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Showing posts tagged with: twitter

Social Media & Natural Disasters

by BIGfish

marketing social media

Ever since the 2010 earthquake in Haiti, social media has solidified its reputation as a viable place to receive real-time news and stay in touch with friends and loved ones during times of natural disasters. Social media sites like Facebook, Twitter and Instagram have proven to be the easiest, fastest and most reliable way to communicate during natural disasters and storms. Personal accounts have used social media to share photos and experiences, while government officials and relief organizations have used it as a platform to relay emergency numbers and help those in need. The 2011 tsunami and earthquake in Japan fully utilized social media to communicate around the world and most recently, information about Hurricane Sandy and winter storm Athena was shared on social media sites to record-breaking highs. 2011 In 2011, information about the earthquake and tsunami that rocked Japan took over social media, as it was used to report and communicate about the natural disaster. After the 8.9 magnitude earthquake left people with no phone service, Twitter especially became a way for people to receive real-time news about the storm and let loved ones know they were safe. Before the earthquake even stopped shaking Japan, people had pulled out their phones to take videos, photos, and tweet about their current state, sending the news like wildfire--much faster than a television news crew ever could. 2012 In October, those affected by Hurricane Sandy took full advantage of social media to spread instant news around the country. In times of natural disasters, the Twitter and Instagram hashtags that serve as an organization tool become particularly necessary, filing together all tweets and photos that are being shared at that present moment. While Twitter is most often used as a place for individuals to tweet about daily annoyances, share funny photos and keep in touch with friends, it very quickly became an important place for people to document what they were experiencing and to share with followers how they were braving through the storm. Official accounts like those of New York City’s Mayor Bloomberg as well as other government organizations became an important real-time feed for news and announcements, especially after millions of people lost power. For many in New York and New Jersey, cell phone social media applications became the only source for news and communication. Social media’s influence on storm reporting has become so great that The Weather Channel has created names for noteworthy winter storms in order to make communication easier and more efficient as well as to raise awareness. After seeing Hurricane Sandy’s record number of tweets, it made sense to name the season’s first winter storm “Athena” to help Twitterers stay within the 140-character limit when discussing the storm.

 A full list of The Weather Channel’s winter storm names.

Hitting only a few days after the Northeast was greatly damaged by Hurricane Sandy, winter storm Athena slammed some parts of New York and New Jersey with a foot of snow. As power was still out in many of these places, social media served as a place for those to become informed on the status of the storm by searching #Athena on Twitter, for example. Although the National Weather Service did not recognize The Weather Channel’s name giving, it most certainly raised awareness of the storm and made it much simpler for people to receive news.

What’s Next? Based on the record number of Instagram photos uploaded during Hurricane Sandy, it looks like the future of crowdsourced storm coverage may stem from the growing app. Launched in October 2010, Instagram gained wide popularity after it was purchased by Facebook and extended beyond iOS to Android in April 2012. With approximately 100 million users to date, Instagrammers were glued to their phones the day Sandy hit, as there were reportedly 10 photos of Sandy uploaded per second. Hurricane Sandy has become the most Instagrammed event in the application’s history with more than 800,000 photos (and counting) uploaded. In reaction to the application’s use to document the storm, co-founder Kevin Systrom said: “I think this demonstrates how Instagram is quickly becoming a useful tool to see the world as it happens ­ especially for important world events like this.”

A Twitter photo of 14th Street and Avenue C in New York City.

An Instagram photo of flooding in the East Village of New York.

Click here to read more about Instagram’s use during Hurricane Sandy. To learn more about The Weather Channel’s winter storm names, click here.

Election Day 2012: Social Media Roundup

by BIGfish

social media

November 6, 2012 marked yet another historic Election Day as President Barack Obama was reelected. But just how historic was the day in terms of social media? The 2012 Election was one of the most shared and commented-on events in social media history, so we’ve rounded up some interesting facts and figures from this year’s campaign season. First off - which candidate won the social media war? BostInno caught up with BIGfish President David Gerzof Richard for his take on which Presidential candidate was leading the social media race - and true to the election’s actual results, Obama was the clear winner. A quick glance at the numbers shows Obama winning in every category.

Obama also set a Twitter record yesterday for the most retweeted tweet ever - a photo of himself hugging Michelle with the caption “Four more years” was retweeted more than 682,000 times (and counting). The previous record was held by Justin Bieber at 200,000+ retweets.

Obama also seems to have won the Internet meme war, for two main reasons. First of all, Romney's comments in the Presidential Debates (à la Big Bird and binders full of women) created instant fodder for meme creators - Obama's comments simply weren't as easy to "meme-ify." Secondly, most of the people behind these memes are young, 20-somethings, who traditionally tend to align closer with the Democratic party's views. The result? More memes mocking Romney, and less poking fun at Obama.

But the greatest success for social media this Election Day? No sign of the Twitter fail whale! Despite Twitter's record number of tweets last night - peaking at 327,452 tweets per minute as news organizations began calling the results of the election - the website didn't once notify users that the service was currently "over capacity." Users tweeted their way through Election Night without any disruptions in the most tweeted-about event in U.S. political history. Cheers to that!

For more, check out this video of BIGfish President David Gerzof Richard discussing social media's impact on the 2012 elections on Fox 25 News.

Social Media and the Presidential Debates: What to Expect

by BIGfish

facebook social media twitter

The 2012 Presidential Debates kick off tonight at 9 p.m. with President Barack Obama and Governor Mitt Romney facing off in Denver. With the debates being broadcast live on C-SPAN, ABC, CBS, FOX, NBC, CNN, Fox News, and MSNBC -- PLUS being live streamed online -- it will be hard for anyone with a television or Internet connection to avoid tonight’s political discourse.

Publicly broadcast events like these always spur an online reaction - especially now. Think back to this summer’s Olympics; the Olympic organizers themselves dubbed them the “Social Media Olympics.”  And according to the Pew Research Center, 2012 marks the first time that more than half of all Americans aged 65 and older are online. So how will social media react to the 2012 debates? How will it differ from the 2008 debates? Here are our predictions:

1. Thousands more people will participate in tweeting and Facebooking about the debates. After all, social media has exploded in the past four years. In 2008, Twitter had only 6 million users; now it has 140 million. Over that same time period, Facebook grew from 100 million users to 900 million. Combine those statistics with the fact that 45% of American adults own smartphones, and we have more people actively using social media than ever before.

2. “Obama,” “Romney,” or “debate” will be a trending topic on Twitter. Maybe this is an obvious one, but we’re still pointing it out. Perhaps one of the candidates will even purchase a trending topic - the Romney campaign was the first to do so in September when it promoted #RomneyRyan2012 during the Republican National Convention. 3. Your Facebook feed will be transformed into a stream of political comments from people whose opinions you really don’t care about. Annoying political posts on Facebook have become the norm these days. Everyone has that one Facebook friend who constantly posts inflammatory statuses specifically to start an argument. Fear not! Lifehacker has put together a helpful post so you can hide these people from your News Feed. 4. GIFs celebrating either candidates’ gaffes will run amuck. The GIF animation bandwagon is another aspect of social media that has recently exploded. President Obama’s social media team has even created a campaign Tumblr with dozens of Obama GIFs. We feel pretty confident the GIF creators of the Internet will find plenty of clips from tonight’s debate to keep us entertained. How else do you think social media will react to tonight’s first round of debates? We’ll find out soon enough!

Curt Schilling Tweets Disparaging Remarks at R.I. Governor

by BIGfish

public relations twitter

Since the failure of his video game company 38 studios, Curt Schilling has started to criticize the governor of Rhode Island, going as far as to call him a "buffoon" in a tweet. An article from today's Boston Herald quoted BIGfish President David Gerzof Richard on the issue, who said Schilling’s tweets reveal him to be a “rough and tumble sideline bully” and can only intensify media scrutiny of his actions. To read the entire article, click the photo above or click here.

Klout’s Newest Look

by BIGfish

social media technology

Klout debuted a revamped version of its popular social media service yesterday, including a new site layout and a more comprehensive way of measuring people’s social media influence. Klout now analyzes sites such as Wikipedia, Linkedin, and Instagram in addition to users’ Facebook and Twitter activity to measure more influence across several social media channels. A Klout score is now determined by 400 factors rather than 100. Klout says their new metrics will lead to an “improved Klout score,” and as of August 14, every Klout user had an updated score. BIGfish’s Klout score didn’t change significantly--it increased by about 0.5--but various articles pointed out that pop star Justin Bieber’s score dropped from a perfect 99 to a 92, while President Barack Obama now has a perfect score of 99, up from 94. Klout also has a new feature called “moments,” which the Company says will help users understand and shape their influence. A moment is described as “a social media post that has generated action from the people in your networks.” This feature will become available in the next few weeks. What does the new Klout score mean for the social media world? It seems that Klout is headed in the right direction. Analyzing 12 billion points a day rather than one billion should certainly provide a more comprehensive picture of people’s social media influence. However, Klout needs to be careful with how it uses this increased amount of data. Merely revamping Klout.com and increasing virtually everyone’s score will not make Klout a more popular or credible source of social media influence. In the past, Klout has had several critics who find the service confusing and unreliable--and they seem to have a point. For example, according to Klout, BIGfish is influential about “tacos.” Why? Klout doesn’t say. What makes Klout popular is the fact that it gives users a concrete number they can associate with their online presence and overall influence amongst their network. If users see their Klout score improve, they get a sense of satisfaction and may even display it as a “badge of honor” amongst their social media peers. But that only applies to those who like and respect Klout’s methodology. If Klout wants to position itself as the authoritative source of online reputation, it needs to clarify how its ranking service really works.

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