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Viewing posts categorised under: Consumer electronics

How to Survive (and Thrive) at CES

by Bristol Whitcher

consumer electronics technology

Ah December, a time filled with holiday cheer, New Year’s celebrations, rest and relaxation. That is, unless you work in the tech industry (i.e. tech PR - us; tech reporters; industry analysts; consumer tech companies; etc.), in which case, you’re most likely gearing up for CES happening Jan. 6-9, 2016. We’re still not sure why they decide to pack it in so close to the holidays, but that’s just the world we’re living in. The tech PR life didn’t choose us, we chose the tech PR life. For those who aren’t aware, CES, the Consumer Electronics Show, is an internationally recognized, massive (no really, last year 170,000 people attended) annual trade show, showcasing the best of the best in, yup, you guessed it - the consumer electronics world. It may only be 96 hours long, but trust us, it’s a whirlwind full of press events, booth meetings, keynotes, conferences and more.  

The Coolest New Tech From Boston’s Top Universities

by Erini Katopodis

boston business cleantech consumer electronics marketing social media technology

Boston has long been a frontrunner in the tech industry, home to innovators from all over the world. In fact, a 2014 study found that Boston has the second-largest tech industry in the nation, trumped only by Silicon Valley. The survey revealed a 5.2 percent job increase in tech jobs in Silicon Valley, with Boston just behind them at 4.3 percent; that’s 145,484 jobs generated just in the tech sector! With so many technology-focused colleges in the Boston area like MIT, Northeastern, Boston University, Harvard and Tufts, it’s no wonder words like “hackathon,” “Kickstarter” and “startup” have become norms in Boston’s vocabulary. Want to know what’s coming next in the world of tech? Here are a few university-based startups to keep your eye on before they go big.  

TarDisk 1

MacBook Startup Disk Almost Full? BIGfish Client TarDisk Has You Covered.

by Bristol Whitcher

boston consumer electronics

If you own a MacBook, you know one of the biggest problems faced is the dreaded, “startup disk almost full,” warning message. We’ve all seen it, and until recently, the only remedy was to search for large files and manually delete them or transfer them to an external hard drive where they’re no longer easily accessible.  

As a Consumer, I Was Underwhelmed by Apple’s WWDC15 Keynote Address

by Bristol Whitcher

consumer electronics marketing mobile technology

As an avid technology user and someone who works in the tech space, I look forward to Apple’s keynote addresses. Sure, the excess hype seems a little silly at times and the incessant clapping from the crowds can get a bit tiresome, but overall, the keynote provides an engaging and insightful look into the expansive world that is Apple. However, Apple’s WWDC15 left a bit to be desired (although seeing Matt Walsh, aka Mike McLintock from Veep, fly around as an angel investor was truly one of my favorite moments).  

BIGfish PR

What the BIGfish Team Has Been Up To in 2015

by Bristol Whitcher

consumer electronics our team public relations

With Memorial Day marking the unofficial start of summer, we thought it would be fun to take a look back at the past several months and show you a few highlights of what we’ve been up to! We had a busy (and very snowy) winter and spring, so we’re excited to transition into the new season - bring on the sunshine!  

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