Finding Your Social Media Sweet Spot

Did you know that blogging on Thursdays will maximize social media shares, but posting on Mondays will drive more traffic to your site? A recent article titled “A Scientific Guide to Maximizing Your Impact on Twitter, Facebook, and Other Digital Media,” explains the best times to post to various digital media platforms. The article, which was republished in Fast Company, received more than 10,000 shares on social media and certainly caught our attention.

As the author of this article mentions, results can vary depending on industry, company and audience, so readers should “use this guide as just that—a guide to help you work out what to test for your own audience, so that you can see what actually works best in your specific case.”

After looking at the data featured in this article, it’s easy to see the value of experimentation and analytics when it comes to social media. For example, if the below graph represented reactions to your tweets, you would certainly make sure to send out tweets on weekends.

Many studies on timing of social media posts are contradictory. Therefore, it’s important to study your past posts and determine when your specific audience is online, and there are several tools available to help you do this.

Evidence on the best content to post is more conclusive, though it varies per platform. For Twitter, links get the most retweets, and you can better your odds by simply asking for an “RT” or “retweet”. Check out this list of the most commonly retweeted words and phrases. Including at least one relevant hashtag per tweet is also recommended.

For Facebook, the new Facebook Insights page is a great place to determine what to post and when. With Insights you can view audience demographics and explore what kinds of posts (links, photos, videos, etc.) garnered the most likes, comments and shares. You can also look at your page’s progress over several months. As far as timing goes, posting at the end of the week and weekends generally helps boost interaction and engagement, but again it’s best to study your post history and see what’s working for your page.

We’ve discovered a few Facebook content tips while working with our social media clients as well as through some research. One thing we know for sure: Facebook users love photos. Some other Facebook pointers:

  • Shorter posts are more popular (under 140 characters but ideally less than 70)

  • Question posts get 100% more comments, but fewer likes and shares

  • Facebook fans love contests and coupons

We’ve seen success using these tactics with our own client, Iceland Naturally, which has more than 113,000 Likes. We post to their Facebook page daily, always attach a photo, usually include a link and often ask questions. As a result, last month’s posts reached an average of 10,000 people. We’ve also discovered the popularity of photos albums which we post monthly, with the most recent album reaching 18,720 people.

Truly understanding your audience is at the heart of every successful marketing campaign. Social media enables you to directly connect with your audience, ask them what they like, analyze their online habits and adjust your strategy and tactics in real time.

What works best for you? Do you have any social media content rules you live by?

Brigid Gorham

 

A Successful #engdgtBOS with BIGfish!

The BIGfish team had a great time at Engadget+gdgt Live in Boston last night catching up with some of our favorite Boston-based media! This event is designed to bring gadget-loving consumers and innovative tech brands together. There were several cool tech companies at the event, but some of our favorites were: BIGfish client Achvr (of course), TiVo, SkyDrive, iRobot, and FormLabs, a spin-off from the MIT Media Lab that created a high-resolution, low cost desktop 3D printer.

Form Labs 3D printer
We also loved the Tagboard display featuring posts with the official #engdgtBOS hashtag that encouraged everyone to join in on the conversation.
Tagboard Display

5 Apps to Make Your Bostonian Life Better

Boston has a plethora of restaurants, bars and historical sites, but choosing one and getting there isn’t always an easy task. We listed some of our favorite mobile apps that make it fast and easy to navigate, explore, and discover all that Boston has to offer.

1. Achvr

BIGfish client Achvr has a gamified website and iPhone app that help you discover, track and share all the things you want to do, and keep score of all the cool stuff you have already done. Achvr’s database includes a surplus of activities in Boston like ‘see the Boston Symphony Orchestra perform,’ ‘enjoy a tour and tasting at the Harpoon Brewery,’ and ‘run the Boston Marathon.’ Once you’ve added items to your bucket list, Achvr finds relevant deals to help you achieve your goals without breaking the bank. Check out the True Bostonian mission with more than 434 fun challenges to keep you busy locally.

Looking for something to do this weekend? Achvr is celebrating its public beta release this Columbus Day Weekend with the #72in72 event. The team will be tackling 72 achievement in 72 hours, and all are welcome to join. Check out the full list of achievements here and click here to RSVP.

2. Ness

There are a lot of things Boston does well, and one of them is definitely food.  With thousands of restaurants to choose from, how do you decide? The answer is Ness, an app that functions like Pandora for food. Ness learns what you like based on past restaurant choices, and suggests new restaurants accordingly. Filter by location, time and even what your friends like. Bon appetit!

3. Tour Boston’s Freedom Trail

Channel your inner history buff and let your nerd flag fly with the Tour Boston’s Freedom Trail app. This app takes you on a guided tour of the historic Boston Freedom Trail and its 16 official stops, as well as other interesting sites along the way. Read or listen to the wealth of knowledge about our country’s most historical sites. With geolocation and map features, you will stay right on track and avoid getting lost on your way to Paul Revere’s House. Bonus: you won’t have to search for a bathroom with this app’s public bathroom locator.

4. Transit Tracker – Boston (MBTA)

Getting around Beantown can be frustrating. Waiting for the T for what feels like an eternity in the frigid winter weather is far from enjoyable. Finding the closest bus stop often seems like a scavenger hunt. But fear no more, there are many apps available to aid in your Boston travels! One such app is Transit Tracker – Boston (MBTA). This app allows you to find the nearest bus, train, subway or ferry stations, track vehicle locations, and see departure times. For a list of other transportation apps, check out the MBTA’s list at: http://www.mbta.com/rider_tools/apps/Default.asp

5. Trip Advisor Offline City Guides

If you are looking for a one-stop app with all your touring needs, Trip Advisor’s Offline City Guides is the app for you. This free city guide is a resource with an endless list of restaurants, attractions, hotels, nightlife, shopping, and tours…reviews included! The app operates offline so it won’t eat up your data plan. Searching for pizza near Boston Common? You can easily search to find the closest, and best, pizza in the area. For exploring new territory, use the self-guided tours feature with handpicked itineraries to guide you through interesting neighborhoods and famous landmarks. Using your phone’s GPS, the app will give you directions and interesting facts along the way.

-Hannah Duffy, Intern

Join BIGfish at Engadget + gdgt Live in Boston on October 10

gdgt Live is the only nationwide tech event series that connects thousands of technology enthusiasts with the top brands in technology. Each event provides companies with the rare chance to showcase their newest gear to passionate consumers and has attracted some of the biggest consumer tech companies since its first event in June 2009. Following its acquisition by AOL in February 2013, gdgt renamed its consumer event series Engadget+gdgt Live.

BIGfish was the official media sponsor for gdgt Live’s Boston event last fall and in 2010. This year the event returns to Boston on Thursday, October 10, 2013 as Engadget+gdgt Live and the BIGfish team is again responsible for garnering media attention and attendance, spreading the word and meeting with the press on-site.

Stop by the free event to see the latest innovations from your favorite local tech brands including SkyDrive, Nokia, Tivo, iRobot, Roku, BIGfish client Achvr, and many more. There will be plenty of swag and chances to win some awesome gear. Follow @gdgt and @gdgtevents for updates and use the #engdgtBOS to join the conversation. RSVP now!

WHEN: Thursday, October 10, 2013

TIME: 7:00pm-10:00pm

WHERE: Space 57 – 200 Stuart Street, Boston MA 02116

RSVP: FREE