Making our clients’ products the must-have gifts every season

2021
Holiday season
221
Gift guide placements
2.8
Billion total impressions
2021
Holiday season
221
Gift guide placements
2.8
Billion total impressions

Background

BIGfish provides its diverse consumer tech client base with the insider know-how, media contacts, and creative storylines needed to secure a highly sought after spot in one of these curated gift guides to help make an impact on our clients overall business goals.

Strategy

Conduct aggressive media outreach to long- and short-lead, national print, broadcast and online outlets to increase consumer awareness during the holiday gift-giving season for BIGclient Ring.

BIGfish-PR-Deliverables
Tech Round-Ups
BIGfish-PR-Deliverables
Lifestyle/Consumer Round-Ups
BIGfish-PR-Deliverables
Deals Coverage
BIGfish-PR-Deliverables
National Broadcast

Holiday gift guides are an important way for brands to capitalize on increased consumer spending during the holiday season.

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MediaCoverage-HGG-2021-Forbes
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MediaCoverage-HGG-2021-People
MediaCoverage-HGG-2021-Popular-Mechanics
MediaCoverage-HGG-2021-Readers-Digest
MediaCoverage-HGG-2021-Verge
MediaCoverage-HGG-2021-WSJ

Results

In 2021, BIGfish secured 221 holiday gift guide press hits for a potential reach of 2.8 Billion total impressions.

BIGfish has secured significant holiday coverage in top-tier technology and national news outlets, generating consumer awareness during the holiday gift buying season for our clients. See how BIGfish approaches holiday gift guide strategy in our BIGblog here.

Christian Gollayan, Maverick Li

, The 65 Best Gifts for Men That'll Impress Any Guy

"Ring Video Doorbells have been everywhere this year, making them a hit gift for the holiday season. You likely know all the perks of a Ring by now, but seriously—this thing is more of a security system than just a standard doorbell. He's guaranteed to rip his new toy out of the box immediately."

forbes logo

Scott Kramer

, Holiday Gift Guide 2021: The Best Tech Gifts Under $250

"Amazon’s Ring Video Doorbell Pro 2 ($249.99) is the brand’s latest, best-in-class wired doorbell camera with cutting-edge security features. It can actually answer the door for you, with built-in Alexa greetings. For instance, it can tell delivery people to leave the box under a chair or on the side of the porch. Head-to-toe HD+ video lets you lower or raise the camera view, while first-of-its-kind 3D Motion Detection tracks visitors movements with the likes of cool bird’s-eye-view graphics."

Sam Dangremond, Roxanne Adamiyatt

, 60 Failsafe Gifts For The Technology-Obsessed

, Town & Country,

"Give your home a *smart* welcome with Amazon's Ring Video Doorbell, which connects with Alexa and allows you to operate the camera and chat with visitors through the Echo Show, Fire TV, or Ring app."

Case Studies

Ring

Opening more doors for the premier video doorbell.

PLAY

BIGfish Sticks A Perfect Landing for a European Airline Expanding into The U.S. Market

Formlabs

Getting press for the original 3D printing press

Coils to Locs

Locking down national attention for a long-ignored market

American Robotics

Taking flight with the new leader in autonomous drones

Cowin Audio

Turning up the volume on press coverage for Cowin Audio

MIT Technology Review

Amplifying the news from the tech industry’s top events and news outlet.

iOttie

Driving results through a hands-on reviews approach for a hands-free client.

CES

Guiding our clients through the tech industry’s most influential event of the year.