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Social Media Trends 2016 & Beyond: snapchat, mobile usage, instagram, video

Social Media Trends for 2016 (And Beyond!)

by Adriana Howell

business facebook marketing mobile social media

With the first half of 2016 behind us, we thought we’d take a look at how social media has changed since the beginning of the year and where we see it heading for the rest of 2016 and beyond.  

New Instagram for Business analytics

Instagram for Business: New Profiles, Analytics & Ad Features

by Adriana Howell

business marketing social media

With more than 440 million users, it’s no wonder Instagram has become a huge hub for businesses and advertisers alike. Until now, companies had to resort to using third-party apps to measure the impact and reach of Instagram posts - but early last week, the social media app announced new options for businesses. #Blessed  

The 5 Best Instagram Analytic Tools for Businesses (Free and Paid!)

by Meghan Gabel

branding business marketing mobile public relations social media technology

In case you haven’t heard, Instagram is a pretty big deal. The photo sharing platform is the fastest-growing social site globally and sees over 400 million visitors every month - and it isn’t going anywhere anytime soon. Instagram isn’t just good for posting pictures of your brunch, though; visual storytelling can be a great way for businesses to connect with their fans. Like with any form of social media, using analytic tools with Instagram can provide your business with some incredibly valuable and interesting insight. Let’s explore some tools that can take your Instagram game to the next level:  

The Coolest New Tech From Boston’s Top Universities

by Anna Dow

boston business cleantech consumer electronics marketing social media technology

Boston has long been a frontrunner in the tech industry, home to innovators from all over the world. In fact, a 2014 study found that Boston has the second-largest tech industry in the nation, trumped only by Silicon Valley. The survey revealed a 5.2 percent job increase in tech jobs in Silicon Valley, with Boston just behind them at 4.3 percent; that’s 145,484 jobs generated just in the tech sector! With so many technology-focused colleges in the Boston area like MIT, Northeastern, Boston University, Harvard and Tufts, it’s no wonder words like “hackathon,” “Kickstarter” and “startup” have become norms in Boston’s vocabulary. Want to know what’s coming next in the world of tech? Here are a few university-based startups to keep your eye on before they go big.  

Five Ways to Beat the Post-Summer Slump & Increase Your Productivity

by Anna Dow

business

The lowering temperatures and the shortening days (say it isn’t so!) signal just one thing: fall! And along with pumpkin spice lattes and new scarves comes a transition from relaxing summer vacations to the exciting rush of new tasks and projects in the office. Feeling out of focus? Here are five ways to increase productivity in the office this fall and avoid the post-summer slump:  

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