Crisis Management PR That Protects Your Reputation When It Matters Most

When a Crisis Hits, Every Minute Matters.

A reputation can take decades to build and only hours to damage.

Whether you’re facing negative media coverage, a product recall, executive controversy, cybersecurity incident, customer safety issue, social media backlash, litigation, or an unexpected corporate crisis, the way you respond in the first few hours often determines how your story ends.

BIG FISH PR helps organizations navigate high-stakes situations with strategic crisis communications, experienced media relations, and calm, senior-level counsel. We work quickly to help protect your reputation, communicate with stakeholders, and regain control of the narrative before others define it for you.

Experienced Crisis Communications. Senior-Level Attention.

Unlike large agencies that often hand critical work to junior teams, every crisis engagement at BIG FISH PR is led by experienced communications professionals who have managed national media issues, executive reputation challenges, product crises, and high-profile public affairs matters.

When your reputation is on the line, experience matters.

Our team provides immediate strategic guidance while simultaneously managing media inquiries, preparing executives, coordinating messaging, and helping organizations make informed communications decisions under pressure.

Our Crisis Management Services

Crisis Communications Strategy

Every crisis is different. We quickly assess the situation, identify communications risks, prioritize audiences, and develop a clear response strategy that protects your credibility while supporting your business objectives.

Media Relations During a Crisis

News moves fast. So do we.

We serve as your media relations partner by:

• Responding to reporter inquiries
• Developing official statements
• Managing interview requests
• Correcting misinformation
• Coordinating press briefings
• Building proactive media outreach when appropriate

Our goal is to ensure your organization speaks with one clear, credible voice.

Executive Communications & Media Training

Leadership is often judged as much by communication as by action.

We prepare executives for difficult interviews, press conferences, investor communications, employee meetings, and public appearances through:

• Interview preparation
• Key messaging
• Bridging techniques
• Difficult question preparation
• On-camera coaching
• Stakeholder communications

Reputation Management

Today’s reputation is shaped across news outlets, social media, search engines, AI-generated search results, and online conversations.

We help organizations:

• Protect brand credibility
• Rebuild public trust
• Manage ongoing reputation issues
• Develop proactive thought leadership
• Generate positive earned media following a crisis
• Create long-term reputation recovery strategies

Internal & Stakeholder Communications

Employees, customers, investors, partners, regulators, and community stakeholders all require timely, accurate communication.

We develop messaging tailored for each audience while maintaining consistency across every communication channel.

Types of Crises We Help Manage

BIG FISH PR provides crisis communications support for situations including:

• Product recalls
• Product safety concerns
• Executive misconduct allegations
• Cybersecurity and data breaches
• Litigation communications
• Corporate investigations
• Social media crises
• Employee relations issues
• Consumer complaints
• Supply chain disruptions
• Financial communications
• Regulatory actions
• Environmental incidents
• Public safety issues
• Misinformation campaigns
• Activist pressure
• Negative national media coverage
• Startup funding challenges
• Technology outages
• Consumer brand reputation issues

Crisis Planning Before a Crisis Happens

The best crisis response starts long before the crisis.

We help organizations prepare by developing customized Crisis Communications Plans that include:

• Crisis response protocols
• Media response procedures
• Executive spokesperson preparation
• Message frameworks
• Approval processes
• Internal communications plans
• Stakeholder maps
• Crisis simulations and tabletop exercises
• Holding statements
• Social media response guidelines

Preparation dramatically reduces response time when unexpected situations arise.

Crisis PR for Technology Companies

Technology companies face unique communications risks.

Whether launching innovative products, managing cybersecurity incidents, responding to software failures, handling AI-related concerns, addressing privacy issues, or navigating regulatory scrutiny, technology companies require specialized communications expertise.

BIG FISH PR has decades of experience representing technology companies, startups, venture-backed businesses, publicly traded corporations, consumer electronics brands, AI companies, robotics innovators, mobility companies, and rapidly growing organizations.

Consumer Brand Crisis Communications

Consumer brands operate in an environment where customer experiences can become national headlines within hours.

We help consumer companies respond to:

• Product quality issues
• Safety concerns
• Product launches gone wrong
• Customer complaints
• Retail issues
• Influencer controversies
• Executive statements
• Viral social media events

Our approach balances transparency, accountability, and long-term brand protection.

Why Companies Choose BIG FISH PR

Senior-Level Crisis Experts

You’ll work directly with experienced crisis communications professionals—not junior account staff.

National Media Relationships

We understand how journalists work under deadline and how to communicate effectively during rapidly developing news events.

Fast Response

Crises don’t wait for business hours. Neither do we.

Strategic Communications

Every recommendation balances legal considerations, business priorities, public perception, and media realities.

Reputation Recovery

Managing today’s crisis is only part of the job. We also help restore credibility and strengthen your reputation after the headlines fade.

Top Crisis PR Firm Reviews

Our Approach

Our crisis communications philosophy is simple:

Respond quickly.

Communicate honestly.

Protect credibility.

Maintain consistency.

Focus on facts.

Support leadership.

Plan for recovery.

The objective isn’t simply surviving today’s headlines—it’s preserving the trust that allows your organization to continue growing tomorrow.

Don’t Wait For Reporters To Call You

The best time to establish a crisis communications partner is before one is needed.

Whether you need a comprehensive crisis preparedness plan, executive media training, ongoing reputation management, or immediate crisis communications support, BIG FISH PR provides experienced counsel when the stakes are highest.

Protect Your Reputation

If your organization is facing a communications challenge or wants to be prepared before one arises, contact BIG FISH PR to learn how our crisis management and crisis communications experts can help protect your brand, your leadership, and your reputation.