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Case Study: TYLT

TYLT came to BIGfish shortly after debuting at CES 2012. The consumer electronics company needed a PR partner to position it as a leading creator of highly innovative mobile accessories.

The strategy: conduct rigorous media outreach and product sampling campaigns to increase press coverage and consumer awareness.

New Product Launches & Reviews

BIGfish Tech PR CaseStudy TYLT New Product Launches

Industry & Seasonal Trends

BIGfish Tech PR Case Study TYLT Industry Seasonal Trends

Press Events & Conferences

Since kicking off with TYLT in August 2013, we achieved our goal by securing over 1,700 press hits about the TYLT brand and garnering hundreds of positive reviews for TYLT products. Here are a few of our favorites:

BIGfish Tech PR Case Study TYLT Press coverage

total press hits

published reviews

billion total impressions


7751TYLT is probably one of my favorite brands when it comes to portable chargers. — Cory Gunther, Gotta Be Mobile

7532Some of that innovation has come from newer start-ups, aimed at specific groups of consumers. There is the $170 TYLT Energi+ with a built-in battery charger and cables that charge up to three devices at a time. — Hiroko Tabuchi, New York Times

11409My favorite iPhone 6 case is the $100 TYLT Energi Sliding Power Case. It’s not nearly as bulky as other battery cases including Mophie’s and its 3,200 mAh battery is more capacity than any other iPhone 6 case at the $100 level that I tested. — Raymond Wong, Mashable

11411The Energi 6K by TYLT is the Swiss Army Knife of smartphone and tablet chargers. It has a built-in Lightning or microUSB cable, 6,000mAh battery that can easily fill up three iPhone 6S devices, and full USB port for charging a second phone or tablet. It can also act as a wall charger with swappable plugs. The latter include bundled UK and European adapters, thus making the Energi 6K a wonderful gift for the frequent traveler in your life. — Stefan Vazharov, Popular Mechanics

7669I have to say the VU SOLO is one of the better options out there…You don’t go to TYLT looking for cheap accessories, you choose them for good accessories — and the VU SOLO is a great choice. — Rheanne Taylor, iPhone Life’s Best of CES 2016

11412Simple, elegant and fun, the RIBBN Car Charger is no-muss, no-fuss. The best part is that you will never again be forced to do the unruly cable dance while navigating rush-hour traffic, because this flat, egg-noodle-shaped cable stays pretty much tangle-free. — Jim Merithew, Cult of Mac

As a result of BIGfish’s extensive public relations outreach, traffic to TYLT’s website increased significantly and TYLT is now widely lauded as a “premium” brand for mobile accessories.