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Showing posts tagged with: David Gerzof Richard

Congratulations – You Have One of the Top 10% Most Viewed LinkedIn Profiles for 2012!

by BIGfish

marketing public relations social media

Did you receive an email this week with that very subject line? You’re not alone - LinkedIn has sent these emails to millions of members over the last few days, essentially congratulating them on their popularity. We were a bit skeptical; what was the reasoning for this random pat on the back? While you may have been thrilled to learn that you’re in the top 10% of most viewed profiles on LinkedIn, remember that percentages are relative. The email also noted that LinkedIn has just reached 200 million users - meaning if you’re in the top 10%, you’re one in 20 million. Congrats! BIGfish President David Gerzof Richard appeared on Fox 25 Boston this morning to explain the clever marketing purpose behind LinkedIn’s email outreach (click here to watch the video). By congratulating 20 million users for their professional prominence - and offering these Internet savvy users tools within the email to immediately share the news on Facebook and Twitter - LinkedIn got themselves thousands of @mentions and a decent amount of media attention, all free of charge.


In all, the email marketing campaign was pretty harmless and pretty effective. By making users feel important, LinkedIn drove many to post a “humblebrag” about their popularity (check out this post for more on “The Age of Braggarts”), which in turn drove conversation about the brand. The emails also created an excuse to share the news that LinkedIn now has 200 million users, and even included an aesthetic infographic detailing those members. At least in the short-term, the strategy was effective: it created some buzz, made millions of LinkedIn users feel important, and generated a few media hits, all from what was essentially non-news. And in the end, isn’t that what publicity stunts are for?


BIGfish President David Gerzof Richard Appears on NPR

by BIGfish

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WBUR-2.7.13BIGfish President David Gerzof Richard appeared on NPR this morning to discuss the social pressures of the digital world. “Some people feel that if a certain amount of time goes by and they haven’t updated or they haven’t tweeted, that there’s something wrong with them,” he says. “It’s almost like this hamster wheel — that they need to constantly be getting content out there.” To listen to the full segment, click the photo above or click here.

BIGfish at #2013CES: Part 4 – The Best Local Technology Roundup

by BIGfish

our team public relations technology

While walking the CES show floor on Tuesday, the BIGfish team took some time to scout out the coolest technology from Boston-area companies. David Gerzof Richard even went on Fox 25’s morning news (less than 12 hours after returning from Las Vegas - true dedication!) to share these awesome products with viewers. https://www.youtube.com/watch?v=8vp84dhW5vE So, which local products did we think were the best? We’ve created a handy list for you here. Make sure to scroll to the bottom of the post for photos of each product. Enjoy!  

  1. CST-01: The World’s Thinnest Watch

Launched via Kickstarter on January 8, the CST-01 is a 0.80mm thin flexible wristwatch with an E Ink display housed in a single piece of stainless steel. This minimalistic timepiece weighs less than 5 pennies, and has already surpassed its goal of $200,000, having raised more than $270,000 in just three days.

  1. nectar™ Power Fuel Cell Charger

Developed by Lilliputian Systems, nectar™ is the world’s first portable power system. Unlike other back-up batteries or recharging devices, nectar does not ever need to be plugged into an outlet, and provides any USB 2.0 compatible CE device from 2 weeks to a month of mobile power. nectar™ is available for pre-order via Brookstone for $299.

  1. ONGUARD "Origami" Vertex Case

ONGUARD’s newest case for the iPhone 5 and iPad is the “origami” Vertex case, which enables users to instantly convert their leather case into a collapsible stand. The lightweight cover provides shock protection with the added benefit of a built-in stand.

  1. iRobot Mirra 530

The latest device from iRobot is Mirra, an automatic pool cleaner that can filter more than 4,000 gallons per hour. Mirra includes rotating brushes that enable the device to scrub any pool without using its filtration system. The robot will be available this spring for $1,300.

  1. DoorBot: The WiFi Enabled “Smart” Doorbell

DoorBot is a simple, yet powerful wireless doorbell that streams live video and audio of your front door directly to your smartphone or tablet. At $169, the device enables you to stay connected to your home, no matter where you are. For $319, backers can buy a version that’s fully compatible with Lockitron, enabling you to unlock your door remotely.

  1. Dragon Speech Recognition Software by Nuance

Dragon, often cited as the gold standard in voice recognition software, uses your voice to create and edit documents or emails, launch applications, open files, control your mouse, and more. The company’s new Wintermute project aims to make Nuance's personal assistant truly personal and platform agnostic by building a profile of individual users in the cloud.

  1. Terrafugia's Flying Car

Although this was unveiled at last year’s CES, it’s still making headlines - Terrafugia’s street-legal version of its flying car first took flight this past March. At $279,000, the 35 mpg vehicle uses conventional unleaded gasoline and can fit in a single-car garage.

  1. Liquipel Watersafe Technology

If you’re worried about your electronic devices succumbing to water damage, here’s your solution. Liquipel is a revolutionary process that applies a watersafe coating to your electronic devices, providing protection in the event of accidental exposure to liquids. Invisible to the human eye, Liquipel penetrates the entire device to coat its vital components inside and out. Yet another year of incredible technology at CES!  

BostInno Features BIGfish President David Gerzof Richard

by BIGfish

news archive

BIGfish President David Gerzof Richard shared his golden rules of social media with BostInno in the article, "Observe, Listen & Go Back to Kindergarten: Social Media Tips from the Professor Behind #ESM." To see all of his advice, click the photo above or click here.

BostInno Features BIGfish Communications

by BIGfish

news archive

What do Jay Leno, Roxy's Grilled Cheese and BIGfish Communications have in common? They all have roots in Emerson College! To see the full list of companies from Emerson as detailed by BostInno, click here.

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