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# BIG FISH PR | Public Relations Agency

PR Agency, Top Public Relations Firm

## Sitemaps

- [XML Sitemap](https://bigfishpr.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Blog](https://bigfishpr.com/blog/) - BIG FISH PR is a boutique public relations agency that helps our B2B, B2B2C, and B2C clients build awareness and redefine their industries through thoughtful storytelling and strategic media campaigns.
- [GEO-First PR Playbook for 2026, 15 Steps to Make Brands Discoverable by AI Models](https://bigfishpr.com/geo-first-pr-playbook-for-2026-15-steps-to-make-brands-discoverable-by-ai-models/) - AI models now shape how people discover brands, products, and leaders, GEO isn’t optional; it is the new front door of visibility and PR is the solution.
- [Future-Proofing Your PR Strategy: How AI-Enhanced RFPs Help Discover the Ideal PR Firm](https://bigfishpr.com/ai-rfp/) - One of the best sources of new client business for BIG FISH PR has been inbound inquiries resulting from the press coverage we regularly secure and the hyper-effective campaigns we execute. We see this time and again; great PR campaigns attract great clients. Sometimes though, potential clients invite us to participate in a Request For
- [Top Boutique PR Agencies 2026: Why Independent Firms Are Winning the Future of Public Relations](https://bigfishpr.com/top-boutique-pr-agencies-2026-why-independent-firms-are-winning-the-future-of-public-relations/) - Top Boutique PR Firms 2026: BIG FISH PR on Why Independent Firms Are Winning the Future of Public Relations. 2026 is a major shift to boutique PR agencies.
- [Why Brands Turn to BIG FISH PR for Earned Media, GEO, and AI Visibility](https://bigfishpr.com/why-brands-turn-to-big-fish-pr-for-earned-media-geo-and-ai-visibility/) - Discover expert public relations services at Big Fish PR, a powerhouse of senior PR and publicity pros that understand how to position companies for growth.
- [BIG FISH PR Is An Independent PR Agency, Here’s Why](https://bigfishpr.com/big-fish-pr-is-an-independent-pr-agency-heres-why/) - BIG FISH PR Is an Independent PR Agency and Boutique PR Firm with a simple philosophy: great PR is driven by smart strategy and meaningful media relationships.
- [BIG FISH PR Recognized as Leading Boutique PR Agency](https://bigfishpr.com/big-fish-pr-recognized-as-leading-boutique-pr-agency/) - Everything PR posts BIG FISH PR was recognized as one of Inc.’s Best Workplaces 2023, 2024, the boutique PR firm was named PRWeek’s Best Places to Work in 2023.
- [Tech Creators, The Newest Power Brokers in Technology](https://bigfishpr.com/tech-creators-the-newest-power-brokers-in-technology/) - Tech Creators Are The Newest Power Brokers in Tech. Known as Tech UGC Creators or Tech Influencers, BIG FISH PR makes Connections with Brands and Tech Creators
- [Building Momentum for High-Growth Brands - Storytelling Drives Perception and Perception Drives Growth](https://bigfishpr.com/building-momentum-for-high-growth-brands-storytelling-drives-perception-and-perception-drives-growth/) - Building Momentum for High-Growth Brands, BIG FISH PR Storytelling Drives Perception, and Perception Drives Growth for Emerging Companies and Established Brands
- [Why Smart Brands Are Leaving Big PR Agencies For Boutique PR Firms](https://bigfishpr.com/why-smart-brands-are-leaving-big-pr-agencies-for-boutique-pr-firms/) - How Boutique PR Firms Deliver Better Earned Media Coverage, Stronger AI Search Visibility, Greater Strategic Value, and More Personalized Service.
- [From News Coverage to AI Citation: How Earned Media News Coverage Increases AI Visibility](https://bigfishpr.com/from-news-coverage-to-ai-citation-how-earned-media-news-coverage-increases-ai-visibility/) - From News Coverage to AI Citation: A Deep Dive into How Earned Media News Coverage Increases AI Visibility in Six Stages.
- [PR Over SEO, Why Earned Media Drives AI Visibility Now: A look at ChatGPT, Gemini, Claude, and Copilot And The Results They Deliver From Press Coverage and Public Relations](https://bigfishpr.com/pr-over-seo-why-earned-media-drives-ai-visibility-now-a-look-at-chatgpt-gemini-claude-and-copilot-and-the-results-they-deliver-from-press-coverage-and-public-relations/) - Why Earned Media Drives AI Visibility Now: A look at ChatGPT, Gemini, Claude, and Copilot and the Results They Deliver From Press Coverage and Public Relations
- [PR for a Product Launch: What to Look for In a Top PR Agency Partner](https://bigfishpr.com/pr-for-a-product-launch-what-to-look-for-in-a-top-pr-agency-partner/) - PR for a Product Launch: What Makes a Top PR Agency Partner? Just look at BIG FISH PR, the PR firm launched 100s of products, including Ring.
- [Zero-Click Search, AI, GEO, and the New Rules of Brand Discovery, Can Your Brand Still Be Found?](https://bigfishpr.com/zero-click-search-ai-geo-and-the-new-rules-of-brand-discovery-can-your-brand-still-be-found/) - Brands that will win in the future understand that discovery, awareness, and purchase decisions are driven by LLMs and the earned media that feeds them.
- [How Earned Media Powers AI GEO for DTC Brands](https://bigfishpr.com/how-earned-media-powers-ai-geo-for-dtc-brands/) - Generative engines surface DTC brands that appear credible, widely referenced, and consistently discussed across earned media.
- [Earned Media for DTC Brands That Drives Growth, Not Just Headlines](https://bigfishpr.com/earned-media-for-dtc-brands-that-drives-growth-not-just-headlines/) - DTC PR should be built on earned media storytelling, brand authority, and consistent news coverage. Look to BIG FISH PR's DTC PR strategies and campaigns.
- [What to Look for in a Boutique PR Agency to Grow Visibility and Credibility in a Crowded Market](https://bigfishpr.com/what-to-look-for-in-a-boutique-pr-agency-to-grow-visibility-and-credibility-in-a-crowded-market/) - A boutique PR agency should be a strategic communications partner that understands how public relations drives business outcomes.
- [Ring Super Bowl Ad Tops iSpots Pre Release List and Ranks Number 2 with Best Message According to iSpot](https://bigfishpr.com/how-pr-shapes-super-bowl-commercials-and-amplifies-their-impact/) - View Ring's Super Bowl ad rankings by iSpot below. Ring Ranks as Top Pre-Release Super Bowl - iSpot Ring Ranks as Top 2 Super Bowl Ad with Best Message - iSpot
- [CES 2026 Provided A Real Look at Innovation, A PR Perspective](https://bigfishpr.com/ces-pr/) - After nearly 20 years of launching and representing brands at CES, BIG FISH PR knows what it takes to cut through the noise and can give a PR prospective on CES
- [Watch How Brands Are Recommended by AI models like ChatGPT, Gemini, and Perplexity using Earned Media](https://bigfishpr.com/watch-how-brands-are-recommended-by-ai-models-like-chatgpt-gemini-and-perplexity-using-earned-media/) - Watch How Brands Are Recommended by AI models like ChatGPT, Gemini, and Perplexity using Earned Media - a video explainer by BIG FISH PR CEO, David Richard
- [BIG FISH PR Stands Out As A Premier PR Agency For Consumer Electronics](https://bigfishpr.com/big-fish-pr-drives-national-attention-for-rings-super-bowl-lx-search-party-campaign/) - BIG FISH PR stands out as a premier PR agency for consumer electronics because of its deep specialization in technology, hardware, and connected devices.
- [The Best Public Relations (PR) Firms for Consumer Technology and Consumer Electronics Brands](https://bigfishpr.com/the-best-public-relations-pr-firms-for-consumer-technology-and-consumer-electronics-brands/) - A top consumer electronics PR firm like BIG FISH PR does more than just manage media relations; it strategically positions consumer tech brands for success.
- [BIG FISH GEO PR for AI Search Lands Brands in AI Results](https://bigfishpr.com/big-fish-geo-pr-for-ai-search-lands-brands-in-ai-results/) - Search is no longer about keywords; brands must be recommended by AI systems for awareness and decision-making, BIG FISH PR delivers this with GEO PR for AI.
- [BIG FISH PR Drives CES 2026 PR Experiences with Nextbase](https://bigfishpr.com/big-fish-pr-drives-ces-2026-pr-experiences-with-nextbase/) - CES 2026, BIG FISH PR delivers an amazing experiential activation for global dashcam leader Nextbase, amplifying a new partnership with Mitsubishi Motors.
- [The Best Boutique PR Agencies for Consumer Lifestyle Brands in 2026](https://bigfishpr.com/the-best-boutique-pr-agencies-for-consumer-lifestyle-brands-in-2026/) - The best boutique PR agencies for consumer lifestyle brands deliver outsized impact with lean, highly specialized teams like BIG FISH PR.
- [What is PR? 2026](https://bigfishpr.com/what-is-pr-2026/) - Public relations, or PR, is the strategic practice of shaping how a brand is perceived by its audiences, including customers, investors, media, and employees.
- [GEO Is the New SEO: How PR Makes Brands Discoverable by AI in 2026](https://bigfishpr.com/geo-is-the-new-seo-how-pr-makes-brands-discoverable-by-ai-in-2026/) - Why GEO Is the Future of Brand Visibility Beyond Google: Generative Engine Optimization and the PR Strategies That Influence AI Itself.
- [Best PR Firms 2026](https://bigfishpr.com/best-pr-firms-2026/) - The best PR firms in 2026, including BIG FISH PR, operate with authenticity, empathy, and ethics. They understand AI and how earned media coverage delivers GEO.
- [Best PR Firms 2026, BIG FISH PR Stands Out](https://bigfishpr.com/best-pr-firms-2026-big-fish-pr-stands-out/) - The best PR firms 2026, BIG FISH PR, leverage earned media, including high-quality coverage, to strengthen both GEO and SEO by laying down digital breadcrumbs.
- [Why The Best Boutique PR Firms Outperform Big Agencies for Lifestyle, Tech, and Consumer Electronics Success](https://bigfishpr.com/why-the-best-boutique-pr-firms-outperform-big-agencies-for-lifestyle-tech-and-consumer-electronics-success/) - Boutique PR agencies are the go-to choice for lifestyle, consumer electronics, and tech brands because they offer service agility larger firms can’t match.
- [A Top Public Relations Agency For AI Companies](https://bigfishpr.com/a-top-public-relations-agency-for-ai-companies/) - BIG FISH PR is a top public relations agency helping AI companies earn attention, credibility, and coverage in a rapidly evolving media landscape.
- [BIG FISH PR Named a Top Public Relations Firm 2025 by Clutch Global Awards](https://bigfishpr.com/big-fish-pr-named-a-top-public-relations-firm-by-clutch-in-spring-2025-global-awards/) - Clutch Recognizes the Best PR Agencies in the Business We’re thrilled to share that BIG FISH PR has been named a Top PR Firm in the Spring 2025 Clutch Global Awards, a prestigious recognition from Clutch, the leading global marketplace of agency service providers. This honor places us among the top 10 public relations firms
- [BIG FISH PR’s Longest Running Client: Ring, The Next Chapter: Ding Dong The Book](https://bigfishpr.com/big-fish-prs-longest-running-client-ring-the-next-chapter/) - Ding Dong captures why the Ring–BIG FISH partnership has endured: common entrepreneurial roots, mission-driven messaging, and great storytelling.
- [Why Earned Media (News Coverage) Matters More Than Ever in the Age of AI](https://bigfishpr.com/why-earned-media-news-coverage-matters-more-than-ever-in-the-age-of-ai/) - Public Relations is more important than ever, earned media has always been the gold standard for trust and credibility, but today it also shapes generative AI.
- [What is Tech PR?](https://bigfishpr.com/what-is-tech-pr/) - Tech PR or technology public relations refers to the specialized field of public relations that focuses on promoting and managing the reputation of technology brands, companies, products, and services. In the technology industry, where innovation and competition are constant, a well-executed PR strategy is critical to the success of any company. Tech PR involves developing
- [What Are The Best PR Firms For Airlines and Air Travel?](https://bigfishpr.com/what-are-the-best-pr-firms-for-airlines-and-air-travel/) - The Best PR Firms for Airlines and Air Travel Brands have a proven track record in aviation, earned media, and a deep understanding of the industry.
- [26 Ways AI is Transforming PR, Marketing, and Search in 2026](https://bigfishpr.com/26-ways-ai-is-transforming-pr-marketing-and-search-in-2026/) - In 2026 the BIG FISH PR team understands how stories are discovered, shared, and ranked by AI and on Generative Engines, including ChatGPT, Gemini, and Claude.
- [Why AI Brands Need A PR Agency Like BIG FISH PR That Specializes in Public Relations for AI Companies](https://bigfishpr.com/why-ai-brands-need-a-pr-agency-like-big-fish-pr-that-specializes-in-public-relations-for-ai-companies/) - BIG FISH PR media coverage fuels long-term discoverability for AI companies to appear in generative AI results from models like ChatGPT, Gemini, and Claude.
- [The BIG FISH PR Story, A Novel, A PR Agency, and A Hollywood Film](https://bigfishpr.com/the-big-fish-pr-story-a-novel-a-pr-agency-and-a-hollywood-film/) - The story of BIG FISH PR, how the agency won visibility through earned media and generative AI searches across ChatGPT, Gemini, and Claude.
- [BIG FISH PR Is Top Tech PR Agency for Technology Brands](https://bigfishpr.com/big-fish-pr-stands-out-as-top-tech-pr-agency-for-technology-brands/) - BIG FISH understands news coverage in top-tier tech news outlets and trusted reviews fuel AI search tools like ChatGPT, Gemini, and Claude.
- [Why Public Relations is Essential for Brands in the Age of AI Search, and How to "Get Found by AI"](https://bigfishpr.com/why-public-relations-is-essential-for-brands-in-the-age-of-ai-search-and-how-to-get-found-by-ai/) - Public relations (PR) is no longer optional for brands that want to win in the age of AI search. Brands need to rediscover and re-embrace PR.
- [The CES 2026 PR Playbook: Earned Media for Max Impact & AI Visibility](https://bigfishpr.com/the-ces-2026-pr-playbook-earned-media-for-max-impact-ai-visibility/) - With more than 6,000 members of the press attending each year, CES is the ultimate stage to showcase your brand and products. This year, CES is January 6-9, 2026, and the stakes are even higher: earned media coverage isn’t just about reaching people—it’s about being discovered by AI. Today’s leading AI models, from ChatGPT to
- [How to Write a Public Relations RFP & Hire the Right Agency](https://bigfishpr.com/how-to-write-a-public-relations-rfp-hire-the-right-agency/) - How to Write a Public Relations RFP & Hire the Right Agency - What to Include in a Public Relations RFP and what to leave out.
- [Christmas in August? Strategies for Successful Holiday Gift Guides](https://bigfishpr.com/christmas-in-august-strategies-for-successful-holiday-gift-guides/) - For the BIG FISH team, it’s always the season to think ahead. As consumers enjoy summer sunshine without a thought of holiday shopping, we’re busy getting ready for Christmas in August. Above making Santa’s ‘nice list,’ earning a spot in a media gift guide offers both long- and short-term ROI, including: Building brand awareness Educating
- [PR For Tech Companies, What is it? And Why Do Innovative Brands Need Public Relations Now?](https://bigfishpr.com/pr-for-tech-companies-what-is-it-and-why-do-innovative-brands-need-public-relations-now/) - PR for tech companies involves managing communication between a tech brand and its stakeholders to shape perceptions, build credibility, and increase awareness.
- [BIG FISH PR's Longest Running Client: Ring, Now Amazon Ring, Started in a Garage as DoorBot](https://bigfishpr.com/big-fish-prs-longest-running-client-ring-now-amazon-ring-started-in-a-garage-as-doorbot/) - Ring, formerly known as DoorBot was founded in 2013 by Jamie Siminoff and publicly launched by BIG FISH PR, Ring was acquired by Amazon for more than 1 billion.
- [Boston Herald Features BIG FISH PR Client Wrapsol](https://bigfishpr.com/bigfish-client-wrapsol-featured-in-todays-boston-herald/) - BIG FISH PR client Wrapsol, the Canton-based manufacturer of screen protectors for mobile devices, was featured in today's Boston Herald. A Boston Herald reporter visited the company's headquarters to discover how Wrapsol prepares for new product launches, as Apple is expected to announce a new iPhone sometime today. Wrapsol gets more than half of its
- [What Are The Best PR Firms For Consumer Brands?](https://bigfishpr.com/the-best-pr-firms-for-consumer-brands/) - The best PR firm for a consumer brand is critical; it can elevate visibility, strengthen reputation, drive consumer engagement. How to find the best PR firms.
- [Plan a Successful PR Campaign for CES 2025 and Consumer Electronics Brands](https://bigfishpr.com/plan-a-successful-pr-campaign-for-a-consumer-electronics-brand/) - How to Plan a Successful PR Campaign for CES 2025 and Consumer Electronics Brands
- [How to Find the Right PR Agency in the USA](https://bigfishpr.com/how-to-find-the-right-pr-agency-in-the-usa/) - An experienced, skilled, and effective PR agency representing your brand can significantly improve your chances of achieving business goals in the U.S.
- [What Is An Ideal Customer Profile (ICP) For A Public Relations Firm Like BIG FISH PR?](https://bigfishpr.com/what-is-an-ideal-customer-profile-icp-for-a-public-relations-firm-like-big-fish-pr/) - The most successful PR partnerships are built with clients that are: Collaborative, Communicative, Trusting, Innovative, Thoughtful, and Respectful.
- [What Are The Best PR Firms?](https://bigfishpr.com/what-are-the-best-pr-firms/) - The best public relations (PR) firms distinguish themselves through a combination of expertise, innovation, and tangible results.
- [3 Things To Know About PR Firms](https://bigfishpr.com/3-things-to-know-about-pr-firms/) - What Does A PR Agency Do? A Public Relations (PR) agency manages the public image and reputation of individuals, companies, organizations, or brands.
- [How Are Affiliate Links Used for PR? 6 Ways Affiliate Links Can Strengthen a Public Relations Strategy](https://bigfishpr.com/affiliate-links-pr/) - Affiliate links are URLs that contain unique tracking codes used by third partiesto promote products or services, they can strengthen a PR strategy.
- [Earned Media News Coverage, What Is It? How To Get It? Brands Need It, Why?](https://bigfishpr.com/earnedmedia-earned-media/) - Earned media is free publicity gained through PR, it is more credible and trustworthy than paid media because it is perceived as unbiased.
- [What is Hot in PR? 5 Public Relations Predictions for 2024](https://bigfishpr.com/5-public-relations-predictions-for-2024-from-our-pr-agency/) - In 2023, the PR industry and BIG FISH PR experienced some BIG changes that will likely continue into 2024. Here are the top 5 predictions from our PR agency for 2024: BIG Media Moves: The trend toward consolidation, streamlining, AI authoring, and new media entrepreneurship opportunities was already in full swing in 2023, and it
- [How to Get Press Coverage at CES 2023](https://bigfishpr.com/ces2023pr/) - CES, The Consumer Electronics Show is the most well-attended technology trade show in the United States. Tech brands and companies from all over the world travel to Las Vegas for a week in January to unveil new products, announce new deals and get face time with some of the most well-known technology reporters and outlets CES, The Consumer Electronics Show is the most well-attended technology trade show in the United States. Here's how to get press coverage at CES.
- [Happy Thanksgiving from the BIG FISH PR Team!](https://bigfishpr.com/happy-thanksgiving-from-the-bigfish-team/) - From all of us at BIG FISH PR, we wish you a healthy and happy Thanksgiving! The BIG FISH team has a lot to be thankful for this year. From working with new clients to recognizing all the hard work of our dedicated team, we just want to take a moment to say thank you
- [“Don’t act like you’re not impressed.” -Ron Burgundy](https://bigfishpr.com/dont-act-like-youre-not-impressed-ron-burgundy/) - Ron Burgundy's marketing stunts across North America made for a unique and interesting campaign that generated buzz.
- [Tom Menino: Boston’s Mayor Left Behind a Legacy for His Town](https://bigfishpr.com/tom-menino-bostons-mayor-left-behind-a-legacy-for-his-town/) - On Monday morning, Mayor Menino’s funeral procession made its way through Boston. Boston Globe Legacy
- [Red Sox: World Series Champs and Rebranding Geniuses](https://bigfishpr.com/red-sox-world-series-champs-and-rebranding-geniuses/) - The Boston Red Sox rebranded and turned the team around to win a World Series.
- [Curt Schilling Tweets Disparaging Remarks at R.I. Governor](https://bigfishpr.com/president-david-gerzof-richard-comments-on-curt-schillings-critical-tweets/) - Since the failure of his video game company 38 studios, Curt Schilling has started to criticize the governor of Rhode Island, going as far as to call him a "buffoon" in a tweet. An article from today's Boston Herald quoted BIGfish President David Gerzof Richard on the issue, who said Schilling’s tweets reveal him to
- [BIGnews in the Tech World](https://bigfishpr.com/bignews-in-the-tech-world-3/) - A round-up of updates in the world of technology, featuring the latest on Instagram, Facebook, Uber and Snapchat.
- [HOW TO GET PRESS COVERAGE AT CES](https://bigfishpr.com/how-to-get-press-coverage-at-ces/) - With over 6,000 press members attending each year, CES is a golden opportunity to showcase your brand and products. BIG FISH PR has represented clients at every CES since 2006 and we understand the significance of this event for the brands we work with. This is why we start CES preparations in September, well in
- [BIG FISH PR is Best PR Firm on The Manifest's List of Top 100 PR Agencies](https://bigfishpr.com/big-fish-pr-is-best-pr-firm-on-the-manifests-list-of-top-100-pr-agencies/) - BIG FISH PR is proud to announce that the public relations agency received the top spot on The Manifest's Top 100 PR List. David Richard, CEO of BIG FISH PR said: "This is a big honor, to win the top spot on a list that includes other great PR agencies, many of which we have
- [5 Tools to Fuel Your Company's PR Machine](https://bigfishpr.com/5-tools-to-fuel-your-companys-pr-machine/) - BIGfish President & Founder David Gerzof Richard shares five tools to fuel your company's PR campaign.
- [6 New Tech Upgrades Helpful for Entrepreneurs](https://bigfishpr.com/6-new-tech-upgrades-helpful-for-entrepreneurs/) - See what BIGfish President David Gerzof Richard thinks are the best tech upgrades for entrepreneurs coming out of CES 2016.
- [No, The AI Chatbots ChatGPT & Bard Are Not Coming For Your PR Job,  They’re Coming For Your PR Tools](https://bigfishpr.com/no-the-ai-chatbots-chatgpt-bard-are-not-coming-for-your-pr-job-theyre-coming-for-your-pr-tools/) - There has been a lot of chatter about OpenAI’s natural language ChatGPT AI and other artificial intelligence technologies coming out of big tech companies like OpenAI, Google, and Baidu. Many people have been quick to reference movies like "The Terminator" or say that ChatGPT will be the end of "X," where "X" is any industry
- [How to Create a Compelling PR Story: 5 PR Tips From BIG FISH](https://bigfishpr.com/how-to-create-a-compelling-pr-story-5-pr-tips-from-big-fish/) - Creating a compelling PR (Public Relations) story for a brand requires a well-thought-out narrative that captures attention, engages the audience, and resonates with their interests. Below are five tips to make a PR story more compelling: Identify a Unique Angle: Find a distinctive angle that sets your story apart from others. Whether it is an
- [When’s The Right Time To Start Doing Holiday Gift Guide Outreach?](https://bigfishpr.com/holiday-gift-guide-outreach/) - ‘Tis the season to think ahead! While most consumers wait until later in the year to think about holiday shopping, the BIG FISH team is already hard at work with our holiday gift guide preparations. And it’s not because we think we’re the best gift-givers (even though we always have a great time at our
- [Meet Boston's New Kid on the Block: General Electric](https://bigfishpr.com/meet-bostons-new-kid-on-the-block-general-electric/) - Read more about what General Electric’s new Seaport headquarters means for innovation in Boston.
- [From the BIG FISH PR Archives: How Online Engagement Drove Real-World Change](https://bigfishpr.com/from-the-bigfish-archives-how-online-engagement-drove-real-world-change/) - Ten years ago, social media was a new frontier for activism. The rise of platforms like Facebook and Twitter brought about a new way for individuals and organizations to connect with each other and promote their causes. The pink equal sign over a red background, an alternate version of the Human Rights Campaign’s logo, was
- [BIG FISH PR and Bevi: Crafting a Data-Driven Narrative Impossible to Ignore](https://bigfishpr.com/bevi-case-study/) - The power of data is undeniable. In this age of information, data has secured its place as a critical storytelling tool. The perfect example of this happened recently when BIGfish client Bevi harnessed the power of its water consumption data from its 5,000+ machines across the U.S. to to understand return-to-office (RTO) trends. This data
- [HARO vs. Qwoted: Finding the Right Journalist Request Platform for You](https://bigfishpr.com/haro-vs-qwoted-finding-the-right-journalist-request-platform-for-you/) - Landing any story starts with finding the right reporters. BIGfish’s team of publicists knows how to get press, securing relevant coverage that puts our clients in front of the audiences who matter. While we’re skilled at targeting the right reporter for every story and news moment, sometimes, the right reporters find us. Reporters receive hundreds
- [Virtual Interview Tips for Landing your First PR Job](https://bigfishpr.com/virtual-interview-tips-for-landing-your-first-pr-job/) - Picture this: it’s May, you’re preparing to graduate from college and making big plans for your next adventure, but first, you need to land a job. On top of that, over the past three years you’ve seen many PR agencies adopt a remote/hybrid work model, and now with the addition of virtual interviews, online job
- [BIG FISH PR is embracing a bold evolution with a new brand!](https://bigfishpr.com/embracing-the-future-big-fish-prs-refreshed-brand-identity/) - The BIG FISH PR team is excited to unveil the latest chapter in our agency’s story: a refresh of our brand identity. For the past few months, we've been hard at work on a rebranding effort that showcases who we are today, and more importantly, who we will become. We're thrilled to have partnered with BIG FISH PR unveils a refreshed brand identity with renowned designer William van Roden, creator of iconic media rebrands, like the NYT. Our new look captures our essence today and sets the stage for our innovative future. Stay tuned for more!
- [B2C Public Relations: Strategies, Tips, & Choosing the Best B2C PR Agency](https://bigfishpr.com/b2c-public-relations-strategies-tips-choosing-the-best-b2c-pr-agency/) - In the highly competitive world of consumer marketing, B2C public relations (PR) plays a crucial role in creating brand awareness, shaping positive consumer perceptions, and building strong brand-customer relationships. In this article, we will explore the meaning of B2C public relations, uncover its significance, and provide valuable tips for executing successful B2C PR strategies. Additionally, B2C Public Relations: Strategies, Tips, & Choosing the Best B2C PR Agency
- [From CNN to Good Morning America: BIG FISH PR’s 2022 Strategy Reaches Potential Audience of Over 4 Billion](https://bigfishpr.com/2022-review/) - 2022 at BIGfish was a BIG year! As we head into 2023, we wanted to take a moment and reflect on all that we’ve accomplished in 2022. Our team remained focused and delivered outstanding results for our clients in the face of challenges. We want to share some of the lessons learned that we’ll be
- [BIG FISH PR Delivers Major Cyber Monday Coverage](https://bigfishpr.com/bigfish-delivers-major-cyber-monday-coverage/) - BIGfish clients PLAY and Blink received massive amounts of coverage on Black Friday and even more into Cyber Monday. Our clients have received features in CNN, The Verge, CBS, Condé Nast Traveler, USA Today, and MORE! Because we’re all getting ready for the impending holiday season we thought this would be a great opportunity to
- [BIG FISH PR Named A Best Public Relations Company!](https://bigfishpr.com/bigfish-named-best-public-relations-company-of-2020-by-digital-com/) - Digital.com recently released their list of the Top 15 Public Relations Companies of 2020 and BIGfish made the list!
- [BIG News from Apple’s Spring Loaded Event](https://bigfishpr.com/bignews-from-apples-spring-loaded-event/) - One of the most anticipated events of the year, Apple’s Spring Loaded Event didn’t disappoint, with the company announcing several exciting new products!
- [BIG Takeaways from Apple’s WWDC 2021](https://bigfishpr.com/bigtakeaways-from-apples-wwdc-2021/) - On June 7th, Apple held their Worldwide Developers Conference (WWDC) via livestream on the Apple Website and Youtube. This is the second year in a row that the WWDC has been held virtually, but that didn’t make the announcements any less exciting. Developers, tech enthusiasts, and Apple device users were treated to a host of On June 7th, Apple held their Worldwide Developers Conference (WWDC) via livestream on the Apple Website and Youtube.
- [BLOG: BIG Takeaways from Muck Rack’s State of Public Relations Survey](https://bigfishpr.com/blog-bigtakeaways-from-muck-racks-state-of-public-relations-survey/) - #post_excerptMuck Rack recently released their 2021 State of Public Relations Report, assessing how PR teams establish media relations, measure campaign success, and use technology.
- [BIG FISH PR Named Top PR Firm](https://bigfishpr.com/bigfish-named-designrush-top-pr-firm/) - BIGfish PR has been recognized as a 2021 Top 10 Public Relations Agency in Boston by DesignRush. DesignRush is a B2B marketplace that connects brands with professional full-service agencies, PR firms, media relations agencies, digital marketing firms, and top technology companies. The DesignRush platform lists over 9,300 agencies from over 50 different countries and
- [BIG FISH PR Agency Greatest Hits 2021](https://bigfishpr.com/bigfish-pr-agency-greatest-hits/) - Each year, the end of the year marks a time for reflection for the BIGfish team. We evaluate how the PR industry has changed, our goals for the New Year, and what we want to achieve in 2022. BIGfish has been on a growth course, adding new talented team members and interesting clients to our
- [The Innovative, Cool, & Sustainable: BIG FISH PR’s Takeaways from CES 2022](https://bigfishpr.com/the-innovative-the-cool-and-the-sustainable-bigfishs-takeaways-from-ces-2022/) - CES 2022 took place in Las Vegas for the first time since 2020, and while exhibitors and attendees were thrilled to be back in person on the show floor, the Omicron variant disrupted attendance, making it much less than we have seen in previous years. As a result, the popular show experienced a lot of
- [BIG FISH PR Predictions & Trends for 2022](https://bigfishpr.com/bigfish-pr-trends-2022/) - As 2022 begins, the PR industry faces a set of challenges––some new and some familiar––to which it will have to adapt in order to thrive. With the emergence of the omicron variant, COVID-19 may continue to impact PR professionals and clients in the coming year. PR professionals across the country have been asked to offer
- [BIG FISH PR Ranks Best Crisis Communications Public Relations Firm by Clutch](https://bigfishpr.com/bigfish-pr-ranks-best-crisis-communications-public-relations-firm-by-clutch/) - Clutch, the third party client review platform, released its list of Best Public Relations Firms for 2022 naming BIGfish Public Relations as one of the top 10 PR firms working in Crisis Communications. Clutch Senior Customer Representative J.D. Killough said these placements were chosen because, “These leaders represent the best of the industry, showcasing their
- [BIG FISH PR Ranks Best Event Planning Public Relations Firm by Clutch](https://bigfishpr.com/bigfish-pr-ranks-best-event-planning-public-relations-firm-by-clutch/) - Clutch, the third party client review platform, released its list of Best Public Relations Firms for 2022 naming BIGfish Public Relations as a top Event Planning PR agency. Clutch Senior Customer Representative J.D. Killough said these placements were chosen because, “These leaders represent the best of the industry, showcasing their ingenuity, commitment, and unrivaled expertise.”
- [BIG FISH PR Named A Top PR Agency](https://bigfishpr.com/bigfish-pr-named-a-top-pr-agency/) - IBT (The International Business Times) recently published its list of the “Top PR Agencies To Look Out For In 2022,” naming BIGfish Communications one of the top 3. IBT wrote, “We have narrowed down the list of your top PR agencies for 2022 to include the top-rated PR firms that offer a wide range of
- [BIG FISH PR Ranks Best Public Affairs Public Relations Firm by Clutch](https://bigfishpr.com/bigfish-pr-ranks-best-public-affairs-public-relations-firm-by-clutch/) - Clutch, the third party client review platform, released its list of Best Public Relations Firms for 2022 naming BIGfish Public Relations as one of the top 5 PR firms working in Public Affairs. Clutch Senior Customer Representative J.D. Killough said these placements were chosen because, “These leaders represent the best of the industry, showcasing their
- [BIG FISH PR Coverage](https://bigfishpr.com/bigfish-mid-november-coverage/) - We are halfway through November and it is time we highlight some of the amazing work the BIGfish team has been able to accomplish so far! The BIGfish team has already got some major work done and we can’t wait to see what the end of the month (and soon end of the year) brings.
- [BIG FISH PR Spotlight: From Intern to Senior Vice President & Partner](https://bigfishpr.com/spotlight-mc/) - My name is Caroline Roscoe and I’m a Public Relations intern at BIGfish Communications. In addition to my internship, I am also a full-time student at the University of Massachusetts Amherst where I double major in communications and journalism on the PR track with a minor in business. Throughout the first few weeks of my
- [What is PR and What Does a PR Firm Do?](https://bigfishpr.com/what-is-pr-and-what-does-a-pr-firm-do/) - A PR firm, also called a public relations firm, is a company that manages and improves the reputation of brands, businesses, people, or organizations. The main goal of a PR firm is to make the client look good and keep good relationships with their customers, investors, employees, the public, and other important people. PR
- [Revolutionary Tech Takes the Stage: A Look at the 2023 SXSW Pitch Competition Winners](https://bigfishpr.com/revolutionary-tech-takes-the-stage-a-look-at-the-2023-sxsw-pitch-competition-winners/) - South by Southwest (SXSW) celebrates the intersection of music, film, and technology. The BIGfish team’s favorite event to follow is the Pitch Competition, which celebrated its 15th year of awarding the top emerging innovation and creativity of startups. These winners share a commitment to sustainability, equity, and advancing machine learning. These values align with those
- [8 Ways PR is Important to Brands](https://bigfishpr.com/8-ways-pr-is-important-to-brands/) - Public relations, also known as PR, is the practice of managing the spread of information between an individual or organization and the public. PR professionals work to build and maintain a positive reputation for their clients through various tactics such as media relations, crisis management, and community outreach. The goal of a PR firm is
- [CES is Back: After 2 Years of COVID Concerns the Tech Show Bounces Back!](https://bigfishpr.com/ces-2023/) - CES is back! Last year, CES suffered a COVID disruption, causing empty booths from the biggest competitors in tech like, Amazon, Google, and Panasonic. Meaning this year, all eyes were on the Las Vegas show to see if they would bounce back…and they did! BIGfish has participated in CES since 2006 and every year we
- [What is Public Relations?](https://bigfishpr.com/what-is-public-relations-2/) - Public relations, also known as PR, is the practice of managing the spread of information between an individual or organization and the public. PR professionals work to build and maintain a positive reputation for their clients through various tactics such as media relations, crisis management, and community outreach. The goal of a PR firm is
- [David Gerzof Richard Appears on CBS Boston and NBC Boston Discussing Recent Twitter Changes](https://bigfishpr.com/david-gerzof-richard-appears-on-cbs-boston-and-nbc-boston-discussing-recent-twitter-changes/) - BIGfish CEO, David Gerzof Richard, appeared on CBS News and NBC News Boston to share insights on the chaos surrounding Elon Musk’s takeover of Twitter. Part of Musk’s changes to the social media platform has included an option for all Twitter users to pay $7.99 per month to receive the previously elusive blue check mark,
- [David Richard Speaks with NBC Boston Concerning Recent META Layoffs](https://bigfishpr.com/david-richard-speaks-with-nbc-boston-concerning-recent-meta-layoffs/) - Last night BIGfish CEO David Gerzof Richard appeared on NBC Boston to discuss the recent layoffs from META, the parent company of Facebook and Instagram. Among the over 11,000 employees laid off were 200 people from META’s Cambridge office in Kendall Square. In David’s interview with Eli Rosenberg he reflected on the news of the
- [Avoiding Kim Kardashian's Mistakes](https://bigfishpr.com/avoiding-kim-kardashians-mistakes/) - On Monday, the Securities and Exchange Commission (SEC) announced charges against Kim Kardashian for accepting payment to promote EMAX tokens– a cryptocurrency offered by EthereumMax– on her Instagram account. From a PR perspective, we know there are much better ways to promote your business, through innovative storytelling or reputable news coverage. For failing to disclose
- [The PR Power of Timely Moments](https://bigfishpr.com/the-pr-power-of-timely-moments/) - Good timing is a crucial component of successful public relations. Whether that be the time of day to pitch a journalist or the time of year to launch a campaign, timing can make or break any opportunity. At BIGfish Communications, we refer to special occasions and breaking news that provide opportunities for our clients as
- [It's July! When’s The Right Time to Start Doing Holiday Gift Guide Outreach?](https://bigfishpr.com/whens-the-right-time-to-start-doing-holiday-gift-guide-outreach/) - We know what you’re thinking, “Who plans for winter holidays before Halloween?” Editorial directors, that’s who. While consumers have the luxury of waiting until autumn firmly sets in before thinking about what to gift their loved ones, print and online outlets begin narrowing down the products they think their readers will love most as early
- [Agency or In-House? Here's Why Outsourcing PR is the Way to Go](https://bigfishpr.com/agency-or-in-house-heres-why-outsourcing-pr-is-the-way-to-go/) - Public relations plays a critical role in a company’s overall success. Whether a startup or a well-established corporation, public relations is the most effective way to connect and communicate with target audiences via meaningful storytelling. Below are three key reasons why hiring a PR agency is often the best route to take, rather than handle
- [April Fool’s Day: Careful Planning Creates Buzz](https://bigfishpr.com/april-fools-day-careful-planning-creates-buzz/) - Each year, April Fool’s Day presents an opportunity for brands to have a little fun with “fake news” pranks about new products, new flavors, or even new company names. In 2022, leading 3D printing company and BIGfish client Formlabs wanted to get in on the fun - and media attention - of April Fool’s Day.
- [How BIGfish Clients Are Helping During COVID-19](https://bigfishpr.com/how-bigfish-clients-are-helping-during-covid-19/) - During these unprecedented times, companies across the globe are coming together to help each other and their communities. BIGfish is proud to represent clients who are using their resources to support local businesses, hospitals and more. Read on to find out what BIGclients Ring and Formlabs are doing to support communities during COVID-19. 
- [Monitoring COVID-19: Top Newsletters and Media Outlets to Keep You Updated](https://bigfishpr.com/monitoring-covid-19-top-newsletters-and-media-outlets-to-keep-you-updated/) - In a situation that seems to be changing every day, it’s more important than ever for PR professionals to remain connected and informed. One of the main ways the BIGteam keeps up on reporter coverage and the latest COVID-19 news is through pandemic-specific newsletters that top tier media outlets are publishing to keep readers in
- [BIGfish Communications Offering PR Assistance To Boston Black and LGBTQIA+ Owned Businesses](https://bigfishpr.com/bigfish-communications-offering-pr-assistance-to-boston-black-and-lgbtqia-owned-businesses/) - The BIGfish Communications team is offering free virtual office hours for Black and LGBTQIA+ owned businesses in our home city of Boston that are in need of communication/PR guidance.
- [Meet Our Fall 2020 Intern!](https://bigfishpr.com/meet-our-fall-2020-intern/) - We are thrilled to have Emerson senior, Bethelly, join the BIGteam as our newest fall intern!
- [BIGclient Beaver Country Day School Aims to Return to SXSWedu Stage with Two Bids](https://bigfishpr.com/bigclient-beaver-country-day-school-aims-to-return-to-sxswedu-stage-with-two-bids/) - Beaver is excited about the opportunity to return to the SXSWedu stage, but since votes from the public count for 30% of programming selection, they need the community’s help to get there!
- [BIGyear in Review: 2020](https://bigfishpr.com/bigyear-in-review-2020/) - 2020 was a year filled with unprecedented circumstances - while the BIGteam and other offices around the nation adjusted to work from home life, we continued to secure top press for our clients, manage virtual events and give back to our community. Now more than ever, BIGfish is proud to represent clients who are continuously
- [Meet Our Newest Intern!](https://bigfishpr.com/meet-our-newest-intern/) - We are so excited to welcome our new intern, Maggie Axford, to the BIGteam. Learn more about this future PR pro below!
- [Meet Our New Team Member: Laura Shubel](https://bigfishpr.com/meet-our-new-team-member-laura-shubel/) - BIGfish is excited to welcome Laura Shubel to the team as our new Account Manager. Read on to find out more about Laura!
- [Get To Know Our 2021 Summer Interns!](https://bigfishpr.com/get-to-know-our-2021-summer-interns/) - We are so excited to welcome Roth and Samantha to the BIGfish team as our 2021 summer interns and Maggie back as our senior intern! Get to know these future PR pros below.
- [Best of Both Worlds: Our New Hybrid Work Model](https://bigfishpr.com/best-of-both-worlds-our-new-hybrid-work-model/) - This month, BIGfish launched our new hybrid work model, enabling team members to engage in both in-person and remote work during certain days of the week. With the help of Slack, Google Workspace and other collaborative tools, our team can work together seamlessly from anywhere in the world or in our stunning Boston office on
- [A Guide to Combating Unconscious Bias in the Workplace](https://bigfishpr.com/a-guide-to-combating-unconscious-bias-in-the-workplace/) - #post_excerptDianne Austin, director of DEI at Massachusetts General Hospital and co-founder of BIGclient, Coils to Locs, a supplier of coily, curly synthetic wigs for women experiencing hair loss, spoke to our team on how to watch out for unconscious bias in the workplace.
- [Top PR and Media Secrets for Startups](https://bigfishpr.com/top-pr-and-media-secrets-for-startups/) - Last week, BIGfish CEO Dave Richard took to the virtual stage with fellow media professionals for a Clubhouse discussion on “PR & Media Secrets for Startups.” Joined by Boston Globe’s Scott Kirsner, InkHousePR’s Beth Monaghan, Uber’s Sasha Hoffman, and TechCrunch’s Natasha Mascarenhas, the Room offered honest advice for startups looking to build buzz in the
- [The Clubhouse App: Everything You Need to Know](https://bigfishpr.com/the-clubhouse-app-everything-you-need-to-know/) - Mysterious, exclusive, and the internet’s shiny new toy: it's the Clubhouse App, a new social media platform based on audio and voice. Launched in April 2020, Clubhouse was built to amplify the “intonation, inflection and emotion conveyed through voice,” allowing users to engage in a back-and-forth dialogue with others, form uniquely human connections, and build
- [BIGnews from CES 2021!](https://bigfishpr.com/bignews-from-ces-2021/) - This year, in lieu of the yearly excursion to Las Vegas, the BIGteam attended the first ever virtual Consumer Electronics Show (CES). CES is one of the largest and most important trade shows in the consumer tech industry, bringing together key players from a variety of companies. The BIGteam has been attending the show for
- [Biggest News from the 2018 Samsung Developer Conference](https://bigfishpr.com/14115-2/) - Samsung’s annual Developer Conference kicked off Wednesday morning in San Francisco with announcements from CEO, DJ Koh.
- [Our Favorite App of the Month: Pocket!](https://bigfishpr.com/our-favorite-app-of-the-month-pocket/) - Festive season's here and holiday gift guide coverage is skyrocketing so we chose an app that helps find and share news. November’s App of the Month is Pocket App!
- [BIGnews from Apple’s October Event](https://bigfishpr.com/bignews-from-apples-october-event/) - Read the BIGteam's recap of the Apple October Event!
- [What the Future of Long-Form Journalism Means for PR](https://bigfishpr.com/what-the-future-of-long-form-journalism-means-for-pr/) - Long-form journalism is typically between 1,000 and 20,000 words, a long-form article is just that: a longer piece that covers a topic in more depth.
- [The 5 Best Instagram Analytic Tools for Businesses (Free and Paid!)](https://bigfishpr.com/the-5-best-instagram-analytic-tools-for-businesses-free-and-paid/) - Like with any form of social media, using analytic tools with Instagram can provide your business with some incredibly valuable and interesting insight.
- [Rocketvox wins SlashGear’s Best of CTIA, New Online Service!](https://bigfishpr.com/rocketvox-wins-slashgears-best-of-ctia-new-online-service/) - "We saw RocketVox at ShowStoppers and I was immediately impressed by it. The service creates an aggregate inbox for all of your communication (chat, email, voicemail, IM, fax, etc.) and also provides a phone number for calls to be directed to multiple cell phones if you have them, much like Google Voice." Click here to
- [CNN Recommends Unsubscribe.com's Social Monitor to Help People Manage Facebook Privacy](https://bigfishpr.com/cnn-recommends-unsubscribe-coms-social-monitor-to-help-people-manage-facebook-privacy/) - Facebook users forge these ties when they install a Facebook application from a company, click a "Like" button on a company page or log into many third-party websites by using their Facebook accounts. In many cases, these actions also cause unknowing users to fork over their names, lists of friends, e-mail and home addresses, phone
- [BIGnews in the Tech World](https://bigfishpr.com/bignews-in-the-tech-world-12/) - The dog days of summer are upon us. Though our Chief Barketing Officer, Rudy, is relishing the extra time snoozing in his favorite sun spot, the rest of the BIGteam is still hard at work tracking industry trends and following tech stories as they unfold. Since we last checked in, a lot has happened in
- [Instagram vs. Snapchat: New Snapchat Redesign 2020](https://bigfishpr.com/instagram-vs-snapchat-snapchat-redesign-2020/) - Snapchat is testing two different redesigns - which means it’s time for another update in our Instagram vs. Snapchat battle!
- [The Power of Thick Data](https://bigfishpr.com/the-power-of-thick-data/) - It’s crucial for successful companies to analyze the emotional way in which people use their products or services to develop a better understanding of their customers.
- [MailChimp vs. Constant Contact: What is the Best Email Marketing Platform?](https://bigfishpr.com/mailchimp-vs-constant-contact-what-is-the-best-email-marketing-platform/) - A rivalry for the digital ages: MailChimp vs. Constant Contact? Which is the best email marketing platform?
- [5 of the Best Brands Using Snapchat](https://bigfishpr.com/5-of-the-best-brands-using-snapchat/) - Considering Snapchat for your company? See how some of the best brands on the social media app are making it work - from Airbnb to Digital Trends and more.
- [What is Snapchat Memories? How Do I Use It?](https://bigfishpr.com/what-is-snapchat-memories-how-do-i-use-it/) - Snapchat’s new feature, dubbed Snapchat Memories, saves your “Snaps” and “Stories” in a searchable, archived album.
- [Businesswire vs. PRWeb: Which Service Should You Use?](https://bigfishpr.com/businesswire-vs-prweb-which-service-should-you-use/) - We’ve outlined the main criteria you need to determine which service to use for your next announcement.
- [The Best Tool for Social Media Graphics: Adobe Spark vs. Canva!](https://bigfishpr.com/the-best-tool-for-social-media-graphics-adobe-spark-vs-canva/) - The #BIGteam is always using Adobe Spark and Canva, so we decided to put them head-to-head to see which is the reigning tool for social media!
- [What Kevin Ware Can Teach Us About Twitter](https://bigfishpr.com/what-kevin-ware-can-teach-us-about-twitter/) - This past weekend, University of Louisville basketball player Kevin Ware suffered a devastating injury
- [5 Things You Need to Know Before Hosting a Reddit AMA](https://bigfishpr.com/5-things-you-need-to-know-before-hosting-a-reddit-ama/) - The must do’s and the cringeworthy do NOT do’s you need to know before taking the plunge into the world of Reddit AMAs.
- [How #Boycott is Affecting Brands](https://bigfishpr.com/how-boycott-is-affecting-brands/) - The #boycott movement has taken over social media. Here are some examples of how the movement has affected some of the world's biggest brands.
- [How to Find Social Media Influencers: The Definitive Guide](https://bigfishpr.com/how-to-find-social-media-influencers-the-definitive-guide/) - With all the social media platforms available, there is no shortage of opportunities for companies to get noticed online. But brands have to consider carefully who would be the best person to relay their message, especially when non-celebrity endorsements are 10 times more likely to drive in-store purchases than their conventionally famous counterparts. Noting this
- [GreatPoint Ventures and Tiverias Apps covered by Scott Kirsner at The Boston Globe](https://bigfishpr.com/greatpoint-ventures-and-tiverias-apps-covered-by-scott-kirsner-at-the-boston-globe/) - "Heard about the Cambridge venture capital firm that turns into a skunkworks for new iPhone apps after 7 PM?" Click here to read the full article
- [The 5 Best Calendar Apps to Organize Your Life](https://bigfishpr.com/the-5-best-calendar-apps-to-organize-your-life/) - What are the best calendar apps?
- [Skimm Ahead Review: Is it Worth It?](https://bigfishpr.com/skimm-ahead-review-is-it-worth-it/) - BIGfish team member gives her insight on Skimm Ahead, theSkimm's new subscription service.
- [Cision vs. Muck Rack vs. MyMediaInfo: Which is the media database to rule them all?](https://bigfishpr.com/cision-vs-muck-rack-vs-mymediainfo-which-is-the-media-database-to-rule-them-all/) - Not all media databases are created equal. Here are strengths and weakness of each one.
- [David Gerzof Richard Discusses Facebook's Purchase of Instagram for $1 Billion on Fox 25 News](https://bigfishpr.com/david-gerzof-richard-discusses-facebooks-purchase-of-instagram-for-1-billion-on-fox-25-news/) - David Gerzof Richard Discusses Facebook's Purchase of Instagram on Fox 25 News Boston
- [President David Gerzof Richard Appears on NPR's On Point with Tom Ashbrook](https://bigfishpr.com/president-david-gerzof-richard-appears-on-nprs-on-point-with-tom-ashbrook/) - BIGfish President David Gerzof Richard was a guest on NPR’s On Point with Tom Ashbrook this morning in a segment titled “The Age of Braggarts.”
- [The Red & Pink Equal Sign That Went Viral](https://bigfishpr.com/the-red-pink-equal-sign-that-went-viral/) - The equal sign image has taken social media by storm today to mobilize supporters for marriage equality.
- [This awesome bit by Colbert pokes fun at the NYTimes banning the word "Tweet"](https://bigfishpr.com/this-awesome-bit-by-colbert-pokes-fun-at-the-nytimes-banning-the-word-tweet/) - This awesome bit by Colbert pokes fun at the NYTimes banning the use of the word “Tweet”. My favorite line: “The Times Standards Editor, Phil Corbett has stated that ‘Tweet may fade into oblivion’; well that’s not very nice. Twitter hasn’t banned the word newspaper and those have already faded into oblivion.”
- [The Story Behind The Story of Sushi](https://bigfishpr.com/the-story-behind-the-story-of-sushi/)
- [How Google In-Page Analytics Will Help You](https://bigfishpr.com/how-google-in-page-analytics-will-help-you/) - Some of you may or may not have seen this in the past, but Google has just officially announced that it will be adding In-Page Analytics to its list of offerings as a beta. What this basically means is that Google will superimpose Analytics data directly onto the page, giving a conceptualized view of how
- [Ambient Devices Featured on The Today Show](https://bigfishpr.com/ambient-devices-featured-on-the-today-show/) - Visit msnbc.com for breaking news, world news, and news about the economy
- [Mashable Features uSell](https://bigfishpr.com/bigfish-client-usell-featured-on-mashable/) - This morning BIGfish's client, uSell, is being featured on one of the leading social media and technology news sites, Mashable. Under Mashabale's Lifestyle section, uSell is being named as one of the top five re-commerce sites to resell a Mac Device. To read more about the article on Mashable, click here or the photo.
- [Yes, College Degrees Are Still Valuable!](https://bigfishpr.com/yes-college-degrees-are-still-valuable/) - NBC’s ‘Today Show’ posed a question this morning that we thought was a no-brainer: Is a college degree still worth the cost? With more than half of recent college graduates currently jobless or underemployed, many are asking whether that valuable piece of paper (also known as a college diploma) is worth the investment. Here at
- [Thanks, Interns!](https://bigfishpr.com/thanks-interns/) - Believe it or not, fall is just around the corner--which means here at BIGfish, we’re saying goodbye to our summer interns and getting ready to hire fall interns (learn more here!) After three months of working with a variety of clients, creating social media content, developing media lists, and more, we asked our summer interns
- [Join BIGfish at Engadget + gdgt Live in Boston on October 10](https://bigfishpr.com/join-bigfish-at-engadget-gdgt-live-in-boston-on-october-10/) - gdgt Live is the only nationwide tech event series that connects thousands of technology enthusiasts with the top brands in technology. Each event provides companies with the rare chance to showcase their newest gear to passionate consumers and has attracted some of the biggest consumer tech companies since its first event in June 2009. Following
- [What is Signal and What Does it Mean for Public Relations?](https://bigfishpr.com/what-is-signal-and-what-does-it-mean-for-public-relations/) - “Find me on Signal” You may have seen that phrase on a number reporter's Twitter bios. What is Signal, and why am I supposed to find reporters on it? To put it simply, it’s a messaging app available on both iOS and Android. More importantly, it’s an encrypted messaging app that creates a secure connection
- [Boston Coworking Spaces: Find the Best Place to Jumpstart Your Startup](https://bigfishpr.com/boston-coworking-spaces-find-the-best-place-to-jumpstart-your-startup/) - Find the Best Place in Boston to Jumpstart Your Startup
- [A Holiday Gift Guide How-To for Consumer Brands & PR Pros](https://bigfishpr.com/a-holiday-gift-guide-how-to-for-pr-pros/) - We recognize the significance of gift guides to our clients’ business, and thus have developed some helpful strategies for securing this meaningful coverage.
- [YouTube: Taking a Brand’s Online Marketing Strategy to the Next Level](https://bigfishpr.com/youtube-taking-a-brands-online-marketing-strategy-to-the-next-level/) - Back in January, we wrote a blog post arguing why brands should extend their online presence beyond Facebook and Twitter and into the YouTube realm in order to effectively reach online consumers. As the most used site among online consumers and the second largest search engine in the world, YouTube is an untapped gold mine
- [Unsubscribe.com's New Social Monitor featured on TechCrunch](https://bigfishpr.com/unsubscribe-coms-new-social-monitor-featured-on-techcrunch/) - Unsubscribe shows you all the apps with access to your data via those three platforms (Google and Yahoo logins are coming next). It also shows you the relative level of access each app has to your data, along with color-coded reputation shield and a recommendation to remove the app, be cautious, or keep it. And
- [The Four Social Media Features You Should Be Utilizing More](https://bigfishpr.com/the-four-social-media-features-you-should-be-utilizing-more/) - Social media is an important aspect of any PR pro’s life. Read on to find out some of the #BIGteam’s favorite features!
- [Boston Herald Article Features President David Gerzof Richard Discussing Auto-Tuned PBS YouTube Videos](https://bigfishpr.com/president-david-gerzof-richard-calls-auto-tuned-pbs-youtube-videos-brilliant/) - BIGfish President David Gerzof Richard was quoted in an article from today's Boston Herald discussing three PBS videos that have become YouTube hits. The auto-tuned versions of Mister Rogers, Julia Child, and Bob Ross were created by PBS Digital Studios and musician John Boswell. To read the entire article, click the photo above or click
- [Mistakes Companies Make on Instagram Video and Vine](https://bigfishpr.com/mistakes-companies-make-on-instagram-video-and-vine/) - Instagram and Vine videos are great ways to connect with your audience. There are a few things you should be way of.
- [Instagram vs. Snapchat: Snapchat Pulls Ahead with New Bitmoji Update](https://bigfishpr.com/instagram-vs-snapchat-snapchat-pulls-ahead-with-new-bitmoji-update/) - Did you hear about Snapchat's latest update? Read all about it in the newest BIGfish edition of Instagram vs. Snapchat.
- [How to Get Press at CES](https://bigfishpr.com/how-to-get-press-at-ces/) - The Consumer Electronic Show (CES) is one of the most prolific tech trade shows in the world. Tech companies from all over descend on Las Vegas for a week in January to announce new products and get face time with some of the most well-known reporters and outlets in the industry. With 6,365 registered press
- [Finding Your Social Media Sweet Spot](https://bigfishpr.com/finding-your-social-media-sweet-spot/) - Knowing what and when to post on social media is incredibly important. Understanding and analyzing your followers and fans can increase engagement.
- [Brookline Village Welcomes Healthy Food Chain, Clover Food Lab](https://bigfishpr.com/brookline-village-welcomes-healthy-food-chain-clover-food-lab/) - Vegetarians and health foodies alike can rejoice in the upcoming opening of the popular food chain Clover Food Lab to the Brookline Village area. Within the next month, Clover is set to open a restaurant at 6 Harvard Street, which happens to be right down the street from the BIGfish offices Viewed as a fast
- [BIGnews in the Tech World](https://bigfishpr.com/bignews-in-the-tech-world-15/) - The leaves are changing, and so are the biggest stories in tech. Before you head to the pumpkin patch or apple orchard this weekend to snap the perfect Instagram, make sure you are caught up on the latest happenings in the tech world. The BIGteam has pulled together the biggest stories to keep you informed
- [BIGfish in a Big Canal](https://bigfishpr.com/bigfish-in-a-big-canal/) - When a client invites you to Panama to go swimming with their fish as a kick-off marketing meeting, a lot of things come to mind: first - a kick off meeting in bathing suits?...Not your average business trip. We quickly discovered that we were in for some interesting experiences, and a little fun too! Open
- [BIGfish Celebrates Earth Day](https://bigfishpr.com/bigfish-celebrates-earth-day/) - Today is Earth Day, and we are celebrating the occasion! Here at BIGfish, we pride ourselves on working with clients who are doing things cleaner, better and cheaper. It’s important to us to feel good about the work we do each day, and we strive to consistently work towards making the world a better place.
- [Apartment Therapy Features Ambient Devices](https://bigfishpr.com/ambient-devices-featured-in-apartment-therapy/) - BIGfish client Ambient Devices was featured in Apartment Therapy's CES coverage yesterday, in a post titled "The One Word that Defines this Year's CES." Blogger Chris Perez stopped to chat with Ambient's CEO Pritesh Gandhi about the company's Energy Joule, which was a CES Innovations Honoree this year. To read the entire post, click the
- [2014 Social Media Trends: Part 1 of 5](https://bigfishpr.com/2014-social-media-trends-part-1-of-4/) - Increased importance of visual content is a 2014 social media trend we're predicting. Photos are increasingly important on platforms like Facebook, Twitter, Instagram, Tumblr, Pinterest and more.
- [USA Today Features Wrapsol Among Protective iPad Accessories](https://bigfishpr.com/usa-today-features-wrapsol-among-protective-ipad-accessories/)
- [New York Times features Unsubscribe.com's Social Monitoring Dashboard in Gadgetwise](https://bigfishpr.com/new-york-times-features-unsubscribe-coms-social-monitoring-dashboard-in-gadgetwise/) - But how do you separate the good from the bad when there are a couple hundred thousand apps, made by tens of thousands of software developers, who are asking for more than 50 different types of Facebook data? And how do you know if the 47 apps you’ve installed are OK? Luckily, there are two
- [CNN Features Glori Energy's Sustainable Process](https://bigfishpr.com/cnn-features-glori-energys-sustainable-process/) - Using technology originally developed in India, Houston-based Glori is using a novel system to stimulate the growth of bacteria in an oil well. As the bacteria grow on the droplets of oil, it becomes slicker and allows it to flow more easily. "Our strategy is to go from brute force to biology," said Glori chief
- [#CES2014 in Review](https://bigfishpr.com/ces2014-in-review/) - We outline our favorite gadgets and stories from the 2014 Consumer Electronics Show, including Toyota's fuel cell vehicle, wearable tech and smart appliances.
- [Seven Essential Apps for Students](https://bigfishpr.com/seven-essential-apps-for-students/) - Here is a list of my essential apps which have continuously assisted me in keeping my life in order, both in and out of the lecture hall.
- [Our Favorite E-Newsletters: Educate Yo Self](https://bigfishpr.com/our-favorite-e-newsletters-educate-yo-self/) - If you’re like me, you’re signed up for what feels like 100 email newsletters and often find yourself unsubscribing from irrelevant lists. What e-newsletters should I subscribe to? There are so many email newsletters out there - so which ones are actually worth subscribing to if you work in public relations? I’m here to be your
- [Must-Have Gadgets for the Perfect Summer](https://bigfishpr.com/must-have-gadgets-for-the-perfect-summer/) - Are you a roadtripper, a camper, a pool party-hoster? Are you hoping to make summer 2015 a summer you’ll never forget? It’s definitely possible. But if your summer comes equipped with these handy, fabulous gadgets, you won’t even notice the pauses between fun and fun.
- [Mister Rogers, Julia Child, and Bob Ross in 2012: The Auto-Tuned Version of PBS](https://bigfishpr.com/mister-rogers-julia-child-and-bob-ross-in-2012-the-auto-tuned-version-of-pbs/) - PBS has always been known for its classic television shows. Fred Rogers kindly asked viewers to be his neighbor on Mister Rogers’ Neighborhood for 31 seasons. The French Chef with Julia Child introduced French cooking to the United States with cheery enthusiasm. Bob Ross made oil painting look easy with his gentle voice in The
- [Meerkat vs. Periscope: Live-Stream Like A Pro](https://bigfishpr.com/meerkat-vs-periscope-live-stream-like-a-pro/) - Which live streaming app should you use? We’ve highlighted the differences between Meerkat and Periscope to help you navigate somewhat murky live-stream waters.
- [MacBook Startup Disk Almost Full? BIGfish Client TarDisk Has You Covered.](https://bigfishpr.com/macbook-startup-disk-almost-full-bigfish-client-tardisk-has-you-covered/) - TarDisk Pear is the first device to actually merge with a MacBook’s SSD, creating a single hybrid drive for easier file management and increased storage.
- [Low-Budget Technology Hacks to Make Your Summer Easier](https://bigfishpr.com/low-budget-technology-hacks-to-make-your-summer-easier/) - Make the most out of your summer with these low-budget technology hacks for you and your gadgets that won't break your bank!
- [Instagram vs. Snapchat: One App to Rule Them All](https://bigfishpr.com/instagram-vs-snapchat-one-app-to-rule-them-all/) - Have you tried Instagram Stories? See what Meghan, BIGfish account coordinator, has to say about its new features.
- [Insta-ads: A Different Approach](https://bigfishpr.com/insta-ads-a-different-approach/) - Instagram recently introduced their first advertisement. The advertisement received a great deal of attention and brings up questions about analytics and results for marketing professionals and social media managers.
- [How to Spot Fake News Like a Pro](https://bigfishpr.com/how-to-spot-fake-news-like-a-pro/) - For many decades, fake news has been an issue that readers had to combat, but it wasn’t until recently that fake news became so prominent and influential in our daily lives. According to a 2016 Gallup poll, only 32% of people said they have a great deal or fair amount of trust in the media,
- [Four Brands & Publishers Successfully Embracing Earth Day](https://bigfishpr.com/four-brands-publishers-successfully-embracing-earth-day/) - In honor of Earth Day, we’ve rounded up a few brands and publishers that have successfully embraced today’s green trend.
- [#fbf: Where Our Tech Public Relations Agency Got Its Start](https://bigfishpr.com/fbf-to-bigfish-beginnings-where-our-tech-pr-agency-got-its-start/) - Our Boston tech PR agency has gone through a few changes since it was founded in 1999. Learn how we've evolved as the industry has changed.
- [#FallonTonight Goes Viral](https://bigfishpr.com/fallontonight-goes-viral/) - Jimmy Fallon took over The Tonight Show on February 17, 2014 and #FallonTonight went viral on social media.
- [Considering a Brand Revamp? Read This First!](https://bigfishpr.com/considering-a-brand-revamp-read-this-first/) - There are several reasons why brands may consider rebranding, but how do they determine if it is worth it?
- [CES 2017: Keep an eye out for these tech gadgets!](https://bigfishpr.com/ces-2017-keep-an-eye-out-for-these-tech-gadgets/) - The BIGfish team is heading back to CES with clients Ring, Petnet and Nightingale. Here's what to expect from them!
- [Boston’s NEW Waterfront: Bringing Innovation and Culture to The Hub](https://bigfishpr.com/bostons-new-waterfront-bringing-innovation-and-culture-to-the-hub/) - Meet Boston's NEW Waterfront. Also know as the Innovation District, this community brings innovation & prosperity to Boston.
- [BIGnews in the Tech World](https://bigfishpr.com/bignews-in-the-tech-world-6/) - Between PR mishaps (looking at you, United), Tax Day freebies and news station scandals, you may have found your newsfeed pretty full over the past two weeks. If you feel like you missed out on any updates in the tech world, don’t panic; we’re back again with another roundup of all the tech trends and
- [BIGnews in the Tech World](https://bigfishpr.com/bignews-in-the-tech-world-4/) - Buckle up everyone, because a lot went down in the tech world since we last checked in. From new Apple products (no, unfortunately, not the iPhone 8), to Google’s new side projects, to an extra helping hand from Alexa, there are plenty of things you may have missed over the past two weeks. Lucky for
- [BIGnews in the Tech World](https://bigfishpr.com/bignews-in-the-tech-world-20/) - The holiday season is officially here! While you are busy preparing for the holidays, the BIGteam is here to keep you updated on all your favorite tech news. So pour yourself some eggnog, turn on the Christmas tree lights and catch up on the latest news in the tech world from the past two weeks.
- [BIGfish’s Best of #CES2015](https://bigfishpr.com/bigfishs-best-of-ces2015/) - Out of the 20,000 new product announcements made by 3,600+ exhibitors laid out 2.2 million square feet at CES, these are our favorites.
- [BIGfish Named a Top PR Agency of 2015 by Clutch](https://bigfishpr.com/bigfish-named-a-top-pr-agency-of-2015-by-clutch/) - Clutch, a B2B research & review firm today announced that BIGfish Communications was named a Top PR Firm of 2015.
- [BIGfish Joins Client Glori Energy in Ringing the NASDAQ Closing Bell](https://bigfishpr.com/bigfish-joins-client-glori-energy-in-ringing-the-nasdaq-closing-bell/) - BIGfish traveled to Times Square in New York City with client Glori Energy to ring the NASDAQ closing bell last month.
- [Should Your Brand Be On Snapchat?](https://bigfishpr.com/should-your-brand-be-on-snapchat/) - Snapchat may have started as a fratty and creepy photo-sharing app, but it has blossomed into a social media staple and marketing tool that’s here to stay.
- [Social Media Smackdown: Hootsuite vs. Buffer](https://bigfishpr.com/social-media-smackdown-hootsuite-vs-buffer/) - The pros and cons of Hootsuite and Buffer when it comes to scheduling, link shortening, pictures, listening and analytics.
- [Social Media Trends for 2016 (And Beyond!)](https://bigfishpr.com/social-media-trends-for-2016-and-beyond/) - Mobile-based social media Snapchat and Instagram are becoming more popular. Also on the rise: Emoji usage & video consumption on mobile devices.
- [Streaming Wars: Apple TV vs. Chromecast vs. Roku](https://bigfishpr.com/streaming-wars-apple-tv-vs-chromecast-vs-roku/) - The BIGfish team compares Apple TV, Chromecast and Roku, so you can pick the streaming device that’s right for you.
- [Streamline Your Entire Life With These Six Apps and Connected Products](https://bigfishpr.com/streamline-your-entire-life-with-these-six-apps-and-connected-products/) - Our phones and homes are chock-full of apps and products that help us through life, so we decided to share some of our favorite automated products and services.
- [Thank You to Our Summer PR & Copywriting Interns!](https://bigfishpr.com/thank-you-to-our-summer-pr-copywriting-interns/) - At our Boston tech PR agency, our interns play a key role in helping the account team with many day-to-day responsibilities.
- [The BIGfish Elves Have Found Something For Everyone On Your Holiday List](https://bigfishpr.com/the-bigfish-elves-have-found-something-for-everyone-on-your-holiday-list/) - With the holidays right around the corner, we at BIGfish wanted to share what’s on our own holiday wish list and recommend unique gifts for everyone in your family!
- [Top 5 Slack Integrations for PR](https://bigfishpr.com/top-5-slack-integrations-for-pr/) - It’s no secret that the BIGfish team loves Slack. The internal business communication software is more than just your standard messaging system: it’s a collaboration tool that enables teams across different industries to get work done better and faster. Perhaps the best part of Slack (besides making communication streamlined) is the countless integrations that teams can
- [Vote for BIGfish in BostInno’s Coolest Companies Competition!](https://bigfishpr.com/vote-for-bigfish-in-bostinnos-coolest-companies-competition/) - In case you haven’t heard, BIGfsh is a finalist in BostInno’s 2015 Coolest Companies competition!
- [What is Public Relations?](https://bigfishpr.com/what-is-public-relations/) - LinkedIn reported that PR is one of the most misunderstood professions. Here's why PR is so confusing and what it is we do as PR pros.
- [Mashable Features DoorBot](https://bigfishpr.com/bigfish-client-doorbot-featured-on-mashable/) - BIGfish client DoorBot, a simple yet powerful doorbell that streams live video of a home’s front doorstep directly to a smartphone or tablet, was featured on Mashable today. DoorBot enables residents to communicate with visitors remotely and is the first product to seek funding on the new crowdfunding platform Christie Street. To read the
- [Mashable Features Beaver Country Day School for Innovative Use of Social Media](https://bigfishpr.com/bigfish-client-beaver-country-day-school-featured-in-mashable/) - BIGfish client Beaver Country Day School was featured in Mashable today for their innovative use of social media in an article titled, "The Teacher's Guide to Facebook." History teacher and tech integration specialist Melissa Alkire said, "In our classes we seek to engage in authentic discussions targeting multiple perspectives, and accessing this through social
- [Wired Features Christie Street](https://bigfishpr.com/bigfish-client-christie-street-featured-on-wired/) - BIGfish client Christie Street, a new crowdfunding site devoted exclusively to physical products, was featured on Wired today for its innovative approach to crowdfunding. To read the entire article, click the photo above or click here.
- [Best Photo Editing Apps for Android and iOS](https://bigfishpr.com/best-photo-editing-apps-for-android-and-ios/) - This blog will help you pick the best editing apps for both iOS and Android users.
- [#AppleEvent: Smaller is Better](https://bigfishpr.com/appleevent-smaller-is-better/) - On Monday, Apple announced two new products, iPhone SE and iPad Pro, and other company news.
- [Apple Event: Should You Get the iPhone 7?](https://bigfishpr.com/apple-event-should-you-get-the-iphone-7/) - Yesterday was the day techies everywhere were waiting for: #AppleEvent. BIGteam members were glued to their Macs watching the livestream. Here are some of our major takeaways from the Apple Event: The iPhone 7 is available and now I need to know if I’m due for an upgrade. Apple might have saved the best for
- [A Successful #engdgtBOS with BIGfish!](https://bigfishpr.com/a-successful-engdgtbos-with-bigfish/) - BIGfish communications team was the media sponsor for the Engadget+gdgt live event in Boston. BIGfish was responsible for inviting and greeting the press at the event.
- [8 Free Tools To Help You Successfully Manage Social Media Accounts](https://bigfishpr.com/8-free-tools-to-help-you-successfully-manage-social-media-accounts/) - We’ve put together a list of a few of the best free social media tools that will help you save time and effectively manage your Facebook, Twitter, Instagram, and Pinterest accounts.
- [4 Chrome Extensions We Can’t Live Without](https://bigfishpr.com/4-chrome-extensions-we-cant-live-without/) - As public relations professionals and social media managers, we, the BIGfish account team, spend almost all of our time online emailing, researching, reading the news, and sourcing and scheduling social media content. In order to accomplish these tasks as efficiently as possible, we depend on various browser extensions. Read on to find out why some
- [2014 Social Media Trends: Part 2 of 5](https://bigfishpr.com/2014-social-media-trends-part-2-of-5/) - We predict Twitter will increase in importance in 2014. Twitter ads drive traffic and sales, and new TV conversation targeting improves chances of engagement.
- [2014 BIGfish Holiday Gift Guide!](https://bigfishpr.com/2014-bigfish-holiday-gift-guide/) - Here are our top holiday gift choices - we’re sure you’ll find something for everyone on your list!
- [How Brands Are Interacting With GenZ](https://bigfishpr.com/how-brands-are-interacting-with-genz/) - With GenZ, trends come and go so quickly, it's hard to catch on. See how some brands are trying to tap into the world's newest generation.
- [Instagram vs. Snapchat: The Battle Continues](https://bigfishpr.com/instagram-vs-snapchat-the-battle-continues/) - The Instagram vs. Snapchat battle continues! Who will take round three? Read more to find out.
- [BIGclient Named to Fast Company’s Most Creative People in Business!](https://bigfishpr.com/bigclient-named-to-fast-companys-most-creative-people-in-business/) - Today, BIGclient DIRTT’s co-founder and VP of software development, Barrie Loberg, was named to Fast Company’s Most Creative People in Business list! The prestigious list highlights individuals that are driving change in their industry through unique and innovative approaches to business. Chosen for his work in creating virtual and mixed reality software to eliminate the
- [Snap Inc. Introduces Snap Map](https://bigfishpr.com/snap-inc-introduces-snap-map/) - Snap Inc. just raised the stakes in the battle to beat out Instagram (check out our most recent comparison of the two apps here). Today on the Snap blog, the company introduced its latest feature: Snap Map. Snap Map is exactly what it sounds like; you can now see your fellow Snappers’ locations in real-time
- [BIGnews in the Tech World: Tech Event Edition](https://bigfishpr.com/bignews-in-the-tech-world-tech-event-edition/) - Guess who’s back, back again? It’s us, with another round-up of the biggest tech news that happened in the past two weeks. And with two of the biggest tech events, WWDC and E3, introducing new products this week, a lot went down. So sit back, relax and catch up on all the tech announcements from
- [What Brands Can Learn from Amazon Prime Day This Year](https://bigfishpr.com/what-brands-can-learn-from-amazon-prime-day-this-year/) - Nothing tells you more about American consumerism than an annual holiday designated specifically for online shopping deals. Last week was Amazon Prime Day: the company’s yearly one-day sales event that offers deals and discounts on hundreds of products available for Amazon Prime delivery. And for the first time ever, Prime Day surpassed Black Friday and
- [Everything Apple Announced at Today's Keynote](https://bigfishpr.com/everything-apple-announced-at-todays-keynote/) - Today marked a day equivalent to Christmas in the tech world: the annual Apple Event. Held at the brand new Steve Jobs Theater in Cupertino, California, the event brought together tech reporters and enthusiasts from all over the world as the company unveiled its latest products and software updates. If you missed the live stream,
- [The History of the Press Release and Why It’s So Important](https://bigfishpr.com/the-history-of-the-press-release-and-why-its-so-important/) - Nothing is more ubiquitous in today’s public relations industry than the press release. The BIGteam has spent countless hours over the past 18 years drafting, revising and approving press releases on behalf of our clients. For such a staple tool in communications, many are still unaware of how the press release became so important. Although
- [BIGnews in the Tech World](https://bigfishpr.com/bignews-in-the-tech-world-19/) - Happy December! Turn up that Michael Bublé Christmas album and settle in for some of the biggest news the tech world has to offer. A lot of stories have broken and developed since we last checked in, but fear not. While the BIGteam was home around our Thanksgiving tables, we were still scrolling through our
- [The Official BIGholiday Gift Guide 2017](https://bigfishpr.com/the-official-bigholiday-gift-guide-2017/) - It’s the most wonderful time of the year in the BIGoffice: holiday gift guide season! While we have been busy all fall getting our clients the hottest press hits for gift guides, we made time to announce our official BIGholiday gift guide for you and yours. From techies to writers to DIYers, you’ll find something
- [We’ve Moved!](https://bigfishpr.com/weve-moved/) - It’s official! The BIGfish team has moved offices. While we’ll miss our old home in Brookline Village, we’re excited to create new memories at our new location on Newbury Street! A lot has been happening at the BIGfish headquarters the past few months and with our new office comes new clients, new hires and exciting
- [BIGnews in the Tech World](https://bigfishpr.com/bignews-in-the-tech-world-28/) - Now’s the time to catch up on what you may have missed these past two weeks and get ready for your summer vacation!
- [30 Years Later: How Shark Week Became One of the Discovery’s Biggest Hits](https://bigfishpr.com/30-years-later-how-shark-week-became-one-of-the-discoverys-biggest-hits/) - Learn how Shark Week has become Discovery Channel's greatest asset.
- [3 BIGtips to Ensure High Performance on Social Media Platforms](https://bigfishpr.com/3-bigtips-to-ensure-high-performance-on-social-media-platforms/) - Here are some tips to help you attract more followers, gain more likes and engagement and grow your social media platforms!
- [BIGnews in the Tech World: BIGdeals & Thanksgiving Edition!](https://bigfishpr.com/bignews-in-the-tech-world-bigdeals-thanksgiving-edition/) - The BIGteam is preparing for one of the biggest holiday shopping seasons and making sure you know where the best deals are.
- [BIGnews in the Tech World](https://bigfishpr.com/bignews-in-the-tech-world-32/) - Read up on the latest tech news from the past couple of weeks!
- [The Best Tech of CES 2019](https://bigfishpr.com/the-best-tech-of-ces-2019/) - Check out some of the most exciting new tech we saw at CES 2019.
- [BIGnews from Samsung Galaxy Unpacked 2019](https://bigfishpr.com/bignews-from-samsung-galaxy-unpacked-2019/) - The BIGteam is bringing you a roundup of the most significant announcements and product launches from Samsung's Galaxy Unpacked 2019 event.
- [The BIGteam’s Favorite Sustainable Products](https://bigfishpr.com/the-big-teams-favorite-sustainable-products/) - Happy Earth Day! To celebrate, we’ve rounded up a list of our favorite sustainable and environmentally friendly products that you should know about. Flo by Moen The average U.S. household loses 17 gallons of water a day to undetected leaks; that’s 1 trillion gallons of water a year or enough water to supply residents of
- [#BIGnews from Apple’s WWCD19](https://bigfishpr.com/bignews-from-apples-wwcd19/) - Apple’s annual Worldwide Developers Conference on Monday brought some #BIGnews for users during the livestream of the event’s keynote presentation, hosted by Apple CEO Tim Cook. While last year’s event focused on speed and responsiveness of Apple software, this year’s conference has brought a host of highly-anticipated updates with iOS 13, along with the new
- [Which Media Monitoring Software Should You Use?](https://bigfishpr.com/which-media-monitoring-software-should-you-use/) - Discover which media monitoring software we find the most reliable at the BIGoffice.
- [#BIGnews from Amazon’s September Event](https://bigfishpr.com/bignews-from-amazons-september-event/) - On September 25th, press from all over the country gathered in Seattle while Amazon’s Senior VP of Devices and Services, David Limp, announced over 15 new products! At the event, our very own BIGclient, Ring, announced four new products, including their first indoor only camera! We’ve rounded up some highlights here: Ring BIGclient, Ring, announced
- [#BIGnews From Apple’s September Event](https://bigfishpr.com/bignews-from-apples-september-event/) - On September 10, the latest Apple event drew the world’s attention as the tech giant revealed their highly-anticipated new products, including new iPhones, a new iPad, and new Apple Watch in addition to new programs. Missed the livestream? Read on to get the scoop. A Virtual Arcade The first program that Apple CEO Tim Cook
- [BIGnews from the September 2020 Apple Event!](https://bigfishpr.com/bignews-from-the-september-2020-apple-event/) - Check out the BIGteam's recap of the first-ever entirely virtual Apple product announcement.
- [BIGfish Communications Offering PR Assistance To Boston Businesses Impacted By COVID-19](https://bigfishpr.com/bigfish-communications-offering-pr-assistance-to-boston-businesses-impacted-by-covid-19/) - BIGfish Communications is offering free virtual office hours for businesses in that are in need of communication/PR guidance due to COVID-19's impact.
- [Happy Thanksgiving from the BIGteam!](https://bigfishpr.com/happy-thanksgiving-from-the-bigteam/) - The BIGteam is feeling very thankful this year, from working with amazing clients to even growing our own team!
- [Instagram Stories vs. Snapchat Stories: Which One is Better?](https://bigfishpr.com/instagram-stories-vs-snapchat-stories-which-one-is-better/) - I go to Disney World at least once a year, and during that time, I love to share my experience on social media with whoever couldn’t join me. Snapchat is usually my go-to because it’s easy to use and always has fun stickers and geofilters. On my most recent Disney vacation, I tested the new
- [Five of the Worst Rebranding Fails Ever](https://bigfishpr.com/five-of-the-worst-rebranding-fails-ever/) - Ah, rebranding. It can be an amazing tool, but it can also quickly become a company’s biggest headache...Check out these rebrands that we love to hate.
- [How Advertising Took Over the Green Monster](https://bigfishpr.com/hey-fenway-faithful-how-much-do-you-really-know-about-the-green-monster/) - Has the Green Monster always been a massive wall of advertisements? BIGfish decided to do some research on the wall that has become a landmark at Fenway Park.
- [BIGnews from CES 2020!](https://bigfishpr.com/bignews-from-ces-2020/) - For nearly a decade, the BIGteam has attended the Consumer Electronics Show (CES), one of the biggest and most important trade shows in the consumer tech industry. As a meeting hub for technology companies and media from all over the world, CES offers an unparalleled opportunity to announce new products and get crucial face time
- [Interview Tips for Landing your First PR Job](https://bigfishpr.com/interview-tips-for-landing-your-first-pr-job/) - Check out these tips from BIGfish Communications on making a great first impression during your PR job interview.
- [5 Must-Have Skills For Every PR Pro](https://bigfishpr.com/5-must-have-skills-for-every-pr-pro/) - Public relations is constantly evolving. PR professionals have the responsibility to grow and adapt. We’ve laid out the top five skills that every PR pro needs.
- [5 Steps To Hosting a Successful Facebook Live Video](https://bigfishpr.com/5-steps-to-hosting-a-successful-facebook-live-video/) - One way to introduce more video into your content calendar is to host Facebook Livestreams. We’re bringing you the top 5 tips to hosting a successful livestream
- [Our Favorite App of the Month: Streak!](https://bigfishpr.com/our-favorite-app-of-the-month-streak/) - Streak helps to organize our busy inboxes and keep track of all client and reporter correspondence with ease. Keep reading to learn why we chose Streak as the App of the Month!
- [4 PR Practices to Keep in Mind During a Widespread Crisis](https://bigfishpr.com/4-pr-practices-to-keep-in-mind-during-a-widespread-crisis/) - For some tips on how to adjust strategy, the BIGteam has compiled our best practices for operating during a widespread crisis. 
- [BIGtakeaways from Apple’s WWDC 2020](https://bigfishpr.com/bigtakeaways-from-apples-wwdc-2020/) - For the first time, Apple hosted their annual Worldwide Development Conference (WWDC) virtually. Here are the BIGteam's top takeaways from the presentation.
- [How to Keep Remote Employees Engaged and Connected](https://bigfishpr.com/how-to-keep-remote-employees-engaged-and-connected/) - Learn how the #BIGteam stays connective, engaged, and productive while working remotely.
- [Meet Our Fall Interns!](https://bigfishpr.com/meet-our-fall-interns/) - Fall has arrived and so have our interns! We are so excited to welcome back Senior Intern, Emily Rosenberg, and two new interns, Hailey McKee and Emma Silva! Read on to learn about the two newest additions to the BIGteam. Name: Hailey McKee Twitter: @haileycmckee Linkedin: linkedin.com/in/haileymckee Hometown: Dyersburg, Tennessee Tell us a little bit
- [Meet Our New Team Member, Jordan!](https://bigfishpr.com/meet-our-new-team-member-jordan/) - BIGfish is thrilled to welcome Jordan Ingram to the team as our newest Account Manager! Read on to learn more about our newest BIGteam member. Name: Jordan Ingram Twitter: @jordanhingram Linkedin: https://www.linkedin.com/in/jordanhingram/ Hometown: Reading, MA (by way of Little Rock, AR) Tell us a little bit about your background: Over the past several years, I’ve
- [Our Favorite App of the Month: Buffer!](https://bigfishpr.com/our-favorite-app-of-the-month-buffer/) - Read on to learn why Buffer is the BIGteam’s favorite app of the month. 
- [Should I Stay or Should I Go? A Guide to Knowing if You Should Change Jobs, and How to Pick the Right One](https://bigfishpr.com/should-i-stay-or-should-i-go-a-guide-to-knowing-if-you-should-change-jobs-and-how-to-pick-the-right-one/) - As someone who recently made the decision to leave my previous agency to join BIGfish, I wanted to share some tips that helped me decide when it was the right time to switch jobs and how to choose a new agency that’s right for you. Read on to hear how I knew BIGfish was the
- [Meet Our Summer 2020 Intern!](https://bigfishpr.com/meet-our-summer-2020-intern/) - We are so excited to welcome recent graduate, Julia Albert, to the BIGteam! We are also thrilled to have Emily Rosenberg join us as a full-time.
- [Meet Our New Team Member, Kate!](https://bigfishpr.com/meet-our-new-team-member-kate-2/) - BIGfish is excited to welcome Kate Ormonde to the team as our new Account Manager. Read on to find out more about this Texas native! Name: Kate Ormonde Twitter: @Kate_Ormonde Hometown: Austin, Texas Tell us a little bit about your background: I started my career in political communications and public affairs in Texas. I moved
- [Our Favorite App of the Month: Asana!](https://bigfishpr.com/our-favorite-app-of-the-month-asana/) - Our app of the month is Asana! Learn how we use it to stay organized in the BIGoffice!
- [Meet Our Spring 2020 Interns!](https://bigfishpr.com/meet-our-spring-2020-interns/) - We are excited to welcome two new interns, Tara Moran and Jacqueline Loring, and to welcome back Senior Intern, Emily Rosenberg, for another semester!
- [BIGyear in Review 2019](https://bigfishpr.com/bigyear-in-review-2019/) - 2019 was an amazing year filled with BIGnews, press shows, new clients and even a few new members joining our team! As the BIGteam prepares for a busy 2020, we are taking the time to celebrate top BIGhighlights from the past year. New Clients Formlabs Nested Bean ThreeMain UAV Turbines Events Attended and Managed CES
- [5 Ways to Make Your Pitch Cut Through the Clutter](https://bigfishpr.com/5-ways-to-make-your-pitch-cut-through-the-clutter/) - One of the biggest problems faced by PR pros is when pitches go unread. Check out the BIGteam's list of the 5 best ways your pitch can cut through the clutter.
- [Our Favorite App of the Month: Google Drive!](https://bigfishpr.com/our-favorite-app-of-the-month-google-drive/) - December is here, which means celebrating holidays with the BIGteam, earning gift guide coverage and sharing a new app of the month!
- [Three Ways to Improve Company Culture in the Workplace](https://bigfishpr.com/three-ways-to-improve-company-culture-in-the-workplace/) - Read on to hear three ways we create a positive company culture and what we think is most important in an office environment!
- [The Best Podcasts for PR Pros](https://bigfishpr.com/the-best-podcasts-for-pr-pros/) - With thousands of podcasts available, it can be tough knowing where to start. Read on for a list of the BIGteam’s favorite podcasts that are great for PR pros!
- [How to Get the Most Out of Your PR Internship](https://bigfishpr.com/how-to-get-the-most-out-of-your-pr-internship/) - For PR students, internships are a key stepping stone into the real world of communications, and it is imperative to maximize every resource at your disposal!
- [2019 AP Stylebook Updates That You Should Know](https://bigfishpr.com/2019-ap-stylebook-updates-that-you-should-know/) - PR pros know the importance of the AP Stylebook. Halfway through 2019, It’s time to brush up on some of the most crucial changes from the latest edition.
- [Our Favorite App of the Month: Slack!](https://bigfishpr.com/our-favorite-app-of-the-month-slack/) - Each month, the #BIGteam chooses their favorite app to highlight and why we believe that app deserves recognition. This month, we’ve chosen an app that’s been garnering headlines for its recent IPO. This app has long been a BIGfish staple; here’s why our August app of the month is Slack! What It Is: Slack is
- [The Top 6 Newsletters Every PR Pro Should Be Subscribed To](https://bigfishpr.com/the-top-6-newsletters-every-pr-pro-should-be-subscribed-to/) - PR pros understand the importance of staying updated on the news. Seeing the most important stories of the day right in your inbox every morning is a great way to get caught up - but which newsletters are worth dedicating precious inbox space to? The BIGblog is here to help with our list of the
- [Our Favorite App of the Month: Flipboard!](https://bigfishpr.com/our-favorite-app-of-the-month-flipboard/) - The BIGteam is sharing some of our favorite apps and tools that make everyone’s busy lives a bit easier. Each month we’ll introduce an app that we can’t live without for you to try for yourself. Kicking off July is Flipboard! What It Is: Flipboard is a one-stop-shop platform to get all your news. Specific
- [June’s BIGnews in Boston Tech](https://bigfishpr.com/junes-bignews-in-boston-tech/) - June was full of news in Boston tech! The BIGblog is here to wrap up the top Boston technology news so you can stay updated while you’re enjoying the sunshine.
- [6 Ways to Stay on Message and Create a Consistent Company Narrative](https://bigfishpr.com/6-ways-to-stay-on-message-and-create-a-consistent-company-narrative/) - In public relations, providing consistent messaging on behalf of your client is a top priority. By focusing on a central value and preparing your team in advance, you and your client can develop the messages that will reflect their mission in any situation. These are six ways you can ensure your messaging stays consistent at
- [Meet Our Summer Interns!](https://bigfishpr.com/meet-our-summer-interns/) - Meet our summer interns: Emily, Madeline and Emily! We’re so excited to have them on board. Here’s some background on the latest aspiring PR pros to join the BIGfish team this summer! Name: Emily Conlin Twitter: e_conlin5 Linkedin: Emily Conlin Hometown: Andover, MA Tell us a little bit about your background: I am a rising senior
- [Meet Our New Team Member, Kate!](https://bigfishpr.com/meet-our-new-team-member-kate/) - BIGfish is excited to welcome Kate Lizotte to the team as our newest Assistant Account Manager. Read on to find out more about Kate! Name: Kate Lizotte Twitter: @kate_lizotte Linkedin: https://www.linkedin.com/in/katherine-lizotte-13b4678b/ Hometown: Westford, MA Tell us a little bit about your background: I was born and raised in Massachusetts and grew up swearing I was
- [BIGfish Valentine’s Day Gift Guide](https://bigfishpr.com/bigfish-valentines-day-gift-guide/) - The BIGteam is bringing you our top picks for Valentine's Day this year!
- [Meet Our New Interns: Sonia, Vanessa and Shaelah!](https://bigfishpr.com/meet-our-new-interns-sonia-vanessa-and-shaelah/) - Meet our Spring interns, Sonia, Vanessa and Shaelah (left to right)! We’re so excited to have them on board. Here’s some background on the latest members of the BIGteam! Name: Sonia Kulkarni Twitter: Soniaaa_k Linkedin: https://www.linkedin.com/in/soniakulkarni/ Hometown: Miami, FL Tell us a little bit about your background: I am a senior at Boston University studying
- [Super Bowl Commercials 2019: Female Empowerment, 90’s Nostalgia, and Pepsi Humor.](https://bigfishpr.com/super-bowl-commercials-2019-female-empowerment-90s-nostalgia-and-pepsi-humor/) - The BIGteam is bringing you our favorite Super Bowl commercials!
- [Look out for these PR Trends in 2019](https://bigfishpr.com/look-out-for-these-pr-trends-in-2019/) - We’ve officially entered 2019! Our President and founder, David Gerzof Richard is always keeping an eye on on the changing PR landscape so we can leverage these new trends and stay on top of things for our BIGclients. Take a look and see the top predictions on where PR is heading in 2019, and what
- [Apple’s October Event: #BIGnews for the Tech World](https://bigfishpr.com/apples-october-event-bignews-for-the-tech-world/) - A debrief of Apple's latest updated from their event late this October.
- [4 Things to Keep In Mind When Choosing a PR Agency](https://bigfishpr.com/4-things-to-keep-in-mind-when-choosing-a-pr-agency/) - There comes a time when companies needs to find they need to hire a PR agency. Our BIGblog is here to make sure you have the tools to pick the right one.
- [BIGnews in the Tech World: It’s Fall Ya’ll](https://bigfishpr.com/bignews-in-the-tech-world-its-fall-yall/) - This fall is bringing in new tech news and the BIGblog has got you covered with all the need-to-know trends this fall.
- [How to Craft a Pitch Reporters Will Want to Read](https://bigfishpr.com/how-to-craft-a-pitch-reporters-will-want-to-read/) - 5 Tips to help your pitch get noticed by reporters
- [BIGnews in the Tech World](https://bigfishpr.com/bignews-in-the-tech-world-31/) - Catch up on all the latest stories in tech with the BIGfish team!
- [How to Overcome Negative Press](https://bigfishpr.com/how-to-overcome-negative-press/) - No matter how committed a company is to keeping a good reputation, it is important to have a plan in place in case negative press should emerge. Whether it is something small and easily manageable, or a crisis that could threaten the survival of your company, here are some steps to take to ensure your
- [BIGnews in the Tech World](https://bigfishpr.com/bignews-in-the-tech-world-30/) - Catch up on all the latest tech news from the past couple of weeks.
- [Meet Our Fall BIGinterns, Nicole and Shylene!](https://bigfishpr.com/meet-our-fall-biginterns-nicole-and-shylene/) - Fall and back to school are officially here, and we are excited to welcome our two new interns to the BIGteam! Read on to learn more about these aspiring PR pros and why they’re excited to get started at BIGfish. Name: Nicole McPherson Twitter: @nimcpherson1 Linkedin: https://www.linkedin.com/in/nicole-mcpherson-139514131 Hometown: Natick, MA Tell us a little bit
- [The Biggest News Announced at Apple’s September Event](https://bigfishpr.com/the-biggest-news-announced-at-apples-september-event/) - The BIGteam brings you all the must-know information from Apple's September Event
- [BIGnews in the Tech World: Pupper Edition](https://bigfishpr.com/bignews-in-the-tech-world-pupper-edition/) - The dog days of summer are here and unfortunately that is only bringing hotter temps and no actual dogs. Sad! To rectify that situation please enjoy this pupper themed review of all the latest tech news that has been *hounding* the news cycle these past two weeks. A Trillion Bones Last week Apple became the
- [BIGclient Beaver Country Day School Aims To Return to SXSWedu Stage](https://bigfishpr.com/bigclient-beaver-country-day-school-aims-to-return-to-sxswedu-stage/) - BIGfish client Beaver Country Day School hopes to return to SXSWedu 2019 with an important message: social media and virtual reality can be used to build empathy and emotional skills. Beaver has prepared a SXSWedu proposal that would suggest ways schools could incorporate social media lessons into their curricula in order to prompt students to
- [BIGnews in the Tech World](https://bigfishpr.com/bignews-in-the-tech-world-29/) - Catch up on the latest tech news from the past couple of weeks!
- [BIGdeals on Amazon Prime Day](https://bigfishpr.com/bigdeals-on-amazon-prime-day/) - Happy Amazon Prime Day! Look no further than our BIGclients for some of the biggest Prime Day steals and deals!
- [BIGnews in the Tech World: Amazon Prime Day Edition](https://bigfishpr.com/bignews-in-the-tech-world-amazon-prime-day-edition/) - With these last few heat waves in Boston, the BIGteam has been staying nice and cool in our new office. And what better way to spend that time cooling off than to keep up with the latest tech news? It’s been a busy few weeks, so let’s not waste any time! Amazon Prime Day Amazon
- [How to Maximize Coverage for Your Product Launch](https://bigfishpr.com/how-to-maximize-coverage-for-your-product-launch/) - Check out some of the key PR strategies for getting your client top coverage on announcement days!
- [Social Media Trends That Will Shape the Rest of 2018](https://bigfishpr.com/social-media-trends-that-will-shape-the-rest-of-2018/) - We’re now halfway through 2018 (if you can believe it)! This year has already seen plenty of social media trends and moments, from lighthearted exchanges of brands trolling each other to the powerful and important #TimesUp movement. Social media platforms and tools are constantly changing, and PR professionals need to be ready and willing to
- [BIGnews in the Tech World](https://bigfishpr.com/bignews-in-the-tech-world-27/) - BIGfish breaks down the top tech highlights from the past few weeks!
- [BIGfish Breaks Down the BIG Ideas of WWDC](https://bigfishpr.com/bigfish-breaks-down-the-big-ideas-of-wwdc/) - The BIGteam breaks down the top 8 takeaways from last week's WWDC conference.
- [Meet Our BIGinterns, Annie and Amelia!](https://bigfishpr.com/meet-our-biginterns-annie-and-amelia/) - A new office and address can only mean one thing: it’s time to welcome some new interns to our growing space! We are excited to have to have Annie and Amelia join the team for the summer. Read on to learn more about these aspiring PR pros and why they’re excited to get started at
- [How to Incorporate Google Analytics into Your PR Campaign](https://bigfishpr.com/how-to-incorporate-google-analytics-into-your-pr-campaign/) - Here are some tips for incorporating Google Analytics into your next PR campaign.
- [BIGnews in the Tech World](https://bigfishpr.com/bignews-in-the-tech-world-26/) - Catch up on all your tech news with the BIGteam.
- [It’s A Wonderful Day In The Neighborhood Thanks To BIGclient Ring](https://bigfishpr.com/its-a-wonderful-day-in-the-neighborhood-thanks-to-bigclient-ring/) - BIGclient Ring has long been on a mission to reduce crime in neighborhoods with its line of home security products, and yesterday our favorite doorbell company took its mission a step further with the launch of its Neighbors app (available on iOS and Android). Neighbors is a neighborhood watch app that provides real-time, local crime
- [How to Spring Clean Your Office Space](https://bigfishpr.com/how-to-spring-clean-your-office-space/) - The BIGteam is bringing you three tips on how to tidy your workspace this spring.
- [BIGnews in the Tech World](https://bigfishpr.com/bignews-in-the-tech-world-25/) - If April showers bring May flowers, what do April snow storms and freezing temps bring? The winter that seemed to never end is finally beginning to thaw and the BIGteam is dreaming of the day we can soak up the sun at our summer conference room (back deck). As we check our weather app for
- [Congratulations, Ring!](https://bigfishpr.com/congratulations-ring/) - BIGfish congratulates Ring on all its success!
- [BIGnews in the Tech World](https://bigfishpr.com/bignews-in-the-tech-world-24/) - Well folks, it’s finally April which means it’s time again for another BIGnews in the Tech World! It's been been a busy few weeks, so let's dive right in! Apple Last week, Apple held an educational-focused event at Lane Technical High School in Chicago to unveil its latest products for schools and teachers. While
- [Which Press Release Distribution Platform Should You Use?](https://bigfishpr.com/which-press-release-distribution-platform-should-you-use/) - We're breaking down four popular press release distribution platforms to help you figure out which one best fits your needs.
- [BIGnews in the Tech World](https://bigfishpr.com/bignews-in-the-tech-world-23/) - Check out the biggest news in tech from the past couple of weeks!
- [What Makes Content Go Viral?](https://bigfishpr.com/what-makes-content-go-viral/) - The BIGteam is taking a look at the three key factors that make content go viral.
- [BIGnews in the Tech World: MWC 2018 Edition](https://bigfishpr.com/bignews-in-the-tech-world-mwc-2018-edition/) - Unless you live under a rock, you know that Mobile World Congress 2018 was last week. Of course, the BIGteam was at the event in Barcelona with some of our BIGclients, and believe it or not, not all the tech debuted at MWC was related to mobile devices. From new health wearables to AR glasses
- [Breaking Up With Your Bad Social Media Habits](https://bigfishpr.com/breaking-up-with-your-bad-social-media-habits/) - The BIGteam is bringing you the 5 worst social media habits your company needs to break up with now!
- [BIGnews in the Tech World](https://bigfishpr.com/bignews-in-the-tech-world-22/) - Get caught up on all the latest tech news with the BIGteam.
- [BIGnews in the Tech World](https://bigfishpr.com/bignews-in-the-tech-world-21/) - BIGfish tech news roundup for February 9th, 2018.
- [Meet Our New Team Member, Lauren!](https://bigfishpr.com/meet-our-new-team-member-lauren/) - The BIGteam is excited to have our new spring intern in the office this semester! Joining the team is Lauren Rodolakis, a junior at Boston University, whose love of PR is only matched by her love for her dog, Eddy. We are all excited to see the great work Lauren will turn out this semester.
- [BIGnews in the Tech World: Space Pun Edition](https://bigfishpr.com/bignews-in-the-tech-world-space-pun-edition/) - Don't miss this week's edition of BIGnews in the Tech World!
- [BIGpredictions for PR Trends in 2018](https://bigfishpr.com/bigpredictions-for-pr-trends-in-2018/) - We’re officially several weeks into 2018 (if you can believe it). Fresh off our trip to CES, the BIGteam has been on the lookout for the latest and greatest emerging technologies coming in 2018. We’ve also been looking ahead to see how the PR landscape is changing and how we can leverage new trends for
- [BIGnews in the Tech World: CES 2018 Edition](https://bigfishpr.com/bignews-in-the-tech-world-ces-2018-edition/) - The BIGteam is bringing you the best and worst of CES 2018.
- [CES 2018 Expectations and Predictions](https://bigfishpr.com/ces-2018-expectations-and-predictions/) - Check out the BIGfish team's predictions for what to expect at CES 2018.
- [A BIGyear in Review: 2017](https://bigfishpr.com/a-bigyear-in-review-2017/) - With 2018 upon us, we're taking one last look back at all the BIGteam accomplished over the past year!
- [BIGnews in the Tech World: A Year In Review](https://bigfishpr.com/bignews-in-the-tech-world-a-year-in-review/) - 2017 was a big year for new technologies. Check out our list of some of the top stories that caught out attention!
- [Opinion: The Problem With 280 Character Tweets](https://bigfishpr.com/opinion-the-problem-with-280-character-tweets/) - One BIGteam member weighs in on Twitter's 280 character tweet increase.
- [BIGfish Named a Global Leader in Clutch’s Best Agencies of 2017 Report](https://bigfishpr.com/bigfish-named-a-global-leader-in-clutchs-best-agencies-of-2017-report/) - Clutch recognizes BIGfish as one of the Best Agencies of 2017!
- [Meet Our New Team Member, Anna!](https://bigfishpr.com/meet-our-new-team-member-anna-2/) - The BIGteam keeps growing! BIGfish is excited to welcome, Anna Dow to the team as our newest Account Coordinator. Keep reading to learn more about Anna and her love for the outdoors and Italian gelato! Name: Anna Dow Twitter: @_annadow Linkedin: linkedin.com/in/annadow Hometown: New City, NY Tell us a little bit about your background: I was born
- [BIG Black Friday/Cyber Monday Deals](https://bigfishpr.com/big-black-fridaycyber-monday-deals/) - Celebrate the most wonderful time of the year with these Black Friday and Cyber Monday deals!
- [BIGnews in the Tech World](https://bigfishpr.com/bignews-in-the-tech-world-18/) - As the holiday season rapidly approaches, it may seem like the recent tech news is all about gift deals and Black Friday madness; but there are some very important stories out there you may have missed. Fret not, because we gathered up all the important tech related happenings that you need to know before you
- [BIGnews in the Tech World: Stranger News Edition](https://bigfishpr.com/bignews-in-the-tech-world-stranger-news-edition/) - Long time, no see BIGtechies! Halloween may be over, but we’re still feeling some spooky vibes after binge-watching the recently released Stranger Things Season 2 on Netflix. In the spirit of the holiday and our new favorite show, we’re bringing you all the tech news you may have missed while you were out trick-or-treating, as
- [2017 AP Stylebook Changes You Need to Know Before 2018](https://bigfishpr.com/2017-ap-stylebook-changes-you-need-to-know-before-2018/) - Each year, the AP Stylebook is updated with new words, formats and grammar changes. As this year comes to a close and we prepare for future updates in 2018, it’s time to take a look at the important changes made in 2017. Virtual Reality vs. Augmented Reality Stylebook 2017 now officially allows virtual reality to
- [BIGnews in the Tech World](https://bigfishpr.com/bignews-in-the-tech-world-17/) - Check out this week's biggest tech news!
- [How to Develop a Successful PR Strategy](https://bigfishpr.com/how-to-develop-a-successful-pr-strategy/) - Sun Tzu once said, “All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.” For any public relations campaign to end in success, an overarching strategy is needed to guide the individual tactics PR professional take when securing press for their clients.
- [BIGnews in the Tech World](https://bigfishpr.com/bignews-in-the-tech-world-16/) - October brings us another month closer to CES which means the BIGteam is in full planning mode. But have no fear! We still picked out the best bits of tech news to keep you caught up on the latest happenings in the tech world. iOS 11 Apple’s latest iOS update came out with the release
- [How Blogging Can Increase Traffic to Your Website](https://bigfishpr.com/how-blogging-can-increase-traffic-to-your-website/) - We're taking a closer look at some of the biggest benefits blogging will offer your company.
- [Meet our BIGinterns, Gary & Abbey!](https://bigfishpr.com/12888-2/) - The BIGteam is excited to have not one, but two interns working with us this semester! Joining the team for the semester is Gary Prendiville, a junior at Boston University, and Abbey Treamer, a senior at Suffolk University. We are all excited to see the great work these two turn out this semester. We had them answer a few
- [BIGnews in the Tech World](https://bigfishpr.com/bignews-in-the-tech-world-14/) - September is officially here, which means the BIGfish team is busier than ever preparing for holiday gift guide season. But don’t worry; we’ve still carved out enough time from our schedules to give you the latest round-up of all the tech news you have to look forward to this fall. Apple It’s happening! This is
- [Brands Supporting Hurricane Harvey Victims: How You Can Help](https://bigfishpr.com/brands-supporting-hurricane-harvey-victims-how-you-can-help/) - See how you can help those affected by Hurricane Harvey and what famous brands are doing to make a difference.
- [Social Media Influencers 101: What You Need to Know](https://bigfishpr.com/social-media-influencers-101-what-you-need-to-know/) - A few weeks back we posted our definitive guide for finding the right social media influencer (Quick - if you haven’t already, read it now so you know what I’m talking about). Good, now you’re all caught up. But there are still plenty of misconceptions about influencers floating around that you may have come to
- [BIGnews in the Tech World](https://bigfishpr.com/bignews-in-the-tech-world-13/) - Earlier this week, many of us experienced one of most elusive and sensational events in the world - no it wasn’t Taylor Swift’s return to social media, it was the ever-captivating solar eclipse (in case you had joined Patrick Star under his rock for the past few days). With all the attention turned towards the
- [How Brands Eclipsed Each Other With Marketing Campaigns During the Real Solar Eclipse](https://bigfishpr.com/how-brands-eclipsed-each-other-with-marketing-campaigns-during-the-real-solar-eclipse/) - The 2017 solar eclipse happened Monday and people were *mildly* freaking out. ICYMI (or are living under a rock), this was a big deal because the last time a solar eclipse swept the entire continental U.S. was way back in 1918. 100 years later, people are still more fascinated than ever by the eclipse phenomenon. On
- [How to Survive a PR Nightmare](https://bigfishpr.com/how-to-survive-a-pr-nightmare/) - Everybody makes mistakes. It’s how you respond to those mistakes that makes all the difference.
- [Vote for Beaver Country Day School to Present at SXSWedu 2018!](https://bigfishpr.com/vote-for-beaver-country-day-school-to-present-at-sxswedu-2018/) - BIGfish client Beaver Country Day School hopes to return to SXSWedu 2018 next March, but needs help from the community to get there. The independent school for grades 6-12 is already a veteran at SXSWedu; Beaver presented for two consecutive years in 2014 and 2015 on their pioneering “Coded Curriculum,” as well as SXSWedu 2017
- [So What do PR Pros Do, Anyway?](https://bigfishpr.com/so-what-do-pr-pros-do-anyway/) - Ever wonder what PR professionals do on a daily basis? Read more to find out!
- [BIGnews in the Tech World](https://bigfishpr.com/bignews-in-the-tech-world-11/) - It’s not quite August yet, but we can already feel summer beginning to slip through our fingers. While tan lines may start to fade, tech news is still hotter than ever. To keep you up to speed, your favorite informers from the BIGfish team are back with another tech news roundup, all while we’re soaking
- [Meet Our New Team Member, Jen!](https://bigfishpr.com/meet-our-new-team-member-jen/) - After working closely with the BIGteam at Pepcom for years, we are excited to welcome Jen Ferency to BIGfish! Taking on the position of Director of Business Development, Jen is already working to find great companies who are looking for even greater PR results. Name: Jen Ferency LinkedIn: www.linkedin.com/in/jenferency Hometown: Okemos, MI Tell us a
- [A Beginners Guide to Blockchain](https://bigfishpr.com/a-beginners-guide-to-blockchain/) - The BIGfish team is always on the lookout for the latest emerging technologies that are on the verge of disrupting business and driving innovation. One of the most prominent new technologies generating press is blockchain, a new way of interacting digitally that is poised to drastically change finance, trade, legal systems and digital media. But,
- [How To Be More Creative: 3 Strategies You Can Use Everyday](https://bigfishpr.com/how-to-be-more-creative-3-strategies-you-can-use-everyday/) - The BIGteam is bringing you three strategies you can practice every day to enhance your creativity!
- [BIGnews in the Tech World](https://bigfishpr.com/bignews-in-the-tech-world-10/) - Get ready gang, it’s time for another “BIGnews in the Tech World” roundup. Here’s what we have for you this week:
- [The Best Podcasts According to the BIGteam](https://bigfishpr.com/the-best-podcasts-according-to-the-bigteam/) - The members of the BIGfish team are BIG fans of podcasts. We listen to them on our commutes to the office, at the gym or at the beach while enjoying our Summer Fridays (how lucky are we to have these perks?). Today, I went around the office and asked the BIGteam to weigh in on
- [BIGnews in the Tech World - Independence Day Edition](https://bigfishpr.com/bignews-in-the-tech-world-independence-day-edition/) - As we get ready for America’s 241st Birthday, what better way to prep for the four-day weekend then brushing up on the latest news in the tech world? So grab your swan float and your waterproof phone case; we’ve compiled the biggest stories in the tech world to talk about at any Independence Day celebration.
- [The Science of Interest: What Makes Us Care](https://bigfishpr.com/the-science-of-interest-what-makes-us-care/) - What is it that makes us care about a particular product or idea? In this post, we're exploring the science of interest to figure out why we like what we like.
- [BIGclient Ring Launches Ring Video Doorbell 2](https://bigfishpr.com/bigclient-ring-launches-ring-video-doorbell-2/) - Our favorite outdoor home security system, Ring, is giving its flagship product a tune up with the release of the second generation Ring Video Doorbell. BIGfish originally helped launch the Ring Video Doorbell in 2014 and it has quickly grown to become the most popular video doorbell on the market. Staying true to the Ring
- [How To Boost Summer Productivity](https://bigfishpr.com/how-to-boost-summer-productivity/) - With the summer months coming in hot (lol, get it?), the promise of sunshine and days by the water makes finding the motivation to finish that social media report or dig your way through Google Analytics almost impossible. Studies have shown that workplace productivity can drop 20% during the warmer months. At BIGfish, we proactively
- [Meet Our New Team Member, Meghan!](https://bigfishpr.com/meet-our-new-team-member-meghan/) - After three semesters as a #BIGintern, we’re thrilled to welcome Meghan Gabel to the team as our newest Account Coordinator! Learn more about why this rising PR star decided to start her career with BIGfish!
- [BIGnews in the Tech World](https://bigfishpr.com/bignews-in-the-tech-world-9/) - We're bringing you the hottest tech news all summer long! Find out what's new this week.
- [This Is Why Your Email Pitches Aren’t Working](https://bigfishpr.com/this-is-why-your-email-pitches-arent-working/) - We're bringing you the 4 biggest email faux pas (and how to fix them!)
- [BIGnews in the Tech World](https://bigfishpr.com/bignews-in-the-tech-world-8/) - With Boston temperatures reaching record highs this past week, the BIGteam is following the hottest tech news from the comfort of our air conditioned office. Since we last checked in, a lot of things have changed in the world of tech; here are some of the major stories that developed over the last two weeks:
- [BIGnews in the Tech World](https://bigfishpr.com/bignews-in-the-tech-world-7/) - The BIGfish team brings you all the tech news you need to know.
- [How Artificial Intelligence Will Change Public Relations](https://bigfishpr.com/how-artificial-intelligence-will-change-public-relations/) - These are the top three ways artificial intelligence will shape the public relations industry.
- [BIGnews in the Tech World](https://bigfishpr.com/bignews-in-the-tech-world-5/) - Check out the biggest news in tech this week!
- [The Tech Jargon You Need to Know](https://bigfishpr.com/the-tech-jargon-you-need-to-know/) - The beginning of the 21st century is constantly seeing an uptick in new inventions, especially in the world of technology. Each day consists of a new product, new update, new craze or new idea. From cookies (not the ones you eat) to apps (also not the ones you eat) and everywhere in between, it may
- [Top PR Trends for 2017](https://bigfishpr.com/top-pr-trends-for-2017/) - Here are the top public relations trends PR professionals should look out for in 2017.
- [Meet Our New Team Member, Anna!](https://bigfishpr.com/meet-our-new-team-member-anna/) - The BIGteam keeps getting bigger! We're excited to have our new account coordinator, Anna McGeady, join us. Name: Anna McGeady Twitter: @annamcgeady Linkedin: https://www.linkedin.com/in/anna-mcgeady Hometown: Duxbury, MA Tell us a little bit about your background: I grew up in a little town on the South Shore, then went to school at the College of the
- [BIGnews in the Tech World](https://bigfishpr.com/bignews-in-the-tech-world-2/) - If you’re as tech-obsessed as we are, you already know how hard it can be to keep track of everything that goes down in the technology world each day. But now there’s no need to consistently update your apps to check for new features; the BIGfish team is here to give you a roundup of
- [Everything You Need to Know About Sponsored Content](https://bigfishpr.com/everything-you-need-to-know-about-sponsored-content/) - Sponsored content seems to be everywhere these days, even though you may not always know it. It can be difficult to recognize, as sponsored content seamlessly blends in with organic content (when done correctly). If you don’t know what sponsored content is, don’t worry - you’re not alone. Although sponsored content has been on the
- [BIGnews in the Tech World](https://bigfishpr.com/bignews-in-the-tech-world/) - Read BIGfish's new technology news bi-weekly blog to catch up on all the important news!
- [The Google Analytics Terms You Need to Know, From A to (Almost) Z](https://bigfishpr.com/the-google-analytics-terms-you-need-to-know-from-a-to-almost-z/) - Analytics can be a tricky business, and understanding the terms can be the hardest part. That’s why we’ve put together a glossary of terms to make deciphering Google Analytics a little bit easier. A - Acquisition: What is it? One of the main sections of Google Analytics is acquisition. This section is broken into
- [Twitter Unveils New Anti-Cyberbullying Updates - How Effective Will They Be?](https://bigfishpr.com/twitter-unveils-new-anti-cyberbullying-updates-how-effective-will-they-be/) - Cyberbullying and online abuse has long been a problem for every social media platform. In recent years, this has particularly been an issue for Twitter, where people are able to publicly and anonymously voice their opinions in real time. The company has taken measures in the past to curb harassment, with features like the mute
- [How Tech Companies May Influence Voter Turnout](https://bigfishpr.com/how-tech-companies-may-influence-voter-turnout/) - From Uber to Facebook to Tinder, these tech companies launched several campaigns to increase voter turnout and encourage voting.
- [How Brands Can Successfully Use Facebook Live](https://bigfishpr.com/how-brands-can-successfully-use-facebook-live/) - Which brands are using Facebook Live most efficiently for marketing?
- [BIGfish Client Beaver Country Day School Accepted to Present at SXSWedu 2017!](https://bigfishpr.com/bigfish-client-beaver-country-day-school-accepted-to-present-at-sxswedu-2017/) - BIGfish client Beaver Country Day School, a nationally-recognized independent school for grades 6-12, today announced it has been accepted to present at the prestigious SXSWedu 2017 Conference & Festival! This is Beaver’s third time presenting at the annual conference.
- [Stories, Memories...Spectacles? Snapchat’s Evolution to Snap Inc.](https://bigfishpr.com/stories-memories-spectacles-snapchats-evolution-to-snap-inc/) - Snapchat, the ever-evolving photo-messaging company, has transformed a lot since CEO Evan Spiegel began working on the project five years ago. Starting solely as a way to share photos privately for a limited amount of time, the company combined private and public content on its app through the introduction of Stories and the most recent
- [Five Tips For Landing a Job at a Public Relations Agency](https://bigfishpr.com/five-tips-for-landing-a-job-at-a-public-relations-agency/) - Searching for a job is hard. Searching for the right job can seem impossible. From figuring out where to apply to waiting for the hiring manager to email you back, the job application process can be overwhelming. Having just gone through it myself, I know firsthand how difficult it can be to get your foot
- [BIGfish Client Petnet Raises $10 Million in Series A Funding Led By Petco](https://bigfishpr.com/bigfish-client-petnet-raises-10-million-in-series-a-funding-led-by-petco/) - Today, BIGfish client Petnet announced its latest round of funding: $10 million Series A, led by Petco. With the new funds, Petnet will continue to expand its product line, develop its pet food delivery service and enhance its infrastructure.
- [Vote for Beaver Country Day School to Present at SXSWedu 2017!](https://bigfishpr.com/vote-for-beaver-country-day-school-to-present-at-sxswedu-2017/) - BIGfish client Beaver Country Day School hopes to return to SXSWedu 2017 next March, but needs help from the community to get there.
- [How to Improve Your Blog with SEO](https://bigfishpr.com/how-to-improve-your-blog-with-seo/) - Search engine optimization focuses on making a website search-engine friendly so Google and Bing know when to show it in search results.
- [Meet Our New Team Member, Chelsea!](https://bigfishpr.com/meet-our-new-team-member-chelsea/) - The BIGfish team just keeps getting bigger! Please join us in welcoming our newest account coordinator, Chelsea Higgins!
- [Enter to Win a Trip to Iceland Courtesy of BIGfish Client Iceland Naturally](https://bigfishpr.com/enter-to-win-a-trip-to-iceland-courtesy-of-bigfish-client-iceland-naturally/) - BIGfish client Iceland Naturally is running a contest to give one lucky fan and a guest the chance to win a trip to Iceland Airwaves! Submit your video today!
- [Instagram for Business: New Profiles, Analytics & Ad Features](https://bigfishpr.com/instagram-for-business-new-profiles-analytics-ad-features/) - Instagram recently announced their new Instagram for Business platform, offering companies unique profiles, enhanced analytics and new advertising options.
- [Five Email Etiquette Tips to Live By](https://bigfishpr.com/five-email-etiquette-tips-to-live-by/) - The 21st century workforce lives, breathes and sleeps email. The first thing I check when I wake up and the last thing I look at before bed is email, and I’m sure I’m not the only one with this habit. That being said, it seems like some people still don’t have a grasp on basic
- [Vote for DIRTT to Present at SXSW Eco 2016!](https://bigfishpr.com/vote-for-dirtt-to-present-at-sxsw-eco-2016/) - BIGfish client DIRTT, a Calgary-based interior construction company, is in the running to present at the internationally-recognized sustainability conference SXSW Eco 2016 - but they need your help to get there! DIRTTbag (as DIRTT employees are affectionately called) Julie Pithers, alongside Pulitzer prize-winning author Ed Humes and sustainability expert Rob Kaplan of Closed Loop Fund,
- [Thank You, Spring Interns!](https://bigfishpr.com/thank-you-spring-interns/) - Get an inside look at what life is like as a public relations intern here at BIGfish, a boutique tech PR firm in Boston.
- [Skimm Ahead: theSkimm’s New iPhone App Wants to Predict Your Future](https://bigfishpr.com/skimm-ahead-theskimms-new-iphone-app-wants-to-predict-your-future/) - TheSkimm announced this morning that it is expanding beyond email newsletters with their brand new iPhone app, Skimm Ahead.
- [Vote for BIGfish Client GoodRx to Win a Webby Award!](https://bigfishpr.com/vote-for-bigfish-client-goodrx-to-win-a-webby-award/) - BIGfish client GoodRx is nominated for Best Health Website for their work in creating price transparency in the prescription industry
- [The Boston Globe: Donald Trump’s America](https://bigfishpr.com/the-boston-globe-donald-trumps-america/) - In case you missed it, on Sunday, April 10, The Boston Globe issued a hypothetical front page showcasing what life would look like if Donald Trump were to become president. A bold headline reads “DEPORTATIONS TO BEGIN,” followed by a series of stories about sinking markets, an outrageous new libel law and Trump potentially landing on
- [The Best Brand April Fools Jokes of the Last 50 Years](https://bigfishpr.com/the-best-brand-april-fools-jokes-of-the-last-50-years/) - Our favorite brand April Fools jokes of the last 50 years.
- [BIGfish Client Ring Raises $61.2 Million Series C & Launches New Ring Video Doorbell Pro](https://bigfishpr.com/bigfish-client-ring-raises-61-2-million-series-c-launches-new-ring-video-doorbell-pro/) - BIGfish client Ring announced it raised $61.2 million in Series C funding from Kleiner Perkins Caufield & Byers with add-on from Sir Richard Branson.
- [Meet Our New Team Member: Meghan Azralon](https://bigfishpr.com/meet-our-new-team-member-meghan-azralon/) - We’re very excited to welcome our new Account Coordinator, Meghan Azralon, to the BIGfish team!
- [Perks of Being a Public Relations Intern](https://bigfishpr.com/perks-of-being-a-public-relations-intern/) - So, you want to be a PR intern? Good! It's pretty awesome. Read on to see why.
- [Get Schooled in Public Relations: How to Talk PR Like a Pro](https://bigfishpr.com/get-schooled-in-public-relations-how-to-talk-pr-like-a-pro/) - If you’re a killer public relations pro (like the BIGfish team), you probably already throw around some confusing (to the outside world) PR terminology on the daily. But if you are just starting out in the industry or just hired a public relations firm, some of the terms you’ll hear used on a regular basis
- [BIGfish at #CES2016: the Coolest Tech at the Show](https://bigfishpr.com/bigfish-at-ces2016-the-coolest-tech-at-the-show/) - Get an inside look at the best tech coming out of CES 2016. Plus, check out everything our clients debuted at the show.
- [Hoverboards: The Hottest Item of 2015 -- Literally.](https://bigfishpr.com/hoverboards-the-hottest-item-of-2015-literally/) - You might remember these futuristic motorized boards from Back to The Future II. While they don’t exactly levitate over the ground, these two-wheeled, self-balancing scooters have become a huge hit over the past year. In November, hoverboards were banned in NYC because they were classified as “motorized vehicles that can not be registered with the
- [Transitioning from College to Your First Job: The First 6 Months](https://bigfishpr.com/transitioning-from-college-to-your-first-job-the-first-6-months/) - For those preparing to take the leap from college to “real” adulthood, we've put together some of our best advice on how to excel in your first post-grad job.
- [Thank You To Our Fall PR & Copywriting Interns!](https://bigfishpr.com/thank-you-to-our-fall-pr-copywriting-interns/) - Learn more about what life is like as a BIGfish PR & copywriting intern.
- [How to Survive (and Thrive) at CES](https://bigfishpr.com/how-to-survive-and-thrive-at-ces/) - Preparing for CES can seem overwhelming at times, but we’ve outlined a few simple steps to help you survive this crazy time of year.
- [The Coolest New Tech From Boston’s Top Universities](https://bigfishpr.com/the-coolest-new-tech-from-bostons-top-universities/) - Want to know what’s coming next in the world of tech? Here are a few Boston-based startups to keep your eye on before they go big.
- [Apps We Wish Existed (But Don’t)](https://bigfishpr.com/apps-we-wish-existed-but-dont/) - As a tech PR firm, we love the apps that make our lives easier. But Apple & Android are missing a few valuable additions to their app stores.
- [Five Ways to Beat the Post-Summer Slump & Increase Your Productivity](https://bigfishpr.com/five-ways-to-beat-the-post-summer-slump-increase-your-productivity/) - Feeling out of focus? Here are five ways to increase productivity in the office this fall and avoid the post-summer slump.
- [Think Local, Buy Local: How Boston is Quickly Becoming the Most Sustainable City in the Country](https://bigfishpr.com/think-local-buy-local-how-boston-is-quickly-becoming-the-most-sustainable-city-in-the-country/) - A look at how Boston, Massachusetts is quickly becoming the most self-sustaining city in the United States.
- [The BIGfish Team’s Favorite Brookline Eats](https://bigfishpr.com/the-bigfish-teams-favorite-brookline-eats/) - If you're looking for food in Brookline, MA, we've got you covered. Check out our team's favorite places to chow down.
- [WSJ, Fortune, LA Times - Oh My! BIGfish Client Ring Makes Major Funding Announcement](https://bigfishpr.com/bigfish-client-ring-makes-major-funding-announcement/) - Today, BIGfish client Ring, inventor of the smart doorbell, announced the company raised $28 million in Series B funding to further its mission of reducing crime in communities. Sir Richard Branson, Shea Ventures and American Family Insurance led the round.
- [Vote for Beaver Country Day School to Present at SXSWedu 2016!](https://bigfishpr.com/vote-for-beaver-country-day-school-to-present-at-sxswedu-2016/) - Beaver Country Day School, an independent school located outside of Boston, hopes to return to SXSWedu for the third time, but needs the community's support to get there.
- [7 On-The-Go Apps for a PR Pro’s Every Need](https://bigfishpr.com/7-on-the-go-apps-for-a-pr-pros-every-need/) - Check out our favorite apps that all PR professionals should use on a day-to-day basis.
- [Get Connected at These Boston Tech and Startup Events in August](https://bigfishpr.com/get-connected-at-these-boston-tech-startup-events-in-august/) - There are plenty of startup and tech events in Boston this August. Here are 10 you don't want to miss.
- [Should I Get Apple Music? Yes. A Review of Apple’s Latest Music Update](https://bigfishpr.com/should-i-get-apple-music-yes-a-review-of-apples-latest-music-update/) - A review of Apple's latest music update. With Apple Music, there is no reason for any of the other music streaming services to stick around on your iPhone.
- [Why You Need a Fall Internship](https://bigfishpr.com/why-you-need-a-fall-internship/) - I completed both of my internships during the fall semester. I balanced school and internships by using my fall semester to gain some extra experience.
- [Catching the BIGfish: What PR Pros Can Learn From a Day of Fishing](https://bigfishpr.com/catching-the-bigfish-what-pr-pros-can-learn-from-a-day-of-fishing/) - Being a PR professional is, in fact, a lot like like fishing: you need all of the strategies and skills that you also need when waiting for a fish to bite.
- [Cutest & Coolest Coffee Shops In Boston](https://bigfishpr.com/cutest-coolest-coffee-shops-in-boston/) - A definitive list of the best coffee shops and bakeries in Boston.
- [Meet Our New Team Member: Adriana Howell](https://bigfishpr.com/meet-our-new-team-member-adriana-howell/) - Meet the newest member of the BIGfish account team, Adriana Howell!
- [As a Consumer, I Was Underwhelmed by Apple’s WWDC15 Keynote Address](https://bigfishpr.com/as-a-consumer-i-was-underwhelmed-by-apples-wwdc15-keynote-address/) - As an avid technology user and someone who works in the tech space, I look forward to Apple’s keynote addresses, but the WWDC15 was slightly underwhelming.
- [The Perks of Working at a Small Company (as told by someone who does)](https://bigfishpr.com/the-perks-of-working-at-a-small-company-as-told-by-someone-who-does/) - Looking at the adult playground that is Google’s office, it's hard to see the benefits in working for a small company, but small offices have their perks!
- [What the BIGfish Team Has Been Up To in 2015](https://bigfishpr.com/what-the-bigfish-team-has-been-up-to-in-2015/) - We thought it would be fun to take a look back at the past several months and show you a few highlights of what we’ve been up to!
- [Thank You To Our Spring Intern, Victoria!](https://bigfishpr.com/thank-you-to-our-spring-intern-victoria/) - The BIGfish team has been extremely busy this spring, fortunately, we had an invaluable resource to help with the abundance of work--our PR intern Victoria.
- [Five Boston-Area Startups to Keep an Eye On](https://bigfishpr.com/five-boston-area-startups-to-keep-an-eye-on/) - While many people may think of San Francisco or New York as startup hotspots, Boston continues to prove itself as a serious tech hub.
- [Personality Traits That Will Make You Successful in the PR Industry](https://bigfishpr.com/personality-traits-that-will-make-you-successful-in-the-pr-industry/) - Are you a student considering a career in public relations? Do you think you have what it takes to succeed? Delving into the world of PR sounds great, but what will it take to stand out with so many qualified professionals out there?
- [#Boston2024: What can be done to change public opinion regarding the Olympics?](https://bigfishpr.com/boston2024-what-can-be-done-to-change-public-opinion-regarding-the-olympics/) - During the past few months, the possibility of Boston hosting the 2024 Summer Olympics has made many locals uneasy.
- [3 Key Lessons PR Pros Can Learn From the 2015 #SOTU Address](https://bigfishpr.com/3-key-lessons-pr-pros-can-learn-from-the-2015-sotu-address/) - There are a few valuable lessons public relations pros can learn from President Obama’s State of the Union speech.
- [Thank You, Fall 2014 Interns!](https://bigfishpr.com/thank-you-fall-2014-interns/) - From creating engaging content for Facebook and Twitter, to writing blog posts, press releases and pitching the media, there was no shortage of exciting work to be done by our interns.
- [5 Cringeworthy User-Generated Campaigns and 3 Tips to Avoid Those Mistakes](https://bigfishpr.com/5-cringeworthy-user-generated-campaigns-and-3-tips-to-avoid-those-mistakes/) - Brands should tread very carefully when planning for a user-generated promotion as they can go terribly awry.
- [US Airways Learns a Lesson in Social Media Monitoring](https://bigfishpr.com/us-airways-learns-a-lesson-in-social-media-monitoring/) - With the advent of social media came the idea that companies could interact with more customers on a personal level.
- [How Brands Can Tackle Facebook’s Pseudo-Anonymous App, Rooms](https://bigfishpr.com/how-brands-can-tackle-facebooks-pseudo-anonymous-app-rooms/) - The low-down on Facebook's new pseudo-anonymous app Rooms and how brands can use it from a PR perspective.
- [Protecting Your Personal Information in the Digital Age](https://bigfishpr.com/protecting-your-personal-information-in-the-digital-age/) - Stolen passwords and credit card data, private message and email leaks and identity theft are unfortunately becoming more commonplace in today’s digital world.
- [Dealing with Crisis: A Close Look at the NFL](https://bigfishpr.com/dealing-with-crisis-a-close-look-at-the-nfl/) - Learning from the NFL crisis and tips on what to do in a crisis situation
- [Pitching 101: Tips from Muck Rack and MDC Partners](https://bigfishpr.com/pitching-101-tips-from-muck-rack-and-mdc-partners/) - Muck Rack paired up with MDC Partners and surveyed nearly 25,000 journalists and PR pros about their pitching and social media preferences.
- [Embracing #Bendgate: 6 Brands That Did it Best](https://bigfishpr.com/embracing-bendgate-7-brands-that-did-it-best/) - Eager to get in on the social conversation several brands offered their spin on #Bendgate. We've compiled a list of the best and wittiest #Bendgate brand tweets.
- [#AppleLive: A Product Recap & Key PR Lessons](https://bigfishpr.com/applelive-a-product-recap-key-pr-lessons/) - On Tuesday, Apple announced two new phones, the iPhone 6 and iPhone 6 Plus, and their first-ever wearable device, the Apple Watch.
- [Thank You, Summer Interns!](https://bigfishpr.com/thank-you-summer-interns/) - It's been a great summer and our interns have been hard at work creating social media content, writing blog posts, pitches and press releases and much more.
- [Vote for Beaver Country Day School to Present at SXSWedu 2015!](https://bigfishpr.com/vote-for-beaver-country-day-school-to-present-at-sxswedu-2015/) - After presenting their coded curriculum at SXSWedu last year, Beaver is now in the running to share the results of its pilot program at the 2015 conference.
- [4 Bold Social Media Moves Made By Big Organizations](https://bigfishpr.com/4-bold-social-media-moves-made-by-big-organizations/) - When 93% of marketers use social media for business, it can take a bold move to stand out. Whether those bold moves are attempts to humanize their brand, generate buzz or connect with an audience, some companies do bold better.
- [Wearables=Shareables: The Potential Impact of Wearable Tech on Social Sharing](https://bigfishpr.com/wearablesshareables-the-potential-impact-of-wearable-tech-on-social-sharing/) - Question: what do Instagram images of breakfast, your friend’s Runkeeper jogging stats on Facebook and cat videos on YouTube have in common? Answer: they’re all about people sharing elements of their lives for others to see. Whether it’s for bragging rights, genuine goodwill or just because it makes us feel good, we want everyone to
- [Meet Our New Team Member: Bristol Whitcher](https://bigfishpr.com/meet-our-new-team-member-bristol-whitcher/) - Bristol is our new Account Coordinator and will be supporting the account management team by planning and executing public relations and social media campaigns.
- [#WorldCup: #LuisSuarez, #Biting and #ThingsTimHowardCouldSave](https://bigfishpr.com/worldcup-luis-suarez-tim-howard/) - Not to miss out on the #WorldCup conversation on Twitter, several brands crafted witty tweets that relate to real-time events and won big.
- [Smart House: Not Just a Disney Movie](https://bigfishpr.com/smart-house-not-just-a-disney-movie/) - Although we don’t know just how far we are from a truly smart home, or who will get adoption going full-throttle, Apple has brought us one step closer to making Smart House a reality with its Home Kit.
- [Don't Make These Social-Media Blunders That Businesses Keep Repeating](https://bigfishpr.com/dont-make-these-social-media-blunders-that-businesses-keep-repeating/) - Conducting social media research is a major weak point for many brands -- specifically, a lack of attention is paid to past mistakes made by other brands.
- [#WWDC14 Spotlights the Best to Come at Apple](https://bigfishpr.com/wwdc14-spotlights-the-best-to-come-at-apple/) - Although techies from around the globe predictably flock to Apple’s famous World Wide Developers Conference, each year brings a new and unexpected twist to Apple’s established line of hardware and software; and this year was no exception. Beginning with the introduction of the next operating system for Mac and ending with improved developer features (including
- [Thank You, Interns!](https://bigfishpr.com/thank-you-interns/) - We were lucky enough to have our two fall interns stay on with us through both fall and spring semesters and now it's unfortunately time to say goodbye!
- [When is it Time to Hire A Public Relations Firm?](https://bigfishpr.com/when-is-it-time-to-hire-a-public-relations-firm/) - Since public relations is one of the most misunderstood professions, it’s probably not a stretch to assume many companies don’t see the benefit of a PR/marketing firm or don’t know when it’s time to hire one. Below we’ve listed a few telltale signs that it’s time to invest in marketing. You see your competitors in
- [How Some Colleges Are Being Strategic When it Comes to Social Media](https://bigfishpr.com/how-some-colleges-are-being-strategic-when-it-comes-to-social-media/) - For those of us who grew up with social media, how many times have we heard the warnings to “monitor your privacy settings” and to “be aware of what you post”? We are constantly reminded that universities look to social media when reviewing prospective students’ applications. But now the proverbial shoe is on the other
- [5 Pitching Rules Every PR Pro Should Live By](https://bigfishpr.com/5-pitching-rules-every-pr-pro-should-live-by/) - Five pitching rules to help you avoid the trash bin and instead get your email pitches opened and read.
- [The Rise and Fall of SMS Texting](https://bigfishpr.com/the-rise-and-fall-of-sms-texting/) - Believe it or not, SMS texting is on its way out. With the introduction of instant messaging services, Americans are moving away from traditional text messaging.
- [Are you reading this on your phone?](https://bigfishpr.com/are-you-reading-this-on-your-phone/) - Studies show that people actually enjoy to watching long shows and movies and prefer to read long feature stories on mobile devices, especially phones.
- [The Show Must Go On: BIGfish Grounded in Boston for CES 2014](https://bigfishpr.com/the-show-must-go-on-bigfish-grounded-in-boston-for-ces-2014/) - JetBlue's strong social media strategy helped them through their crisis and hard work and preparataion enable BIGfish to conquer CES from afar.
- [2014 Social Media Trends: Part 5 of 5](https://bigfishpr.com/2014-social-media-trends-part-5-of-5-2/) - If you’ve been following our blog for the last few weeks, you know we’re making predictions for 2014 social media trends. In part one we discussed the power of visual imagery on social media, then moved on to the growth of Twitter for part two. Social media’s move to mobile was our third trend, and
- [It's Not Goodbye, It's See You Next Semester!](https://bigfishpr.com/its-not-goodbye-its-see-you-next-semester/) - Our fall interns are staying with us next semester. See what they learned and read their suggestions on how to be successful interns employers want to keep
- [2014 Social Media Trends: Part 4 of 5](https://bigfishpr.com/2014-social-media-trends-part-4-of-5/) - BIGfish predicts the influence and popularity of video media will increase in 2014 with the help of sites and apps like Vine, Instagram and YouTube.
- [2014 Social Media Trends: Part 3 of 5](https://bigfishpr.com/2014-social-media-trends-part-3-of-5/) - As the new year approaches, BIGfish is looking ahead at what 2014 will bring. So far, we’ve discussed two social media predictions for the new year: the importance of visual content as well as an increased influence of Twitter. For our third social media trend prediction, we’re discussing social media’s move to mobile, so here
- [5 Apps to Make Your Bostonian Life Better](https://bigfishpr.com/5-apps-to-make-your-bostonian-life-better/) - Mobile apps like Achvr, MBTA transit tracker, Ness and Tour Boston's Freedom Trail make living in Boston easy and fun.
- [The Future of Mobile](https://bigfishpr.com/the-future-of-mobile/) - There are endless opportunities for mobile technology. Our homes, wallets and bodies are all slowly being connected to mobile devices.
- [The Role of Big Data in Marketing](https://bigfishpr.com/the-role-of-big-data-in-marketing/) - A recent study done on Wikipedia reverts led us to research other ways big data can be used in marketing campaigns and finding target markets.
- [Vote for Beaver Country Day School to Present at SXSWedu 2014!](https://bigfishpr.com/vote-for-beaver-country-day-school-to-present-at-sxswedu-2014/) - Vote for BIGfish client Beaver Country Day School to present their new coding program at SXSWedu.
- [Thank You, Interns!](https://bigfishpr.com/thank-you-interns-2/) - It's been an eventful summer in Boston and our interns have been hard at work in the office creating social media content, writing blog posts and pitches, developing media lists and more. We asked our interns about their experiences working at BIGfish this summer and what they have planned for the future. Read on to
- [Sharing the Road: Ridesharing Apps Face Competition](https://bigfishpr.com/sharing-the-road-ridesharing-apps-face-competition/) - Three new riidesharing apps were introduced to Boston-area residents. We discuss the differences between the three.
- [Humanizing Corporate Twitter Accounts: Why Humor Works](https://bigfishpr.com/humanizing-corporate-twitter-accounts-why-humor-works/) - Humanizing corporate Twitter accounts can lead to an increase in followers and engagement.
- [Rolling Stone Controversy](https://bigfishpr.com/rolling-stone-controversy/) - Rolling Stone: A Publication Rooted in Controversy Rolling Stone has covered rock and roll, politics and culture for more than 40 years. Beginning as an underground magazine in 1967, Rolling Stone was immediately controversial due to its coverage of and ties to the hippie counterculture movement during a particularly tumultuous time in the United States.
- [Infographics: The good, the Bad and the Useless](https://bigfishpr.com/infographics-the-good-the-bad-and-the-useless/) - Infographics can increase your engagement on social media, but knowing how to create and use them is important.
- [Meet Brigid Gorham](https://bigfishpr.com/meet-brigid-gorham/) - The BIGfish team welcomes a new employee to the account team.
- [Vine: A Growing Trend For Creative Brands](https://bigfishpr.com/vine-a-growing-trend-for-creative-brands/) - Brands are searching for creative ways to keep up with evolving social media audiences as mobile video sharing app Vine continues to grow in popularity.
- [BIGfish at Boston Bites Back](https://bigfishpr.com/bigfish-at-boston-bites-back/) - Dozens of talented chefs took over Fenway Park for Boston Bites Back, a charity event held to raise money for the One Fund one month after the marathon bombing.
- [When Your Client Wins TechCrunch Disrupt](https://bigfishpr.com/when-your-client-wins-techcrunch-disrupt/) - BIGfish looks back at the exciting day that client Enigma won the TechCrunch Disrupt Startup Battlefield and took home the Disrupt Cup.
- [The Role of Social Media in Tragedy](https://bigfishpr.com/the-role-of-social-media-in-tragedy/) - In the wake of the tragic bombings at the Boston Marathon, many immediately turned to social media as their primary source of information. While traditional news outlets like CNN and NBC were quick to live-report the unfolding events, their coverage lacked a key component: the status of people’s friends and loved ones in Boston. That’s
- [Happy 7th Birthday, Twitter! Welcome to the World of Targeted Ads.](https://bigfishpr.com/happy-7th-birthday-twitter-welcome-to-the-world-of-targeted-ads/) - Today marks Twitter’s seventh birthday, and in honor of the occasion we’re dissecting the latest news from the Twittersphere: Twitter now offers targeted advertising tools for businesses. In the past, some advertisers noted that they were unsure whether their Twitter ad messages were reaching the right consumers. In August, Twitter revealed their plans to implement
- [Facebook “Likes” Reveal More Than You Think](https://bigfishpr.com/facebook-likes-reveal-more-than-you-think/) - Here’s a finding you may not be a fan of: the seemingly innocent act of “Liking” something on Facebook may reveal much more about your personal life than you intended. While it does seem pretty obvious that Liking something on Facebook will reveal some information about your personal life - perhaps your minor cat obsession
- [The Next Big Thing: Wearable Tech](https://bigfishpr.com/the-next-big-thing-wearable-tech/) - One of the most exciting aspects of attending CES each year is getting a first look at the stunning new technology. As we’ve described before, the international trade show is arguably the biggest event of the year for the consumer electronics industry, and has been described as “geek heaven on earth.” Not surprisingly, what’s proving
- [#TwitterHack2013: The Week of Brand-Hacked Twitter Accounts](https://bigfishpr.com/twitterhack2013-the-week-of-brand-hacked-twitter-accounts/) - Burger King was the topic of conversation amongst social media aficionados yesterday after hackers took over the brand’s official Twitter account. On a slow President’s Day, the story quickly garnered lots of attention, with blogs and newspapers ranging from the Wall Street Journal to the Boston Globe reporting on the hack. Mandatory “lessons learned from
- [Congratulations - You Have One of the Top 10% Most Viewed LinkedIn Profiles for 2012!](https://bigfishpr.com/congratulations-you-have-one-of-the-top-10-most-viewed-linkedin-profiles-for-2012/) - Did you receive an email this week with that very subject line? You’re not alone - LinkedIn has sent these emails to millions of members over the last few days, essentially congratulating them on their popularity. We were a bit skeptical; what was the reasoning for this random pat on the back? While you may
- [BIGfish President David Gerzof Richard Appears on NPR](https://bigfishpr.com/bigfish-president-david-gerzof-richard-appears-on-npr/) - BIGfish President David Gerzof Richard appeared on NPR this morning to discuss the social pressures of the digital world. “Some people feel that if a certain amount of time goes by and they haven’t updated or they haven’t tweeted, that there’s something wrong with them,” he says. “It’s almost like this hamster wheel — that
- [Brand Bowl 2013: A Slam Dunk in the Dark](https://bigfishpr.com/brand-bowl-2013-a-slam-dunk-in-the-dark/) - Super Bowl XLVII was arguably one of the most entertaining games in recent history. It had pretty much everything a viewer could ask for: a pair of animated coaches who also happen to be brothers; a great comeback by the 49ers that had everyone on the edge of their seat; a fabulous halftime show brought
- [VentureBeat Features Christie Street](https://bigfishpr.com/christie-street-featured-in-venturebeat/) - BIGfish client Christie Street was feautred in VentureBeat this afternoon. The crowdfunding site's first product, DoorBot, reached its funding goal last week and has raised nearly $300,000 to date. "If Kickstarter is the community college for crowdfunded projects, Christie Street is the Ivy League," VentureBeat reported.
- [Looking To Reach Online Consumers? Try YouTube.](https://bigfishpr.com/looking-to-reach-online-consumers-try-youtube/) - Quick: when you hear the word “website,” what’s the first thing that comes to mind? Google? Facebook? Twitter? How about YouTube? According to Technorati, YouTube is the online site consumers use most, beating out other popular social sites such as Facebook, Twitter, and yes, Google+ (maybe that part isn’t as surprising). Nearly 80% of the
- [TIME Features Christie Street](https://bigfishpr.com/bigfish-client-christie-street-featured-in-time/) - Jamie Siminoff's new crowdfunding platform, Christie Street, was featured in TIME today. Reporter Doug Aamoth stopped by the Christie Street booth at Pepcom to catch up with Jamie during CES last week. Click the photo above or click here to read the full article and to see a video of Jamie explaining how Christie Street works.
- [MarketWatch Features Christie Street](https://bigfishpr.com/christie-street-featured-on-marketwatch/) - Christie Street, a new crowdfunding site dedicated to hardware and products, was featured on MarketWatch after reporter Kelli B. Grant stopped by the Christie Street table at Pepcom Monday evening at CES. The first three products available through Christie Street include a backpack with built-in battery for on-the-go charging ($169), decorative Bluetooth headsets ($49) and DoorBot,
- [Engadget Features New Christie Street Product, Energi Backpack](https://bigfishpr.com/christie-street-product-featured-on-engadget/) - Engadget featured the Energi charging backpack by TYLT, one of the newest products to hit Christie Street. The backpack can charge up to three devices at once on the go, and is currently available for pre-order on Christie Street for $169. To read the entire article, click the photo above or click here.
- [BIGfish at #2013CES: Part 4 - The Best Local Technology Roundup](https://bigfishpr.com/bigfish-at-2013ces-part-4-the-best-local-technology-roundup/) - While walking the CES show floor on Tuesday, the BIGfish team took some time to scout out the coolest technology from Boston-area companies. David Gerzof Richard even went on Fox 25’s morning news (less than 12 hours after returning from Las Vegas - true dedication!) to share these awesome products with viewers. https://www.youtube.com/watch?v=8vp84dhW5vE So, which
- [BIGfish at #2013CES: Part 3 - ShowStoppers](https://bigfishpr.com/bigfish-at-2013ces-part-3-showstoppers/) - The BIGfish team attended a second press event, ShowStoppers at the Wynn, on Tuesday evening to represent client Ambient Devices. The company's CEO, Pritesh Gandhi, was present and the team demonstrated Ambient's Energy Joule, a glowing device that helps consumers better manage their energy consumption. Check out our pictures from the event!
- [BIGfish at #2013CES: Part 2 - Pepcom](https://bigfishpr.com/bigfish-at-2013ces-part-2-pepcom/) - The BIGfish teamed kicked off #2013CES last night at Pepcom's Digital Experience at the MGM Grand with client Christie Street. In honor of the college football national championship, this year's theme was "tailgate." Check out our pics from the event!
- [BIGfish at #2013CES: Part 1 - Preparation](https://bigfishpr.com/bigfish-at-2013ces-part-1-preparation/) - As we tend to do, the BIGfish team is kicking off 2013 with a bang - by attending the annual Consumer Electronics Show in Las Vegas! For those of you who are unfamiliar with CES, this international trade show is arguably the biggest event of the year for the consumer electronics industry. CNN has described
- [The Boston Globe Features GreatPoint Energy](https://bigfishpr.com/bigfish-client-greatpoint-energy-featured-in-boston-globe-2/) - BIGfish client GreatPoint Energy was featured in today's Boston Globe in a feature on Chinese investment in American business, which hit a record $6.5 billion in 2012. Chinese auto parts conglomerate Wanxiang Group is working with GreatPoint Energy to build a coal-to-gas conversion plant in Western China. To read the entire article, click the photo
- [VentureBeat Features Edison Junior](https://bigfishpr.com/bigfish-client-edison-junior-featured-in-venturebeat/) - Last week, Edison Junior announced that after raising $139,170 on Kickstarter to support the creation of POP, a multi-device charging station, it would return all money to backers in the largest Kickstarter refund yet, because of restrictions from Apple. Due to the media attention surrounding this announcement, Apple then responded that it will change its guidelines and allow
- [BostInno Features BIGfish President David Gerzof Richard](https://bigfishpr.com/bigfish-president-david-gerzof-richard-featured-in-bostinno/) - BIGfish President David Gerzof Richard shared his golden rules of social media with BostInno in the article, "Observe, Listen & Go Back to Kindergarten: Social Media Tips from the Professor Behind #ESM." To see all of his advice, click the photo above or click here.
- [Wired Features Edison Junior](https://bigfishpr.com/bigfish-client-edison-junior-featured-in-wired/) - After raising $139,170 on Kickstarter to support the creation of POP, a multi-device charging station, Edison Junior CEO Jamie Siminoff announced it would return all that money to backers in the largest Kickstarter refund yet. Backers will receive refunds through Christie Street, Siminoff's new crowdfunding platform created specifically for products. To read the full article from Wired,
- [Want Your Photo Featured in an Ad? Just Use Instagram!](https://bigfishpr.com/want-your-photo-featured-in-an-ad-just-use-instagram/) - Imagine: you’re sitting on the T on a cold snowy day in Boston, idly daydreaming about warm weather, when you notice an ad above the seat across from you featuring a vacation to the Bahamas; boy does that ad look enticing, especially on a day like today. You continue to look longingly at the ad,
- [Boston Globe Features GreatPoint Energy](https://bigfishpr.com/bigfish-client-greatpoint-energy-featured-in-boston-globe/) - BIGfish client GreatPoint Energy was featured in today's Boston Globe in an article focused on the Chinese conglomerate Wanxiang. Wanxiang, slated to buy Waltham battery maker A123 Systems Inc., also has a large stake in GreatPoint Energy and is continuing to grow its alternative energy business. “One of the nice things about Wanxiang is that
- [“Men and Leggings - Is It Cool?” And Other Entertaining HARO Queries](https://bigfishpr.com/men-and-leggings-is-it-cool-and-other-entertaining-haro-queries/) - Founded in 2008, Help A Reporter Out, better known to most as “HARO,” has become an important resource for both journalists seeking out sources and PR pros seeking out media opportunities for clients. HARO sends out more than 1,500 queries from worldwide media each week, connecting thousands of reporters and bloggers with a myriad of
- [BostInno Features BIGfish Communications](https://bigfishpr.com/bigfish-featured-on-bostinno/) - What do Jay Leno, Roxy's Grilled Cheese and BIGfish Communications have in common? They all have roots in Emerson College! To see the full list of companies from Emerson as detailed by BostInno, click here.
- [Boston Herald Features BIGfish President David Gerzof Richard](https://bigfishpr.com/bigfish-president-david-gerzof-richard-featured-in-boston-herald/) - BIGfish President David Gerzof Richard was featured in the Boston Herald today for his successful bid to bring Patriots tight end Rob Gronkowski to his social media class at Emerson. Gerzof Richard, who doubles as a professor at Emerson College, led his students in a two-month Twitter campaign to bring the football star to campus
- [FOX & Friends Features Open Blue](https://bigfishpr.com/bigfish-client-open-blue-featured-on-fox-friends/) - FOX and Friends 12.4.12 from Open Blue on Vimeo. BIGfish client Open Blue was featured on FOX & Friends this morning in a segment focused on federal regulations surrounding aquaculture in the United States. To watch the video of Forbes columnist Bill Frezza discussing Open Blue, click here.
- [The AP Stylebook Is Here to Stay](https://bigfishpr.com/the-ap-stylebook-is-here-to-stay/) - The AP Stylebook has long been hailed as the “Bible” for journalists. Newspaper reporters, magazine editors and even PR pros (including the BIGfish team) have relied on the famous style guide for decades to resolve questions on grammar, punctuation, abbreviations and more. Updated regularly since its initial publication in 1953, the AP Stylebook has become
- [Forbes Features Open Blue](https://bigfishpr.com/bigfish-client-open-blue-featured-in-forbes/) - BIGfish client Open Blue was featured in Forbes yesterday in a piece by Bill Frezza titled, "Regulatory Uncertainty Drives A Fish Farmer to Foreign Waters." The article focuses on Open Blue's open ocean aquaculture technology in Panama. To read the entire article, click the photo or click here.
- [Social Media & Natural Disasters](https://bigfishpr.com/social-media-natural-disasters/) - Ever since the 2010 earthquake in Haiti, social media has solidified its reputation as a viable place to receive real-time news and stay in touch with friends and loved ones during times of natural disasters. Social media sites like Facebook, Twitter and Instagram have proven to be the easiest, fastest and most reliable way to
- [Wrapsol Acquired by Otterbox](https://bigfishpr.com/bigfish-client-wrapsol-acquired-by-otterbox/) - BIGfish client Wrapsol was featured in the Boston Herald, Engadget and several other outlets yesterday after announcing it has been acquired by Otterbox, a Colorado company that manufactures protective cases for phones and other electronic devices. To read more about Wrapsol's exciting announcement, click the photo above or click here.
- [GreatPoint Energy and Luca Technologies Named GoingGreen Global 200 Top Companies](https://bigfishpr.com/bigfish-clients-named-goinggreen-global-200-top-companies/) - BIGfish is honored to announce that AlwaysOn has named two of our clients, GreatPoint Energy and Luca Technologies, winners of the 2012 GoingGreen Global 200 Top Company Competition. In addition, AlwaysOn named BIGfish clients Ambient Devices and Glori Energy 2012 GoingGreen Silicon Valley Companies to Watch. GoingGreen Global 200 spotlights the top companies that are disrupting global industries and creating viable business
- [Phononic Devices: Testimonial](https://bigfishpr.com/phononic-devices-testimonial/) - Check out this testimonial BIGfish received from a client: “David and his firm are uniquely suited to provide public relations and web needs for start-up and growth stage companies who require a high value presence often while using limited resources. He and his company made a concerted effort to understand our business, challenge us to
- [Election Day 2012: Social Media Roundup](https://bigfishpr.com/election-day-2012-social-media-roundup/) - November 6, 2012 marked yet another historic Election Day as President Barack Obama was reelected. But just how historic was the day in terms of social media? The 2012 Election was one of the most shared and commented-on events in social media history, so we’ve rounded up some interesting facts and figures from this year’s
- [Boston Herald Features Beaver Country Day School for Lemelson-MIT Grant](https://bigfishpr.com/bigfish-client-beaver-country-day-school-featured-in-boston-herald-for-lemelson-mit-grant/) - BIGfish client Beaver Country Day School was featured in today’s Boston Herald for receiving a $10,000 grant from the Lemelson-MIT InvenTeam program to build an automated robotic vehicular independence system to help people in wheelchairs with everyday tasks. The team at Beaver was inspired by Ann Bevan Hollos, a wheel-chair bound middle school dean and teacher at Beaver Country
- [gdgt Live in Boston](https://bigfishpr.com/gdgt-live-in-boston/) - BIGfish was the media sponsor for this year's gdgt Live event in Boston, and it was a very successful evening! The event, which was free and open to the public, took place last night from 7-10 pm at Bijou Nightclub & Lounge in downtown Boston, just around the corner from Emerson. The BIGfish team spent
- [Beaver Country Day School Awarded $10,000 Lemelson-MIT Grant](https://bigfishpr.com/bigfish-client-beaver-country-day-school-awarded-mit-lemelson-grant/) - BIGfish client Beaver Country Day School was featured in today's Mass High Tech for receiving a $10,000 grant from the Lemelson-MIT InvenTeam program to build an automated robotic vehicular independence system to help people in wheelchairs with everyday tasks. The team at Beaver was inspired by Ann Bevan Hollos, a wheel-chair bound middle school dean and teacher at
- [Popular Mechanics features LiquidPiston](https://bigfishpr.com/bigfish-client-liquidpiston-featured-in-popular-mechanics/) - In addition to being featured in GigaOM today, BIGfish client LiquidPiston was also featured in Popular Mechanics for unveiling its new multi-fuel-capable rotary diesel engine, the X2. The article explains LiquidPiston's design by describing it as a "Wankel rotary turned on its head." To read the entire article, click the photo or click here.
- [GigaOM Features LiquidPiston](https://bigfishpr.com/bigfish-client-liquidpiston-featured-in-gigaom/) - BIGfish client LiquidPiston was featured in GigaOM today as it unveiled its new diesel engine, the X2. The X2 engine is smaller, quieter, and more efficient than standard diesel engines and will be available as a beta prototype for outside testing by the first quarter of 2013. To read the entire article, click the photo
- [PC World Features Wrapsol for Protection from Screen Smudging](https://bigfishpr.com/wrapsol-featured-in-pc-world-for-protection-from-screen-smudging/) - "Fingerprints everywhere! Are we ready for 4 million dirty Windows 8 touchscreens?" PC World featured the constant battle consumers have with fingerprints on their electronic devices in an article published today. Luckily, innovative screen protectors manufactured by companies like Wrapsol can help prevent your screen from being tarnished with unsightly smudges. Read the full article
- [BostInno Features BIGfish President David Gerzof Richard's #ESM Class](https://bigfishpr.com/bigfish-president-david-gerzof-richards-esm-class-featured-in-bostinno/) - Did you know that BIGfish President David Gerzof Richard doubles as a professor at Emerson? His social media class - known on Twitter as #ESM - is tasked with using social media to connect with a celebrity each semester. Just yesterday, BostInno published a feature on this semester's class, who is hoping to recruit either
- [Social Media and the Presidential Debates: What to Expect](https://bigfishpr.com/social-media-and-the-presidential-debates-what-to-expect/) - The 2012 Presidential Debates kick off tonight at 9 p.m. with President Barack Obama and Governor Mitt Romney facing off in Denver. With the debates being broadcast live on C-SPAN, ABC, CBS, FOX, NBC, CNN, Fox News, and MSNBC -- PLUS being live streamed online -- it will be hard for anyone with a television
- [CNN's "The Next List" Features Open Blue](https://bigfishpr.com/bigfish-client-open-blue-featured-on-cnn-full-episode/) - BIGfish client Open Blue, founders of the largest open-ocean fish farm in the world, was featured on CNN's The Next List on September 9. Watch the full episode here! http://vimeo.com/49859587# Check out this blog post for more great content from Open Blue founder Brian O'Hanlon and the folks at CNN.
- [BIGfish Team Bonding: Pizza & Beer](https://bigfishpr.com/bigfish-team-bonding-pizza-beer/) - Last night, the BIGfish team enjoyed a post-work event that virtually anyone would love to attend: Pizza & Beer Pairings from Sam Adams and Bertucci's. Yum, yum, and more yum! Just another day in the life of a BIGfish team member. So, which pairings did we like the most? Here's a list of the five
- [Beaver Country Day School: The Quest to Present at SXSWedu](https://bigfishpr.com/beaver-country-day-school-the-quest-to-present-at-sxswedu/) - Today's blog post is dedicated to one of BIGfish's newest clients: Beaver Country Day School. Beaver, Chestnut Hill’s independent school for grades 6-12, is at the forefront of education on the local and national levels thanks to its innovative approach to learning. Thus, it made perfect sense for the school to apply to present at SXSWedu 2013; now
- [Green Listening: Are Plastic CDs More Environmentally Friendly than Streaming?](https://bigfishpr.com/green-listening-are-plastic-cds-more-environmentally-friendly-than-streaming/) - Streaming and downloading music via the Internet has become the norm these days. With websites like Pandora, apps like Spotify, and the ever-dominant iTunes, most people no longer feel a need to visit a local record store to get a new album. In fact, the Wall Street Journal named the record store industry one of
- [What Happens to Our Digital Content When We Die?](https://bigfishpr.com/what-happens-to-our-digital-content-when-we-die/) - BIGfish President David Gerzof Richard recently appeared on Fox 25 to discuss our rights to the music we download on iTunes. The topic came up after the Daily Mail reported that Bruce Willis was planning to sue Apple in order to pass on his iTunes collection to his children when he dies. Though the story
- [CNN to Feature Open Blue on The Next List](https://bigfishpr.com/bigfish-client-open-blue-to-be-featured-on-cnns-the-next-list-this-sunday/) - BIGfish client Open Blue, pioneers of raising fish far out at sea, will be featured on CNN's The Next List this Sunday, September 9 at 2 p.m. EST. The BIGfish team traveled to Panama with Dr. Sanjay Gupta this past June to visit Open Blue's open ocean sea farms and film the special. Make sure to
- [With Pinterest Mania Dying Down, Are Fancy and LoveIt Poised to Take Over?](https://bigfishpr.com/with-pinterest-mania-dying-down-are-fancy-and-loveit-poised-to-take-over/) - Virtually every social network faces competition at some point in time. For Facebook, it was last summer when Google+ was launched (though that didn’t end up being much of a battle). As soon as Groupon and Living Social gained popularity, dozens of online couponing websites sprung up. Now, Muve Music is hoping to surpass Spotify
- [Shazam for the Campaign Season? What You Can Learn From the Super PAC App and Ad Hawk](https://bigfishpr.com/shazam-for-the-campaign-season-what-you-can-learn-from-the-super-pac-app-and-ad-hawk/) - If you have a smartphone (and especially if you’re a music lover), you’ve probably used Shazam before. Just open the app anytime you’re listening to recorded music, and it will identify the artist and track within seconds. Now imagine an app that does essentially the same thing, but with political advertisements instead of music. That
- [Boston Globe Features Beaver Country Day School Soccer Star](https://bigfishpr.com/beaver-country-day-school-student-featured-in-boston-globe/) - BIGfish client Beaver Country Day School, a private school located in Chestnut Hill, Massachusetts, was mentioned in an article from today's Boston Globe that featured student Zachary Herivaux. Herivaux is a talented soccer star at the high school and has been considered one of the state's best players since last year. To read the article,
- [YouTube Offers Election Coverage For 2012 Campaign Season](https://bigfishpr.com/youtube-offers-election-coverage-for-2012-campaign-season/) - YouTube launched the official YouTube Election Hub on Wednesday, calling it a "one-stop channel for key political moments from now through the upcoming U.S. election day on November 6." This marks the first time YouTube will be offering live streams of campaign coverage, including speeches and debates. In an article from today's Boston Herald, David
- [GigaOM Features GreatPoint Energy](https://bigfishpr.com/bigfish-client-greatpoint-energy-featured-in-gigaom/) - BIGfish client GreatPoint Energy was featured in a recent article from GigaOM that described how Wanxiang, one of China's largest industrial parts companies, invested $420 million into GreatPoint Energy. GreatPoint plans on using the investment to build a plant in China that converts coal into cleaner-burning natural gas. To read the entire article, click the photo
- [Rate My Professors: Is It Trustworthy?](https://bigfishpr.com/rate-my-professors-is-it-trustworthy/) - Back to school season is ramping up, meaning many students will be turning to www.ratemyprofessors.com to get a preview of their new professors. Founded in 1999, the site now has more than 14 million student-generated comments and ratings and 7,500 registered schools. So what does BIGfish President and Emerson professor David Gerzof Richard think of
- [President David Gerzof Richard Discusses Online Couponing](https://bigfishpr.com/president-david-gerzof-richard-discusses-online-couponing-2/) - http://www.youtube.com/watch?v=0E304yNn0rY&feature=plcp There's an app for everything these days, and digital coupons are no exception. BIGfish President David Gerzof Richard appeared on Fox 25 this morning to discuss the ups and downs of digital coupons, including why they're great, what to be careful about, and new apps that are taking the online couponing craze
- [National Geographic Features GreatPoint Energy](https://bigfishpr.com/bigfish-client-greatpoint-energy-featured-in-national-geographic/) - BIGfish client GreatPoint Energy was featured in National Geographic yesterday. "Chinese conglomerate Wanxiang took a minority stake worth $420 million in the Massachusetts-based alternative energy company as part of the deal, which will result in the construction of a facility in Western China to convert coal into natural gas," said the article. Click the photo or click here
- [Klout's Newest Look](https://bigfishpr.com/klouts-newest-look/) - Klout debuted a revamped version of its popular social media service yesterday, including a new site layout and a more comprehensive way of measuring people’s social media influence. Klout now analyzes sites such as Wikipedia, Linkedin, and Instagram in addition to users’ Facebook and Twitter activity to measure more influence across several social media channels.
- [Boston Herald Features President David Gerzof Richard Discussing Paul Ryan's Enthusiasm for P90X and Insanity](https://bigfishpr.com/president-david-gerzof-richard-comments-on-paul-ryans-enthusiasm-for-p90x-and-insanity/) - BIGfish President David Gerzof Richard appeared in the Boston Herald today to comment on new vice presidential candidate Paul Ryan's enthusiasm for P90X and Insanity workout programs. Beachbody is the company behind P90X and Insanity, and Ryan's recent fame is calling attention to the workout regimens. “(Beachbody is) going to milk this as much as
- [President David Gerzof Richard Comments on MarketMe Suite](https://bigfishpr.com/president-david-gerzof-richard-comments-on-marketme-suite/) - President David Gerzof Richard commented on the Cambridge-based social media company MarketMe Suite in an article from yesterday's Boston Herald. “The tools they offer are definitely helpful — to see a discussion happening about your brand and be able to jump in on it," he said. To read the entire article, click the photo above
- [President David Gerzof Richard Predicts Aly Raisman's Endorsement Potentials](https://bigfishpr.com/president-david-gerzof-richard-predicts-aly-raismans-endorsement-potentials/) - Needham gymnast Aly Raisman won two more Olympic medals in London yesterday: gold in the floor exercise and bronze on the balance beam. BIGfish President David Gerzof Richard took a cue from former Olympic gymnasts Nastia Luikin and Shawn Johnson to predict the types of endorsements Raisman's performance may garner. Click the photo above or
- [The Future of Email Marketing](https://bigfishpr.com/the-future-of-email-marketing/) - BIGfish President David Gerzof Richard recently spoke to CBS News about email marketing, which inspired us to consider the past, present, and future of email as a marketing tool. Is social media marketing poised to overtake email marketing? Or is email marketing here to stay? A look at the numbers indicates that email marketing is
- [President David Gerzof Richard on Olympic Endorsement Deals](https://bigfishpr.com/president-david-gerzof-richard-on-olympic-endorsement-deals/) - President David Gerzof Richard appeared on New England Cable News this morning to discuss endorsement deals for Olympic athletes. From Needham gymnast Aly Raisman to the most decorated Olympian of all time, Michael Phelps, what exactly makes an athlete marketable? According to David, there's more to it than simply the number (or color) of medals.
- [President David Gerzof Richard Comments on Local Olympian Aly Raisman](https://bigfishpr.com/president-david-gerzof-richard-comments-on-local-olympian-aly-raisman/) - President David Gerzof Richard notes that Needham gymnast Aly Raisman's Olympic debut will likely lead to "oodles of endorsements." As team captain, Raisman will lead the US women in Tuesday's team finals. To read the whole article click the photo above or click here.
- [Bringing Cleantech to Market](https://bigfishpr.com/bringing-cleantech-to-market/) - Earlier this week, BIGfish President Dave Gerzof Richard spoke at the Clean Tech Open Northeast’s workshop, “The Market and Getting To It: Finding and Targeting Your Niche.” The event was held at the British Consulate’s offices in the Cambridge Innovation Center. Dave spoke to workshop attendees about developing the strategic framework to bring cleantech companies,
- [Richard Watson Featured in the Boston Globe Style](https://bigfishpr.com/richard-watson-featured-in-the-boston-globe-style/) - “There’s been more attention to craft. It’s the cycle of design — things go in and out,” said Richard. “But it’s hard to imagine why craft ever went out. It’s in line with the economy today. People want to purchase something that’s good for the Earth, made in America, and well made.”
- [President David Gerzof Richard Discusses Email Marketing](https://bigfishpr.com/president-david-gerzof-richard-discusses-email-marketing/) - President David Gerzof Richard was invited to CBS Boston to discuss email marketing. To watch the full video or read the whole article click the photo above or click here
- [President David Gerzof Richard Comments on Free Wi-Fi in Gillette Stadium in Boston Herald](https://bigfishpr.com/president-david-gerzof-richard-is-a-fan-of-free-wi-fi-at-the-gillette-stadium/) - “You now suddenly have 70,000 content creators,” Richard said. “You have people updating their status and saying, ‘Look what happened here at the Pats game.’ ’’
- [Forbes Features uSell](https://bigfishpr.com/bigfish-client-usell-featured-in-forbes/) - Early this morning BIGfish's client, uSell was featured in an article on Forbes. The article mentions the potential for uSell to have great success in the constantly changing technology world today. To find out more click the link connecting to the photo or click here.
- [Billion Dollar BIGfish Announcement](https://bigfishpr.com/billion-dollar-bigfish-announcement/) - The Client: Based in Cambridge, MA, GreatPoint Energy focuses on producing clean, low cost natural gas from a variety of materials such as coal, petroleum coke, and biomass using their bluegas process. Bluegas is one of the most energy efficient and cleanest technologies that’s inexpensive to produce.The goal of GreatPoint Energy is to establish, develop,
- [BIGfish President Discusses the Kayak IPO](https://bigfishpr.com/bigfish-president-discusses-the-kayak-ipo/) - President of BIGfish, David Gerzof Richard, was asked to comment for the Boston Herald on the recents news of Kayak's IPO. Richard commented stating that one major marketing challenge for Kayak's success is Google along with more insight as well. To read more about the story and the IPO, click the link connecting to the
- [President David Gerzof Richard Weighs in On Kindles Replacing Bibles in Luxury Hotels](https://bigfishpr.com/president-david-gerzof-richard-weighs-in-on-kindles-replacing-bibles-in-luxury-hotels/) - BIGfish Communications President, David Gerzof Richard, weighs in on luxury hotel brands replacing Bibles with Kindles. Richard believes, “It’s trendy right now, but the second a new Kindle comes out, someone will open up the drawer and see what they consider to be an outdated piece of technology. A print Bible could have been printed
- [BIGfish's Fourth of July Vacation Strategy](https://bigfishpr.com/bigfishs-fourth-of-july-vacation-strategy/) - This year, the Fourth of July lands on a Wednesday. Everyone knows the Fourth is a time to relax, hang out with a few friends, throw a barbecue, and thoroughly enjoy the freedom of our country. Here at BIGfish, the team understands the importance for a team of employees to kick back and relax on
- [President David Gerzof Richard Discusses Facebook's New Emails & Online Marketing](https://bigfishpr.com/president-david-richard-gerzof-discusses-facebooks-new-emails-online-marketing/) - The President of BIGfish Communications sat down with Fox25 News to discuss the Facebook email news along with the news breaking about online marketers targeting consumers through the type of computer operating system.
- [BIGfish is in Panama!](https://bigfishpr.com/bigfish-is-in-panama/) - There is a BIGfish in Panama this week! The team is currently at work with client Open Blue, the leader in open ocean raised fish. They are filming with CNN’s Dr. Sanjay Gupta. Gupta is CNN’s multiple Emmy award-winning chief medical correspondent who reports on health and medical news. After a night in Panama City,
- [BIGfish President Featured on Fox News](https://bigfishpr.com/bigfish-president-featured-on-fox-news/) - BIGfish's President, David Gerzof Richard, was invited to Fox News again to talk about the recent Apple updates that were discussed at Apple's Worldwide Developers Conference. To watch the full clip from Fox, click here or the photo.
- [The BIGfish team goes to a pre-screening of "Cape Spin."](https://bigfishpr.com/the-bigfish-team-goes-to-a-pre-screening-of-cape-spin/) - Last Wednesday, May 30th, the BIGfish team headed out to Coolidge Corner to attend a prescreening of the documentary, Cape Spin! An American Power Struggle. There at the historic Coolidge Corner theatre, a small gathering of individuals were invited to the prescreening of the film which highlights the nearly decade long debate over the implementation of
- [Boston Herald Features BIGfish President David Gerzof Richard Commenting on Apple Strategy](https://bigfishpr.com/bigfish-in-the-boston-herald-2/) - “There’s definitely a war going on,” said David Gerzof Richard, a professor of social media and marketing at Emerson College and president of BIGfish Market. “Google for a long time has enjoyed being the default map program that comes pre-installed on the iPhone.”
- [Foursquare Update Encourages Users to Explore: Facebook, Instagram, and Yelp Influence Foursquare Redesign](https://bigfishpr.com/foursquare-update-encourages-users-to-explore-facebook-instagram-and-yelp-influence-foursquare-redesign/) - Today, foursquare released the latest version of its mobile app dubbed foursquare 5.0. Previous iterations of foursquare have allowed us to rule as the Mayor of our favorite Starbucks, bookstore, or cardio craze, yet foursquare 5.0 takes us to a new frontier of social exploration. The app update encourages users to break free from the
- [WGBH Boston Features GreatPoint Energy Discussing $1.25 Billion Deal](https://bigfishpr.com/greatpoint-energy-discusses-1-25-billion-deal-on-wgbh-boston/) - The Cambridge-based company GreatPoint Energy announced a $1.25 billion deal this month to build a plant in China that will convert coal into natural gas. GreatPoint president and CFO Dan Goldman tells Emily what the partnership could mean for alternative energy jobs.
- [Fox News Features David Gerzof Richard Analyzing Facebook Oversharing](https://bigfishpr.com/david-gerzof-richard-analyzes-facebooks-tmi-on-fox-news/) - President of BIGfish, David Gerzof Richard, sits down to discuss oversharing information on Facebook. Click the photo to watch the segment on MyFoxboston.com
- [The Boston Globe Features GreatPoint Energy](https://bigfishpr.com/the-boston-globe-features-greatpoint-energy/)
- [David Gerzof's #ProfOchocinco Initiative Scores ESPN Magazine Feature](https://bigfishpr.com/david-gerzofs-profochocinco-initiative-scores-espn-magazine-feature/)
- [@Ochocinco, @ESPN, and @DavidGerzof](https://bigfishpr.com/2676-2/) - Our very own David Gerzof made headlines yesterday on ESPN’s blog in an article written by Hallie Grossman. Dave, who moonlights as a professor of social media at Emerson College, gave advice on how to get an athlete to retweet you on Twitter. Last year, Dave assigned his class the task of repeatedly and strategically
- [A Picture- No Longer Worth a Thousand Words, But $1 Billion Dollars](https://bigfishpr.com/a-picture-no-longer-worth-a-thousand-words-but-1-billion-dollars/) - By Stephanie Miceli Yesterday, in its most-talked about move since Timeline, Facebook bought photo-sharing application Instagram for about $1 billion in cash and stock. Facebook Founder Mark Zuckerberg posted about the acquisition on his Timeline: “We believe these are different experiences that complement each other. But in order to do this well, we need to
- ["The Verge" Features Ambient Devices CEO](https://bigfishpr.com/ambient-devices-ceo-featured-in-on-the-verge/)
- [Facebook: The Next Generation of Search](https://bigfishpr.com/facebook-the-next-generation-of-search/) - According to a recently published report, a team of about two dozen engineers is currently working on a project to turn Facebook into a search engine. This news has big implications for existing search engines like Google and Bing. Every day, millions of users publish content to, share, and like Facebook pages. Every brand with
- [Washington Times Features Wrapsol Review](https://bigfishpr.com/dont-forget-to-accessorize-washington-times-reviews-wrapsol-for-ipad/)
- [GottaBeMobile Reviews Wrapsol](https://bigfishpr.com/gottabemobile-reviews-wrapsol/)
- [A Short Lesson in Perspective](https://bigfishpr.com/a-short-lesson-in-perspective/) - Creatives are often dubbed, "in a league of their own," a quirky bunch stereotypically synonymous with, yes, "bad puns," "stick-men drawings," and maybe the occasional overflowing ashtray. And sometimes they clash with the analytics team, and the strategy team, but perhaps this San Francisco Egotist post will soften your opinion. Though some will continue to
- [The Patriot Ledger Features BIGfish President David Gerzof Richard](https://bigfishpr.com/bigfish-president-david-gerzof-richard-featured-in-the-patriot-ledger/)
- [David Gerzof Richard Comments on Websites Rewarding User Reviews](https://bigfishpr.com/david-gerzof-richard-comments-on-websites-rewarding-user-reviews/)
- [Boston Herald Features David Gerzof Richard Commenting on the "Black and Tan"](https://bigfishpr.com/david-gerzof-richard-comments-on-the-black-and-tan/)
- [Open Blue Featured in Green Chip Stocks](https://bigfishpr.com/open-blue-featured-on-green-chip-stocks/)
- [The Boston Globe Features David Gerzof Richard Commenting on Pinterest](https://bigfishpr.com/david-gerzof-richard-talks-pinterest-with-the-boston-globe/)
- [Boston.com Features Rive Technology](https://bigfishpr.com/rive-technology-featured-on-boston-com/)
- [WBZ-TV Features David Gerzof Richard](https://bigfishpr.com/david-gerzof-richard-featured-on-wbz-tv/)
- [President David Gerzof Richard Talks Twitter with the Associated Press](https://bigfishpr.com/president-david-gerzof-richard-talks-twitter-with-the-associated-press/)
- [David Gerzof discusses Pinterest and Copyright Issues](https://bigfishpr.com/david-gerzof-discusses-pinterest-and-copyright-issues/)
- [Boston Herald Quotes BIGfish President David Gerzof Richard in Facebook Hacking Article](https://bigfishpr.com/bigfish-president-quoted-in-the-boston-herald/)
- [Get a Personalized Song… in Exchange for Some Social Stalking](https://bigfishpr.com/get-a-personalized-song-in-exchange-for-some-social-stalking/) - By Stephanie Miceli Have you ever heard of Riot! in Paris? (Insert awkward silence). Well, maybe you’ll get to know them better in the coming weeks. The Brooklyn alt-rock and hip hop duo is spending the next month writing personalized songs about people based on their social media profiles. They’ve already written songs about four
- [Huffington Post Reviews Wrapsol](https://bigfishpr.com/huffington-post-reviews-wrapsol/)
- [EarthTechling Features Ambient Energy Orb](https://bigfishpr.com/ambient-devices-featured-in-earthtechling/)
- [Ambient Devices Featured in greentechgrid](https://bigfishpr.com/ambient-devices-featured-in-greentechgrid/)
- [President David Gerzof Richard Discusses Pinterest on Fox25](https://bigfishpr.com/president-david-gerzof-richard-discusses-pinterest-on-fox25/)
- [President David Gerzof Richard Featured in the Boston Herald](https://bigfishpr.com/president-david-gerzof-richard-featured-in-the-boston-herald/)
- [BIGfish President Shares Thoughts on Facebook Timeline](https://bigfishpr.com/bigfish-president-shares-thoughts-on-facebook-timeline/)
- [BIGfish President David Gerzof Richard Discusses Congress and Social Media](https://bigfishpr.com/bigfish-president-dave-gerzof-discusses-congress-and-social-media/)
- [Cruising Through a Crisis?](https://bigfishpr.com/cruising-through-a-crisis/) - Cruising through a crisis? By Stephanie Miceli The news keeps getting worse for Carnival Corporation. After its Costa Concordia struck rocks off the Italian coast on January 13, just this morning, BBC reported 16 are dead and another 16 still missing. As the search goes on, the question is-where is Micky Arison, the company’s CEO?
- [Mass High Tech Features Oasys Water](https://bigfishpr.com/oasys-water-featured-in-mass-high-tech/)
- [Ambient Devices Featured in Boston Globe](https://bigfishpr.com/ambient-devices-featured-in-boston-globe/)
- [Top 6 Developments in the Boston Mobile Industry for 2011](https://bigfishpr.com/top-6-developments-in-the-boston-mobile-industry-for-2011/)
- [Spotted: The BIGfish Team with Chad Ochocinco & #ESM](https://bigfishpr.com/spotted-the-bigfish-team-with-chad-ochocinco-esm/)
- [TMCnet Interviews Ambient Devices' CEO Pritesh Gandhi](https://bigfishpr.com/tmcnet-interviews-ambient-devices-ceo-pritesh-gandhi/)
- [Boston Herald Features BIGfish President David Gerzof Richard's Take On Twitter’s Redesign](https://bigfishpr.com/twitters-redesign-according-to-bigfish-president-david-gerzof-richard/)
- [The Improper Bostonian Spots the BIGfish Team in Boston](https://bigfishpr.com/the-improper-bostonian-spots-the-bigfish-team-in-boston/) - Spotted: The BIGfish team at the Lux, Bond & Green party in Boston.
- [Ambient Devices CEO, Pritesh Gandhi, Talks Innovation with MIT News](https://bigfishpr.com/ambient-devices-ceo-pritesh-gandhi-talks-innovation-with-mit-news/) - Entrepreneur Pritesh Gandhi remembers the early years of starting his own company, Ambient Devices, an MIT Media Lab spinoff that designs digital information displays. Gandhi, who founded the company along with two MIT graduate students, says having offices near MIT helped the startup gain credibility in its early days. Gandhi often brought potential investors to
- [GigaOM Features Unsubscribe.com's Acquisition by TrustedID](https://bigfishpr.com/gigaom-reports-on-unsubscribe-coms-acquisition-by-trustedid/) - Unsubscribe.com, the Los Angeles–based startup that makes security and privacy tools for email and social networking applications, has been acquired by TrustedID, a Palo Alto, Calif.–based credit and identity protection technology firm. Financial details of the deal have not been announced.
- [TIME's Doug Aamoth has a Blether with the CEO of !Blether](https://bigfishpr.com/times-doug-aamoth-has-a-blether-with-the-ceo-of-blether/) - New startup "Blether" (it's technically written "!blether") provides a dead-simple way to quickly initiate a private chat room with other Twitter users. You begin a tweet with "!b", add whomever you want to chat with (you can add multiple people), and your message. Basically, your tweet would look something like: !b @person-one @person-two Hey, do
- [Yahoo! News and Digital Trends Feature New Twitter Chat Platform !blether](https://bigfishpr.com/yahoo-news-and-digital-trends-feature-new-twitter-chat-platform-blether/)
- [Ambient Devices' Energy Orb Featured on ABC Boston with Susan Wornick](https://bigfishpr.com/ambient-devices-energy-orb-featured-on-abc-boston-with-susan-wornick/)
- [Mashable on the Beta launch of !blether](https://bigfishpr.com/mashable-on-the-beta-launch-of-blether/)
- [gdgt: Testimonial](https://bigfishpr.com/gdgt-testimonial/) - Check out this testimonial BIGfish received from a client: "BIGfish understands the rapidly-changing media landscape in a way that few other agencies do. We were consistently blown away by their ability to deliver, thy went way above and beyond what we'd expected." -Peter Rojas, co-founder gdgt
- [The Next Web Features !Blether's Private Group Chat Beta for Twitter](https://bigfishpr.com/the-next-web-features-blethers-private-chat-beta-for-twitter/) - !blether works by continuously scanning Twitter in search of the “!b” command. When it receives the command in a user’s Tweet, all Twitter handles mentioned in the Tweet will receive an @mention with a link to a private group chat on !blether’s platform. Only users mentioned in the Tweet will have access to the group
- [Chad Ochocinco Agrees to Guest Lecture at David Gerzof Richard's Emerson Social Media Class If Granted Permission](https://bigfishpr.com/chad-ochocinco-agrees-to-guest-lecture-at-david-gerzof-richards-emerson-social-media-class-if-granted-permission/) - Ochocinco has agreed to be a guest lecturer at the school after social media marketing professor David Gerzof Richard asked his class to try to catch the attention of the Patriots wideout via Twitter. The class tweeted Ochocinco invitations to guest teach with the hashtag #ProfOchoCinco, the Boston Herald reports. Despite the massive amount of
- [Tru.ly Age Verification API Featured on The Next Web](https://bigfishpr.com/tru-ly-age-verification-api-featured-on-the-next-web/) - Tru.ly is the first and only free, peer-to-peer service that verifies identity against government data. While there are other sites that charge a lot of money to access this data for various use cases, they don’t integrate with other social media platforms like Tru.ly does currently with Facebook, Twitter and LinkedIn (for free). This week, Tru.ly released its
- [The BIGfish Blog's Word Cloud](https://bigfishpr.com/the-bigfish-blogs-word-cloud/) - Ever wonder what your blog, website, etc. would look like as a word cloud? Well now you can find out thanks to Wordle. We turned this blog into a word cloud - check it out! Think we like social media?
- [Orange Street Design Studio: Testimonial](https://bigfishpr.com/orange-street-design-studio-testimonial/) - Check out this testimonial BIGfish received from a client: "Designing for designers must be one of the most difficult tasks a branding firm can take on. BIGfish developed a website that perfectly communicates our interior architecture principles." - Laura Druan, co-founder Orange Street Design Studio
- [Dave weighs in on Twitter spam bots and #occupyboston in today's Metro](https://bigfishpr.com/dave-weighs-in-on-spam-bots-and-occupyboston/)
- [TechCrunch Features Tagattitude's NFC2.0 Technology](https://bigfishpr.com/techcrunch-features-tagattitudes-nfc2-0/)
- [Coskata: Testimonial](https://bigfishpr.com/coskata-testimonial/) - Check out this testimonial BIGfish received from a client: "When Coskata needed a brand that would grow with our company, we turned to BIGfish and they hit it out of the park. The Coskata brand identity is so perfect for our company - can you see the corn stalk?" - Todd Kimmel, co-founder Coskata
- [Apple Announces iPhone4S](https://bigfishpr.com/apple-announces-iphone4s/) - Today in Cupertino, CA, Apple held a press conference at its headquarters. The company was expected to announce the much-anticipated iPhone 5. This was also the first public announcement from Apple’s new CEO, Tim Cook. I logged online, and very quickly realized there was no live broadcast of this announcement. I took to Twitter, where
- [CBS News Recommends Unsubscribe.com to Decluttering Your Inbox](https://bigfishpr.com/cbs-news-recommends-unsubscribe-com-to-decluttering-your-inbox/)
- [Cue Acoustics Featured in Globe Magazine](https://bigfishpr.com/cue-acoustics-featured-in-globe-magazine/)
- [Twitter's New Web Analytics: Too Little Too Late?](https://bigfishpr.com/twitters-new-web-analytics-too-little-too-late/) - By Morgan Howell Do you want to track your Twitter traffic? There’s a tool for that. How about your follower count? There’s a tool for that too. How about retweets, @mentions, clicks, sentiment? Yes, yes, yes and yes. Myriad tools have popped up to answer every question a marketer could have and then some. However,
- [Making Waves for Airwaves](https://bigfishpr.com/making-waves-for-airwaves/) - The Client Iceland Naturally represents the best of Icelandic products and services in North America through its web presence, social media outreach and event sponsorships. Iceland Naturally’s goal is to promote tourism in North America as well as Icelandic events, products and people currently in North America. The Challenge Since 1999, Iceland Airwaves has been
- [Five BIGfish Clients Named GoingGreen Global 200 by AlwaysOn](https://bigfishpr.com/five-bigfish-clients-named-goinggreen-global-200-by-alwayson/) - BIGfish is honored to announce that AlwaysOn has named five of our clients, GreatPoint Energy, Luca Technologies, Powerhouse Dynamics, Coskata and Oasys, 2011 GoingGreen Global 200 Top Private Companies. GoingGreen Global 200 spotlights the top emerging companies that are transforming big industry and creating viable business models for the green technology. Our clients were selected
- [Consumer Facebook Study](https://bigfishpr.com/consumer-facebook-study/) - By: Priscilla Patterson CMB Consumer Pulse conducted an independent research study supported by Constant Contact to explore how consumers interact with brands on Facebook, which is the most popular platform for brand interaction (34% Facebook – 4% Twitter). Data was collected from 1,491 consumers, age 18+, in the United States (52% of this audience spends
- [Phononic Devices Highlighted in AOL Energy](https://bigfishpr.com/phononic-devices-highlighted-in-aol-energy/)
- [GreatPoint Energy: Testimonial](https://bigfishpr.com/greatpoint-energy-testimonial/) - Check out this testimonial BIGfish received from a client: "Between the two website BIGfish developed for us and the massive press coverage they attained, we're very pleased to have BIGfish as our marketing partner." - Andrew Perlman, CEO GreatPoint Energy
- [Jamie Siminoff on Breaking Bad News in Fast Company](https://bigfishpr.com/jamie-siminoff-on-breaking-bad-news-in-fast-company/)
- [A New Sound From An Unlikely Source](https://bigfishpr.com/a-new-sound-from-an-unlikely-source/) - The Client Cue Acoustics, Inc. is a very small company with a big sound that is dedicated to developing unique, high performance audio components, that thrill the ears, are carefully designed and easy to operate. Cue’s products are hand-assembled by a team of audio technicians in Somerville, Massachusetts, USA. The Challenge With a premier audio
- [The Boston Herald Reviews Cue Acoustics' PS1 Speaker System](https://bigfishpr.com/the-boston-herald-reviews-cue-acoustics-ps1-speaker-system/) - Audiophiles should eagerly await the release of Cue Acoustics’ PS1 speaker system, a high-end wireless audio model that will hit stores in September. I got a sneak peak at the wonder of this upcoming, very expensive product at the start-up’s Somerville warehouse recently. It was amazing to hear such clear, crisp sound from wireless speakers
- [Cue Acoustics Featured in The Boston Herald](https://bigfishpr.com/cue-acoustics-featured-in-the-boston-herald/) - Each Cue-manufactured product is made by hand, carefully assembled by one person who ushers each module through painstaking testing, a process that Millen calls “the secret sauce” that separates its products from competitors. With business having doubled in the last year, Cue is set to launch its new PS1 speaker system, a high-end set of
- [PhoneTag: Testimonial](https://bigfishpr.com/phonetag-testimonial/) - Check out this testimonial BIGfish received from a client: "BIGfish was instrumental in launching our product and building the awareness we needed to compete against a $500 million competitor." - James Siminoff, CEO PhoneTag
- [Cue Acoustics Featured in USA TODAY and Detroit Free Press](https://bigfishpr.com/cue-acoustics-featured-in-usa-today-and-detroit-free-press/)
- [Luca Technologies Featured in The Denver Business Journal](https://bigfishpr.com/luca-technologies-featured-in-the-denver-business-journal/)
- [Event PR Outreach, GDGT’s First Boston Event](https://bigfishpr.com/event-pr-outreach-gdgts-first-boston-event/) - The Client GDGT is a new type of social platform that connects technology enthusiasts with each other in a tech-friendly, online community through their love they have for gadgets. GDGT was founded by Peter Rojas and Ryan Block, two icons in the technology blogosphere who together built Engadget, Gizmodo and a number of other top
- [How to Survive during the S1 "Quiet Period"](https://bigfishpr.com/how-to-survive-during-the-s1-quiet-period/) - By Christine Lovallo When you first are told that your client is thinking about going public, excitement strikes! You have successfully created influential marketing materials and gained prestigious media exposure. All your hard work is paying off. Although filing an IPO elicits excitement for positive changes, it is important to note that the client will
- [MoMa's "Talk to Me" Exhbit Opens with Vitality GlowCaps](https://bigfishpr.com/momas-talk-to-me-exhbit-opens-with-vitality-glowcaps/) - Yesterday, the MoMa's Talk to Me exhibit opened with great success as people from around the world explored the communication between people and things. Vitality GlowCaps was just one of the many innovative objects that utilizes an everyday object, the amber pill bottle, to communicate to patients.
- [The Boston Globe Features GreatPoint Energy as a Leader in Clean-Tech](https://bigfishpr.com/the-boston-globe-features-great-point-energy-as-a-leader-in-clean-tech/) - Companies like the venture-backed GreatPoint Energy are developing technology to take coal, one of the nation’s most plentiful, but dirty fuels, and convert it into clean-burning gas.
- [Glori Energy Featured in Top Industry Publication](https://bigfishpr.com/glori-energy-featured-in-top-industry-publication/)
- [The Wall Street Journal Names Cue Acoustics PS1 Top Hi-Fi Audio Solution](https://bigfishpr.com/the-wall-street-journal-names-cue-acoustics-ps1-top-hi-fi-audio-solution/) - One of the best solutions is the Cue Acoustics PS1, a sleek, powerful pair of speakers that you just plug into a power outlet—no need to connect them to an amp or even run a wire between the two of them. Whether your music resides on a PC, a Mac, an Android device or an
- [Vitality GlowCaps Featured in MoMA Exhibit "Talk to Me"](https://bigfishpr.com/vitality-glowcaps-featured-in-moma-exhibit-talk-to-me/) - GlowCaps Featured in MoMA Exhibit Boston, MA - Jul. 20, 2011 - GlowCaps™, the first wireless Internet-connected smart pill bottle that helps people take their medication, will be part of The Museum of Modern Art’s presentation of Talk to Me: Design and the Communication between People and Objects, which will run from July 24 to
- [Yahoo! Shine Lists Unsubscribe.com as a Top Tool for Clearing Digital Clutter](https://bigfishpr.com/yahoo-shine-lists-unsubscribe-com-as-a-top-tool-for-clearing-digital-clutter/) - The sheer volume of email that we are sending and receiving each day is hard to manage. The average person sends out 8 emails per day and receives 31 back. This adds up to more 14,235 emails per year not including SPAM! No wonder we can’t keep track of all of them. The company Unsubscribe.com
- [What the Frack?](https://bigfishpr.com/what-the-frack/) - By Christine Lovallo :: Over the past few weeks, the media has exploded with a variety of opinions and attitudes to hydraulic fracturing - also known as “fracking’’. This method of producing natural gas has received scrutiny across the country due to concerns that it may be polluting the drinking water in the regions of Texas,
- [The Wall Street Journal Features Vitality GlowCaps as a Top Connected Device](https://bigfishpr.com/the-wall-street-journal-features-vitality-glowcaps-as-a-top-connected-device/) - David Rose, chief executive of Vitality, says the company's philosophy is about "understanding how people use everyday objects around us and trying to animate those with some additional service." The caps caught the attention of comedian Stephen Colbert. In a segment on his TV show, he showed company footage of a girl talking about how
- [Coatue: Testimonial](https://bigfishpr.com/coatue-testimonial/) - Check out this testimonial BIGfish received from a client: "We sent BIGfish out with the goal to get us seen by AMD and Intel, they did their job and we sold the company to AMD in under 18 months." - Aaron Mandell, co-founder Coatue Corp.
- [USA Today features Unsubscribe.com](https://bigfishpr.com/usa-today-features-unsubscribe-com/) - "Our personal data has moved from the PC to places like Facebook where malicious apps can connect to your data," says James Siminoff, CEO of Unsubscribe. "Most people have no idea how much stuff an app can access, and this access can be sold without you knowing it."
- [Google+: A brand new - and still developing - social network. Can it last?](https://bigfishpr.com/google-a-brand-new-and-still-developing-social-network-can-it-last-2/) - By Santiago Nocera Early last week, Google hit the news with their latest development. By now, everyone has heard of Google+, the latest platform in the world of social media and the company’s third attempt at a social networking site. Could this third time be the charm? After months of leaks and speculation, Google+ was
- [Kleiner Perkins Caufield & Byers Portfolio Company, Luca Technologies, Featured in The Washington Post](https://bigfishpr.com/kleiner-perkins-caufield-byers-profile-company-luca-technologies-featured-in-the-washington-post/) - Luca Technologies owns and operates wells and infrastructure, then sells natural gas into existing markets. Its end users include power utilities, and government entities that use natural gas for power production.
- [Bloomberg Features Phononic Devices' Breakthrough Technology](https://bigfishpr.com/bloomberg-features-phonoic-devices-breakthrough-technology/) - About 55 percent of all energy consumed in the U.S. returns to the environment as wasted heat, according to energy systems analyst A.J. Simon of the Energy Dept.’s Lawrence Livermore National Laboratory. Traditional thermoelectric devices used for cooling are quiet, compact, and reliable, but efficiency has been very low since they were first commercialized more
- [Kleiner Perkins Caufield & Byers Portfolio Company, Luca Technologies, Featured in The New York Times](https://bigfishpr.com/kleiner-perkins-caufield-byers-profile-company-luca-technologies-featured-in-the-new-york-times/) - Luca Technologies, a startup which uses biotech to produce natural gas via naturally occurring microbes in coal beds, has filed to raise up to $125 million in an IPO, according to its S-1 filing. Luca plans to go public under the symbol LUCA.
- [Cue Acoustics' wireless PS1 speakers featured on Gizmodo](https://bigfishpr.com/cue-acoustics-wireless-ps1-speakers-featured-on-gizmodo/) - Don't let the looks fool you. Cue Acoustics' wireless PS1 speakers aspire to not only exist alongside larger (and more expensive) tower speakers often coveted by audiophiles, but also among streaming audio devices. And these don't need a subwoofer either, because it's built-in.
- [The Next Web Highlights Unsubscribe.com's New Social Monitor](https://bigfishpr.com/the-next-web-highlights-unsubscribe-coms-new-social-monitor/) - My bet is that you’d be really surprised to see how many apps and sites that you’ve given access to your Facebook, Twitter and LinkedIn accounts. While the overwhelming majority of sites don’t have anything nefarious planned, there’s always the bad egg.
- [Unsubscribe.com featured on Wall Street Journal's "All Things Digital"](https://bigfishpr.com/unsubscribe-com-featured-on-wall-street-journals-all-things-digital/) - Giving new Web services and apps your social login data makes them more useful and personal, and some new ones won’t even let you register unless you connect Facebook, Twitter or LinkedIn. But there’s no great way to keep track of all that sharing, and it is far too easy for a service to misuse
- [Cue Acoustics PS1 wireless speakers featured in Engadget](https://bigfishpr.com/cue-acoustics-ps1-wireless-speakers-featured-in-engadget/)
- [Putting the Face in Facebook: New default feature allows website to automatically tag pictures through facial recognition](https://bigfishpr.com/putting-the-face-in-facebook-new-default-feature-allows-website-to-automatically-tag-pictures-through-facial-recognition/) - By Santiago Nocera You will never be able to live down the embarrassment of last Friday night or get out of that seemingly harmless lie about staying in. Someone you barely know has snapped your photo and Facebook will identify your face, even before you’ve logged in. News about this has been circulating as far
- [Vitalty Glowcaps featured in Wired Magazine](https://bigfishpr.com/vitalty-glowcaps-featured-in-wired-magazine/)
- [Cue featured in Audiophile's 2011 Father's Day Electronics Gift Guide](https://bigfishpr.com/cue-featured-in-audiophiles-2011-fathers-day-electronics-gift-guide/) - "Cue is making a sophisticated man's iPod-docking table radio...it is very refined."
- [Cignal: Testimonial](https://bigfishpr.com/cignal-testimonial/) - Check out this testimonial BIGfish received from a client: "BIGfish did an amazing job in developing and executing a fully integrated marketing program that promoted our network across 26 countries." - Mark Land, co-founder Cignal Global Communications
- [Owning Industry Press Coverage, Even If You’re Not An 800 Pound Gorilla](https://bigfishpr.com/owning-industry-press-coverage-even-if-youre-not-an-800-pound-gorilla/) - The Client PhoneTag delivers the best voicemail-to-text service available on the market. The Challenge PhoneTag came to BIGfish with 20 beta users, needing help with product positioning, developing their corporate message, launching their service and maintaining a four year long competitive PR campaign. PhoneTag raised five million dollars and was up against one very large
- [Great Rock Real Estate's Berkshire Land Auction featured as Wall Street Journal's "Deal of the Week"](https://bigfishpr.com/great-rock-real-estates-berkshire-land-auction-featured-as-wall-street-journals-deal-of-the-week/)
- [BlackBerryCool Features Unsubscribe.com's App Launching in BlackBerry App World](https://bigfishpr.com/blackberrycool-features-unsubscribe-coms-app-launching-in-blackberry-app-world/)
- [BIGfish Swam to Orlando to Successfully Launch Unsubscribe.com’s BlackBerry App](https://bigfishpr.com/unsubscribe-comblackberryapplaunch/) - By Lauren Mosenthal What does it take to successfully launch a BlackBerry App? BIGfish and Unsubscribe.com found a cosmopolitan mix of a press release, premeditative press briefings, creative hand-outs with promo codes, t-shirts with catchy phrases, a creative info-graphic explaining the spam industry and a solid team determined to help people easily clean their email
- [Great Rock Real Estate Sells 800-Plus Acre Parcel in Massachusetts to the State for $3 Million](https://bigfishpr.com/great-rock-real-estate-sells-800-plus-acre-parcel-in-massachusetts-to-the-state-for-3-million/)
- [Mobile Industry Review Interviews James Siminoff at the 2011 BlackBerry Conference](https://bigfishpr.com/mobile-industry-review-interviews-james-siminoff-at-the-2011-blackberry-conference/)
- [IntoMobile Recommends Unsubscribe.com's BlackBerry App](https://bigfishpr.com/intomobile-recommends-unsubscribe-coms-blackberry-app/)
- [BlackBerryCool Highlights Unsubscribe.com's App](https://bigfishpr.com/blackberrycool-highlights-unsubscribe-coms-app/)
- [Unsubscribe.com is Featured in BBGeeks](https://bigfishpr.com/unsubscribe-com-is-featured-in-bbgeeks/)
- [BerryReview Covers Unsubscribe.com's BlackBerry App](https://bigfishpr.com/berryreview-covers-unsubscribe-coms-blackberry-app/)
- [AppScout Features Unsubscribe.com's App](https://bigfishpr.com/appscout-features-unsubscribe-coms-app/)
- [Ubergizmo Highlights Unsubscribe.com's BlackBerry App](https://bigfishpr.com/ubergizmo-highlights-unsubscribe-coms-blackberry-app/)
- [Unsubscribe.com is Featured in BNet](https://bigfishpr.com/unsubscribe-com-is-featured-in-bnet/)
- [Hollywood Today Features Unsubscribe.com](https://bigfishpr.com/hollywood-today-features-unsubscribe-com/)
- [BIGfish's David Gerzof Richard Joins NPR's OnPoint to Discuss Social Media and Texting](https://bigfishpr.com/bigfishs-david-gerzof-richard-joins-nprs-onpoint-to-discuss-social-media-and-texting/)
- [IntoMobile Highlights Unsubscribe.com's App for BlackBerry](https://bigfishpr.com/intomobile-highlights-unsubscribe-coms-app-for-blackberry/)
- [BIGfish President Dave Gerzof Richard Speaks with CBS News on Social Media News Reporting on the Death of Osama bin Laden](https://bigfishpr.com/bigfish-president-dave-gerzof-richard-speaks-with-cbs-news-on-social-media-news-reporting-on-the-death-of-osama-bin-laden/)
- [BIGfish President Dave Gerzof Richard Speaks with CBS News on Social Media News Reporting on the Death of Osama bin Laden](https://bigfishpr.com/bigfish-president-dave-gerzof-richard-speaks-with-cbs-news-on-social-media-news-reporting-on-the-death-of-osama-bin-laden-2/)
- [Great Rock is Featured in the Boston Globe](https://bigfishpr.com/great-rock-is-featured-in-the-boston-globe/)
- [ZiXi's CEO, Israel Drori, Writes Editorial for BostInnovation](https://bigfishpr.com/zixis-ceo-israel-drori-writes-editorial-for-bostinnovation/)
- [BlackBerry Cool Features Unsubscribe.com's New App](https://bigfishpr.com/blackberry-cool-features-unsubscribe-coms-new-app/)
- [Ubergizmo Highlights Unsubscribe.com's New Blackberry App](https://bigfishpr.com/ubergizmo-highlights-unsubscribe-coms-new-blackberry-app/)
- [Cue Radio is Featured in the New York Times](https://bigfishpr.com/cue-radio-is-featured-in-the-new-york-times/)
- [Unsubscribe.com featured on Crackberry.com](https://bigfishpr.com/unsubscribe-com-featured-on-crackberry-com/)
- [TechTipsGeek Highlights Unsubscribe.com](https://bigfishpr.com/techtipsgeek-highlights-unsubscribe-com/)
- [The Boston Globe Features the Cue Radio](https://bigfishpr.com/the-boston-globe-features-the-cue-radio/)
- [Silicon Angle Recommends Unsubscribe.com](https://bigfishpr.com/silicon-angle-recommends-unsubscribe-com/)
- [Unsubscribe is Featured on Mashable for Digital Spring Cleaning](https://bigfishpr.com/unsubscribe-is-featured-on-mashable-for-digital-spring-cleaning/)
- [Boston Realty Advisors featured in The Boston Globe](https://bigfishpr.com/boston-realty-advisors-featured-in-the-boston-globe/) - We “have a piece of Massachusetts history up for sale, and we’re proud of it,’’ said Jason S. Weissman, principal at Boston Realty Advisors. “To have this much acreage in a historically commercially zoned site with such close proximity to Sudbury and [downtown] Maynard is really a spectacular opportunity.’’
- [Zixi wins Broadcast Engineering Magazine's Pick Hit Award](https://bigfishpr.com/zixi-wins-broadcast-engineering-magazines-pick-hit-award/) - Zixi has won Broadcast Engineering Magazine's Pick hit award for its innovative technology developed and shown at the Company's NAB booth. The award was chosen by working professionals in the broadcast, post, and network and satellite industries. The Broadcast Engineering Pick Hit awards are the industry’s longest-running new product technology awards.
- [Phononic Devices is Named Gigaom's Top Green Ideas](https://bigfishpr.com/phononic-devices-is-named-gigaoms-top-green-ideas/)
- [Venture Beat Features Zixi](https://bigfishpr.com/venture-beat-features-zixi/)
- [Xconomy Reports on Zixi's Funding](https://bigfishpr.com/xconomy-reports-on-zixis-funding/)
- [Zixi is Highlighted on Mass High Tech](https://bigfishpr.com/zixi-is-highlighted-on-mass-high-tech/)
- [Luca Technologies featured in USA Today](https://bigfishpr.com/luca-technologies-featured-in-usa-today/)
- [Zixi is Featured in The Boston Globe](https://bigfishpr.com/zixi-is-featured-in-the-boston-globe/)
- [Effective Email Marketing from the #RedSox on #OpeningDay](https://bigfishpr.com/effective-email-marketing-from-the-redsox-on-openingday/) - Email marketing campaigns are a growing epidemic. Since statistics have proven that these emails increase a company’s ROI, email marketing campaigns are not going to wither anytime soon. Today, BIGfish received redsox.com’s annual email that shares a picture of the field at Fenway Park on Opening Day. An email fans welcome to their inboxes, this
- [Business Insider Recommends Unsubscribe as an Epsilon Breach Spam Solution](https://bigfishpr.com/business-insider-recommends-unsubscribe-as-an-epsilon-breach-spam-solution/)
- [#AprilFools](https://bigfishpr.com/aprilfools/) - The web has taken creating company online personalities to a new level by tapping into the April Fools spirit and launching viral jokes, which became a trend deemed mainstream before EST lunch. BIGfish voted Boston’s LevelUp as its favorite prankster, but take a look for yourself at this quick rundown of the top 2011 jokes
- [Unsubscribe is Featured in Cool Hunting](https://bigfishpr.com/unsubscribe-is-featured-in-cool-hunting/)
- [Unsubscribe's Re:Invasion of Spam 2.0 is Featured in Mashable](https://bigfishpr.com/unsubscribes-reinvasion-of-spam-2-0-is-featured-in-mashable/)
- [CBS Names Vitality GlowCaps a Groundbreaking Technology](https://bigfishpr.com/cbs-names-vitality-glowcaps-a-groundbreaking-technology/)
- [Powerhouse Dynamics Featured on ABC's "Tech This Out"](https://bigfishpr.com/powerhouse-dynamics-featured-on-abcs-tech-this-out/)
- [TechCrunch Features Unsubscribe's Video to Dennis Crowley](https://bigfishpr.com/techcrunch-features-unsubscribes-video-to-dennis-crowley/)
- [The Wall Street Journal Captures David Gerzof Richard In Teaching Action](https://bigfishpr.com/the-wall-street-journal-captures-david-gerzof-richard-in-teaching-action/)
- [The Next Web Highlights Unsubscribe](https://bigfishpr.com/the-next-web-highlights-unsubscribe/)
- [Mid-Week Recap - iPad 2, Facebook Privacy, Charlie Sheen and More](https://bigfishpr.com/mid-week-recap-ipad-2-facebook-privacy-charlie-sheen-and-more/) - I. Apple iPad 2 http://mashable.com/2011/03/02/apples-ipad-2-launch-what-you-need-to-know/ Unless you have been intentionally ignoring all tech news for the last few weeks, you know the iPad 2 announcement has been coming. It finally arrived today. Here is what you need to know about the new iPad 2: The main CPU is a Samsung A5 dual core processor, making
- [The New York Times Recommends to Watch Out for Phononic Devices at ARPA-E](https://bigfishpr.com/the-new-york-times-recommends-to-watch-out-for-phononic-devices-at-arpa-e/)
- [NBC Recommends EcoSquid](https://bigfishpr.com/nbc-recommends-ecosquid/)
- [CNET Highlights Phononic Devices at ARPA-E Summit](https://bigfishpr.com/cnet-highlights-phononic-devices-at-arpa-e-summit/)
- [GigaOm Profiles Phononic Devices](https://bigfishpr.com/gigaom-profiles-phononic-devices/)
- [CrunchGear Features EcoSquid](https://bigfishpr.com/crunchgear-features-ecosquid/)
- [VentureBeat Profiles Phononic Devices](https://bigfishpr.com/venturebeat-profiles-phononic-devices/)
- [The Washington Post Highlights Vitality GlowCaps](https://bigfishpr.com/the-washington-post-highlights-vitality-glowcaps/)
- [EcoSquid is Featured on The Next Web](https://bigfishpr.com/ecosquid-is-featured-on-the-next-web/)
- [Gigaom Highlights Phononic Devices](https://bigfishpr.com/gigaom-highlights-phononic-devices/)
- [AOL's Gadling Recommends the Battery Boost](https://bigfishpr.com/aols-gadling-recommends-the-battery-boost/)
- [New York Times Covers Phononic Devices](https://bigfishpr.com/new-york-times-covers-phononic-devices/)
- [Slashgear Features Phononic Devices](https://bigfishpr.com/1703-2/)
- [The International Business Times Recommends EcoSquid](https://bigfishpr.com/the-international-business-times-recommends-ecosquid/)
- [Vitality is Featured in the Chicago Tribune](https://bigfishpr.com/vitality-is-featured-in-the-chicago-tribune/)
- [AOL's Gadling Gives 5 Lucky Winners Technocel's Battery Boosts](https://bigfishpr.com/aols-gadling-gives-5-lucky-winners-technocels-battery-boosts/)
- [Slashgear Covers EcoSquid's New Point System](https://bigfishpr.com/slashgear-covers-ecosquids-new-point-system/)
- [Killer Startups Features EcoSquid](https://bigfishpr.com/killer-startups-features-ecosquid/)
- [TechCrunch Highlights Phononic Devices](https://bigfishpr.com/techcrunch-highlights-phononic-devices-investment/)
- [BIGfish's Clients Dominate TWiT's Green Tech Today: GreatPoint Energy, Oasys Water and Powerhouse Dynamics](https://bigfishpr.com/bigfishs-clients-dominate-twits-green-tech-today-greatpoint-energy-oasys-water-and-powerhouse-dynamics/) - f
- [Powerhouse Dynamic's eMonitor is Featured in the Boston Globe](https://bigfishpr.com/powerhouse-dynamics-emonitor-if-features-in-the-boston-globe/)
- [New Facebook Fan Pages Are Helping Personalize Your Brand](https://bigfishpr.com/new-facebook-fan-pages-are-helping-personalize-your-brand/) - If you run a Facebook page you have undoubtedly noticed that you can update your fan page to the new format (and if you don't, it will be done automatically by March 1st). The new page has not only changed its appearance, but some of its function (for the better so far) as well. Below
- [David Gerzof is Quoted In The Next Web's Best of Boston's Startups](https://bigfishpr.com/the-gerz-is-quoted-in-the-next-webs-best-of-bostons-startups/)
- [The Next Web Features Vitality GlowCaps as One of Boston's Best Startups](https://bigfishpr.com/the-next-web-features-vitality-glowcaps-as-one-of-bostons-best-start-ups/)
- [The New York Times Features Vitality Glowcap's Acquisition](https://bigfishpr.com/the-new-york-times-features-vitality-glowcaps-acquisition/)
- [MacObserver Reviews Technocel's PowerPak](https://bigfishpr.com/macobserver-reviews-technocels-powerpak/)
- [VentureBeat Reports on Vitality's Acquisition](https://bigfishpr.com/venturebeat-reports-on-vitalitys-acquisition/)
- [Mass High Tech Covers Vitality's Acquisition](https://bigfishpr.com/mass-high-tech-covers-vitalitys-acquisition/)
- [GottaBeMobile Recommends the Technocel PowerPak XT](https://bigfishpr.com/gottabemobile-recommends-the-technocel-powerpak-xt/)
- [TechFresh Highlights Technocel's PowerPak DUO](https://bigfishpr.com/techfresh-highlights-technocels-powerpak-duo/)
- [iTech News Net Features Technocel's Smart Charger Series](https://bigfishpr.com/1634-2/)
- [The Boston Globe Continues Web Innovation With Beta.Boston.com](https://bigfishpr.com/the-boston-globe-continues-web-innovation-with-beta-boston-com/) - Beta.Boston.com makes it very clear what its purpose is, "Be a part of the process... Test drive our digital products and provide feedback to us and our partners at Beta.Boston.com". While this new site has not been heavily promoted (to our knowledge at least), it appears to be a very smart play by Boston.com to
- [Engadget Announces Technocel's PowerPak DUO Release](https://bigfishpr.com/engadget-announces-technnocels-powerpak-duo-release/)
- [Gadgetsteria Highlights MoGo Talk XD 2 for Verizon iPhone](https://bigfishpr.com/gadgetsteria-highlights-mogo-talk-xd-2-for-verizon-iphone/)
- [The Wall Street Journal Features MoGo Talk XD 2 for the Verizon iPhone 4](https://bigfishpr.com/the-wall-street-journal-features-mogo-talk-xd-2-for-the-verizon-iphone-4/)
- [Pharmalot Covers Vitality Glow Cap's New Owner](https://bigfishpr.com/pharmalot-covers-vitality-glow-caps-new-owner/)
- [Into Mobile Announces MoGo Talk XD2 for Verizon iPhone](https://bigfishpr.com/into-mobile-announces-mogo-talk-xd2-for-verizon-iphone/)
- [Buy Me An iPhone Features the MoGo Talk](https://bigfishpr.com/buy-me-an-iphone-features-the-mogo-talk/)
- [Gear Diary Reviews the MoGo Talk](https://bigfishpr.com/gear-diary-reviews-the-mogo-talk/)
- [DVICE highlights the MoGo Mouse](https://bigfishpr.com/dvice-highlights-the-mogo-mouse/)
- [The Boston Globe Features Patrick Soon-Shiong's Acquisition of Vitality GlowCaps](https://bigfishpr.com/the-boston-globe-features-patrick-soon-shiongs-acquisition-of-vitality-glowcaps/)
- [CNet Puts the Spotlight on Technocel's PowerPak DUO at Macworld 2011](https://bigfishpr.com/cnet-features-technocels-powerpak-duo-at-macworld-2011/)
- [The New York Times Highlights Technocel's Smart Charger Series](https://bigfishpr.com/the-new-york-times-highlights-technocels-smart-charger-series/)
- [Xconomy Reports on Vitality Glow Cap's New Ownership](https://bigfishpr.com/xconomy-reports-on-vitality-glow-caps-new-ownership/)
- [Fortune Recommends Technocel's Bluetooth Keyboard for Tablets](https://bigfishpr.com/fortune-recommends-technocels-bluetooth-keyboard-for-tablets/)
- [Gigaom Highlights Technocel's Smart Charger Power Series at Macworld 2011](https://bigfishpr.com/gigaom-highlights-technocels-smart-charger-power-series-at-macworld-2011/)
- [The Black Dress Traveler Recommends Blue Lagoon Skin Care](https://bigfishpr.com/the-black-dress-traveler-recommends-blue-lagoon-skin-care/)
- [Macworld Features MoGo Talk XD2 for the Verizon iPhone 4](https://bigfishpr.com/macworld-features-mogo-talk-xd2-for-the-verizon-iphone-4/)
- [The iPhone Guru Reports on Technocel's Smart Charger Series and Bluetooth Keyboards](https://bigfishpr.com/the-iphone-guru-reports-on-technocels-smart-charger-series-and-bluetooth-keyboards/)
- [Slashgear Features MoGo XD2 for the Verizon iPhone](https://bigfishpr.com/slashgear-features-mogo-xd2-for-the-verizon-iphone/)
- [Ubergizmo Features Technocel's PowerPak DUO](https://bigfishpr.com/ubergizmo-features-technocels-powerpak-duo/)
- [Butterscotch Demos the MoGo Talk XD at CES 2011](https://bigfishpr.com/butterscotch-demos-the-mogo-talk-xd-at-ces-2011/)
- [MobileWhack Features Technocel's PowerPak DUO](https://bigfishpr.com/mobilewhack-features-technocels-powerpak-duo/)
- [BlogCritics Highlights Technocel at Macworld 2011](https://bigfishpr.com/blogcritics-highlights-technocel-at-macworld-2011/)
- [Fast Company Features Vitality Glow Caps](https://bigfishpr.com/fast-company-features-vitality-glow-caps/)
- [AT&T Added Nearly 2 Million Non-Phone Wireless Device Connections In Q4 2010 (Including Vitality GlowCaps)](https://bigfishpr.com/att-added-nearly-2-million-non-phone-wireless-device-connections-in-q4-2010-including-vitality-glowcaps/)
- [Redbook Magazine Recommends Vitality GlowCaps](https://bigfishpr.com/redbook-magazine-recommends-vitality-glowcaps/)
- [Wallet Pop Recommends EcoSquid After You Buy the Verizon iPhone](https://bigfishpr.com/wallet-pop-recommends-ecosquid-after-you-buy-the-verizon-iphone/)
- [Wall Street Journal's Barrons Highlights Zixi](https://bigfishpr.com/wall-street-journals-barrons-highlights-zixi/)
- [CNBC Features Zixi and Netgear's Partnership](https://bigfishpr.com/cnbc-features-zixi-and-netgears-partnership/)
- [Apple's iOS 4.3 'Find My Friends' and 'Photo Streaming' Matters](https://bigfishpr.com/apples-ios-4-3-find-my-friends-and-photo-streaming-matters/) - In recent developer builds of Apple's upcoming new operating system iOS 4.3, some interesting new features have been 'uncovered'. While no official news has been released yet, Apple looks poised to be adding 'Find My Friends' and 'Photo Streaming' features. It has been speculated that is a shot across the bow of Facebook. Facebook is
- [The Gadgeteer Reviews Technocel's Battery Boost](https://bigfishpr.com/the-gadgeteer-reviews-technocels-battery-boost/)
- [Time's Techland Features EcoSquid](https://bigfishpr.com/times-techland-features-ecosquid/)
- [Engadget Writes a Glowing Report for Vitality](https://bigfishpr.com/engadget-gives-a-glowing-report-for-vitality/)
- [Dave Graveline Interviews Technocel's CEO Rami Rostami](https://bigfishpr.com/dave-graveline-interviews-technocels-ceo-rami-rostami/)
- [CNet Reports on EcoSquid](https://bigfishpr.com/cnet-reports-on-ecosquid/)
- [Cult of Mac Highlights ID8 Mobile's Tablet Accessories](https://bigfishpr.com/cult-of-mac-highlights-id8-mobiles-tablet-accessories/)
- [Money Crashers Recommends EcoSquid to Responsibly Recycle and Sell Electronics](https://bigfishpr.com/money-crashers-recommends-ecosquid-to-responsibly-recycle-and-sell-electronics/)
- [EcoFabulous Praises EcoSquid](https://bigfishpr.com/ecofabulous-praises-ecosquid/)
- [TechCrunch Highlights Technocel at CES 2011](https://bigfishpr.com/techcrunch-highlights-technocel-at-ces-2011/)
- [Engadget Features ID8 Mobile's Tablet Accessories from CES 2011](https://bigfishpr.com/engadget-features-id8-mobiles-tablet-accessories-from-ces-2011/)
- [Chip Chick Recommends EcoSquid](https://bigfishpr.com/chip-chick-recommends-ecosquid/)
- [bnetTV Interviews Technocel's CEO Rami Rostami](https://bigfishpr.com/bnettv-interviews-technocels-ceo-rami-rostami/)
- [GeekBeat TV Demonstrates Technocel's Battery Boost at CES 2011](https://bigfishpr.com/geekbeat-tv-demonstrates-technocels-battery-boost-at-ces-2011/)
- [IntoMobile Reports on EcoSquid's Efficiency in Trading-In and Recycling CE](https://bigfishpr.com/intomobile-reports-on-ecosquids-efficiency-in-trading-in-and-recycling-ce/)
- [Lifehacker Advises Consumers to Recycle Electronics on EcoSquid](https://bigfishpr.com/lifehacker-advises-consumers-to-recycle-electronics-on-ecosquid/)
- [Aving Global News Features the PowerPak XT by Technocel](https://bigfishpr.com/aving-global-news-features-the-powerpak-xt-by-technocel/)
- [Dealerscope Highlights Technocel's PowerPak XT](https://bigfishpr.com/dealerscope-highlights-technocels-powerpak-xt/)
- [AOL WalletPop Recommends EcoSquid](https://bigfishpr.com/aol-walletpop-recommends-ecosquid/)
- [HTCPedia Features Technocel's Battery Boost](https://bigfishpr.com/htcpedia-features-technocels-battery-boost/)
- [Money Crashers Recommends EcoSquid](https://bigfishpr.com/money-crashers-recommends-ecosquid/)
- [Technocel's PowerPak XT Saves GottaBeMobile at CES 2011](https://bigfishpr.com/technocels-powerpak-xt-saves-gottabemobile-at-ces-2011/)
- [TechCrunch Interviews EcoSquid's CEO Nik Raman](https://bigfishpr.com/techcrunch-interviews-ecosquids-ceo-nik-raman/)
- [TechWebTV Highlights Technocel's PowerPak XT & Battery Boost at CES 2011](https://bigfishpr.com/techwebtv-highlights-technocels-powerpak-xt-battery-boost-at-ces-2011/)
- [Market News Features ID8 Mobile's Mogo Talk Mouse & Bluetooth Speakerphone](https://bigfishpr.com/market-news-features-id8-mobiles-mogo-talk-mouse-bluetooth-speakerphone/)
- [BIGfish Having Fun At CES!](https://bigfishpr.com/bigfish-having-fun-at-ces/) - You think we enjoyed being at CES...here is the proof! Below is Lauren having an awesome time with some retro phones while working with our client, Ecosquid
- [BIGfish at #CES Day 1](https://bigfishpr.com/bigfish-at-ces-day-1/) - As the first full day of CES wrapped up yesterday, the BIGfish team out in Las Vegas sent me a number of photos of things that caught their eye at the massive convention. Take a look below at some of what BIGfish saw at CES on January 6th. See Lord TiVo ruling over CES, the
- [The Wall Street Journal Features Vitality and AT&T](https://bigfishpr.com/the-wall-street-journal-features-vitality-and-att/)
- [LA Times at CES: AT&T offers Internet connection for your pill bottle (Vitality)](https://bigfishpr.com/la-times-at-ces-att-offers-internet-connection-for-your-pill-bottle-vitality/)
- [Engadget Reports on Vitality GlowCaps Smart Pill Bottle Toppers Now Available on Amazon](https://bigfishpr.com/engadget-reports-on-vitality-glowcaps-smart-pill-bottle-toppers-now-available-on-amazon/)
- [eMonitor Interviewed by TWiT at Users House](https://bigfishpr.com/emonitor-interviewed-by-twit-at-users-house/) - Martin Flusberg, CEO of Powerhouse Dynamics talks with TWiT (This Week in Tech) host Dr. Kiki about eMonitor usage within a house.
- [Moms Wear Your Tees Blog Recommends Blue Lagoon Skin Care Products](https://bigfishpr.com/moms-wear-your-tees-blog-recommends-blue-lagoon-skin-care-products/)
- [Treehugger Recommends the eMonitor in the DIY Holiday Gift Guide](https://bigfishpr.com/treehugger-recommends-the-emonitor-in-the-diy-holiday-gift-guide/)
- [Business Insider Recommends Technocel's Battery Boost](https://bigfishpr.com/business-insider-recommends-technocels-battery-boost/)
- [The Unofficial Apple Weblog Highlights the MoGoTalk XD](https://bigfishpr.com/the-unofficial-apple-weblog-highlights-the-mogotalk-xd/)
- [Parents.com Features the Postcards from Santa App](https://bigfishpr.com/parents-com-features-the-postcards-from-santa-app/)
- [BIGfish Helps BostonTweetUp Get Ready For #MegaTweeUp 2](https://bigfishpr.com/bigfish-helps-bostontweetup-get-ready-for-megatweeup-2-swag-edition/) - We know everyone is getting excited for tonight's #MegaTweetUp 2 hosted by BIGfish friend @BostonTweetup (also know as Joselin Mane). BIGfish and BusinessWire teamed up to put out a press release for tonight's event, and had some fun checking out some of the SWAG as well. The pictures shown here display less then half of
- [The Wall Street Journal Features Rive Technology](https://bigfishpr.com/the-wall-street-journal-features-rive-technology/)
- [Gadling's Budget Friendly Gift Guide Recommends Technocel's Battery Boost](https://bigfishpr.com/gadlings-budget-friendly-gift-guide-recommends-technocels-battery-boost/)
- [Mass High Tech Reports on Rive Technology](https://bigfishpr.com/mass-high-tech-reports-on-rive-technology/)
- [Android and Me's Gift Guide Features Technocel's Battery Boost](https://bigfishpr.com/android-and-mes-gift-guide-features-technocels-battery-boost/)
- [eMonitor is Recommended by Re-Nest as a Top Green Gadget Gift](https://bigfishpr.com/emonitor-is-recommended-by-re-nest-as-a-top-green-gadget-gift/)
- [MoGo Talk XD is Highlighted on AOL's Gadling as a Daily Gear Deal](https://bigfishpr.com/mogo-talk-xd-is-highlighted-on-aols-gadling-as-a-daily-gear-deal/)
- [The New York Times Covers Rive Technology](https://bigfishpr.com/the-new-york-times-covers-rive-technology/)
- [MoGo Talk XD for iPhone 4 Featured in PCWorld's Holiday Gift Guide](https://bigfishpr.com/mogo-talk-xd-for-iphone-4-featured-in-pcworlds-holiday-gift-guide/)
- [New Facebook Profiles Taking a Shot At LinkedIn](https://bigfishpr.com/new-facebook-profiles-taking-a-shot-at-linkedin/) - Yesterday BIGfish's President, David Gerzof, was interviewed by WBZ-TV for a piece regarding the new Facebook profiles and what consequences the changes could have on privacy. Following the interview, we got to thinking about what other implications the new Facebook changes could have on the social media community, and one stuck out right away; competition
- [BIGfish President Dave Gerzof Interview on WBZ-TV Addressing New Facebook Profiles](https://bigfishpr.com/bigfish-president-dave-gerzof-interview-on-wbz-tv-addressing-new-facebook-profiles/)
- [PCWorld Covers Technocel's Battery Boost: a 2011 Innovations Honoree](https://bigfishpr.com/pcworld-covers-technocels-battery-boost-a-2011-innovations-honoree/)
- [Recycling Today Highlights EcoSquid](https://bigfishpr.com/recycling-today-highlights-ecosquid/)
- [Gearlog Recommends the Postcards from Santa App](https://bigfishpr.com/gearlog-recommends-the-postcards-from-santa-app/)
- [AOL's Gadling Covers the Battery Boost](https://bigfishpr.com/aols-gadling-covers-the-battery-boost/)
- [LA Times Covers the Postcards from Santa App](https://bigfishpr.com/la-times-covers-the-postcards-from-santa-app/)
- [USA Today Recommends the Postcards from Santa App](https://bigfishpr.com/usa-today-recommends-the-postcards-from-santa-app/)
- [Jetson Green's Gift Guide Highlights the eMonitor](https://bigfishpr.com/jetson-greens-gift-guide-highlights-the-emonitor/)
- [BostInnovation Features Zixi](https://bigfishpr.com/bostinnovation-features-zixi/)
- [What Google is Planning For Groupon](https://bigfishpr.com/what-google-is-planning-for-groupon/) - While it's obvious Google is interested in buying Groupon for its extensive database of users and local buying data around the world, there are a few other ways Google could put Groupon to work in the future. The real question is which of the two 'L' words Google will use Groupon for; local or location?
- [NECN Recommends the eMonitor](https://bigfishpr.com/necn-recommends-the-emonitor/)
- [Vitality GlowCaps Featured on the Dr. Oz Show](https://bigfishpr.com/vitality-glowcaps-featured-on-the-dr-oz-show/)
- [Good Morning America Covers Vitality GlowCaps](https://bigfishpr.com/good-morning-america-covers-vitality-glowcaps/)
- [EcoSquid is Profiled on the Sacramento Bee & Bellingham Herald](https://bigfishpr.com/ecosquid-is-profiled-on-the-sacramento-bee-bellingham-herald/)
- [Zixi & Netgear's NeoTV 550 is Highlighted on Connected Home World](https://bigfishpr.com/zixi-netgears-neotv-550-is-highlighted-on-connected-home-world/)
- [How Facebook Email Will Hurt Gmail Long Term](https://bigfishpr.com/how-facebook-email-will-hurt-gmail-long-term/) - Mark Zuckerberg continues to deny that their most recent announcement, Facebook Messaging (Fmail maybe will catch on?), is not a Gmail killer. And for the most part we here at BIGfish agree, mainly because as of November 2010 there are just under 200 million Gmail users and we do not expect many, if any, to start
- [Event Marketer Highlights Code Blue at CollegeFest](https://bigfishpr.com/event-marketer-highlights-code-blue-at-collegefest/)
- [TreeHugger Recommends the eMonitor in the 2010 Gift Guide](https://bigfishpr.com/treehugger-features-the-emonitor-in-the-2010-gift-guide/)
- [LA Times Features Vitality GlowCaps](https://bigfishpr.com/la-times-features-vitality-glowcaps/)
- [Phone Arena Praises the MoGo Talk XD](https://bigfishpr.com/phone-arena-praises-the-mogo-talk-xd/)
- [About.com Recommends the MoGo Talk XD](https://bigfishpr.com/about-com-recommends-the-mogo-talk-xd/)
- [Fierce Wireless Listens to Mobile Industry Trends from Tim Martin, ID8-Mobile's VP of Sales & Marketing](https://bigfishpr.com/fierce-wireless-listens-to-peripheral-industry-trends-from-tim-martin-vp-of-sales-marketing-of-id8-mobile/)
- [Take Part Recommends EcoSquid](https://bigfishpr.com/take-part-recommends-ecosquid/)
- [EcoSquid is Featured on CNN's Clark Howard Show](https://bigfishpr.com/ecosquid-is-featured-on-cnns-clark-howard-show/)
- [New York Times Highlights LogMeIn's "join.me" Capabilities](https://bigfishpr.com/new-york-times-highlights-logmeins-join-me-capabilities/)
- [TechCrunch Covers Unsubscribe.com's Success](https://bigfishpr.com/techcrunch-covers-unsubscribe-coms-success/)
- [New York Times Profiles LogMeIn](https://bigfishpr.com/new-york-times-profiles-logmein/)
- [The Wall Street Journal Features Oasys Water](https://bigfishpr.com/the-wall-street-journal-features-oasys-water/)
- [The Wall Street Journal Quotes David Gerzof About the Texting Revolution](https://bigfishpr.com/the-wall-street-journal-quotes-david-gerzof-about-the-texting-revolution/)
- [TreeHugger Profiles EcoSquid](https://bigfishpr.com/treehugger-profiles-ecosquid/)
- [Gap’s Logo “Fail” a Brilliant Marketing Scheme?](https://bigfishpr.com/gaps-logo-fail-a-brilliant-marketing-scheme/) - Gap had been outpacing almost every major brand in the social space lately, creating a Foursquare special in August, as well as becoming the first national brand to create a Groupon (smashing every previous Groupon sales record). These recent savvy moves in the social space are what made me first question the legitimacy of their
- [Powerhouse Dynamic's eMonitor is Highly Recommended by the Mother Nature Network](https://bigfishpr.com/powerhouse-dynamics-emonitor-is-highly-recommended-in-the-mother-nature-network/)
- [The Boston Globe Features the Kid Critic: A Previous Guest Speaker in David Gerzof's Emerson Class](https://bigfishpr.com/the-boston-globe-features-the-kid-critic-a-previous-guest-speaker-in-david-gerzofs-emerson-class/)
- [BIGfish Communications is Recognized by BostInnovation](https://bigfishpr.com/bigfish-communications-is-recognized-by-bostinnovation-as-one-of-the-small-agencies-leading-the-way-in-marketing/)
- [EcoSquid is Highlighted in the Boston Herald](https://bigfishpr.com/ecosquid-is-highlighted-in-the-boston-herald/)
- [Vitality GlowCaps Featured in MIT Technology Review](https://bigfishpr.com/vitality-glowcaps-features-in-mit-technology-review/)
- [EcoSquid is Featured on Gizmodo](https://bigfishpr.com/ecosquid-is-featured-on-gizmodo/)
- [Mass High Tech Spreads David Gerzof's Knowledge on CleanTech Conferences](https://bigfishpr.com/mass-high-tech-spreads-david-gerzofs-knowledge-on-cleantech-conferences/)
- [The Boston Globe Highlights Great Rock's 843-Acre Property Auction](https://bigfishpr.com/the-boston-globe-highlights-great-rocks-843-acre-property-auction/)
- [Forbes' High-Tech Ideas for Seniors Features Vitaly GlowCaps](https://bigfishpr.com/forbes-high-tech-ideas-for-seniors-features-vitaly-glowcaps/)
- [The Phoenix Spotlights GDGT's Peter Rojas](https://bigfishpr.com/the-phoenix-spotlights-gdgts-peter-rojas/)
- [Great Rock Real Estate's Largest Piece of Land in Massachusetts is Highlighted on RISMedia](https://bigfishpr.com/great-rock-real-estates-largest-piece-of-land-in-massachusetts-is-highlighted-on-rismedia/)
- [Wait, who created that interactive YouTube ad? Tipp-Ex!?](https://bigfishpr.com/wait-who-created-that-interactive-youtube-ad-tipp-ex/) - Of all the companies to come up with a totally unique and interactive YouTube campaign, white out maker Tipp-Ex would not be near the top of the list. But they have managed to create an interactive, truly fun, and viral (over 9.9 million channel views for the intro video) set of videos. In the video a bear
- [MIT's Technology Review Features 3 BIGfish Clients as Private Companies to Watch in the Oil Industry](https://bigfishpr.com/mits-technology-review-features-3-bigfish-clients-as-private-companies-to-watch-in-the-oil-industry/)
- [Xconomy Focuses on Powerhouse Dyamics' eMonitor](https://bigfishpr.com/xconomy-focuses-on-powerhouse-dyamics-emonitor/)
- [TIME Highlights Vitality Glow Caps Video](https://bigfishpr.com/time-highlights-vitality-glow-caps-video/)
- [Bloomberg Businessweek Features Vitality Glow Caps](https://bigfishpr.com/bloomberg-businessweek-mentions-vitality-glow-caps/)
- [Shape Magazine Recommends Code Blue Instead of Soda](https://bigfishpr.com/shape-magazine-recommends-code-blue-instead-of-soda/)
- [Atlanta Journal – Constitution Features Vitality in “Medical Message in a Bottle” Story](https://bigfishpr.com/atlanta-journal-constitution-features-vitality-in-medical-message-in-a-bottle-story/)
- [Code Blue Featured on Martha Stewart Living Radio](https://bigfishpr.com/code-blue-featured-on-martha-stewart-living-radio/) - Renowned dietitian, Sharon Richter explains why she recommends Code Blue as the drink to stay hydrated and replenished on Martha Stewart Radio.
- [Facebook Places: What It Means for Foursquare and For Advertising](https://bigfishpr.com/facebook-places-what-it-means-for-foursquare-and-for-advertising/) - Facebook announced their much anticipated Places offering on Thursday to much controversy. The privacy (or lack thereof) that Facebook had previously been criticized for violating came steaming to the forefront again. With people’s whereabouts on the line, privacy on Facebook is a major concern for most users, even those already active in Location Based Services’
- [BIGfish Wraps Up Cape Wind Movie Sneak Peek Campaign](https://bigfishpr.com/bigfish-wraps-up-cape-wind-movie-sneak-peek-campaign/) - This Trailer for the Cape "Spin" Wind Movie is awesome.
- [Arghh! Walk The Plank Cyber Pirates! The Feds Crack Down On Copyright Infringement](https://bigfishpr.com/arghh-walk-the-plank-cyber-pirates-the-feds-crack-down-on-copyright-infringement/) - Recently, the U.S. Federal Authorities made an attempt to try and rid the Internet of pirates. To aid this goal, U.S. Immigration and Customs Enforcement seized TVShack.net, along with eight other video-streaming websites, which boasted a total of 6.7 million visitors a month to its website. TVShack.net linked to movies and TV shows around the
- [BIGfish Founder, David Gerzof, Ranked as Top 4 Social Media Professors](https://bigfishpr.com/bigfish-founder-david-gerzof-ranked-as-top-4-social-media-professors/) - BIGfish Founder, David Gerzof, Ranked as Top 4 Social Media Professors
- [Luca Technologies Featured on CNET](https://bigfishpr.com/luca-technologies-featured-on-cnet/) - "The Golden, Colo.-based company has developed a process to generate and then extract more natural gas from depleted coalbed methane wells by injecting water, microbes, and nutrients into the coal seams." Read the full article on CNET.com
- [BIGfish Launches Luca Technologies' New Website](https://bigfishpr.com/bigfish-launches-luca-technologies-new-website/) - http://www.lucatechnologies.com/
- [Great Story on Laser Light Engines in the Boston Globe](https://bigfishpr.com/great-story-on-laser-light-engines-in-the-boston-globe/)
- [Powerhouse Dynamics Profiled on GreenTech Media](https://bigfishpr.com/powerhouse-dynamics-profiled-on-greentech-media/) - Great story on Powerhouse Dynamics on the GreenTech Media Home Page
- [CBS Interview with BIGfish Founder, David Gerzof](https://bigfishpr.com/cbs-interview-with-bigfish-founder-david-gerzof/) - Last night CBS WBZ News broadcast an interview with BIGfish Founder David Gerzof and Paula Ebben (@PaulaWBZ ) on Spokeo and privacy issues. Check out the post here and the video here.
- [BusinessWeek names Powerhouse Dynamics CEO Top Social Entrepreneur](https://bigfishpr.com/businessweek-names-powerhouse-dynamics-ceo-top-social-entrepreneur/) - "In 2008, as the market for home energy management systems grew, Nielsen Van Duijn and Carsten Steenberg founded Powerhouse Dynamics to commercialize a monitor they had developed as a side project. Their system, which connects to a home's circuit breaker, allows homeowners to track where and when they consume the most electricity so they can
- [GreatPoint Energy CFO, Dan Goldman Op Ed in GreenTechMedia](https://bigfishpr.com/greatpoint-energy-cfo-dan-goldman-op-ed-in-greentechmedia/)
- [Luca Technologies in New York Times](https://bigfishpr.com/luca-technologies-in-new-york-times/) - Biogenic methane company and BIGfish client, Luca Technologies, was the focus of a recent article in the New York Times. In addition to public relations, BIGfish is also working with Luca to develop a new website and messaging.
- [PowerHouse Dynamics eMonitor](https://bigfishpr.com/powerhouse-dynamics-emonitor/)
- [Star Wars & TomTom – Great Viral Video Staring Darth Vader](https://bigfishpr.com/star-wars-tomtom-great-viral-video-staring-darth-vader/) - Star Wars & TomTom - Great Viral Video Staring Darth Vader
- [Socialnomics is a must read for Emerson Social Media](https://bigfishpr.com/socialnomics-is-a-must-read-for-emerson-social-media/) - Here’s their updated video - love it.
- [Top Boston Twitter Handles](https://bigfishpr.com/top-boston-twitter-handles/) - At dinner meetings or cocktail receptions when the conversation invariably turns to social media, as the resident social media guy at Emerson, all eyeballs turn to me and I’m usually asked to explain Twitter. More often than not I end up defending it as “not a stream of junk and inane thoughts.” I have found that the best
- [GlowCaps Win Medical Design Excellence Award](https://bigfishpr.com/glowcaps-win-medical-design-excellence-award/) - Vitality GlowCaps win MDEA award and the announcement gets picked up by TMCnet's InfoTech Spotlight blog.
- [Vitality GlowCaps Featured on Engadget](https://bigfishpr.com/vitality-glowcaps-featured-on-engadget/)
- [Vitality GlowCaps Featured on The Cobert Report](https://bigfishpr.com/vitality-glowcaps-featured-on-the-cobert-report/) - The Colbert ReportMon - Thurs 11:30pm / 10:30c
- [BIGfish's David Gerzof & CIC's Tim Rowe Give TechCrunch a Tour of the Cambridge Innovation Center](https://bigfishpr.com/bigfishs-david-gerzof-cics-tim-rowe-give-techcrunch-a-tour-of-the-cambridge-innovation-center/)
- [Digital Assets Help Turn Vitality WSJ Print Article to Video](https://bigfishpr.com/digital-assets-help-turn-vitality-wsj-print-article-to-video/)
- [Great Article on Vitality GlowCaps in the WSJ](https://bigfishpr.com/great-article-on-vitality-glowcaps-in-the-wsj/)
- [Vitality GlowCaps Featured on the Wall Street Journal Homepage](https://bigfishpr.com/vitality-glowcaps-featured-on-the-wall-street-journal-homepage/)
- [MoGo Talk Gets a Great Review in Rolling Stone](https://bigfishpr.com/mogo-talk-gets-a-great-review-in-rolling-stone/)
- [How to Sniff Out a Twitter Robot Posing as a Human](https://bigfishpr.com/how-to-sniff-out-a-twitter-robot-posing-as-a-human/) - I was speaking on threats to Twitter in this past week’s #ESM Emerson Social Media class and it occurred to me that Twitter’s biggest internal threat is not people tweeting inane things that best belong on Facebook, but rather something much more annoying and far worse – the multitude of robots passing themselves off as
- [Daily Candy & ABC Broadcast Vitality GlowCaps](https://bigfishpr.com/daily-candy-abc-broadcast-vitality-glowcaps/) - Vitality GlowCaps were featured on ABC with Daily Candy through BIG fish Click Here to View Video
- [Great Rock Auctions Profiled on Boston Globe Front Page Business](https://bigfishpr.com/great-rock-auctions-profiled-on-boston-globe-front-page-business/) - Great Rock Auctions Lands on the Front Page of Boston.com and the Boston Globe through BIG fish Click here to read the full article
- [Vitality GlowCaps Profiled on CNN](https://bigfishpr.com/vitality-glowcaps-profiled-on-cnn/) - Vitality GlowCaps Featured on CNN Through BIG fish Click Here to View Story
- [MacNN Reviews MoGo Talk for iPhone](https://bigfishpr.com/macnn-reviews-mogo-talk-for-iphone/) - "Audio quality is good; the case, while somewhat basic, works well; and the ergonomics of the headset are tangibly better than some thicker, more ungainly models." Click here to read the full article
- [New PoketyPoke Service Announced by Ditech Networks and SimulScribe/PhoneTag on TechCrunch](https://bigfishpr.com/new-poketypoke-service-announced-by-ditech-networks-and-simulscribephonetag-on-techcrunch/) - "All you do is forward the conference call email invites with all of the dial-in and calendar information to PoketyPoke. It will then automatically dial into the conference call at the right time and simultaneously place a call to your phone, bridging the two calls. So instead of you dialing in, it calls you." Click
- [BIGfish Launches New Website for The Top Interior Design Firm Orange Street Design Studio](https://bigfishpr.com/bigfish-launches-new-website-for-the-top-interior-design-frim-orange-street-design-studio/) - http://www.orangestreetdesign.com/portfolio.php
- [The Gadget Guy Digs MoGo Talk for iPhone](https://bigfishpr.com/the-gadget-guy-digs-mogo-talk-for-iphone/) - "the first-of-its-kind Bluetooth headset stays with you, stays charged, and does away with the days of misplacing those little Bluetooth headsets that you pay a fortune for." Click here to read the full article
- [MoGo Talk is the "Talk" of ABC News](https://bigfishpr.com/mogo-talk-is-the-talk-of-abc-news/) - "In the category of "Why didn't they think of this before?" MoGo Talk solves the annoying problem of having to scrounge around in my purse for my Bluetooth earpiece device when someone calls." Click here to read the full article
- [The Associated Press and New York Times Cover MoGo Talk](https://bigfishpr.com/the-associated-press-and-new-york-times-cover-mogo-talk/) - Click here to read the full article
- [Vitality GlowCaps Featured on ABC National News](https://bigfishpr.com/vitality-glowcaps-featured-on-abc-national-news/) - Click here to watch the video
- [Information Week Round Up of Top Bluetooth Headsets Includes a Review of MoGo Talk](https://bigfishpr.com/information-week-round-up-of-top-bluetooth-headsets-includes-a-review-of-mogo-talk/) - "The MoGo Talk looks great. It's very thin and might make you feel like you're living in a science fiction movie. It definitely looks high-tech." Click here to read the full article
- [MoGo Talk for iPhone makes the Apple Store Home Page for The Holiday Gift Guide](https://bigfishpr.com/mogo-talk-for-iphone-makes-the-apple-store-home-page-for-the-holiday-gift-guide/) - Click here to go to the Apple Store
- [Fall hits its peak off our deck at BIGfish in Boston](https://bigfishpr.com/fall-hits-its-peak-off-our-deck-at-bigfish-in-boston/)
- [Wireless Vitality GlowCaps featured by the AP in Forbes and other top tier outlets](https://bigfishpr.com/wireless-vitality-glowcaps-featured-by-the-ap-in-forbes-and-other-top-tier-outlets/)
- [GreatPoint Energy Appears in an Associated Press article on the next boom in cleantech](https://bigfishpr.com/greatpoint-energy-appears-in-an-associated-press-article-on-the-next-boom-in-cleantech/) - "The action is happening at companies like GreatPoint Energy in Cambridge, Mass., which has developed a technique for turning coal into natural gas more cheaply and efficiently than previous methods." Click here to read the full article
- [Forbes Magazine Article on Oasys' use of water to produce and store energy](https://bigfishpr.com/forbes-magazine-article-on-oasys-use-of-water-to-produce-and-store-energy/) - "Oasys, based in Cambridge, Mass., has developed a novel way of goosing osmotic pressure to desalinate water or store energy." Click here to read the full article
- [PhoneTag by SimulScribe is profiled on NPR's Marketplace](https://bigfishpr.com/phonetag-by-simulscribe-is-profiled-on-nprs-marketplace/) - Click here to read the full article Click here to listen
- [MoGo Talk for iPhone Announced on Gizmodo](https://bigfishpr.com/mogo-talk-for-iphone-announced-on-gizmodo/) - "As for the performance, it's actually surprisingly good. The wife said I sounded as good on this tiny sliver of a headset as I did on larger ones, and I could hear her just fine as well, even though she was at a gas station." Click here to read the full article
- [Vitality GlowCaps and their use with behavioral economics profiled in the Wall Street Journal](https://bigfishpr.com/vitality-glowcaps-and-their-use-with-behavioral-economics-profiled-in-the-wall-street-journal/) - "Vitality Inc., a Cambridge, Mass., start-up, wants to apply behavioral economics to prompt people to take prescriptions. Vitality's GlowCaps use lights and sounds as reminders. The caps also contain a radio transmitter that sends email to doctors, relatives and others about how often the cap is opened." Click here to read the full article
- [GreatPoint Energy video on converting coal to natural gas using hydromethanation](https://bigfishpr.com/greatpoint-energy-video-on-converting-coal-to-natural-gas-using-hydromethanation/)
- [Converting coal to natural gas is our best strategy for limiting carbon dioxide emissions today - By Andrew Perlman in MIT Technology Review](https://bigfishpr.com/converting-coal-to-natural-gas-is-our-best-strategy-for-limiting-carbon-dioxide-emissions-today-by-andrew-perlman-in-mit-technology-review/) - "Renewable energy will ultimately be a critical element of a more sustainable world. But if we have any hope of winning the battle against climate change, we must also focus on solutions that can have a bigger impact faster." Click here to read the full article
- [Andrew Perlman, CEO and Founder of GreatPoint Energy is a 2009 MIT Technology Review TR35 Winner](https://bigfishpr.com/andrew-perlman-ceo-and-founder-of-greatpoint-energy-is-a-2009-mit-technology-review-tr35-winner/) - "In 2004, serial entrepreneur Andrew Perlma­n founded GreatPoint Energy to commercialize a process for converting coal into methane (the main component of natural gas), which emits half as much carbon dioxide when burned to generate a given amount of electricity." Click here to read the full article
- [MoGo Mouse rated 1 of 15 best tech designs ever by PC World](https://bigfishpr.com/mogo-mouse-rated-1-of-15-best-tech-designs-ever-by-pc-world/) - "Consider the typical PC mouse: So timid, so boring, so bulbous. But this credit-card-size rodent, the MoGo Mouse BT, is anything but." Click here to read the full article
- [Wired Mag Talks up RunKeeper](https://bigfishpr.com/wired-mag-talks-up-runkeeper/) - "RunKeeper is an iPhone app that uses the GPS functionality of the iPhone 3G and 3GS to track your progress on a variety of activities including running, cycling, hiking, skiing and others." Click here to read the full article
- [MoGo Talk for BlackBerry announced on CrunchGear](https://bigfishpr.com/mogo-talk-for-blackberry-announced-on-crunchgear/) - "If you watched in agony as the very-cool MoGo Talk Bluetooth iPhone headset was announced and given away here on CrunchGear while your BlackBerry sat idly on your desk, take heart. The BlackBerry Curve and BlackBerry Javelin versions are coming..." Click here to read the full article
- [CNBC coverage of Martha’s Vineyard Auction](https://bigfishpr.com/cnbc-coverage-of-marthas-vineyard-auction/)
- [Jason Weissman, Principal and Founder of Boston Realty Advisors Interviewed by CNBC](https://bigfishpr.com/jason-weissman-principal-and-founder-of-boston-realty-advisors-interviewed-by-cnbc/)
- [David Rose on how his new company will get people to take their medicine - SEED Magazine](https://bigfishpr.com/david-rose-on-how-his-new-company-will-get-people-to-take-their-medicine-seed-magazine/) - "The company's first product, the GlowCap Solo, is an electronic cap that fits on a standard prescription bottle and reminds people to take their medicine via blinking lights and sounds. Its successor, the GlowCap Connect, will be able to subtly collect information from users in the process, enabling automatic refills and a network of adherence-boosting
- [New MoGo Talk bluetooth headset reviewed on PCMag.com](https://bigfishpr.com/new-mogo-talk-bluetooth-headset-reviewed-on-pcmag-com/) - "Newton Peripherals is already famous for its MoGo Mouse, a mouse that hides in a laptop's PC Card slot. Now the company is applying that same principle to a Bluetooth headset." Click here to read the full article
- [Rive Technology Profiled in MIT Technology Review](https://bigfishpr.com/rive-technology-profiled-in-mit-technology-review/) - "In an effort to make gasoline production cleaner and more efficient, Rive Technology of Cambridge, MA, is developing a catalyst that can help turn a greater percentage of crude petroleum into gasoline and other usable products." Click here to read the full article
- [Great Full Page Spread on PhoneTag and the Death of Voicemail in the Boston Globe](https://bigfishpr.com/great-full-page-spread-on-phonetag-and-the-death-of-voicemail-in-the-boston-globe/) - "His company estimates that it takes 6 seconds to read a voice mail that would take 79 seconds to hear." Click here to read the full article
- [Gmail Push for iPhone by Tiverias Apps Reviewed on TechCrunch](https://bigfishpr.com/gmail-push-for-iphone-by-tiverias-apps-reviewed-on-techcrunch/) - "You'd think on a phone that can do as many cool things as the iPhone, push email through one of the world's most popular email services, Gmail, would be one of them. But for some reason, Google and Apple haven't turned on the functionality for Gmail accounts on the iPhone." Click here to read the
- [Vitality GlowCaps Wins 2009 MITX Award for Best Device](https://bigfishpr.com/vitality-glowcaps-wins-2009-mitx-award-for-best-device/)
- [Open Blue Sea Farms Profiled in Forbes Magazine](https://bigfishpr.com/open-blue-sea-farms-profiled-in-forbes-magazine/) - "The oceans can't keep up with demand for fish, which has been climbing 3.6% a year (twice the growth in population) since the 1960s. The stocks of some species, like Atlantic cod, collapsed long ago; Atlantic blue fin tuna are nearly gone; Chilean sea bass and flounder are under pressure." Click here to read the
- [MoGo Talk for iPhone debuts on CrunchGear](https://bigfishpr.com/mogo-talk-for-iphone-debuts-on-crunchgear/) - "It’s a flat-folding Bluetooth headset that’s just five millimeters thick and rests in a tiny charging slot on the back of a super slim iPhone case." Click here to read the full article
- [PhoneTag Service Profiled on Front Page of Wall Street Journal - Personal Journal](https://bigfishpr.com/phonetag-service-profiled-on-front-page-of-wall-street-journal-personal-journal/) - "PhoneTag (phonetag.com) transcribes voice mails from every number you have and sends them to you as emails or texts. When someone from your contact list sends you a voice mail, you have the option of converting it into an email and emailing them back." Click here to read the full article
- [Latest BIGfish client, OutSmart Power Systems, in New York Times' Technology section](https://bigfishpr.com/latest-bigfish-client-outsmart-power-systems-in-new-york-times-technology-section/) - "OutSmart says its nodes can be installed into the electrical wiring — breakers, switches, outlets and universal modules — of a commercial building, and the building’s energy consumption can then be managed by a web-based dashboard." Click here to read the full article
- [BIGfish client, OutSmart, in GigaOM blog, Earth2Tech](https://bigfishpr.com/bigfish-client-outsmart-in-gigaom-blog-earth2tech/) - "On Wednesday morning, the company plans to announce that it has raised $2 million in seed financing from East Coast investors Bainco and The Clean Energy Venture Group (CEVG), as well as incubator Manifold Products." Click here to read the full article
- [RunKeeper campaign picked up by New York Times, Boston Globe, Mashable among other outlets](https://bigfishpr.com/runkeeper-campaign-picked-up-by-new-york-times-boston-globe-mashable-among-other-outlets/) - Founder and President of BIGfish, David Gerzof teaches social media and marketing at Emerson College. Check out this viral video marketing campaign that his class put together for RunKeeper. The campaign got picked up by the New York Times, Boston Globe, Mashable among other outlets and won this year’s Evvy Award for best integrated marketing
- [David Rose, CEO of Vitality, Discusses GlowCaps and Enchanted Objects on BNET](https://bigfishpr.com/david-rose-ceo-of-vitality-discusses-glowcaps-and-enchanted-objects-on-bnet/)
- [Fortune Small Business coverage for Open Blue Sea Farms on CNNMoney.com!](https://bigfishpr.com/fortune-small-business-coverage-for-open-blue-sea-farms-on-cnnmoney-com/) - "Fish stocks are being rapidly depleted the world over. Consumer demand seems bottomless, and industrial fishing fleets have become too efficient for their own good. Ocean stocks of large fish - such as tuna, cod and halibut - have declined by 90% in the past 50 years..." Click here to read the full article
- [Man in iPhone App Costume Runs the Boston Marathon](https://bigfishpr.com/man-in-iphone-app-costume-runs-the-boston-marathon/) - This was a great promotion for an iPhone Application called RunKeeper which came out of the Social Media and Marketing class that BIGfish’s Founder, Dave Gerzof, teaches at Emerson College.
- [MassHighTech names Rive Technology as Startup To Watch, featured on their home page](https://bigfishpr.com/masshightech-names-rive-technology-as-startup-to-watch-featured-on-their-home-page/) - Click here to read the full article
- [GreatPoint Energy on front page of CNET!](https://bigfishpr.com/greatpoint-energy-on-front-page-of-cnet/) - "Most people associate green tech with renewable energy--sun, wind, biomass, geothermal. In reality, a lot of energy technology is aimed at making conventional fuels cleaner, which is exactly GreatPoint Energy's mission: to convert dirty coal into cleaner-burning natural gas and to bury carbon dioxide emissions underground." Click here to read the full article
- [PhoneTag Profiled on App Scout](https://bigfishpr.com/phonetag-profiled-on-app-scout/) - "...voice mail is losing its allure, particularly to younger generations who have grown up using text messaging and instant messaging." Click here to read the full article
- [Rocketvox wins CNET’s Best of CTIA for best software!](https://bigfishpr.com/rocketvox-wins-cnets-best-of-ctia-for-best-software/) - "RocketVox has all the makings of a successful service--a gorgeous interface, broad appeal, and stacks of features." Click here to read the full article
- [Vitality GlowCaps Named One of the Top 5 Products at ShowStoppers CTIA](https://bigfishpr.com/vitality-glowcaps-named-one-of-the-top-5-products-at-showstoppers-ctia/) - "GlowCap is prescription bottle with a special cap that uses a wireless connection to keep track of a patient and their prescription-taking behavior. The cap can communicate with doctors to let them know if the patient is taking their medications or not, and will also remind the patient that they have to take the pill.
- [Check Out Vitality GlowCaps in the New York Times](https://bigfishpr.com/check-out-vitality-glowcaps-in-the-new-york-times/) - "The GlowCap is a screw-on cap for a standard prescription medicine bottle, but it has a sensor and transmitter embedded. Using your computer, you program when the pills need to be taken, then at the appointed time, a light on the cap flashes. After a half-hour, a three-tone alert sounds, then a five-tone alert. If
- [Vitality Intelligent Pill Containers Tell You (and Facebook Friends) When It's Time for Meds](https://bigfishpr.com/vitality-intelligent-pill-containers-tell-you-and-facebook-friends-when-its-time-for-meds/) - Click here to read the full article
- [Rocketvox debuts on SlashGear](https://bigfishpr.com/rocketvox-debuts-on-slashgear/) - "Rocketvox is an online service that allows users to compile their cellphones, fax, texts, email accounts, calendars, chat accounts, voice mail, Twitter accounts, etc. into a single aggregate service which can be accessed anywhere on the internet." Click here to read the full article
- [CheapToday on Chronicle](https://bigfishpr.com/managing-editor-of-cheaptoday-joe-wallace-talks-through-the-deal-hunting-process-on-chronicle/) - Click here to watch Joe Wallace on Chronicle
- [Scientific American Profiles GreatPointEnergy](https://bigfishpr.com/scientific-american-profiles-greatpointenergy/) - "...through a three-step catalytic chemical process, it converts coal into natural gas (methane), which burns more cleanly and produces less carbon dioxide than other fossil fuels." Click here to read the full article
- [Cool lights just installed on the top floor of BIGfish HQ](https://bigfishpr.com/cool-lights-just-installed-on-the-top-floor-of-bigfish-hq/)
- [Dan Goldman, EVP and CFO of GreatPoint Energy on NECN](https://bigfishpr.com/dan-goldman-evp-and-cfo-of-greatpoint-energy-on-necn/)
- [GreatPoint Energy on the Front Page of MIT Tech Review Website](https://bigfishpr.com/greatpoint-energy-on-the-front-page-of-mit-tech-review-website/) - "The continuing economic recession has abruptly halted a number of large solar and biofuels projects. But while green-technology companies dependent on such capital-intensive projects have foundered, things look brighter for other ventures, such as those that require little in the way of expensive equipment and facilities, or those that have managed to attract foreign investment."
- [BIGfish Launches DaVinci Biosciences' New Website](https://bigfishpr.com/bigfish-launches-davinci-biosciences-new-website/) - DaVinci Biosciences is doing some very cool things with regenerating human cells with adult stem cells. http://www.dvbiosciences.com/
- [BIGfish Designs DaVinci Biosciences' New Logo](https://bigfishpr.com/bigfish-designs-davinci-biosciences-new-logo/) - BIGfish designed this logo for DaVinci BioSciences, a privately held company dedicated to improving the quality of life for individuals suffering from degenerative disorders.
- [Congratulations to GreatPointEnergy, The Overall Winner of GoingGreen East 2009 Competition](https://bigfishpr.com/congratulations-to-greatpointenergy-the-overall-winner-of-goinggreen-east-2009-competition/)
- [New coasters for the BIGfish office](https://bigfishpr.com/new-coasters-for-the-bigfish-office/) - In our office, news isn’t just the story, its the writing on the wall. Update on the BIGfish office: new coasters (Alex is a big fan)
- [MacApper Exclusive: Newber Developer Gives up on App Store](https://bigfishpr.com/macapper-exclusive-newber-developer-gives-up-on-app-store/) - "The idea is rather simple: a second business line for your iPhone that can route calls to your phone or to a nearby land line. In reality, Apple seems to not want to touch this application with a proverbial ten foot pole. The ticker on Newber’s website says they’ve waited 144 days for Apple to
- [Andrew Perlman, CEO of GreatPoint Energy on the Cover of AlwaysOn March 2009](https://bigfishpr.com/andrew-perlman-ceo-of-greatpoint-energy-on-the-cover-of-alwayson-march-2009/)
- [PhoneTag Selected Best Voicemail Transcription service by Laptop Magazine](https://bigfishpr.com/phonetag-selected-best-voicemail-transcription-service-by-laptop-magazine/) - "The battle for dominance in the voicemail-to-text field is heating up and PhoneTag (formerly known as SimulScribe) is coming out swinging. The idea behind the service is simple: voicemail that would typically go through your carrier gets rerouted through PhoneTag, which transcribes the message and pushes it out as either a text message or an
- [Vitality GlowCaps featured on SpringWise](https://bigfishpr.com/vitality-glowcaps-featured-on-springwise/) - "No medicine can do its job if it's not taken on the right schedule, yet only about half of people with chronic diseases adhere faithfully to their dosing regimen, according to the World Health Organization. Aimed at improving that statistic, GlowCaps are a line of electronic pill caps that use multiple means to ensure patients
- [BIGfish Helps Four Brands and Clients Make The GoingGreen East 50 List](https://bigfishpr.com/bigfish-helps-four-brands-and-clients-make-the-goinggreen-east-50-list/) - Click here to view the list of Going Green East 50 winners
- [Reuters Covers Oasys Water](https://bigfishpr.com/reuters-covers-oasys-water/) - "In a bid to capitalize on escalating demand for potable water, Boston-based Oasys Water Inc. has raised $10 million to pilot a technology it says could halve the cost of desalination and wastewater treatment." Click here to read the full article
- [Oasys Water on VentureBeat](https://bigfishpr.com/oasys-water-on-venturebeat/) - "Oasys, short for Osmotic Application Systems, is developing a proprietary desalination system that Oasys calls Engineered Osmosis (EO). Rob McGinnis, Oasys’ founder conceived EO with Dr. Menachem Elimelech while studying environmental engineering at Yale. Oasys claims EO does not require the high water pressure of the decades-old Reverse Osmosis (RO) technology." Click here to read
- [Oasys Water on cnet](https://bigfishpr.com/oasys-water-on-cnet/) - "EO is an osmosis system requiring 90 percent less fuel than the typical high-pressure Reverse Osmosis (RO) system employed by many desalination systems today, according to company statistics" Click here to read the full article
- [David Rose CEO of Vitality, the maker of GlowCaps, is slated to speak at LIFT in February](https://bigfishpr.com/david-rose-ceo-of-vitality-the-maker-of-glowcaps-is-slated-to-speak-at-lift-in-february/)
- [Articles Covering the Oasys Launch](https://bigfishpr.com/articles-covering-the-oasys-launch/) - Aside from The Boston Globe Oasys so far has made headlines (so far): Xconomy Earth2Tech CleanTechMedia Mass High Tech The Boston Globe (a second time)
- [Oasys Water on the Front Page of The Boston Globe Business Section](https://bigfishpr.com/oasys-water-on-the-front-page-of-the-boston-globe-business-section/) - "Oasys Water Inc. says it hopes to market a process that reduces by 90 percent the amount of energy needed to convert saltwater, compared with current methods that use reverse osmosis - the filtration of water through a membrane." Click here to read the full article
- [About to Launch Oasys Water](https://bigfishpr.com/about-to-launch-oasys-water/) - Watch for the Wave of Media http://www.oasyswater.com/
- [BIGfish Designs Oasys' New Logo](https://bigfishpr.com/bigfish-designs-oasys-new-logo/) - BIGfish designed this logo for Oasys, a Cambridge, MA based company developing a suite of proprietary energy and resource recovery products to address the growing, global water crisis.
- [Dijit is on the Front Page of Mashable](https://bigfishpr.com/dijit-is-on-the-front-page-of-mashable/) - "Dijit, which launches in public beta today, offers anyone the ability to create and customize their own widgets, called “Dijits,” with music, video, and photos that users can take with them online or off (via mobile)." Click here to read the full article
- [Solid mention of Newber and its quest to make it into the App Store](https://bigfishpr.com/solid-mention-of-newber-and-its-quest-to-make-it-into-the-app-store/) - "Newber and iCall, two phone apps, have been waiting since October for approval. The normal wait time is about two weeks. Neither has been rejected, but Apple hasn't accepted them, either." Click here to read the full article
- [Eric Thomas, CEO of FreedomVoice Systems Shows Off Newber for iPhone and BlackBerry](https://bigfishpr.com/eric-thomas-ceo-of-freedomvoice-systems-shows-off-newber-for-iphone-and-blackberry/)
- [Smart Money Magazine Names PhoneTag Best Voicemail-to-Text Service](https://bigfishpr.com/smart-money-magazine-names-phonetag-best-voicemail-to-text-service/) - "Our winner: PhoneTag ($10 to $30), which was 89 percent accurate on two messages." Click here to read the full article
- [David Rose, CEO of Vitality (Maker of GlowCaps) on Into Tomorrow with Dave Graveline](https://bigfishpr.com/david-rose-ceo-of-vitality-maker-of-glowcaps-on-into-tomorrow-with-dave-graveline/)
- [Powered up GreatPoint Energy’s website - Check out the new design](https://bigfishpr.com/powered-up-greatpoint-energys-website-check-out-the-new-design/) - http://www.greatpointenergy.com/
- [USA Today's Ed Baig interviews David Gerzof about Newber](https://bigfishpr.com/usa-todays-ed-baig-interviews-david-gerzof-about-newber/)
- [SimulScribe Rebranding to PhoneTag on TechCrunch](https://bigfishpr.com/simulscribe-rebranding-to-phonetag-on-techcrunch/) - "Siminoff has been looking for a new name for two years, one with a domain that wouldn’t cost an arm and a leg. Finally, a few months ago after a red-eye flight from LA to New York, after not returning many phone calls for days, a friend left a message saying he was tired of
- [RiveTech Profiled in Diesel Fuel Refiner](https://bigfishpr.com/rivetech-profiled-in-diesel-fuel-refiner/) - "New Jersey-based Rive Technology announced Jan. 13 that it’s opening a new R&D facility focused on commercializing new zeolite catalysts that would boost diesel and gasoline yields compared to conventional zeolites." Click here to read the full article
- [BIGfish refines Rive Technology's website with a redesign and relaunch](https://bigfishpr.com/bigfish-refines-rive-technologys-website-with-a-redesign-and-relaunch/) - http://www.rivetechnology.com/
- [Newber Makes a splash on CNET](https://bigfishpr.com/newber-makes-a-splash-on-cnet/) - "Although Freedom Voice submitted Newber to Apple for approval to sell it in the iTunes store in October, Apple has not approved the app for distribution. It hasn't denied it, either. In fact, Apple will not tell Freedom Voice anything about the disposition of its review except that it's "taking longer than expected" to review
- [C-Remote CEO and Vitality's GlowCaps President Guests on CNN](https://bigfishpr.com/c-remote-ceo-and-vitalitys-glowcaps-president-guests-on-cnn/)
- [Rive Technology Officially Opens Its New Jersey Pilot Plant and R&D Facility Today](https://bigfishpr.com/rive-technology-officially-opens-its-new-jersey-pilot-plant-and-rd-facility-today/) - "The R&D facility will support the development of Rive's proprietary catalyst technology which significantly increases the yields of transportation fuels produced from a barrel of crude oil and enables refiners to improve throughput and boost profitability." Click here to read the full article
- [BIGfish at CES 2009](https://bigfishpr.com/the-serious-side-of-the-bigfish-team-leaving-ces/) - The serious side of the BIGfish Team leaving CES. BIGfish’s booth location in South Hall Three for CES 2010 where we will have the hottest products from the coolest technology companies we work with.
- [One of the Blogger only reporting Rooms at CES](https://bigfishpr.com/one-of-the-blogger-only-reporting-rooms-at-ces/)
- [USA Today's Ed Baig Preparing to Interview Vitality's CEO, David Rose for a live stream on Mogulus](https://bigfishpr.com/usa-todays-ed-baig-preparing-to-interview-vitalitys-ceo-david-rose-for-a-live-stream-on-mogulus/)
- [Story on SimulScribe rebranding to PhoneTag with the help of BIGfish on MSNBC.com](https://bigfishpr.com/story-on-simulscribe-rebranding-to-phonetag-with-the-help-of-bigfish-on-msnbc-com/) - "So far, the retooled brand seems to be a winner. In the six months since SimulScribe became PhoneTag, the number of daily sign-ups has risen 40 percent, and the number of accounts produced by customer referrals has tripled. Revenue is on pace to hit $5 million this year." Click here to read the full article
- [SimulScribe, Now PhoneTag - How To Read Your Voicemail on CNBC](https://bigfishpr.com/simulscribe-now-phonetag-how-to-read-your-voicemail-on-cnbc/)
- [Vitality GlowCaps featured on CoolHunting.com’s 2008 Gift Guide](https://bigfishpr.com/vitality-glowcaps-featured-on-coolhunting-coms-2008-gift-guide/) - http://tinyurl.com/CH-GlowCap
- [CheapToday.com Founder Hugo Burge talks deals on FOX News](https://bigfishpr.com/cheaptoday-com-founder-hugo-burge-talks-deals-on-fox-news/)
- [EasyTaxFix on Fox News](https://bigfishpr.com/easytaxfix-on-fox-news/)
- [Andrew Perlman on Fox News](https://bigfishpr.com/andrew-perlman-on-fox-news/)
- [BIGfish Designs Foro Energy's New Logo](https://bigfishpr.com/bigfish-designs-foro-energys-new-logo/) - BIGfish designed this logo for Foro Energy, a drilling technology company.
- [Newber by Freedom Voice reviewed on Gizmodo.com](https://bigfishpr.com/newber-by-freedom-voice-reviewed-on-gizmodo-com/) - "The call redirection worked great in our tests. You can manually set calls to route to either your iPhone or your "local" landline, which is programmed via location detection and can automatically switch when you get to a certain place, like home or work. Outgoing calls from your Newber number are shown as your Newber
- [BIGfish Launches Nystrom Beckman & Paris' New Website](https://bigfishpr.com/bigfish-launches-nystrom-beckman-paris-new-website/) - http://www.nbparis.com/
- [BIGfish Designs Nystrom Beckman & Paris' New Logo](https://bigfishpr.com/bigfish-designs-nystrom-beckman-paris-new-logo/) - BIGfish designed this logo for Nystrom Beckman & Paris, a litigation boutique located in Boston that handles complex business litigation, real estate development and commercial leasing disputes, employment litigation, tort and product liability cases, white-collar criminal defense, insurance coverage matters, construction disputes, and sports and entertainment litigation.

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## News

- [The best handheld gaming consoles of 2023](https://bigfishpr.com/news/the-best-handheld-gaming-consoles-of-2023/)
- [Our favorite new products in June 2023: Apple, Brightland, and more](https://bigfishpr.com/news/our-favorite-new-products-in-june-2023-apple-brightland-and-more/)
- [Qantas Is the Latest Airline to Relax Gender-Specific Flight Attendant Uniforms](https://bigfishpr.com/news/qantas-is-the-latest-airline-to-relax-gender-specific-flight-attendant-uniforms/)
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- [The iOttie Easy One Touch Connect Keeps Your Phone Secure and has Alexa Built Right In](https://bigfishpr.com/news/the-iottie-easy-one-touch-connect-keeps-your-phone-secure-and-has-alexa-built-right-in/)
- [The Flo By Moen Can Detect Leaks as Slow as One Drop Per Minute](https://bigfishpr.com/news/the-flo-by-moen-can-detect-leaks-as-slow-as-one-drop-per-minute/)
- [How to Glide on a Onewheel Electric Board (No Coordination Needed)](https://bigfishpr.com/news/how-to-glide-on-a-onewheel-electric-board-no-coordination-needed/)

## Case Studies

- [HER ALS STORY](https://bigfishpr.com/project/her-als-story/) - The Her ALS Story 2025 annual retreat PR campaign was a success and covered positively on NBC News and NPR, as well as in the New York Times and Cape Cod Times.
- [LightForce Orthodontics](https://bigfishpr.com/project/lightforce-orthodontics/) - BIG FISH PR Successfully announced LightForce’s Series D funding on a short timeline, BIG FISH implemented a media-forward strategy and landed the BIG Story.
- [Ring](https://bigfishpr.com/project/ring-video-doorbell/) - BIG FISH PR represents Ring in positioningthe brand's products as the best preventative security devices available on the market
- [Amazon Blink Product Launch](https://bigfishpr.com/project/amazon-blink-product-launch/) - Coverage accomplished all goals set out by Blink with strong key message pull-through and spokesperson quote inclusion, positioning Blink as a thought leader
- [Formlabs Collab for Charlotte](https://bigfishpr.com/project/formlabs-collaboration-for-mystic-aquarium/) - Formlabs collaborated with New Balance to create a harness to help Charlotte, Mystic Aquarium’s green sea turtle, suffering from bubble butt syndrome.
- [Open Blue](https://bigfishpr.com/project/open-blue/) - BIG FISH PR delivered standout public relations results for Open Blue by elevating the company’s leadership position in sustainable open ocean aquaculture.
- [CES 2026 PR Strategy and Execution](https://bigfishpr.com/project/ces-2026-pr-coverage-strategy-success/) - Every CES is a key media opportunity for consumer technology brands to announce new products and secure meaningful coverage that reaches the right audiences.
- [Consumer Electronics Product Launch](https://bigfishpr.com/project/a-consumer-electronics-audio-headphones-launch-with-a-twist-tdm-neo-unveiled-at-ces-2026/) - This product launch involved securing maximum earned media coverage at CES using a media-forward strategy to connect with key reporters and deliver press.
- [Skylight](https://bigfishpr.com/project/skylight/)
- [CES PUBLIC RELATIONS](https://bigfishpr.com/project/ces/) - The Consumer Electronic Show (CES) is one of the most prolific tech trade shows in the world.
- [Eugene Monroe](https://bigfishpr.com/project/eugene-monroe/) - PR support to announce advocacy for medical marijuana as an alternative to opioids for chronic pain management.
- [ASUS: ROG Ally](https://bigfishpr.com/project/asus-rog-ally/)
- [Formlabs](https://bigfishpr.com/project/formlabs-3/)
- [Optimus Ride](https://bigfishpr.com/project/optimus-ride/)
- [Tufts University](https://bigfishpr.com/project/tufts-university/)
- [Hasbro Selfie Series](https://bigfishpr.com/project/formlabs-x-hasbro/)
- [MIT Tech Review](https://bigfishpr.com/project/mit-technology-review/) - MIT Technology Review partnered with BIG FISH PR to successfully increase awareness and secure top-tier media coverage of their events.
- [Holiday Gift Guides](https://bigfishpr.com/project/holiday-how-to-making-gift-guides-a-pr-moment/)
- [Coils to Locs](https://bigfishpr.com/project/coils-to-locs/)
- [American Robotics](https://bigfishpr.com/project/american-robotics/)
- [Cowin Audio](https://bigfishpr.com/project/cowin-audio/)

## Testimonials

- [Gabriel Halimi](https://bigfishpr.com/testimonials/gabriel-halimi/)
- [Sarah Wheble](https://bigfishpr.com/testimonials/sarah-wheble/)
- [David Rose](https://bigfishpr.com/testimonials/david-rose/)
- [Kannyn MacRae](https://bigfishpr.com/testimonials/kannyn-macrae/)
- [Eugene Monroe](https://bigfishpr.com/testimonials/eugene-monroe/)
- [Yassi Yarger](https://bigfishpr.com/testimonials/yassi-yarger/)
- [Ken Wilson](https://bigfishpr.com/testimonials/ken-wilson/)
- [Brian O’Hanlon](https://bigfishpr.com/testimonials/brian-ohanlon-2/)
- [Aria Marketing Team](https://bigfishpr.com/testimonials/aria-marketing-team/)
- [John Costello](https://bigfishpr.com/testimonials/john-costello/)
- [Jamie Siminoff](https://bigfishpr.com/testimonials/jamie-siminoff/)
- [Kate LoFaso, Marketing Director, Bevi](https://bigfishpr.com/testimonials/kate-lofaso-marketing-director-bevi/)
- [Preston Grimes, Marketing Manager, American Robotics](https://bigfishpr.com/testimonials/preston-grimes-marketing-manager-american-robotics/)
- [Aviv Gilboa, President, Skylight](https://bigfishpr.com/testimonials/aviv-gilboa-president-skylight/)
- [Tony Atti](https://bigfishpr.com/testimonials/antony-atti/)
- [Peter Rojas](https://bigfishpr.com/testimonials/peter-rojas/)
- [Andrew Perlman](https://bigfishpr.com/testimonials/andrew-perlman/)
- [Hlynur Gudjonsson](https://bigfishpr.com/testimonials/hlynur-gudjonsson/)
- [Raviv Melamed](https://bigfishpr.com/testimonials/raviv-melamed/)
- [Kristjana Rós Guðjohnsen](https://bigfishpr.com/testimonials/kristjana-ros-gudjohnsen/)
- [Steve Cantor](https://bigfishpr.com/testimonials/steve-cantor/)
- [Joe Scarci](https://bigfishpr.com/testimonials/joe-scarci/)
- [Stuart Page](https://bigfishpr.com/testimonials/stuart-page/)
- [Ivo Guiliani](https://bigfishpr.com/testimonials/ivo-guiliani/)

## Categories

- [cleantech](https://bigfishpr.com/category/cleantech-2/)
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- [technology](https://bigfishpr.com/category/technology/)
- [news archive](https://bigfishpr.com/category/news/)
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- [social media](https://bigfishpr.com/category/social-media/)
- [web development](https://bigfishpr.com/category/web-development/)
- [testimonials](https://bigfishpr.com/category/testimonials-2/)
- [our team](https://bigfishpr.com/category/bigfish-team/)
- [graphic design](https://bigfishpr.com/category/graphic-design/)
- [web design](https://bigfishpr.com/category/web-design/)
- [branding](https://bigfishpr.com/category/branding-2/)
- [consumer electronics](https://bigfishpr.com/category/consumer-electronics/)
- [boston](https://bigfishpr.com/category/boston/)
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- [product launch PR](https://bigfishpr.com/category/product-launch-pr/)