Bloomberg Businessweek Features Vitality Glow Caps

Shape Magazine Recommends Code Blue Instead of Soda

Atlanta Journal – Constitution Features Vitality in “Medical Message in a Bottle” Story

Code Blue Featured on Martha Stewart Living Radio

Renowned dietitian, Sharon Richter explains why she recommends Code Blue as the drink to stay hydrated and replenished on Martha Stewart Radio.

Facebook Places: What It Means for Foursquare and For Advertising

Facebook announced their much anticipated Places offering on Thursday to much controversy. The privacy (or lack thereof) that Facebook had previously been criticized for violating came steaming to the forefront again. With people’s whereabouts on the line, privacy on Facebook is a major concern for most users, even those already active in Location Based Services’ because of the enormous Facebook user base.
Besides the privacy issues, there are a number of interesting takeaways from today’s news

  1. The Facebook Places Logo.While this could be a coincidence, it is hard to believe it was overlooked by the Facebook team. The Places symbol is a 4 inside a square . Could this be a jab at Foursquare letting them know to watch out because Facebook is here? Is it a simple witty piece of design (Facebook has a history of adding interesting subtleties into their site just for fun)? One thing is for sure, the symbol is too obvious for Facebook to think it would be unnoticed.
  2. Advertising Opportunities. Facebook Places will give businesses one more reason to create a fan page (it does it automatically when location is claimed by an owned through proof of ownership), moving Facebook even closer to having the most complete database of local businesses. The local advertising space has not been successfully capitalized on yet, and this database of businesses could make it the dominant force over Google and Yelp for local ad space.
  3. More User Data. While Facebook hasn’t mentioned it, they will most likely be including user check-in data into fan page analytics. This will be the first time Facebook will be providing offline data to businesses, which is much more practical, especially to small businesses looking to find hard data on in store customers. This will also encourage more businesses to actively participate, and advertise on Facebook.
  4. Places Has Made Foursquare The New Twitter. You haven’t made it as a social network until Facebook steals your idea. This happened to Twitter with the @ mentions, as well as the live stream. Now Facebook has taken Foursquare’s idea of location based check-ins with a rewards system, and adapted to fit their massive user base. This is a message to Foursquare letting them know that their idea cannot be ignored any longer. Their idea developed enough to be integrated with a mainstream platform, much like what happened to Twitter.
  5. Foursquare has finally made it. Don’t feel sorry for Foursquare, Big Brother Facebook hasn’t dug them a grave quite yet. Many people thought Facebook’s shift to combat Twitter would kill them, and it has only strengthened them, as will happen with Foursquare. Facebook Places will bring millions of new users into the location based service realm, creating a bigger target audience for Foursquare. Many people will soon become fed up with the stream of check-ins from their huge network of Friends on Facebook, many of whom they haven’t actually had human contact with in years, and live in different parts of the world. Once people realize the annoyance of check-ins from irrelevant friends, they will shift to Foursquare, where they can follow users in their area whose updates hold more significance to them. Facebook has opened the door for Foursquare to expand, but has shut the door on ever having the largest share of users checking in at the same time.

BIGfish Wraps Up Cape Wind Movie Sneak Peek Campaign

This Trailer for the Cape “Spin” Wind Movie is awesome.

Arghh! Walk The Plank Cyber Pirates! The Feds Crack Down On Copyright Infringement

Recently, the U.S. Federal Authorities made an attempt to try and rid the Internet of pirates. To aid this goal, U.S. Immigration and Customs Enforcement seized, along with eight other video-streaming websites, which boasted a total of 6.7 million visitors a month to its website. linked to movies and TV shows around the Web, providing users with easy access to videos on various video-sharing sites. But now when you visit their website, all that’s being shared is the ICE seizure notice:

Copyright infringement from these pirates is resulting in billions of dollars in losses to the economy, especially as technology improves and access to the Internet increases. The pirates are taking away jobs, tax money and income and the U.S. Government is no longer going to stand to watch this happen.
Mike Robinson, chief of operations, content protection for the MPAA stated, “We are committed to working with law enforcement to get the illegal choices out of the marketplace and instead focus on continuing to offer more innovative and flexible legal options to consumers to enjoy the movies and TV shows that we all love.”
The ICE will be targeting “not only films and music, but other items distributed over the Internet, such as counterfeit pharmaceuticals, software, electronics, games and other products that threaten public health and safety.”
ICE Assistant Secretary John Morton explained that the theft of intellectual property is a serious crime. The U.S. has now made it a priority to combat the thievery of such pirates. He stated, “”ICE and our partners at the National Intellectual Property Rights Coordination Center are targeting pirate Web sites run by people who have no respect for creativity and innovation.”
Despite the Federal Authorities’ efforts, a clever pirate over at TVShack had a spark of creativity and moved the website to the Cocos (Keeling) Islands domain. Currently, you can check out The Twilight Saga: Eclipse, which was just released in theatres on June 30th, on along with a sleuth of other poor-quality bootleg movies.
Although the government’s actions were honorable, I have a feeling they won’t have much of an effect on the video piracy and copyright infringement that is happening daily around the Web. Whether or not the ICE will continue to aggressively seize domains or if their efforts made much of a difference is yet to be determined. However for the pirates over at TVShack, the raid seems like just a minor inconvenience, whose mantra must certainly be: “the show must go on….matey!”

BIGfish Founder, David Gerzof, Ranked as Top 4 Social Media Professors

Social Media Marketing Magazine ranked BIGfish founder, David Gerzof in the top 4 social media professors out of a field of 67.

Luca Technologies Featured on CNET

“The Golden, Colo.-based company has developed a process to generate and then extract more natural gas from depleted coalbed methane wells by injecting water, microbes, and nutrients into the coal seams.”

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BIGfish Launches Luca Technologies' New Website