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Will Ferrell

by BIGfish

Actor and comedian Will Ferrell, who plays TV anchorman Ron Burgundy, stays in character during a news conference at Emerson College in Boston, Wednesday, Dec. 4, 2013. The school has changed the name of its School of Communication for one day to honor the fictitious television anchorman. (AP Photo/Elise Amendola) ** Usable by LA and DC Only **

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BIGfish is an unconventional PR agency that helps its clients redefine their industries through thoughtful storytelling and strategic PR campaigns. By integrating traditional PR with social media and marketing support, BIGfish generates awareness and motivates consumer behavior.

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