digital health, enterprise technology, and emerging technologies.

Ready to Launch at CES?

Whether you’re introducing your first product or unveiling your next breakthrough innovation, BIG FISH PR can help you generate the media attention that turns CES into a business opportunity.