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Viewing posts categorised under: Successes
US Airways

US Airways Learns a Lesson in Social Media Monitoring

by BIGfish

business marketing public relations public relations, social media seo social media successes technology twitter

With the advent of social media came the idea that companies could interact with more customers on a personal level. Though social media can be used as a promotional or advertising tool, its critical functions are to connect with audiences and gauge sentiments. When companies neglect to monitor their social media, they run the risk of missing a critique of their service or product that may develop into a bigger conversation, and eventually a crisis. US Airways recently learned first-hand how customer reactions on social media can turn into crises.   

BIGfish Joins Client Glori Energy in Ringing the NASDAQ Closing Bell

by BIGfish

cleantech energy our team public relations successes

BIGfish president David Gerzof Richard and account director and partner Meredith Frazier recently took a road trip to New York City to join client Glori Energy in ringing the NASDAQ closing bell. Glori (NASDAQ: GLRI) is an energy technology company known for its AERO System, a highly efficient, biotechnology process for increasing oil recovery from existing reservoirs. The company went public after merging with Infinity Cross Border Acquisition Corporation this spring and had the unique opportunity of ringing the NASDAQ closing bell on May 27, 2014. Glori-Energy-NASDAQBIGfish has been working with Glori Energy since 2011, running the company’s media relations, branding, design, and marketing communication programs. The past few months have been both busy and exciting as we helped Glori prepare to announce the merger. A few weeks ago, the hard work culminated in the exciting closing bell ceremony. Upon arrival to the NASDAQ MarketSite, located in the heart of Times Square, we were ushered with the Glori team into a studio filled with large monitors displaying stock tickers and news programming. Above us were TV cameras from all of the major networks around the world and around us filling the room was a small, in-studio audience. And of course, front and center was the NASDAQ bell with Glori’s logo prominently displayed! Screen Shot 2014-06-19 at 3.40.25 PMAfter a brief rehearsal and lots of photo taking, the ceremony began. There was clapping and excitement as we counted down from 10, and before we knew it Glori CEO Stuart Page was closing the stock market for the day. From the stage, we were able to look up and watch ourselves on TV. FOX Business News and CNBC streamed video of the closing bell celebration and Stuart Page was interviewed on BNN, just before the ceremony. IMG_4339Once the ceremony was over, we ventured out into Times Square to see the NASDAQ Tower streaming video of the ceremony. Everyone was anxious to snap some photos to capture their image on the big screen in NYC. Overall, it was an exciting and well-organized experience; something to check off of the BIGfish bucket list! NASDAQ-billboard-glori-energy We’re pleased to represent Glori as a now publicly traded company and look forward to helping them continue to grow. Congratulations to the entire Glori Energy team for their hard work and dedication in taking Glori to the next level.

When Your Client Wins TechCrunch Disrupt

by BIGfish

awards our team public relations successes technology

A couple of BIGfish team members, myself included, had the privilege of attending TechCrunch Disrupt in New York last week (click here to see our photos). The three-day event, which TechCrunch calls “one of the most anticipated technology conferences of the year,” featured a number of interesting startups (see: Sand Sign) and several distinguished speakers (hi there Marissa Mayer!). But the most exciting part of the conference was the Startup Battlefield, a startup launch competition we were lucky enough to be involved in.


We made the trip to the Big Apple on behalf of Enigma, a new search and discovery platform for public data. Amazingly enough, 90% of the data in the world today was created in the past two years alone. And although petabytes of public data are created each year, it is nearly impossible to navigate and discover connections across them. Enigma solves this problem by collecting, curating and relating public data sources, in effect creating an infrastructure for big data.


Enigma’s innovative approach to big data earned them a spot in the Startup Battlefield, giving the company the opportunity to pitch their business model in front of the audience and a panel of judges on Tuesday afternoon. Despite being up against 29 other startups, Enigma was selected as one of six finalists to advance to the finals round on Wednesday thanks to their clear presentation and impressive platform. Talk about making a PR pro’s job easy!

With Enigma in the finalist round, we woke up Wednesday morning energized and ready for a busy day on the floor. Between answering questions, coordinating press briefings, and sneaking upstairs a few times to catch some of the various speakers (we couldn’t miss Ashton Kutcher!), the day flew by. Before we knew it, it was time to head back to Penn Station. But the winner hadn’t been announced yet - and Enigma had emerged as a clear crowd-favorite.


We were thrilled when TechCrunch announced that Enigma had won the Startup Battlefield and would be taking home the Disrupt Cup alongside a check for $50,000. Sadly, the conference ran later than expected, forcing us to watch Enigma celebrate on stage from a tiny laptop screen on our train back to Boston.

Regardless, it’s always exciting to see a client win - even more so when it’s announced in front of a live audience at a well-respected tech event. So from all of us at BIGfish, congratulations to Enigma! Get ready for big things to come from this emerging company.


--Jacqui Johnstone, Assistant Account Manager

Phononic Devices: Testimonial

by BIGfish

successes testimonials

Check out this testimonial BIGfish received from a client:

“David and his firm are uniquely suited to provide public relations and web needs for start-up and growth stage companies who require a high value presence often while using limited resources. He and his company made a concerted effort to understand our business, challenge us to better understand and define our value proposition...and then communicate that through web, print and other media outlets. Marketing can often be an on-again, off-again, exercise for start-up companies and David's team continue to be responsive and engaged often on short notice. I would recommend them to entrepreneurs looking to create a professional brand image for customers and investors alike."

-Anthony Atti, Ph.D., co-founder, president & CEO Phononic Devices

Making Waves for Airwaves

by BIGfish


The Client Iceland Naturally represents the best of Icelandic products and services in North America through its web presence, social media outreach and event sponsorships. Iceland Naturally’s goal is to promote tourism in North America as well as Icelandic events, products and people currently in North America. The Challenge Since 1999, Iceland Airwaves has been the premier annual showcase for new music – Icelandic and otherwise – in the world. To increase interest in Icelandic culture in the US and attract American tourists to the music festival, Iceland Naturally engaged with its loyal web community through an online contest. As the social media agency for Iceland Naturally, BIGfish was tasked to develop the contest and promote Iceland Airwaves online. The Result BIGfish recruited numerous freelance reporters to travel to Iceland to cover the concert, resulting in US coverage on Slate, The Huffington Post and a number of other outlets. BIGfish also developed and executed a Facebook contest, in which fans from the US and Canada submitted pictures in order to win a trip to Iceland Airwaves. Over 580 fans engaged by submitting photos, finalists were selected and nearly 10,000 Iceland Naturally fans voted on the winner. With the success of the contest, the Iceland Naturally Facebook fanbase grew by 673% over the previous month. BIGfish also leveraged the live broadcast of Iceland Airwaves from KEXP in Seattle by promoting contests to win KEXP CDs through Twitter and Facebook.

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