Get Schooled in Public Relations: How to Talk PR Like a Pro

If you’re a killer public relations pro (like the BIGfish team), you probably already throw around some confusing (to the outside world) PR terminology on the daily. But if you are just starting out in the industry or just hired a public relations firm, some of the terms you’ll hear used on a regular basis may go right over your head. Never fear: consider this your official PR vocab crash-course. Class is in session.
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Meet Boston’s New Kid on the Block: General Electric

Boston is a proven pioneer in technology and innovation, so it’s no surprise to us that General Electric Corp. chose Beantown as the new location for its headquarters over other urban options like New York and San Francisco.  
A city with such rich history, Boston sometimes gets overlooked as an epicenter for technology, but we’re no stranger to innovation. Boston educates the country’s next innovators in highly-recognized colleges and universities like MIT, Harvard, Tufts, Northeastern and Boston University to name a few. Continue reading “Meet Boston’s New Kid on the Block: General Electric”

Five of the Worst Rebranding Fails Ever

Ah, rebranding. It can be an amazing tool, especially for companies that have been around for decades and need a little refreshing. On the other hand, rebranding can also become a company’s biggest pain in the butt. Although there are plenty of examples of successful rebranding, there are so many more examples of it going horribly wrong. Here are a few rebrands that we love to hate. Continue reading “Five of the Worst Rebranding Fails Ever”