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Showing posts tagged with: public relations

BIGnews in the Tech World

by Anna McGeady

business facebook public relations social media technology

Can you believe it’s May? Neither can we. In fact, we’re not really sure where April went, but until we figure out that timewarp, here are some top tech stories you might have missed. (Really behind on your tech news? No problem, you can catch up on some other April stories here!)  

How Artificial Intelligence Will Change Public Relations

by Anna McGeady

marketing public relations technology

While most of us have gotten over the fear that artificial intelligence is some insidious robot plotting to take over the world, we may linger on another, more plausible concern: AI is coming for our jobs. Artificial intelligence is already largely inculcated in our day to day routines (think Pandora stations, Amazon suggestions, Netflix options), but many of us can’t help but feel uneasy about what further advancements of this technology might mean for our respective industries. How plausible is this fear that AI will make human employees obsolete?  

How Brands Are Interacting With GenZ

by Meghan Azralon

marketing public relations

Marketing to the youngest generation has always been a challenge. According to GenZ, trends come and go so quickly, it’s hard for brands to catch on. So, what do teenagers find cool? I have no idea. But the people at Google are trying to crack the code to GenZ with their new report outlining the coolest trends, tech, and brands according to the world’s newest generation. Will this new data help public relations and marketing professionals reach this audience? Let’s dive in.  

Top PR Trends for 2017

by Meghan Azralon

public relations

Can you believe we’ve already completed two full months in 2017?! The new year has brought new PR trends along with it. We’ve compiled a list of the top four trends that all public relations professionals should pay attention to this year.  

BIGfish client Petnet raises $10 Million in Series A Funding

BIGfish Client Petnet Raises $10 Million in Series A Funding Led By Petco

by Adriana Howell

business public relations successes technology

Today, BIGfish client Petnet announced its latest round of funding: $10 million Series A, led by Petco. With the new funds, Petnet will continue to expand its product line, develop its pet food delivery service and enhance its infrastructure. Beginning this week, Petnet’s SmartFeeder ($149) and SmartBowl ($49) are available at select Petco stores nationwide and online at Petco.com. With this new round, Petnet has raised $21.5 million to date.  

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