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Viewing posts categorised under: Public relations, social media

5 Steps To Hosting a Successful Facebook Live Video

by Anna McGeady

facebook public relations, social media social media video

If content is king, then video content is…emperor? You get the idea: it’s important. If you’re not pushing video content, you’re missing a huge opportunity to reach more eyeballs on your social posts. Video often performs better across all channels and tends to generate more reactions. One easy way to introduce more video into your content calendar is to host Facebook Live Streams. Seem daunting? Don’t stress: we’re bringing you the top 5 tips to hosting a successful livestream:  

PR Skills

5 Must-Have Skills For Every PR Pro

by Jacqueline Loring

public relations, social media

The public relations industry is constantly evolving, and PR professionals have the responsibility to grow and adapt to technology innovations and the media landscape to ensure the job is getting done. We’ve laid out the top five skills that every PR pro needs to be successful in a competitive field:  

The Best Tool for Social Media Graphics: Adobe Spark vs. Canva!

by Emily Rosenberg

public relations, social media

In the age of social media, it’s vital for companies of all sizes to maintain a strong social media presence and visual brand aesthetic through unique and professional content. However, for small businesses or individual users, facing this challenge can be difficult without the means to hire a social media guru to design and curate content for your platforms. Enter social media graphic design tools! These helpful apps, platforms, and programs can serve as virtual social media guides, making it possible for any business to successfully manage their social channels. The #BIGteam is always using Adobe Spark and Canva, so we decided to put them head-to-head to see which is the reigning tool for social media!     

Interview Tips for Landing your First PR Job

by Anna Dow

boston business public relations, social media

Picture this: it’s May, you’re preparing to graduate from college and making big plans for your next adventure, but first, you need to land a job. After your applications to PR agencies are in, a potential employer asks you to come in for an interview - this is your time to make a great first impression and show them what you’ve learned, along with what you can bring to their company to be a valuable asset. As such a crucial step in the process, it’s time to prepare to prove that you should be their next hire. Here are a few tips for making a memorable impression and crushing your interview process at a PR agency.  

#BIGnews from Amazon’s September Event

by Emily Rosenberg

consumer electronics public relations, social media technology

On September 25th, press from all over the country gathered in Seattle while Amazon’s Senior VP of Devices and Services, David Limp, announced over 15 new products! At the event, our very own BIGclient, Ring, announced four new products, including their first indoor only camera! We’ve rounded up some highlights here:    

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