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Viewing posts categorised under: Business

Our Favorite App of the Month: Streak!

by Jacqueline Loring

business mobile public relations technology

Spring cleaning is right around the corner, and what better place to start than with your inbox? In the BIGoffice, Streak helps to organize our busy inboxes and keep track of all client and reporter correspondence with ease. Keep reading to learn why we chose Streak as the App of the Month!  

Interview Tips for Landing your First PR Job

by Anna Dow

boston business public relations, social media

Picture this: it’s May, you’re preparing to graduate from college and making big plans for your next adventure, but first, you need to land a job. After your applications to PR agencies are in, a potential employer asks you to come in for an interview - this is your time to make a great first impression and show them what you’ve learned, along with what you can bring to their company to be a valuable asset. As such a crucial step in the process, it’s time to prepare to prove that you should be their next hire. Here are a few tips for making a memorable impression and crushing your interview process at a PR agency.  

BIGnews in the Tech World

by Anna Dow

business public relations, social media technology

It’s been a busy couple of weeks in the tech world, but the BIGteam is here to catch you up on anything you might’ve missed! It’s heating up here in Boston, so grab yourself a cold glass of iced tea and settle in!  

How to Incorporate Google Analytics into Your PR Campaign

by Anna Dow

branding business marketing public relations

The media and technology landscapes are ever-changing and PR must adapt accordingly. Gone are the days of traditional PR methods, such as storing press hits from newspapers in dusty old binders (which is what we found while cleaning out our office recently!). Since nearly everything our society does is digital, PR firms need to constantly evolve their strategies and look for new ways to improve. One of the most helpful tools PR pros can use to accurately measure campaign success is Google Analytics. If you’re looking for ways to integrate analytics into your PR campaigns, check out some of capabilities you can find in Google Analytics!  

Brands Supporting Hurricane Harvey Victims: How You Can Help

by Meghan Gabel

business

The devastation caused by Hurricane Harvey has left thousands in Texas’ Gulf Coast homeless and without basic necessities. Brands and consumers across the country are stepping up to help those in need. Here are a few examples of how brands and consumers are working together to bring aid to Texas.  

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