BIG FISH PR Spotlight: From Intern to Senior Vice President & Partner
My name is Caroline Roscoe and I’m a Public Relations intern at BIGfish Communications. In addition to my internship, I am also a full-time student at the University of Massachusetts Amherst where I double major in communications and journalism on the PR track with a minor in business. Throughout the first few weeks of my […]
No, The AI Chatbots ChatGPT & Bard Are Not Coming For Your PR Job, They’re Coming For Your PR Tools
There has been a lot of chatter about OpenAI’s natural language ChatGPT AI and other artificial intelligence technologies coming out of big tech companies like OpenAI, Google, and Baidu. Many people have been quick to reference movies like “The Terminator” or say that ChatGPT will be the end of “X,” where “X” is any industry […]
8 Ways PR is Important to Brands
Public relations, also known as PR, is the practice of managing the spread of information between an individual or organization and the public. PR professionals work to build and maintain a positive reputation for their clients through various tactics such as media relations, crisis management, and community outreach. The goal of a PR firm is […]
