About | BIG FISH PR | Public Relations Agency

FROM DAY ONE, BIG FISH PR WAS BUILT AROUND A SIMPLE IDEA: DELIVER THE BEST POSSIBLE PUBLIC RELATIONS RESULTS AND BE THE PR AGENCY WE ALWAYS WANTED TO HIRE.

Our foundation didn’t stem from other agencies. It came from inside the marketing and communications leadership teams of innovative enterprises and DTC brands. Prior to launching BIG FISH, our team managed PR, marketing, and communications from the client side, including leading earned media storytelling programs that shaped brand narratives and drove real business outcomes. We saw what worked, what didn’t, and what clients actually need and want from their agency partners.

So we built BIG FISH from the ground up around how a PR agency should truly engage, advise, and collaborate, as an extension of the client’s own team, not a vendor on the sidelines.

The BIG FISH PR team is outcome-obsessed. We thrive on solving complex communication challenges, launching new ideas into the market, creating news, and earning headlines that matter. We maintain long-standing relationships with agenda-setting journalists across national, trade, business, and digital media, and we know how to turn stories into coverage that moves perception, builds credibility, and drives momentum.

Earned media is our craft. Storytelling is our edge. Results are our standard.

We don’t just get press, we understand press. We know what reporters need, how stories travel, and where audiences actually pay attention. Our work spans earned media, product launches, executive visibility, data storytelling, speaking platforms, reviews and awards, thought leadership, issues management, and brand positioning for SEO and GEO, all designed to build credibility, relevance, and market influence.

Our guiding principle is simple:

We go beyond being a client’s agency of record; we are a core part of their communications team.
We learn quickly.
We look around corners.
We build long-term partnerships by delivering clear strategy, honest counsel, relentless execution, and outcomes that make an impact.
We listen closely.

And we know what it takes to deliver the results that help our clients succeed…

Deliver BIG agency outcomes with boutique agency service.

The BIG FISH PR Executive Team

David Richard

CEO

As CEO and founder of BIG FISH PR, David is responsible for guiding the agency’s overall business operations, growth, and success. He has led BIG FISH since its inception in 1999, building and leading the team, charting its course, and forming it into the PR agency of excellence it is today. David has a passion for bringing new brands and businesses to market, developing PR strategies to overcome communication challenges, and positioning brands to generate awareness and win greater market share. Over the course of his career, David has successfully developed and executed PR campaigns for a broad range of consumer and enterprise clients that created value through increased awareness, credibility, and influence. David and the BIG FISH PR team have successfully brought hundreds of new brands and products to market. Since 2002, David has served as a PR professor at Emerson College, where he lectures on PR campaigns, strategies, and innovation in PR and earned media with technologies like AI.

Meredith Chiricosta

Executive Vice President & Partner

As EVP at BIG FISH, Meredith oversees the strategic direction of the business and the agency’s team of 15+ publicists in executing award-winning PR campaigns on behalf of the firm’s B2B, B2B2C, and B2C clients. With over 15 years of experience, she understands how to effectively execute campaigns that support clients’ business objectives, and has experience providing expert PR counsel for everything from fundraising announcements to IPOs, crisis communication, and product launches. Meredith is passionate about helping innovative brands navigate complex communication challenges and develop creative storytelling and thought leadership programs that position clients’ unique perspectives in front of their most important stakeholders. A passionate storyteller, she still enjoys the thrill of landing her clients’ their dream pieces of earned coverage. Meredith graduated from Emerson College with a degree in PR and a minor in Business.

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"BIG FISH PR built a narrative around our most exciting product line and inflected our PR program to earn coverage in top tier tech publications. Their work unlocked major credibility and brand building moments for us with top tier press, helped raise our product awareness, and earned our brand coverage in the places where it mattered most. The impactful press BIG FISH secured for us continues to pay dividends for our brand reputation and credibility."

Aviv Gilboa

President

, Skylight

“The whole BIG FISH team always took extra time to focus on the goals and understanding of the industries we were approaching. This allowed everyone involved to be fully educated to the best of their abilities before heading into any project. Every BIG FISH team member who was part of our account went above and beyond to make sure all of our needs were met. Not one deadline was ever missed by the BIG FISH team and their deliverables always hit the mark. There was never a time when we needed to make many (if any) changes to the final deliverables.”

Preston Grimes

Marketing Manager

, American Robotics

“BIG FISH really took the time to understand our business and our goals. They are an extension of our team and always coming up with fresh creative ideas on their own. BIG FISH PR regularly secures placements in major media outlets, and delivered a 50% SoV increase versus their competitors. They also deliver outputs on time and we love working with them.”

Kate LoFaso

Marketing Director

, Bevi

"Our collaboration with BIG FISH PR has been vital to the success of our public relations efforts. Their acumen, creativity, and responsiveness have helped us accelerate our awareness-building initiatives and develop an impactful, nimble PR program from the ground up. Thanks to their strategic counsel, deep expertise, and overall professionalism, we’ve been able to quickly and efficiently exceed our goals across earned media, speaking engagements, award wins, and more. Simply put, partnering with BIG FISH PR has been pivotal to our success."

John Costello

Head of PR

, Typeform

"BIG FISH PR has been a true extension of our PR team. They’re very thoughtful and comprehensive in their approach to the North American market. Working with them we have achieved some fantastic results, and the team is an absolute pleasure to work with."

Sarah Wheble

PR Manager

, Formlabs

"The best compliment I can give BIG FISH PR is that they feel like an extension of my internal Communications team. They bring forth the same amount of commitment, engagement, and expertise as any internal Ring employee would, and that's been critical to our success here at Ring. BIG FISH PR continues to expertly deliver our message to the masses, helping us quickly become a well-known brand in the consumer tech market. BIG FISH PR has not only made my job easier, but they have also helped us develop a unique and effective PR strategy that has quickly landed us in every top-tier publication. As a company that moves at an unimaginably fast pace, we need an agency that can run equally as fast, while also remaining extremely effective, and BIG FISH PR fulfills that."

Yassi Yarger

PR Lead

, Amazon

"BIG FISH PR developed a brilliant PR strategy for bringing Vitality GlowCaps to market. The press coverage and recognition BIG FISH PR attained for Vitality was incredible and included a lead article in the Wall Street Journal, an appearance on Good Morning America, and inclusion in a MOMA exhibit."

David Rose

founder and former CEO

, Vitality

"Wow is all I can say about working with this agency. BIG FISH PR built and executed a brilliant PR campaign. Nothing was left to chance. They coached me through every twist and turn of the campaign and in the end we achieved national attention with media coverage in most of the major broadcast networks, newspapers, magazines, websites and podcasts. I can’t say enough good things about this PR firm."

Eugene Monroe

Retired NFL Player & Partner

, GTI

"We really needed a solid PR firm that could navigate the digital world. BIG FISH PR delivered that and more with 1,700 press mentions and over 650 published product reviews."

Kannyn MacRae

Former Vice President of Product Development

, TYLT

"Partnering with BIG FISH PR has developed into an indispensable collaboration for Flo. BIG FISH PR consistently secures top-notch press coverage, and seamlessly works with our team to develop innovative ways to get our message out. They're always thinking out of the box and leveraging their contacts for us. BIG FISH PR has consistently garnered exceptional results for Flo, and ultimately helps further our mission to prevent loss, one drip at a time. Couldn't ask for more."

Gabriel Halimi

CEO and co-founder

, Flo Technologies

"BIG FISH PR was quick to understand our business and was able to rapidly develop and execute a successful PR strategy on our behalf. David and his team at BIG FISH PR are consummate professionals who deliver top-notch service."

Tony Atti

co-founder and CEO

, Phononic

"BIG FISH PR's closely knit team is full of excellent communicators and is always extremely organized and available (even on Icelandic time!). The team goes to great lengths to develop strong professional relationships and deliver great results every time. Their work is of the highest level and is delivered with integrity, passion and drive."

Kristjana Rós Guðjohnsen

Manager, Tourism & Creative Industries

, Promote Iceland

"BIG FISH PR has been a fantastic partner to us. The team has generated amazing awareness and helped us to reach outlets that we have never been able to get coverage in before. They provide both strategic expertise and focused execution, and, very importantly, they are easy and nice to work with on a daily basis."

Raviv Melamed

CEO and co-founder

, Vayyar

"BIG FISH PR is one of the best online marketing companies that I have worked with. They have a very deep understanding of their industry. They really follow what’s new and what’s happening, and where the trends are going. Iceland’s population is just more than 330,000 people, but we have more than 500,000 likes on our Facebook page thanks to their help."

Hlynur Gudjonsson

Consul General and Trade Commissioner

, Consulate General of Iceland

"BIG FISH PR has been our PR partner since the inception of our fund and has played a critical role in launching our portfolio of businesses."

Andrew Perlman

Managing Director, GreatPoint Ventures and founder

, GreatPoint Energy, Zafgen, Oasys Water, Coskata and AltaRock Energy

"BIG FISH PR understands the rapidly-changing media landscape in a way that few other agencies do. We were consistently blown away by their ability to deliver. They went way above and beyond what we expected!"

Peter Rojas

founder of gdgt

, Gizmodo and Engadget

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