BIGnews in the Tech World

What better way to welcome spring than with Boston’s fourth Nor’easter of the winter and some fresh tech news? Grab some hot chocolate and get ready to catch up on all the BIGnews from the past two weeks.
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What Makes Content Go Viral?

From the ALS Ice Bucket Challenge to Chewbacca Mom, we’re all familiar with “viral content.” These are the posts that get people talking, make people react, and ultimately go down in internet history. But what is it that makes something “go viral?” Why do some posts inspire us to share and discuss more than others? We’re taking a look at some of the defining characteristics of virality and how brands can leverage these techniques to create more successful content.
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BIGnews in the Tech World: MWC 2018 Edition

Unless you live under a rock, you know that Mobile World Congress 2018 was last week. Of course, the BIGteam was at the event in Barcelona with some of our BIGclients, and believe it or not, not all the tech debuted at MWC was related to mobile devices. From new health wearables to AR glasses to connected credit cards, we have a lot to catch up on. Read on to see some of the coolest (and wackiest) things we saw at Mobile World Congress 2018.
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