by Anna McGeady
Creativity is as elusive as it is coveted, making it one of the most intriguing professional qualities in demand today. There are entire award shows and magazine features dedicated to recognizing those who demonstrate this superior kind of imaginative thinking, and it is consistently deemed one of the most important “soft-skills” an employee can have. But honing this skill is no easy task.
In the past few years, reports surfaced claiming humans have shorter attention spans than goldfish. In 2013, the average attention span was about 8 seconds (down a whole four seconds from 2000); goldfish reportedly have an average attention span of about 9 seconds. Yikes. If your email pitches aren’t getting the traction you hoped they would, chances are it’s because you failed to engage your readers in those first 8 seconds. But what exactly are you doing wrong?
How we access to information has been and continues to be an important aspect of everyday life. As technology becomes more and more ingrained in our society, the way in which we receive that information has changed.
The 21st century workforce lives, breathes and sleeps email. The first thing I check when I wake up and the last thing I look at before bed is email, and I’m sure I’m not the only one with this habit. That being said, it seems like some people still don’t have a grasp on basic email protocol. Here are five email etiquette tips that ring true at our tech PR firm.