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David Gerzof Richard is CEO of BIG FISH PR In his role as CEO David shoulders the multifaceted responsibilities crucial to the success and reputation of the agency He sets the strategic direction of the firm ensuring alignment with client needs industry trends and the firms overarching mission and vision he works to cultivate a culture of excellence fostering a dynamic and collaborative environment that empowers the BIG FISH team to deliver outstanding results Additionally he is the steward of the firms reputation maintaining ethical standards transparency and integrity in all interactions Beyond day to day operations David takes a forward thinking approach navigating market shifts exploring growth opportunities and driving innovation to keep the firm competitive in a dynamic industry landscape Outside of BIG FISH David is a PR professor at Emerson College where he develops programs that connect the Colleges Communication Studies Department with brands and innovators across various industries He regularly experiments with a variety of communication strategies mediums tools and technologies as they relate to brands campaigns and society David teaches courses in public relations political communication speech writing thought leadership and global communications Under Davids supervision his real world coursework has seen the development and execution of student run PR campaigns for innovative brands including RunKeeper TaskRabbit FC Barcelona Mattels Barbie Amazon and over a dozen companies that made appearances on ABCs Shark Tank In 2007 David established the social media marketing course at Emerson College a first of its kind class which was profiled in the Wall Street Journal His courses are known to have drop in lecturers who include the likes of Chad OchoCinco Rob Gronkowski and Julian Edelman David also serves as the Professional Advisor for Emerson Colleges PRSSA chapter David is also the Honorary Consul to Iceland in Boston where he serves as a liaison between the Icelandic government and Greater Boston promoting economic opportunities facilitating consular services and strengthening ties between Iceland and Boston In addition to his role as CEO at BIG FISH PR PR professor and Honorary Consul to Iceland he is a limited partner at GreatPoint Ventures a lecturer at Harvard University a mentor at TechStars and an advisory board member at the Nantucket Conference Prior to founding BIG FISH PR David started two other companies both of which saw successful exits
