April Fools' Day is a worldwide celebration of practical jokes. Whether you’re playing a joke on your office mate, or taking it more mainstream, here is a list of our personal favorites from the corporate world.
The news and marketing worlds were revolutionized with the introduction of Twitter’s constant stream of instantaneous 140-character updates. Then, with pic.twitter and Vine, users could share embedded images and 6-second video clips with their followers, enhancing engagement and increasing possibilities. Now, with free iOS apps Meerkat and Periscope, Twitter users can instantly broadcast live video with the world at the touch of a button.
by Anna Dow
During the past few months, the possibility of Boston hosting the 2024 Summer Olympics has made many locals uneasy. Just last week, over 300 people came out to Suffolk University Law School to discuss the 2024 Olympic bid. While the Olympics can be a source of pride for a country and city, most Bostonians believe the money that would be invested in building stadiums and hotels for the games would be better off put towards improving housing, hospitals, and schools in the area. WBUR recently surveyed 507 people and found that 55% of Bostonians support the city bidding for the games. However, if public funds are used, that number drops to 39%. If that’s not enough evidence, a simple search on Google or Twitter shows how public support of #Boston2024 is scarce.
User content is a great resource for brands. For our client Iceland Naturally, we hold monthly Facebook contests where users submit their photos of Iceland, and we’ll feature one as our cover photo. We also ask our Twitter followers to tweet using the #WhyILoveIceland hashtag and include one fan tweet in our monthly e-newsletter.
With the advent of social media came the idea that companies could interact with more customers on a personal level. Though social media can be used as a promotional or advertising tool, its critical functions are to connect with audiences and gauge sentiments. When companies neglect to monitor their social media, they run the risk of missing a critique of their service or product that may develop into a bigger conversation, and eventually a crisis. US Airways recently learned first-hand how customer reactions on social media can turn into crises.