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Case Study: Ring Holiday Gift Guide Campaign

Holiday gift guides are an important way for brands to capitalize on increased consumer spending during the holiday season. BIGfish client Ring needed a PR partner to help secure highly sought after placements in these curated gift guide lists.

The strategy:  Conduct aggressive media outreach to long- and short-lead, national print and online outlets to increase editorial press coverage and consumer awareness in a wide variety of holiday gift guides.

Tech Round Up // Online

National Consumer // Print

Local // Broadcast

Since kicking off with Ring in November of 2014, BIGfish has secured 325 gift guide press hits for a potential reach of 616.2 million. In 2017 BIGfish secured 74 holiday gift guide press hits for a potential reach of 11 million total impressions. Here are a few of our favorites:

4
Holiday Seasons

251
total press hits

616.2
million total impressions

Ring’s connected doorbell, which alerts you when someone is by the front door and allows you to see and chat with the person on the other side, is absolutely incredible. A great app, inexpensive cloud subscription, and excellent video and audio quality, Ring has saved me from having to pick up a missed package at the post office more times than I can count. The Pro version, which requires a beefier 16V transformer and has no battery, supports 1080p video and 5GHz Wi-Fi in a slimmer body.

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Daniel Bader, Android Central, Daniel's Favorite Tech of 2017

The Ring Video Doorbell 2 gives homeowners a peek at who is on the other side of their door without opening, peering through a window, or tip-toeing around. You can access footage directly from your phone, so you’ll quickly know if it’s worth getting off the sofa.

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Bryce Gruber, Reader’s Digest, 50 Hottest Holiday Gift Ideas

Ring has several versions of the video doorbell, each one with more features than the last. The real key here is being able to see who’s knocking without getting off of the couch.

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Jared DiPane, iMore, Smart Home Gift Guide

Turn your doorbell into a smart camera and two-way intercom, with less home-improvement know-how than it takes to change a light switch. Ring’s app lets you talk to whoever comes to the door or scare off anyone creeping where they shouldn’t be—even if you’re 1,000 miles from home. This year, Ring also introduced a camera-equipped floodlight and outdoor cameras for extra protection of your property.

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Wilson Rothman and Joanna Stern, Wall Street Journal, Best Tech Gifts 2017

BIGfish has secured significant holiday coverage in top-tier technology and national news outlets, generating consumer awareness during the holiday gift buying season for Ring. See how BIGfish approaches holiday gift guide strategy in our BIGblog here.

If you are interested in hearing more about our holiday gift guide offerings, contact us or click here to have a team member contact you with more information!