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Viewing posts categorised under: Successes

A New Sound From An Unlikely Source

by BIGfish

successes

The Client Cue Acoustics, Inc. is a very small company with a big sound that is dedicated to developing unique, high performance audio components, that thrill the ears, are carefully designed and easy to operate. Cue’s products are hand-assembled by a team of audio technicians in Somerville, Massachusetts, USA. The Challenge With a premier audio product, Cue Acoustics was lacking brand awareness and media coverage for their recently launched, high-end bookshelf speakers. BIGfish was challenged with spreading the word about beautifully constructed, hand assembled, premium wireless PS1 Speaker. Cue’s manufacturing and product lines were truly one-of-a-kind in the audiophile space. The Result BIGfish secured top-tier press coverage and brand awareness by targeting key media influencers at premier audio and consumer electronics industry and press events and aggressively pitching product demonstrations. Due to BIGfish’s targeted outreach, Cue was featured in several marque outlets including: The New York Times, The Wall Street Journal (above the fold, cover, weekend edition), USA Today, Gizmodo, Engadget, The Boston Globe and The Boston Herald.

PhoneTag: Testimonial

by BIGfish

successes testimonials

Check out this testimonial BIGfish received from a client:

"BIGfish was instrumental in launching our product and building the awareness we needed to compete against a $500 million competitor."

- James Siminoff, CEO PhoneTag

Event PR Outreach, GDGT’s First Boston Event

by BIGfish

successes

The Client GDGT is a new type of social platform that connects technology enthusiasts with each other in a tech-friendly, online community through their love they have for gadgets. GDGT was founded by Peter Rojas and Ryan Block, two icons in the technology blogosphere who together built Engadget, Gizmodo and a number of other top technology blogs. In association with their online community, GDGT holds traveling, mini, CES-style showcases in major cities throughout the United States. The showcases are comprised of innovative consumer electronics products that attract each city’s major technophiles, technology reporters and consumer electronic brands. The Challenge Without prior connections to Boston, GDGT came to BIGfish with the challenge of executing a well-attended GDGT event attracting technology enthusiasts and reporters in the Greater Boston Area. BIGfish took on this challenge by creating a public relationscampaign that simultaneously promoted the event and attracted targeted attendees. The campaign reached out to top-tier blogs, broadcasters, newspapers, magazines, local media outlets, college newspapers, popular Boston calendar postings and local Boston technology influencers. The Result The GDGT event was attended by over 100 reporters and 500+ technology enthusiasts. Peter Rojas responded to the outcome by stating, “BIGfish understands the rapidly-changing media landscape in a way that few other agencies do. We were consistently blown away by their ability to deliver. They went way above and beyond what we’d expected.”

Coatue: Testimonial

by BIGfish

successes testimonials

Check out this testimonial BIGfish received from a client:

"We sent BIGfish out with the goal to get us seen by AMD and Intel, they did their job and we sold the company to AMD in under 18 months."

- Aaron Mandell, co-founder Coatue Corp.

Cignal: Testimonial

by BIGfish

successes testimonials

Check out this testimonial BIGfish received from a client:

"BIGfish did an amazing job in developing and executing a fully integrated marketing program that promoted our network across 26 countries."

- Mark Land, co-founder Cignal Global Communications

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