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Showing posts tagged with: marketing

Facebook “Likes” Reveal More Than You Think

by BIGfish

marketing social media technology

Here’s a finding you may not be a fan of: the seemingly innocent act of “Liking” something on Facebook may reveal much more about your personal life than you intended. While it does seem pretty obvious that Liking something on Facebook will reveal some information about your personal life - perhaps your minor cat obsession or your affinity for ‘Mad Men’ - it’s not so obvious that those Likes could reveal your gender, sexual orientation or use of addictive substances.

According to a new study out of the University of Cambridge, “Facebook Likes can be used to automatically and accurately predict a range of highly sensitive personal attributes including: sexual orientation, ethnicity, religious and political views, personality traits, intelligence, happiness, use of addictive substances, parental separation, age, and gender.”

The study, which involved more than 58,000 Facebook users, predicted personal attributes based on Facebook Likes at a strikingly accurate rate. Researchers were able to correctly discriminate between African Americans and Caucasians in 95% of cases, between homosexual and heterosexual men in 88% of cases, and between Democrats and Republicans in 85% of cases. The study also found correlation between personality traits and Likes. Users who Liked curly fries, Mozart and The Colbert Report were more likely to have a high IQ, while those who Liked British author Terry Pratchett were more likely to be introverts.


The researchers have made the tool available to everyone at www.youarewhatyoulike.com, which you can log into using your Facebook account to get your “one click personality.” (It’s pretty fun to check out, regardless of how legitimate you think it is.) From a marketing perspective, this study reminds us that the constantly-growing pool of online data available to advertisers can be used to effectively reach a targeted audience. However, the study also reminds us of the importance of understanding your privacy settings. Just because you’ve ensured your Facebook photos and status updates are inaccessible to those who aren’t friends with you, it doesn’t mean you’ve made your Facebook Likes inaccessible as well. As always, becognizant of what you share - and that includes what you decide to Like on Facebook.

Congratulations – You Have One of the Top 10% Most Viewed LinkedIn Profiles for 2012!

by BIGfish

marketing public relations social media

Did you receive an email this week with that very subject line? You’re not alone - LinkedIn has sent these emails to millions of members over the last few days, essentially congratulating them on their popularity. We were a bit skeptical; what was the reasoning for this random pat on the back? While you may have been thrilled to learn that you’re in the top 10% of most viewed profiles on LinkedIn, remember that percentages are relative. The email also noted that LinkedIn has just reached 200 million users - meaning if you’re in the top 10%, you’re one in 20 million. Congrats! BIGfish President David Gerzof Richard appeared on Fox 25 Boston this morning to explain the clever marketing purpose behind LinkedIn’s email outreach (click here to watch the video). By congratulating 20 million users for their professional prominence - and offering these Internet savvy users tools within the email to immediately share the news on Facebook and Twitter - LinkedIn got themselves thousands of @mentions and a decent amount of media attention, all free of charge.


In all, the email marketing campaign was pretty harmless and pretty effective. By making users feel important, LinkedIn drove many to post a “humblebrag” about their popularity (check out this post for more on “The Age of Braggarts”), which in turn drove conversation about the brand. The emails also created an excuse to share the news that LinkedIn now has 200 million users, and even included an aesthetic infographic detailing those members. At least in the short-term, the strategy was effective: it created some buzz, made millions of LinkedIn users feel important, and generated a few media hits, all from what was essentially non-news. And in the end, isn’t that what publicity stunts are for?


BostInno Features BIGfish President David Gerzof Richard

by BIGfish

news archive

BIGfish President David Gerzof Richard shared his golden rules of social media with BostInno in the article, "Observe, Listen & Go Back to Kindergarten: Social Media Tips from the Professor Behind #ESM." To see all of his advice, click the photo above or click here.

Yes, College Degrees Are Still Valuable!

by BIGfish

public relations

NBC’s ‘Today Show’ posed a question this morning that we thought was a no-brainer: Is a college degree still worth the cost? With more than half of recent college graduates currently jobless or underemployed, many are asking whether that valuable piece of paper (also known as a college diploma) is worth the investment.

Here at BIGfish, we believe--hands down--that a college degree is worth the cost and time. Here are our thoughts on why:
  1. College teaches you the basic skills you’ll need to succeed in any job. Sure, some classes may seem useless at the time (and some probably are - do you really need to take a class called “Technology and Culture: Virtual People?”) However, for every seemingly useless class you take, you’ll also take a class that will prove vital once you’re out in the so-called “real world.”
  1. Employers want to hire college graduates. Here at BIGfish, we are MUCH more likely to consider hiring you if you have a bachelor’s degree than if your highest level of education consists of a high school diploma. This isn’t snobbery by any means - we just fully believe in the importance of a college degree for one’s educational and personal growth. On top of that, college provides students with countless learning opportunities, including internships and extracurriculars, to obtain the necessary real-world experience it takes to land a job. Having experience working with clients under the direction of an advisor or mentor is especially important for job seekers in the marketing and public relations fields.
  1. A college degree is statistically proven to pay off in the long run. According to the Bureau of Labor Statistics, a worker with a bachelor’s degree will earn $2.3 million on average over a lifetime, while someone with a high school degree can expect to earn $1.3 million over a lifetime.
  1. For every unemployed college graduate, there’s about three times as many unemployed high school graduates. According to NPR, as of August 2012 the jobless rate for recent graduates had dropped to 6.8 percent; but the unemployment rate for recent high school graduates with no college was at 24 percent.
  1. Maybe this makes us biased, but BIGfish’s President, David Gerzof Richard, doubles as a professor at Emerson College! So of course we like college degrees.

Check out this cool infographic from Degree Jungle for more information, and let us know what you think - is a college degree still worth it?

President David Gerzof Richard Discusses Online Couponing

by BIGfish

marketing social media technology

  http://www.youtube.com/watch?v=0E304yNn0rY&feature=plcp   There's an app for everything these days, and digital coupons are no exception. BIGfish President David Gerzof Richard appeared on Fox 25 this morning to discuss the ups and downs of digital coupons, including why they're great, what to be careful about, and new apps that are taking the online couponing craze even further. Watch the video clip above or click here.

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