Making our clients’ products the must-have gifts every season.

2021
Holiday season
241
Gift guide placements
17.38
Billion total impressions
2021
Holiday season
241
Gift guide placements
17.38
Billion total impressions

Background

BIGfish provides its diverse consumer tech client base with the insider know-how, media contacts, and creative storylines needed to secure a highly sought after spot in one of these curated gift guides to help make an impact on our clients overall business goals.

Strategy

Conduct aggressive media outreach to long- and short-lead, national print, broadcast and online outlets to increase consumer awareness during the holiday gift-giving season for BIGclients Cowin and Ring.

BIGfish-PR-Deliverables
Tech Round Up
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Lifestyle/Consumer Round-Ups
BIGfish-PR-Deliverables
Deals Coverage
BIGfish-PR-Deliverables
National Broadcast

Holiday gift guides are an important way for brands to capitalize on increased consumer spending during the holiday season.

MediaCoverage-HGG-2020-Bustle
MediaCoverage-HGG-Self
MediaCoverage-HGG-2020-Today
MediaCoverage-HGG-2020-Good-Housekeeping

Results

In 2020, BIGfish secured 241 holiday gift guide press hits for a potential reach of 17.38 Billion total impressions. 

BIGfish has secured significant holiday coverage in top-tier technology and national news outlets, generating consumer awareness during the holiday gift buying season for our clients. See how BIGfish approaches holiday gift guide strategy in our BIGblog here.

Case Studies

PLAY

BIGfish Sticks A Perfect Landing for a European Airline Expanding into The U.S. Market

Ring

Opening more doors for the premier video doorbell.

Formlabs

Getting press for the original 3D printing press

Coils to Locs

Locking down national attention for a long-ignored market

American Robotics

Taking flight with the new leader in autonomous drones

Cowin Audio

Turning up the volume on press coverage for Cowin Audio

MIT Technology Review

Amplifying the news from the tech industry’s top events and news outlet.

iOttie

Driving results through a hands-on reviews approach for a hands-free client.

CES

Guiding our clients through the tech industry’s most influential event of the year.