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Nicole McPherson

Viewing posts from: November 2000

Apple’s October Event: #BIGnews for the Tech World

by Nicole McPherson

public relations, social media

Following Apple’s impressive event earlier this fall that introduced the Series 4 Apple Watch and the iPhone XS, the latest Apple event brought equally exciting updates to the tech world. The event debuted long-awaited updates for the MacBook Air, iPad, Apple Pencil and iOS 12.1 and even featured a special performance from Lana Del Rey!  

4 Things to Keep In Mind When Choosing a PR Agency

by Nicole McPherson

public relations

Public relations is an essential part of any business strategy, as it generates brand awareness and tells the story of your company. But choosing a public relations agency can be an overwhelming decision. To help you find the right fit for your company, we have compiled a list of things to keep in mind as you begin your search.  

How to Craft a Pitch Reporters Will Want to Read

by Nicole McPherson

public relations writing

Pitching is an integral part of the PR profession, so it’s an essential craft to get right. The way you pitch reporters will determine whether your story is a hit or gets sent straight to the spam folder. Take a look at some of our tried and true pitching tips for PR professionals!

 

The Biggest News Announced at Apple’s September Event

by Nicole McPherson

public relations, social media

Another year, another Apple event. On Wednesday, Apple launched a live broadcast from the Steve Jobs Theater to announce the latest updates from the company for the rest of 2018. Read on to hear more about Apple’s biggest unveils, including the long-awaited Series 4 Apple Watch and the iPhone 10S.         

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