The Future of Mobile

The mobile technology industry is expanding rapidly. According to an infographic illustrating the FCC’s 2013 Mobile Competition Report, individual monthly data consumption grew 250% in one year, 25 billion apps were downloaded in 2012, and 34 percent of Americans are now wireless only. Verizon Wireless recognizes the importance of this growing industry and bought the […]

The Role of Big Data in Marketing

“Data-driven decisions are better than intuition-based ones.”  — Bruce Berger, PR professor Researchers and companies are gathering massive amounts of user data from websites like Facebook, Twitter and Wikipedia and discovering new ways of interpreting this information. These methods enable us to uncover trends and connections we otherwise wouldn’t have access to. Advertisers and public […]