Rebranding is a tough and sometimes very crucial step for brands. Although some brands get by without changing their messaging, logo or approach for years, many industries demand change to keep up with evolving environments. Pizza Hut recently decided it was time to invest in a complete revamp to adapt to new millennial demands. There are several reasons why brands may consider rebranding, but how do they determine if it is worth it? Continue reading “Considering a Brand Revamp? Read This First!”
The BIGfish team has been extremely busy this fall and our interns Amanda and Kosha have been working hard to assist the account team on an assortment of different projects. From creating engaging content for Facebook and Twitter, to writing blog posts, press releases and pitching the media, there was no shortage of exciting work to be done by our interns over the past several months. Now that the semester is coming to an end, we asked them about their experience at BIGfish and their future plans. Read on to get a firsthand look at life as a BIGfish intern! Continue reading “Thank You, Fall 2014 Interns!”
Earlier this year we explained how to prepare for holiday gift guides like a PR pro. Now, we’re offering a gift guide of our own! Here are our top holiday gift choices – we’re sure you’ll find something for everyone on your list.
Note that some of these fantastic gifts are made by our clients! Continue reading “2014 BIGfish Holiday Gift Guide!”