How Google In-Page Analytics Will Help You

Some of you may or may not have seen this in the past, but Google has just officially announced that it will be adding In-Page Analytics to its list of offerings as a beta. What this basically means is that Google will superimpose Analytics data directly onto the page, giving a conceptualized view of how […]

Gap’s Logo “Fail” a Brilliant Marketing Scheme?

Gap had been outpacing almost every major brand in the social space lately, creating a Foursquare special in August, as well as becoming the first national brand to create a Groupon (smashing every previous Groupon sales record). These recent savvy moves in the social space are what made me first question the legitimacy of their […]