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Viewing posts categorised under: Environmental/green
Boston Bites Back

Brookline Village Welcomes Healthy Food Chain, Clover Food Lab

by BIGfish


Vegetarians and health foodies alike can rejoice in the upcoming opening of the popular food chain Clover Food Lab to the Brookline Village area. Within the next month, Clover is set to open a restaurant at 6 Harvard Street, which happens to be right down the street from the BIGfish offices

Viewed as a fast food destination for vegetarians and organic food enthusiasts, Clover incorporates the ease and pace of fast food with simple recipes and organic ingredients that are relatively healthy.

The Brookline Village Clover restaurant will be joining Clover’s existing empire of restaurants and food trucks, including four restaurants and 11 food trucks that are sprinkled around the greater Boston and Cambridge areas. The Brookline Village location is expected to offer healthy and scrumptious breakfast items, sandwiches, platters and more.

From all of us here at the BIGfish team, welcome to the neighborhood Clover!

clover 2

-- Emily Berkowitz,  Spring 2013 Intern

BIGfish Celebrates Earth Day

by BIGfish

environmental/green our team public relations

Today is Earth Day, and we are celebrating the occasion! Here at BIGfish, we pride ourselves on working with clients who are doing things cleaner, better and cheaper. It’s important to us to feel good about the work we do each day, and we strive to consistently work towards making the world a better place.

Accordingly, each of the BIGfish team members have made a pledge to reduce, reuse and recycle as much as possible throughout the day today. Even simple gestures like bringing your coffee in a reusable thermos, carpooling to work, avoiding printing documents and turning off the lights when you leave a room make an impact. We encourage you to join us in this effort!

In addition to heeding the “3 R’s,” we’d like to share some of the great things a few of our clients do for the environment:
  • Ambient Devices offers consumers a simple way to save energy with their line of in-home energy products, which communicate changes in energy pricing and demand by glowing a varying degree of colors. Ambient’s Energy Joule was a 2013 CES Innovations Honoree.

  • Open Blue is committed to supplying the freshest, healthiest fish - and does so by feeding their cobia an all-natural diet that is free of contaminants and giving them plenty of room to swim in large, stress-free, deep-water net pens off the coast of Panama.

  • Billaway converts a portion of consumers’ everyday spending into earned credits that can then be applied to monthly utility bills, enabling consumers to save on their monthly energy bills.

Later this afternoon, we will be enjoying some tasty snacks to celebrate the Earth - stay tuned for photos. We hope you take some time to appreciate our planet today as well. Happy Earth Day!

Jacqui Johnstone, Account Coordinator

Green Listening: Are Plastic CDs More Environmentally Friendly than Streaming?

by BIGfish

environmental/green technology

Streaming and downloading music via the Internet has become the norm these days. With websites like Pandora, apps like Spotify, and the ever-dominant iTunes, most people no longer feel a need to visit a local record store to get a new album. In fact, the Wall Street Journal named the record store industry one of the top 10 dying industries in 2011. Record store sales dropped by 77.4% from 2000-2010, and are projected to drop by another 39.7% by 2016. After all, physical CDs have become more or less unnecessary—if you want to listen to a song, all you have to do is visit YouTube, and voila! Instant gratification.

Infographic: Digital Music Revolution 

So what does all this mean in terms of the environment? Shouldn’t streaming and downloading music online lead to a smaller carbon footprint when compared to manufacturing and selling plastic CDs? A recent report from MusicTank says otherwise. “Streaming or downloading 12 tracks, without compression, just 27 times by one user would, in energy terms, equate to the production and shipping of one physical 12-track CD album,” writes report author Dagfinn Bach. What this essentially means is that streaming or downloading an album online is actually worse for the environment than buying the plastic CD version. Though surprising at first, the idea does seem plausible. Buy a CD one time, and you can listen to it infinitely without using any extra energy. But once you’ve streamed or downloaded that 12-track album 27 times, you will have used the same amount of energy as if you’d bought the plastic version. According to PaidContent, MusicTank has scheduled an upcoming conference about streaming-music energy consumption, indicating there is some concern surrounding the issue. Hopefully, music services will discover a way to make streaming and downloading music more environmentally friendly in the near future.

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