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Viewing posts categorised under: Public relations, social media

BIGnews in the Tech World

by Anna Dow

business public relations, social media technology

It’s been a busy couple of weeks in the tech world, but the BIGteam is here to catch you up on anything you might’ve missed! It’s heating up here in Boston, so grab yourself a cold glass of iced tea and settle in!  

What Makes Content Go Viral?

by Anna McGeady

branding facebook public relations public relations, social media social media successes twitter video

From the ALS Ice Bucket Challenge to Chewbacca Mom, we’re all familiar with “viral content.” These are the posts that get people talking, make people react, and ultimately go down in internet history. But what is it that makes something “go viral?” Why do some posts inspire us to share and discuss more than others? We’re taking a look at some of the defining characteristics of virality and how brands can leverage these techniques to create more successful content.  

Breaking Up With Your Bad Social Media Habits

by Lauren Rodolakis

public relations, social media

How many times have you found an interesting brand only to look up the company on social media and be less than impressed with what you see? While we are all aware that social media is a must-have for companies in 2018, businesses are still trying to figure out how to use it to their advantage. With 58% of social media users following brands on their accounts, learning the dos and don’ts of these platforms is imperative to creating a positive customer experience. Not quite sure what those “don’ts” entail? Let’s take a closer look at 5 of the most common bad social media habits brands should break.  

US Airways

US Airways Learns a Lesson in Social Media Monitoring

by BIGfish

business marketing public relations public relations, social media seo social media successes technology twitter

With the advent of social media came the idea that companies could interact with more customers on a personal level. Though social media can be used as a promotional or advertising tool, its critical functions are to connect with audiences and gauge sentiments. When companies neglect to monitor their social media, they run the risk of missing a critique of their service or product that may develop into a bigger conversation, and eventually a crisis. US Airways recently learned first-hand how customer reactions on social media can turn into crises.   

BIGfish Interns

It’s Not Goodbye, It’s See You Next Semester!

by BIGfish

our team public relations, social media

Normally at the end of the semester we publish a blog post thanking our interns for their hard work and wishing them the best in their future endeavors. However, we’re lucky enough to have our two fall interns staying on with us next semester. Over the past few months, we’ve kept them busy writing press releases, pitches, blog posts, tweets, Facebook posts and more. Read on to find out what they’ve learned and their advice for being successful interns that employers want to keep around!

Dana Harvey Dana Harvey

Favorite part about working at BIGfish: My favorite part about working at BIGfish is the hands-on experience and the collaborative nature of the work. As a non-Communications major, I find it extremely helpful to be able to draft press releases, write blog posts, and engage in social media while also getting immediate feedback from the account team. As an intern, I am also able to sit-in on meetings and provide input during brainstorming sessions. At BIGfish, I can tell that my work and ideas are valued and appreciated.

Most valuable lesson learned while working at BIGfish: One of the most valuable lessons I’ve learned at BIGfish is that sometimes you must be persistent with a client in order to get them to take advantage of a new trend. When working with different clients, you might find that some are more open to change than others. There's a delicate balance between advising a client to make appropriate changes without pushing them too hard or too far out of their comfort zone. While working with BIGfish, I have seen and taken part in brainstorming sessions to help clients approach social media, newsletters, website layouts, and more in new, innovative, and engaging ways.

Suggestions to be a successful intern: I believe that in order to be a successful intern, you should show an eagerness and willingness to learn new things. You must also show that you are able to come up with new and creative ideas for the company, as well as for the clients. I think that it is important to be personable. Although everyone is engaged in their different tasks for the day, there are always opportunities to engage in conversation and show your personality.


Hannah Duffy

 Favorite part about working at BIGfish: BIGfish has given me tons of hands-on experience, which I value greatly in an internship. My assigned work is relevant and important, so it's satisfying and rewarding to contribute to the team. In particular, I enjoy seeing things I have written posted online, such as blog posts, articles, and tweets. I also appreciate and enjoy the warm office environment at BIGfish; the whole team is friendly, welcoming, and more than willing to answer questions.

Most valuable lesson learned while working at BIGfish: I am ending my semester with a wealth of knowledge and skills that I didn't have before my internship at BIGfish. One valuable thing I have learned, and continue to learn, is the many layers and intricacies of social media. I am extremely familiar with social media from my own personal use, but I have learned various strategies on how to make the most of social media to promote a brand or business. I more clearly see how significant social media is, and will continue to be, important in the marketing and PR world.

Suggestions to be a successful intern: One of my strongest suggestions would be to take initiative and help wherever you can. Keep an eye out for opportunities to assist outside your assigned work and offer to help out. The team always has a lot to do, so a little help can go a long way. Overall, take advantage of the learning opportunity by asking questions and taking in as much information as possible. Along with asking questions about the job and industry, ask the BIGfish team about their experiences. They all have impressive backgrounds and can share useful advice on college, jobs and life in general!


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