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Get Your Product Featured in Gift Guides, Reviews & Product Round-Ups
BIG FISH PR campaigns are designed to position standout products in front of the right editors, reviewers, creators, and audiences.
BIG FISH PR helps consumer brands earn meaningful media coverage through holiday gift guides, product reviews, seasonal round-ups and shopping stories. From developing the right angle to managing samples and following up with journalists, we handle the outreach needed to make your product stand out.
Planning an upcoming product launch or seasonal campaign?
Turn Your Product Into a Story Editors Want to Cover
Getting featured in a major gift guide or product round-up takes more than sending a press release. Editors receive a constant stream of pitches and samples, and they’re looking for products that are timely, relevant, and genuinely interesting to their readers.
BIG FISH PR combines strategic positioning, compelling storytelling, and targeted media outreach to help your product rise above the noise.
We build campaigns designed to generate:
- Holiday and seasonal gift guide placements
- Product reviews and hands-on testing opportunities
- “Best of” lists and product round-ups
- New product and launch coverage
- Shopping and lifestyle stories
- Founder, brand, and trend features
- Awareness that reaches consumers when they are ready to buy
Gift Guide PR That Starts With the Right Strategy
Successful gift guide PR begins long before the holidays. Publications work on different editorial calendars, and many begin planning seasonal coverage months in advance.
We help you determine:
- Which gift guides and product categories are the best fit
- What makes your product relevant right now
- How to position it against competing products
- Which editors, producers, and reviewers should receive the pitch
- When outreach should begin
- How samples, images and supporting materials should be managed
The result is a focused PR campaign built around the publications, audiences, and opportunities that matter most to your brand.
Our Product PR Services
Gift Guide Outreach
We identify relevant holiday, seasonal, and occasion-based gift guides, then pitch your product directly to the editors and writers developing them.
Product Reviews
We connect products with appropriate journalists, reviewers, and industry experts, coordinate samples, and provide the information they need to evaluate your product.
Product Round-Ups
We pursue inclusion in “best products,” “top picks,” comparison articles, shopping guides, and other editorial round-ups relevant to your category.
Product Launch PR
Launching something new? We develop the messaging, media materials, and outreach strategy needed to introduce it to the market.
Media Materials
We create the press releases, product descriptions, pitch angles, imagery recommendations, and supporting assets that make it easier for journalists to cover your product.
Ongoing Media Relations
We build relationships and maintain consistent outreach so your brand can capitalize on relevant trends, seasons, and editorial opportunities throughout the year.
More Than a Placement—Credibility That Builds Your Brand
Earned media can influence buyers in ways advertising alone cannot. A recommendation from a respected publication, editor, or product reviewer gives consumers an independent reason to trust your product.
The right coverage can help you:
- Reach new and highly relevant audiences
- Build credibility with consumers, retailers, and partners
- Support product launches and seasonal sales
- Create trusted content for social media and marketing
- Strengthen search visibility and brand recognition
- Establish lasting awareness beyond a single campaign
Why BIG FISH PR?
Strategic, Not Scattershot
We focus on the publications, journalists, creators, and opportunities most likely to matter to your audience and your brand.
Stories Built for the Media
We find the angles that make your product timely, differentiated, and worth covering.
Hands-On Campaign Management
From strategy and messaging to sample coordination and follow-up, our experienced team manages every stage of the campaign.
Focused on Earned Media
We understand what journalists need and how to turn product features, benefits, and brand stories into compelling editorial opportunities.
Senior-Level Attention
Your campaign is led by experienced PR professionals who remain actively involved in the strategy and execution.
Is BIG FISH PR the Right Fit for Your Product?
We work best with companies that have:
- A distinctive consumer product or product line
- A compelling story, innovation or point of difference
- Professional product photography and available samples
- Inventory and distribution ready to support increased awareness
- Realistic timelines for editorial outreach
- A commitment to a strategic earned-media campaign
Not sure whether your product is ready? Let’s talk.
Frequently Asked Questions
When should gift guide PR outreach begin?
Lead times vary by publication. Some print outlets plan major holiday gift guides several months in advance, while digital publications may work on shorter timelines. Starting early gives your product access to the widest range of opportunities.
Can you guarantee gift guide placements or product reviews?
Earned media coverage is always determined by editors and journalists, so no reputable PR firm can guarantee placement. We create the strategy, positioning, materials and targeted outreach needed to give your product the strongest possible opportunity for coverage.
Do you work on holiday gift guides only?
No. We pursue relevant opportunities throughout the year, including Mother’s Day, Father’s Day, Valentine’s Day, back-to-school, graduation, weddings, travel seasons, and category-specific shopping events.
What types of products do you promote?
We consider consumer products across a range of categories. The strongest candidates typically offer a clear point of difference, timely relevance, and a compelling story for editors and consumers.
Do you manage product samples?
Yes. We can help coordinate sample requests, track shipments, and follow up with journalists as part of the campaign.
Can you support a new product launch?
Yes. We can develop a broader launch strategy that combines product reviews, round-ups, gift guide outreach, and other earned-media opportunities.
Ready to Get Your Product in Front of the Right Media?
Let’s build a PR campaign designed to generate awareness, credibility and valuable earned-media opportunities for your product.
Tell us what you’re launching, when it will be available, and what makes it different.
The BIG FISH PR team has expertise in:
Gift Guide PR • Product Reviews • Product Round-Ups • Product Launches • Earned Media